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    • 1 UTI ASSETS MANAGEMENT COMPANY LTD. A Summer Internship Project Report on “Analysis of Mutual Fund Inddustry”Under Guidance of: Submitted by:
    • 2 ACKNOWLEDMENTIt is a great sense of satisfaction and a matter of privilege to me to work with UTIMutual Fund, Bhopal. I wish to express my heartiest thanks to………………………………………………. for providing me the opportunity to dothis project in the esteemed organization.It is my pleasure to thank …………………………………………... to whom I owe alot for giving me time to do my project in this organization.The project would not be a success without the constant and valuable guidance of……………………, my project guide, who is rendering all sorts of help as and whenrequired.Thank you……………………
    • 3CH. NO. CONTENT PG. NO.1. Research Methodology: 1.1 Objective 5. 1.2 Methodology 5.2. Industry Value Chain And Structure: 2.1 Industry Overcome 8. 2.2 Industry Value Chain 15. 2.3 Organized v/s Unorganized 16.3. Market Size And Growth 17.4. Industry Segment 21.5. Competition: 5.1 Herfindahl Index 26. 5.2 Michael Portal Analysis 29.6. Growth Drivers of Industry 30.7. Issues and Concern 32.8. Case Study 34.9. Performance Sheet 64.10. Findings and Recommendations 68.11. References 70.
    • 4 CHAPTER 1 RESEARCH METHODOLOGY1.1) OBJECTIVES:
    • 5Objective of this study is to analyze the Past Performance of the various MutualFunds Schemes on the Basis of there Historical NAV‘s and application of statisticaltools on the same. This helps in understanding the performance of mutual fundschemes in terms of risk adjusted Return.1.2 METHODOLOGY:A Sample of 30 Schemes from Top 15 Fund Houses has being taken.Analysis has been done by using following Statistical tools: Sharpe Ratio: It indicates the Risk-Return Performance of Portfolio. It uses Standard deviation as the measurement of Volatility. Treynor Ratio: It is a risk-adjusted measure of return based on systematic risk. It uses Beta as the measurement of Volatility. Risk free rate has been assumed as 6% pa.
    • 6 CHAPTER 2INDUSTRY VALUE CHAIN AND STRUCTURE
    • 72.1 Industry Overcome:A mutual fund is a financial intermediary that allows a group of investors to pool theirmoney together with a predetermined investment objective. The mutual fund will havea fund manager who is responsible for investing the gathered money into specificsecurities (stocks or bonds). When investors invest in a mutual fund, they are buyingunits or portions of the mutual fund and thus on investing becomes a unit holder of thefund.Mutual funds are considered as one of the best available investments as compare toothers they are very cost efficient and also easy to invest in, thus by pooling moneytogether in a mutual fund, investors can purchase stocks or bonds with much lowertrading costs than if they tried to do it on their own. But the biggest advantage tomutual funds is diversification, by minimizing risk & maximizing returns.2.1(a) Global Mutual Fund Industry:Over the past few decades, the mutual fund industry, both in the U.S. and elsewhere,has exploded. While the global fund industry has flourished, academic studies ofmutual funds have remained geographically narrow. Almost all of the research hasfocused on the U.S., with the exception of a few insightful studies of national fundmarkets. Even those who study the fund industry are generally unaware that U.S.-domiciled funds accounted for only 15% of the number of funds available globally and60% of the world‘s fund assets in 2000 (see Investment Company Institute(2001)).The second-largest fund industry (measured by fund assets) is Luxembourg,with 6.5% of world mutual fund assets—part of the large and growing so-called―offshore‖ market, or that France and Korea offer the second-largest number of mutualfunds available worldwide (13% of the world total for each country).The mutual fund industry is among the most successful recent financial innovations.In 2001, mutual funds held assets worth $11.7 trillion or 17% of our estimate of the―primary securities‖ in their national markets. There is a recognizable mutual fund―style‖ of intermediation in most countries, characterized by a transparent investmentvehicle whose underlying assets are identifiable, with the value of the fund marked-to-
    • 8market on a regular (usually daily) basis and reflected in the Net Asset Value of thefund, and with new shares created or redeemed upon demand. In contrast, in arelatively opaque financial intermediary (like a bank or insurance company),investors‘ claims are not contractually linked to the underlying asset, marked-to-market, or created/redeemed upon demand.Open-end funds have been around and visible for quite a long time. The first open-endfunds were created in the early twentieth century in America and were soon thereafteradopted in the Netherlands and the U.K. The median national fund industry in oursample is 36 years old, but this innovation was adopted more quickly and vigorouslyin some countries than in others. By 2002, in some countries, the industry was aformidable force in the national economic landscape; in other countries, it was smallor nonexistent.The mutual fund industry holds 17% of the nations‘ primary financial assets, onaverage, with a median of 4%.fund industries in Luxembourg and Ireland hold assetsthat are 484% and 82% of their country‘s domestic primary assets.When considering supply-side factors, we study characteristics of the financial sectorthat would influence the speed of adoption of mutual funds. The effect of bankconcentration, restrictions placed on banks to enter the securities business, the numberof distribution channels available for funds, the presence of an explicit depositinsurance system for banks, and the time and cost to set up a new fund. We find thatnations that restrict banks from entering the securities business have smaller equityfund sectors, whereas countries with a more concentrated banking industry havesmaller bond fund sectors. Nations whose barriers to entry are higher have smallerfund industries; in particular, the costs required to set up a new fund are negativelyrelated to industry size.When considering demand-side factors, we find that wealthier countries, as measuredby GDP per capita, and countries with a more educated population have larger mutual
