Three Expert Tips for Superconnecting: How to Build Relationships that Build Business

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In this webinar, Judy Robinett, a thought leader and funding guru dubbed as a "superconnector," will draw from her soon-to-be-published book on the topic of how to build a powerful business network. …

In this webinar, Judy Robinett, a thought leader and funding guru dubbed as a "superconnector," will draw from her soon-to-be-published book on the topic of how to build a powerful business network. Judy will share her time-tested approach to strategically building and managing professional connections. Her proven method stands apart from traditional networking, enabling connections with the right people, in the right groups, in the right ways.

Learn how Judy’s techniques launched her successful independent career after years as a corporate CEO and financier – and how you can apply them to your business.

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  • 1. 1 THREE EXPERT TIPS FOR SUPERCONNECTINGHOW TO BUILD THE RELATIONSHIPS THAT BUILD BUSINESS ©2011 MBO Partners Inc.
  • 2. 2 MODERATOR Aassia Haq ©2011 MBO Partners Inc.Chief Marketing Officer, MBO Partners
  • 3. 3 WHAT WE DO➤ Making it easy for independent consultants & their clients to work together • Online business platform • Expense management • Contracts • Taxes • Billings • Benefit program • Personal business managers • Business insurance ©2011 MBO Partners Inc.
  • 4. 4 WEBINAR CONTROLSThe full screen iconmaximizes thepresentation area. The raise hand icon alerts the organizer that you have a question or comment.The chat box allows youto send a question to thepresenter. ©2011 MBO Partners Inc.
  • 5. 5EXPERT SPEAKER Judy Robinett • Former Corporate CEO • Illuminate VC Advisory Board Member • Funding Guru & Financier ©2011 MBO Partners Inc. • Business Thought Leader • Expert “Superconnector”
  • 6. 6 WHY IS YOURNETWORK IMPORTANT? ©2011 MBO Partners Inc.
  • 7. 7 “The richest people in the world look for and build networks, everyone else looks for work.” - Robert Kiyosaki ©2011 MBO Partners Inc.judy@judyrobinett.com
  • 8. 8 NETWORK = NET WORTH “Networking is an essential part of building wealth.” - Armstrong Williams “The bigger your rolodex, the bigger your business.” - Anonymous “People are the only reason better business ever happens.” - Erika Napoletano ©2011 MBO Partners Inc.judy@judyrobinett.com
  • 9. 9 NETWORK INTELLIGENCE People who: • Help you understand your assets and market realities • Help you vet and get introduced to allies and trusted connections • Help you track risk attached to a given opportunity Reid Hoffman LinkedIn Founder Book: The Start-up of You ©2011 MBO Partners Inc.judy@judyrobinett.com
  • 10. WHAT’S STOPPING YOU? 10©2011 MBO Partners Inc.
  • 11. 11 If you always do what you always did… “Always change a losing game.” - Posen ©2011 MBO Partners Inc.judy@judyrobinett.com
  • 12. 12 WHAT’S HOLDING YOU BACK? ➤ Confront fears ➤ Challenge assumptions ➤ Change beliefs ➤ Create political capital ©2011 MBO Partners Inc.judy@judyrobinett.com
  • 13. 13 CHANCE “Chance is always powerful. Let your hook be always cast; in the pool where you least expect it, there will be a fish.” - Ovid, Roman poet (43 BC - 17 AD) ©2011 MBO Partners Inc.judy@judyrobinett.com
  • 14. 14 RETHINK ASSUMPTIONS “Assumption is the mother of all screw-ups.” - Wethern’s Law of Suspended Judgment “Errant assumptions lie at the root of every failure.” ©2011 MBO Partners Inc. - Alex Mackenziejudy@judyrobinett.com
  • 15. 15HOW CAN I REDEFINE MYNETWORKING STRATEGY? ©2011 MBO Partners Inc.
