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Welcome Back November 2009 Internet marketing, SEO, Social Networks and more… Getting the best from the web
Where are we? Targetometer
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Web 2.0 & Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Influential Opinions
Web 2.0 & Social Media & Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get on board now or be left behind
Get aboard or be left behind Loads x Lots of people
We say… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who’s using Social Networks? (Ofcom) ,[object Object],[object Object],[object Object],[object Object],[object Object]
User types (Forrester – Sean Corcoran) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strengths ,[object Object],[object Object],[object Object],[object Object],[object Object]
Increasing importance in SEO of: ,[object Object],[object Object],[object Object],[object Object],[object Object]
What do  we  use Social Networks for? ,[object Object],[object Object],[object Object]
Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some (Social) Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
StumbleUpon
digg
delicious
 
Blog and blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Linked in ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter for business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tweetdeck
Innocent Facebook Search
Innocent facebook videos
Innocent on facebook
M&S Network Links
M&S Facebook
M&S facebook discussions
M&S facebook offers
M&S Twitter
Dell Community Pages
Dell Social Network Links
Dell Linkedin
Dell Twitter Groups
Dell Outlet Twitter
Dell Facebook
Dell facebook
Dell flickr
E&Y Careers facebook
GM Blog
Marmite Facebook
Marmite Facebook
Marmite facebook games
Marmite facebook promos
Marmite Website
Marmite on Youtube
Youtube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does this tell us? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Small Holiday Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tail wagging the dog? ,[object Object]
How to start ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Groundswell – Forrester Research - POST ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Carly Herron Web Promotion – Off Line
Now where are we? Targetometer
Let’s go get ‘em…
Let’s just ring them?
A typical decision process Awareness of the need Awareness of suppliers Build relationship with suppliers (brands) SALE! Aftersales and support Detail information stage Confirmation and reassurance
Advertising
Cold DM – traditional +
Email DM ,[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Incentivise the visit ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Rule Number 1 ,[object Object],[object Object],[object Object],[object Object]
Registration
Campaign elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sainsbury’s Business Direct Sale! and ongoing communications Targeted Adwords & SEO & SM  Email shots
Summary of our journey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Simple Summary Relevance Content Interaction Connections
Actions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You ,[object Object]
The Golden Dozen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A typical decision process Awareness of the need Awareness of suppliers Build relationship with suppliers (brands) SALE! Aftersales and support Detail information stage Confirmation and reassurance
Campaign elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sainsbury’s Business Direct Sale! and ongoing communications Targeted Adwords , SEO, Social Email shots
Simple Summary Objectives Relevance Content Interaction Connections
Thank You ,[object Object]

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