    • 9fund industries. These effects are particularly pronounced for the equity funds, whichmay require a higher level of investor sophistication. Internet penetration is alsopositively related to the size of the mutual fund sector, but it is highly correlated withthe other demand-side variables. In addition, mutual funds control more national assetsin countries in which a larger fraction of pension plans are defined contribution plans.The age of the national fund industry is also positively related to its size and recentgrowth rate. Finally, the countries whose trading costs are lower, having a moredeveloped fund industry, which indicates that the ability to offer liquidity at a low costis important for the industry‘s growth. Overall, these results suggest that mutual fundsthrive in more developed economies.At the end of 2001, the worldwide mutual fund industry held $11.7 trillion in assets.The countries with the largest fraction of the global industry were the U.S. (60%),Luxembourg (6.5%), France (6.1%), Italy (3.1%), and Japan (2.9%). Countries withtiny, but existent, fund industries include Bangladesh, Romania, and Sri Lanka. Inaddition, we identify five countries with no apparent fund sector: Algeria, Burma,Libya, United Arab Emirates, and Yugoslavia (Serbia and Montenegro). Median assetsunder management (AUM) as a function of the country‘s GDP are 9% with a high of3991% for Luxembourg, followed by Ireland with 186% and a low of 0.011% forBangladesh (after excluding the countries with zero mutual fund assets).When wemeasure assets under management relative to the universe of primary securities, thefund industry holds 4% of all primary securities in the median country, withLuxembourg once again at the high end with 485%, followed by Ireland with 82%.As of the end of 2001, the $11.7 trillion of world fund assets were held in 55,160funds, with a Median number of 285 funds per country. The U.S., which had thelargest fund industry in terms of the share of assets held, was also the largest in termsof the number of available mutual funds (8,307 funds at the end of 2001). France andKorea were second and third with 7,144 and 7,117 funds, respectively. It is intriguingto note that there were over 55,000 different ―products‖ available—a staggeringnumber compared to almost any other industry.
    • 10Evolution in IndiaThe formation of Unit Trust of India marked the evolution of the Indian mutual fundindustry in the year 1963. The primary objective at that time was to attract the smallinvestors and it was made possible through the collective efforts of the Government ofIndia and the Reserve Bank of India.The history of mutual fund industry in India can be better understood divided intofollowing phases:Phase 1. Establishment and Growth of Unit Trust of India - 1964-87Unit Trust of India enjoyed complete monopoly when it was established in the year1963 by an act of Parliament. UTI was set up by the Reserve Bank of India and itcontinued to operate under the regulatory control of the RBI until the two were de-linked in 1978 and the entire control was tranferred in the hands of IndustrialDevelopment Bank of India (IDBI). UTI launched its first scheme in 1964, named asUnit Scheme 1964 (US-64), which attracted the largest number of investors in anysingle investment scheme over the years.UTI launched more innovative schemes in 1970‘s and 80‘s to suit the needs ofdifferent investors. It launched ULIP in 1971, six more schemes were launchedbetween 1981 to 1984, Childrens Gift Growth Fund and India Fund (Indias firstoffshore fund) in 1986, Market share (India‘s first equity diversified scheme) in 1987,and Monthly Income Schemes (offering assured returns) during 1990‘s. By the end of1987, UTIs assets under management grew ten times to Rs 6700 crores.Phase II. Entry of Public Sector Funds - 1987-1993The Indian mutual fund industry witnessed a number of public sector players enteringthe market in the year 1987. In November 1987, SBI Mutual Fund from the State Bankof India became the first non-UTI mutual fund in India. SBI Mutual Fund was laterfollowed by Canbank Mutual Fund, LIC Mutual Fund, Indian Bank Mutual Fund,Bank of India Mutual Fund, GIC Mutual Fund and PNB Mutual Fund. By 1993, the