  • 16. 16 FOUR CRITICAL RESOURCES Information Opportunities Money ©2011 MBO Partners Inc. Connectionsjudy@judyrobinett.com
  • 17. 17 YOUR SOCIAL CIRCLE BIGGER ≠ BETTER ©2011 MBO Partners Inc. TIP: Your Goal should be Quality, not Quantity – Robust, Deep and Wide Source: Grouped: How small groups of friends are the key to influence on the social web - Paul Adamsjudy@judyrobinett.com
  • 18. 18 EXPERT TIP #1: FOCUS ON CRITICAL 50 ©2011 MBO Partners Inc. Source: Grouped: How small groups of friends are the key to influence on the social web - Paul Adamsjudy@judyrobinett.com
  • 19. 19 STRATEGIC NETWORKING: Know what you need 1. What is your goal?  Grow revenues  Find strategic alliances  Track the next big thing 2. Who do you need? 3. How do you reach them? Who? Why? How? ©2011 MBO Partners Inc.judy@judyrobinett.com
  • 20. 20 HUMANS ARE SOCIAL • Join groups, associations • Attend curated events • Meetup.com  90K interest groups in 45,000 cities ©2011 MBO Partners Inc. Opportunity | Information | Connections | Moneyjudy@judyrobinett.com
  • 21. 21 EXPERT TIP #2: GET IN THE RIGHT ROOM TIP: 90% of networking events are a waste of time. Are attendees potential clients or are they smarter than you? ©2011 MBO Partners Inc.judy@judyrobinett.com
  • 22. 22 CHARLIE MUNGER100 people: 20 No interest 5 Can’t live without 75 Wait & see ©2011 MBO Partners Inc.
  • 23. 23ASSOCIATION FOR CORPORATE GROWTH, INC.• Founded in 1954• Premier global association for leaders of corporate growth, development, and mergers and acquisitions• 14,000 members from corporations, private equity, finance, and professional firms• Fortune 500, Fortune 1000, FTSE 100• 56 chapters in North America and Europe www.ACGUtah.org ©2011 MBO Partners Inc.
  • 24. 24 SOCIAL MEDIA LIMITATIONS Limited to 25 new friends a day You can only tweet 250 people a day 14% use regularly and only 3% saw results If you get too many links a day, you get a flag 7% usage and only 4% felt it had potential 30% spent time on LinkedIn, 41% saw results Best Resource: The Complete Idiot’s Guide to Social Media Marketing by Jennifer Abernethy ©2011 MBO Partners Inc. Sources: Wall Street Journal & Vistage Studyjudy@judyrobinett.com
  • 25. 25 SKILL SET Listen Eyes, Ears, Heart Story Be You, Be Real Ask Date First Values Empathy  Best Resource: Small Message, Big Impact: The Elevator Speech Effect by Terri L. Sjodin ©2011 MBO Partners Inc.judy@judyrobinett.com
  • 26. 26 THE ASK“If there is something to gain and nothingto lose by asking, by all means ask.” - W. Clement Stone ©2011 MBO Partners Inc.
  • 27. 27 EXPERT TIP #3: THREE GOLDEN QUESTIONS What other ideas do you have for me? Who else do you know that I How can I help should talk you? to? ©2011 MBO Partners Inc.judy@judyrobinett.com
  • 28. 28 MAP IT! You What You What Need? ecosystem? Successful Resources Outcome ©2011 MBO Partners Inc.judy@judyrobinett.com
  • 29. 29 ©2011 MBO Partners Inc.judy@judyrobinett.com
  • 30. 30 “Position yourself as a center of influence, the one who knows the movers and shakers. People will respond to that, and you’ll soon become what you project.” - Bob Burg ©2011 MBO Partners Inc.judy@judyrobinett.com
  • 31. 31 THANK YOU! JUDY ROBINETT www.judyrobinett.com judy@judyrobinett.com ©2011 MBO Partners Inc.judy@judyrobinett.com
  • 32. 32 WANT TO LEARN MORE?• SIGN-UP FOR OUR WEBINAR SERIES email webinar@mbopartners.com• EMAIL US info@mbopartners.com• VISIT OUR WEBSITE www.mbopartners.com• FOLLOW US ON TWITTER @mbopartners• SIGN-UP FOR ADDITIONAL INFORMATION ©2011 MBO Partners Inc. newsletter@mbopartners.com
  • 33. 33 www.mbopartners.com http://www.mbopartners.com/bloghttps://www.facebook.com/mbopartners ©2011 MBO Partners Inc.