    • 11assets under management of the industry increased seven times to Rs. 47,004 crores.However, UTI remained to be the leader with about 80% market share.Phase III. Emergence of Private Sector Funds - 1993-96The permission given to private sector funds including foreign fund managementcompanies (most of them entering through joint ventures with Indian promoters) toenter the mutual fund industry in 1993, provided a wide range of choice to investorsand more competition in the industry. Private funds introduced innovative products,investment techniques and investor-servicing technology. By 1994-95, about 11private sector funds had launched their schemes.Phase IV. Growth and SEBI Regulation - 1996-2004The mutual fund industry witnessed robust growth and stricter regulation from theSEBI after the year 1996. The mobilization of funds and the number of playersoperating in the industry reached new heights as investors started showing moreinterest in mutual funds.Investors‘ interests were safeguarded by SEBI and the Government offered taxbenefits to the investors in order to encourage them. SEBI (Mutual Funds)Regulations, 1996 was introduced by SEBI that set uniform standards for all mutualfunds in India. The Union Budget in 1999 exempted all dividend incomes in the handsof investors from income tax. Various Investor Awareness Programs were launchedduring this phase, both by SEBI and AMFI, with an objective to educate investors andmake them informed about the mutual fund industry.In February 2003, the UTI Act was repealed and UTI was stripped of its Special legalstatus as a trust formed by an Act of Parliament. The primary objective behind thiswas to bring all mutual fund players on the same level. UTI was re-organized into twoparts: 1. The Specified Undertaking, 2. The UTI Mutual FundPresently Unit Trust of India operates under the name of UTI Mutual Fund and its pastschemes (like US-64, Assured Return Schemes) are being gradually wound up.However, UTI Mutual Fund is still the largest player in the industry. In 1999, there
    • 12was a significant growth in mobilization of funds from investors and assets undermanagement.Phase V. Growth and Consolidation - 2004 OnwardsThe industry has also witnessed several mergers and acquisitions recently, examplesof which are acquisition of schemes of Alliance Mutual Fund by Birla Sun Life, SunF&C Mutual Fund and PNB Mutual Fund by Principal Mutual Fund. Simultaneously,more international mutual fund players have entered India like Fidelity, FranklinTempleton Mutual Fund etc. There were 29 funds as at the end of March 2006. This isa continuing phase of growth of the industry through consolidation and entry of newinternational and private sector players.
    • 132.2Industry value chain: Mutual Fund value chain divided into three parts: a) Retailer: He is the final customer of the Fund houses; he/she invest money in various schemes which is providing by the Relationship Manager or the Dealers of the Fund houses which may be Banks also. b) Fund Houses: In Fund houses the Schemes of various funds has been prepared by the Fund Managers. Fund houses have been tied up with various Education and Technological institute for getting Skillful manpower. c) Stock Market: The Performance of Various funds have been depending on the performance of the Stock market. The Stock Market has been regulated by the SEBI, so at some extent Mutual Fund industry is also regulated by SEBI, but main regulatory body of Mutual fund Industry is AMFI (Association of Mutual fund industry). Retaile r Relationship Management /Promotion Fund Tie up with Education Houses & Technical institutes Stock Market Regulated by SEBI
    • 142.3Organized v/s Uunorganized structure: Organized structure in Mutual fund industry means, it is the industry which is following all the rules and regulation made by the market regulator SEBI. Mutual fund industry is 100 percent organized. Unorganized structure is a structure which does not follow any rules and regulation, they do not maintain any records and accounts, and the payment can be done in cash. In Mutual Fund industry the commission given by the company to its dealers /distributers are unorganized which is not informed to the Market regulator SEBI.
    • 15 CHAPTER 3MRKET SIZE AND GROWTH
    • 163.MARKET SIZE AND GROWTHThe domestic mutual fund industry (IMFI) which grew at a healthy pace of 18-19% inthe last eight years (2002-2010) against its worldwide growth rate of 13% is all set tobeat past time records and now poised for achieving 22-23% rate of growth by end ofcurrent fiscal.According to a Study on ‗Indian Mutual Fund Industry‘ undertaken by The AssociatedChambers of Commerce and Industry of India (ASSOCHAM), it is highlighted thatIMFI which owned assets worth around Rs.7 lace crores by the end of December2010.According to the ASSOCHAM Study, Asset Under Management (AUM) aspercentage of GDP in India is 4.12% as against Australia 88.22%, Germany 10.54%,Japan 7.57%, UK 18.81%, USA 61.27%, Canada 34.33%, France 59.63%, HongKong 101.085 and Brazil 19.95%.GROWTH:It was observed that IMFI is in fast growth phase; competition is becoming fierce withmergers and takeovers and building of brand exercise through focused advertising,better customer service, newer distribution channels, consistent return and newerproducts offerings.The mutual fund industry which witnessed downfall in 1991 when its declined toRs.4100 crore achieved significant growth in 1998 and the total industry becameworth Rs.72,000 crores and ever since this has kept increasing, revealing its efficientgrowth. In fact, the months of February and March considered toughest due to large-scale redemptions to meet tax liabilities also were active.In March 2006, mutual funds were net buyers worth Rs.4,041.88 crores, grosspurchases being Rs.14889.15 crores and gross sales Rs.10847.27 crore making Marchthe most active month for the mutual fund industry in India. May of year 2005 wasconsidered the most active month when mutual funds were net buyers of worthRs.3,334.99 crore.
    • 17It is also highlighted that in view of growing awakening and certainties prevailing inMF industry, its market penetration would more than double by 2010 from about 4%now as gradually mutual funds are becoming preferred savings instrument for urbanand rural folks.Despite domestic MF growing at substantially higher rate in last 3 years, it is stillmany times behind US MF industry, the size of which is estimated at over US$ 12trillion as against about Rs.5 lakh crore of India with its market penetration of 4% oftotal population, compared to 49% in the US and 20% in UK. In India, MF industrymanages nearly 700 schemes while US MF industry has more than 12,000 MFschemes.The public sector share in current MF industry size will go up from nearly 20% fromless than 10% now and that of joint sector to about 10% from 8% now. The emergingtrends in the MF would be that the Commodity funds will invest in commodities suchas metals, food grains, and crude oil, commodity companies, or commodity futurescontracts.Likewise, Real estate funds will invest in real estate directly. As the competition in theIndian MF industry will further intensify and go forward. Fund managers will,therefore, need to deliver products that are relevant to investors. As the Indian marketsand investors mature, financial advice, product diversification, and multi-distributionchannels will become critical for long-term success.Increasing investor awareness will help propel growth for the Indian MF industry.Investors need to be however warned against the common fallacy of comparingreturns of debt-oriented fixed-income MFs and fixed-income products of smallsavings schemes without considering the attendant risks.
    • 18
    • 19 CHAPTER 4INDUSTRY SEGMENT
    • 204. INDUSTRY SEGMENT:Classification of Mutual Funds in India has been done on the basis of their investmentobjective and structure. Classification of Mutual Funds in India has be done into maintypes such as Income Funds, Sector- Specific Funds, Large Cap Funds, Fixed- IncomeFunds, Interval Funds, Closed- End Funds, and Tax Saving Funds.a) Income Funds in India are a kind of mutual fund whose aim is to provide to theinvestors with steady and regular income. They usually invest their principal insecurities such as corporate debentures, bonds, and government securities. The debtsecurities in which Fixed- Income Funds in India makes investments are also knownas commercial papers of deposit or treasury bills if the duration is less than one yearand in case the duration is more than one year then the debt securities are known asbonds or debentures.b) Sector- Specific Funds in India are funds that make investments in specifiedsectors only. They give importance to one sector only such as pharmaceuticals,software, infrastructure, and health care. The amount of returns that Sector- SpecificFunds in India give depends totally on the performance of the industries or sectors inwhich investments have been made. Sector- Specific Funds in India give very highreturns but at the same time they are also very risky in comparison to the funds that arediversified.c) Large Cap Funds in India are a kind of mutual fund that makes investment in theshares of large blue chip companies. The large cap companies in which Large CapFunds in India makes investments are usually companies that have a marketcapitalization that is more than Rs. 1000 crores. The main advantage of Large CapFunds in India is that they are considered to be of low return and low risk category.This ensures that the investments of the investors are relatively safe.d) Fixed- Income Funds in India makes investment in debt securities that have beenissued either by the banks, government, or companies. They are also known as incomefunds and debt funds. The advantage of Income Funds in India is that it providesregular income to the investor either on a monthly or quarterly basis. Further the
    • 21advantage of Income Funds in India is that it also provides stability of capital to theinvestor.e) Interval Funds in India are a combination of both the open and close ended funds.They offer the investors flexibility for they can be sold and repurchased at the periodof time that has been predetermined. Interval Funds in India are usually repurchasedevery six or twelve months at Net Assets Value (NAV) or as has been unveiled in theannual report and prospectus of the fund.f) Closed- End Funds in India are a kind of mutual fund that has a maturity period,that has been specified and which usually varies from three to fifteen years. In Closed-End Funds in India, the number of shares that are sold in the public offer is fixed andafter this the selling and buying of the units are possible only in the stock exchanges.g) Tax Saving Funds in India offer tax rebates to the investor under the Section 88,Income Tax Act. They are also known as equity- linked savings scheme.h) Open- End Funds in India is such that the investors can sell as well as buy allthrough out the year. The investors sell and buy units of Open- End Funds in India atthe related prices of Net Asset Value (NAV) each day. An investor can buy Open- EndFunds in India either from a brokerage house or through the mutual fund company.Open- End Funds in India have no fixed date of maturity. The main advantage ofOpen- End Funds in India is that it offers liquidity to the investors for they can sell theunits whenever they need the money.i) International mutual funds are a very special type of mutual fund, whereininvestments are being made in the non-domestic securities markets across the world.The popularity of the International mutual funds has gone up in the recent years sinceit provides a high level of diversification of the portfolio. Further, the Internationalmutual funds also help in capitalizing on some of the world‘s best opportunities.International mutual funds can offer its investors with high returns if chosen properly.One of the significant features of the International mutual funds are that it accrues
    • 22profit when some markets are rising and others are falling in the international market.A strict vigil on the foreign currencies and world markets is needed while investing inthe International mutual funds.
    • 23. CHAPTER 5 COMPETITION
    • 245.1 Herfindahl IndexThe Herfindahl index is a measure of the size of firms in relation to the industry andan indicator of the amount of competition among them.Average Assets under Management (AAUM) for the month of Mar-2011 (Rs in Lakhs) MarketSr. No. Mutual Fund Name Average AUM share (%) HHI AEGON Mutual1 Fund N/A AIG Global Investment Group2 Mutual Fund 79589.78 0.113612416 0.0129083 Axis Mutual Fund 830169.78 1.185046549 1.404335 Baroda Pioneer4 Mutual Fund 258479.18 0.36897255 0.136141 Benchmark Mutual5 Fund 340363.29 0.485860064 0.23606 Bharti AXA Mutual6 Fund 28857.55 0.041193429 0.001697 Birla Sun Life7 Mutual Fund 6369619.52 9.092472182 82.67305 BNP Paribas Mutual8 Fund 467418.11 0.667227634 0.445193 Canara Robeco9 Mutual Fund 782363.49 1.116804269 1.24725210 Daiwa Mutual Fund 24390.25 0.03481647 0.001212 Deutsche Mutual11 Fund 818660.04 1.168616684 1.365665 DSP BlackRock12 Mutual Fund 3060071.21 4.368174938 19.08095 Edelweiss Mutual13 Fund 18196.96 0.025975704 0.000675 Escorts Mutual14 Fund 19685.4 0.028100415 0.00079
    • 25 Fidelity Mutual15 Fund 907440.44 1.295348479 1.677928 Franklin Templeton16 Mutual Fund 3788271.74 5.407662939 29.24282 Goldman Sachs17 Mutual Fund N/A18 HDFC Mutual Fund 8628224.46 12.31657411 151.69819 HSBC Mutual Fund 445219.73 0.635540003 0.403911 ICICI Prudential20 Mutual Fund 7346610.81 10.48710276 109.979321 IDBI Mutual Fund 352780.47 0.503585277 0.25359822 IDFC Mutual Fund 2101865.66 3.000360537 9.00216323 ING Mutual Fund 130132.46 0.185760824 0.034507 JM Financial24 Mutual Fund 591783.18 0.844755654 0.713612 JPMorgan Mutual25 Fund 340957.1 0.486707713 0.236884 Kotak Mahindra26 Mutual Fund 3220247.1 4.596822006 21.1307727 L&T Mutual Fund 402984.3 0.575249986 0.330913 LIC NOMURA28 Mutual Fund 1119557.16 1.598139779 2.554051 Mirae Asset Mutual29 Fund 37950.32 0.05417313 0.002935 Morgan Stanley30 Mutual Fund 207609.65 0.296357571 0.087828 Motilal Oswal31 Mutual Fund 30051.9 0.042898334 0.00184 Peerless Mutual32 Fund 420214.03 0.599844993 0.359814 Pramerica Mutual33 Fund 162936.5 0.232587769 0.054097 PRINCIPAL Mutual34 Fund 524622.65 0.748885681 0.56083 Quantum Mutual35 Fund 12359.94 0.017643504 0.000311 Reliance Mutual36 Fund 10157660.46 14.49980566 210.2444 Religare Mutual37 Fund 1150495.91 1.642304069 2.69716338 Sahara Mutual Fund 17920.9 0.025581635 0.00065439 SBI Mutual Fund 4167180.19 5.948545253 35.3851940 Sundaram Mutual 1447858.09 2.066781127 4.271584
    • 26 Fund41 Tata Mutual Fund 2268110.53 3.237670921 10.4825142 Taurus Mutual Fund 255976.85 0.365400536 0.13351843 UTI Mutual Fund 6718882.58 9.591036445 91.98798Grand Total 70053769.67 100 790.135It is calculated by squaring the market share of each firm competing in a market, andthen summing the resulting numbers. The HHI number can range from close to zeroto 10,000. It expressed as:HHI = s1^2 + s2^2 + s3^2 + ... + sn^2 (where sn is the market share of the ith firm).The closer the Herfindahl index towards the 10000 is to being a monopoly, the higherthe markets concentration (and the lower its competition). If, for example, there wereonly one firm in an industry, that firm would have 100% market share, and the HHIwould equal 10,000 (100^2), indicating a monopoly. Or, if there were thousands offirms competing, each would have nearly 0% market share, and the HHI would beclose to zero, indicating nearly perfect competition.After calculation the Herfindahl index of Mutual Fund, I have found it to be 790.13which indicate the Perfect competition in the Mutual Fund industry.
    • 277.1 Michael Portal Analyses: 1) Competitive Rivalry: In Mutual fund industry, competition is too high. Many Fund houses offer large number of schemes. 2) Threat of Substitute Products: It means many companies offer similar types of product, which create threats for new companies because of substitute of there product is being offered by there major competitors. 3) Bargaining Power of Supplier: In Mutual Fund industry, Supplier would be the Stock Market which provides valuable stock to the various schemes of Fund houses. Fund Manager has Bargaining power in the form of analytical skill to select most valuable and inexpensive scripts for its Portfolios. 4) Bargaining Power of Customer: Customers of Mutual Funds industry would Bargain on the basis of returns and Expense ratio (Expense incurred in managing the Fund) of various schemes. Customer would choose the funds, which have low Expense ratio and probably give high return in future. 5) Threats of New Entrance: In Mutual Fund Industry, new players would be abandon due to Market regulator SEBI‘s policy like removing the entry load, many legal requirement ect. Also, volatility in the Stock market and high competition level would force new player to keep themselves away form the industry. Bargaining Threats of power of New Customers Entrance Bargaining Threats of Competitive Power of Substitute Rivalry within Supplier products an Industry
    • 28 CHAPTER 6GROWTH DRIVERS OF INDUSTRY
    • 296. GROWTH DRIVERS:Although several macroeconomic and development factors affect the growth of theindustry, the key underlying driver for all the categories of fund is the key economicindicator – the GDP growth rate.The Growth Drivers of Customer segments are follows: a) Retail Segment Rising disposable income and savings. Favorable demographics such as increasing proportion of working population (20-59 years) and increasing urbanization resulting in increased levels of financial savviness. Innovation in distribution. Increasing awareness level. Quality financial planning. b) Institutional Segment: Rising corporate earning Maturing capital market Interest rate cycle Call money market rate Corporate debt and commercial paper
    • 30 CHAPTER 7ISSUE AND CONCERN
    • 317. ISSUE AND CONCERN:LOW customer awareness level and financial literacy pose the biggest challenge tochannelizing household saving into mutual find. Further fund houses have shownlimited focus on increasing retail penetration and building retail AUM. Most of theAUMs and distributers have a limited focus beyond the top 20 cities that ismanifested in limited distribution channels and investors servicing, The Indianmutual fund industry has largely been product –led and not sufficiently customerfocused with limited focus being accorded by players to innovative and newproduct development .Further there is limited flexibility in fees and pricingstructure currently.Distributors and the mutual fund houses have exhibited limited interest incontinuously engaging with customer post closure of sale as the commission andincentive have been largely in the form of upfront fees from product sales. Limitedfocus of the public sector network including public sector banks, Indian post, ecton the Distribution of mutual funds has also impeded the growth of the industry.Further multiple regulatory framework govern different verticals within thefinancial services sectors ,such as different policies pertaining to the PAN cardrequirement, KYC(Know your client) requirement , mode of payment (cash v/scheque), funds management by insurance companies and commission structure,among others.
    • 32CHAPTER 8CASE STUDY
    • 33Major Assets Management Companies (AMC’s)8.1. UTI MUTUAL FUND:UTI Mutual Fund was started in 14, January 2003 by UTI Trustee Co, Pvt. Ltd. formanaging the schemes of UTI Mutual Fund. UTIAMC provides professionallymanaged back office support for all business services of UTI Mutual Fund inaccordance with the provisions of the Investment Management Agreement, the TrustDeed, the SEBI Regulations and the objectives of the schemes.Since February 3, 2004, UTIAMC is also a registered portfolio manager under theSEBI for undertaking portfolio management services. UTIAMC also acts as themanager and marketer to offshore funds through its 100 % subsidiary, UTIInternational Limited, registered in Guernsey, Channel Islands.UTIAMC presently manages a capital of over Rs. 65, 38,724.42 lakhs as on 31stDecember 2010. UTI Mutual Fund has a track record of managing a variety ofschemes catering to the needs of every class of citizens. It has a nationwide networkconsisting 148 UTI Financial Centers (UFCs) and UTI International offices inLondon, Dubai and Bahrain.UTIAMC has a well-qualified, professional fund management team, which has beenfully empowered to manage funds with greater efficiency and accountability in thesole interest of the unit holders.UTIMF has consistently reset and upgraded transparency standards. All the branches,UFCs and registrar offices are connected on a robust IT network to ensure cost-effective quick and efficient service.Schemes taken for analysis from UTI Mutual Fund are:8.1.1 UTI Divided Yield Fund(G) : The investment objective of the Scheme is "toprovide medium to long term capital gains and/or dividend distribution by investingpredominantly in equity and equity related instruments, which offer high dividend
    • 34yield. There can be no assurance that the investment objectives of the scheme will berealized."Fund overview: Fund Types- Open Ended Investment Plan- Growth Assets Sizes- 2,998.41 (Mar-31-2011) Launch date- May 03, 2005 Bench mark- BSE 100 Fund Manager- Swati Kulkarni8.1.2 UTI Large Equity Fund (G): The Scheme is designed specifically for largecorporate investors and as well as high net worthy investors who would like to investlarge amount in exclusive Scheme which allows entry and exit at NAV.Fund overview: Fund Types- Open Ended Investment Plan- Growth Assets Sizes- 2,006.93 (Mar-31-2011) Launch date- May18, 1992 Bench mark- BSE sensitive index Fund Manager- Mr. Anoop Bhaskar8.2. BIRLA SUNLIFE MUTUAL FUND:Birla Sun Life Asset Management Company Ltd. (BSLAMC) is a joint venturebetween the Aditya Birla Group and the Sun Life Financial Services Inc. of Canada.The joint venture brings together the Aditya Birla Groups experience in the Indianmarket and Sun Lifes global experience.
    • 35Birla Sunlife Mutual Fund is established in 1994 .It offer a range of investmentoptions, including diversified and sector specific equity schemes, fund of fundschemes, hybrid and monthly income funds, a wide range of debt and treasuryproducts and offshore funds. BSLAMC is one of the largest team of research analystsin the industry, dedicated to tracking down the best companies to invest in. BSLAMCstrives to provide transparent, ethical and research-based investments and wealthmanagement services.Schemes taken for analysis from BIRLA SUNLIFE MUTUAL FUND are:8.2.1Birlasunlife Advantage Fund: To achieve long-term growth of capital throughinvestments mainly in equity and equity related instruments. Fund overview: Fund Types- Open Ended Investment Plan- Growth Assets Sizes- 347.31 (Mar-31-2011) Launch date- Feb 24, 1995 Bench mark- BSE Sensitive index Fund Manager- Mr. Ajay Argal8.2.2BirlaSunlife Small & Midcap Fund:It objective is to generate consistent long-term capital appreciation by investingpredominantly in equity and equity related securities of companies considered to besmall and mid cap. It may also invest a certain portion of its corpus in fixed incomesecurities including money market instruments, in order to meet liquidity requirementsfrom time to time.Fund overview Fund Types- Open Ended Investment Plan- Growth Assets Sizes- 143.73 (Mar-31-2011
    • 36 Launch date- Apr 9, 2007 Bench mark- CNX MID CAP Fund Manager- Mr. Ankit Sancheti8.3. FRANKLIN TEMPLETION MUTUAL FUND:Franklin Templeton Investments is one of the largest financial services groups in theworld based at San Mateo, California USA. The group has US$ 642.3 billion in assetsunder management globally. Franklin Templeton has offices in 33 locations acrossIndia and manages average AUM of Rs. 42142.21 crores for over 22 lakhs investors(as on September 30, 2010).Schemes taken for analysis from Franklin Templation Mutual Fund are:8.3.1 Franklin Templation FMCG Fund (G): The scheme aims to achieve long termcapital appreciation through exclusively investing in shares of Fast Moving ConsumerGoods Companies. Fund overview: Fund Types- Open Ended Investment Plan- Growth Assets Sizes- Rs 54.22crores Launch date- Mar 31, 1999 Bench mark- NA Fund Manager- Anil Prabhudas8.3.2 Franklin Bluechip Fund (G): Scheme aim is to achieve a high degree ofcapital appreciation through investments in well-established, large size blue chipcompanies. Fund Overview: Fund Types- Open Ended Investment Plan- Growth
    • 37 Assets Sizes- 3,396.49 Launch date- Nov 30, 1993 Bench mark- BSE Sensitive Index Fund Manager- Anand Radhakrishnan / Anand Vasudevan /8.4. HDFC MUTUAL FUND:HDFC Asset Management Company Ltd (AMC) was incorporated under theCompanies Act, 1956, on December 10, 1999, and was approved to act as an AssetManagement Company for the HDFC Mutual Fund by SEBI vide its letter dated July3, 2000.In terms of the Investment Management Agreement, the Trustee has appointed theHDFC Asset Management Company Limited to manage the Mutual Fund. The paid upcapital of the AMC is Rs. 25.161 crore. The AMC is managing 28 open-endedschemes of the Mutual Fund some are HDFC Growth Fund, HDFC Equity Fund,HDFC Top 200 Fund, HDFC Capital Builder Fund, HDFC Core & Satellite Fund,HDFC Premier Multi-Cap Fund, and HDFC Index Fund.The AMC is also managing 7 closed ended Schemes some are HDFC Long TermEquity Fund, HDFC Infrastructure Fund, and HDFC Fixed Maturity Plans - Series XI,HDFC Fixed Maturity Plans - Series XII.The AMC is also providing portfoliomanagement / advisory services.The schemes taken for analysis from HDFC MUTUAL FUND are:8.4.1 HDFCTop200 Fund: It objective is to generate long term capital appreciationby investing in a portfolio of equities and equity linked instruments drawn from theBSE 200 Index.Fund Overview: Fund Types- Open Ended Investment Plan- Growth
    • 38 Assets Sizes- Rs. 9,591.26 (Mar-31-2011) Launch date- Oct 27, 2004 Bench mark- BSE 200 index Fund Manager- Mr. Prashant Jain8.4.2 HDFC Balance Fund (G): The primary objective of the Scheme is to generatecapital appreciation along with current income from a combined portfolio of equity& equity related and debt & money market instruments.Fund Overview: Fund Types- Open Ended Investment Plan- Growth Assets Sizes- 260.12 (April 29, 2011) Launch date- September 11, 2000 Bench mark- NA Fund Manager- Mr. Chirag Setalvad8.5. KOTAK MAHINDRA MUTUAL FUND:Kotak Mahindra is one of Indias leading financial institutions, offering completefinancial solutions that encompass every sphere of life. From commercial banking, tostock broking, to mutual funds, to life insurance, to investment banking, the groupcaters to the financial needs of individuals and corporate.The group has a net worth of Rs.7,911 crore and employs around 20,000 employeesacross its various businesses, servicing around 7 million customer accounts through adistribution network of 1,716 branches, franchisees and satellite offices across morethan 470 cities and towns in India and offices in New York, California, San Francisco,London, Dubai, Mauritius and Singapore.Kotak Mahindra Asset Management Company Limited (KMAMC), a wholly ownedsubsidiary of KMBL, is the Asset Manager for Kota Mahindra Mutual Fund (KMMF).
    • 39KMAMC started operations in December 1998 and has over 10 Lac investors invarious schemes. KMMF offers schemes catering to investors with varying risk -return profiles and was the first fund house in the country to launch a dedicated giltscheme investing only in government securities.The schemes taken for analysis from KOTAK MAHINDRA Mutual Fund are:8.5.1 Kotak Mahindra Midcap Fund (G): The investment objective of KotakMidcap is to generate capital appreciation from a diversified portfolio of equity &equity related securities. The scheme predominantly invests in companies in the midmarket capitalization segment across sectors. The scheme is well positioned to providethe benefit of potential growth offered by mid cap stocks which are likely to becometomorrows large caps.Fund overview: Fund Types- Open Ended Investment Plan- Growth Assets Sizes- 277.76 (Mar-31-2011) Launch date- Jan 28, 2005 Bench mark- CNX Nifty junior Fund Manager- Mr. Pankaj Tibrewal8.5.2 Kotak Equity FOF: To generate long-term capital appreciation from a portfoliocreated by investing predominantly in open-ended diversified equity schemes ofMutual Funds registered with SEBI.Fund overview: Fund Types- Open Ended Investment Plan- Growth Assets Sizes- 44.63 (Mar-31-2011)
    • 40 Launch date- Aug 09, 2004 Bench mark- NA Fund Manager- Mr. Sajit Pisharodi8.6. RELIANCE MUTUAL FUND:Reliance Mutual Fund is India‘s leading Mutual Fund with Quarter Average Assetsunder management (AAUM) of Rs 102066Crores.Reliance Mutual Fund, a part of the Reliance - Anil Dhirubhai Ambani Group, is oneof the fastest growing mutual funds in the country. RMF offers investors a well-rounded portfolio of products to meet varying investor requirements and has presencein 159 cities across the country. Reliance Mutual Fund constantly endeavors to launchinnovative products and customer service initiatives to increase value to investors."Reliance Mutual Fund schemes are managed by Reliance Capital Asset ManagementLimited., a subsidiary of Reliance Capital Limited, which holds 93.37% of the paid-upcapital of RCAM.The schemes taken for analysis from Reliance Mutual Fund are:8.6.1 Reliance Banking Fund (G): The primary investment objective of the Schemeis to seek to generate continuous returns by actively investing in equity and equityrelated or fixed income securities of companies in the Banking Sector.Fund overview: Fund Types- Open Ended Investment Plan- Growth Assets sizes- 1,647.46 (Mar-31-2011 Launches date- May21, 2003 Benchmark- Bank Nifty Fund Manager- Mr. Sunil Singhania
    • 418.6.2Rliance Media & Entertainment Fund (G) : It generate consistent returns byinvesting in equity / equity related or fixed income securities of media &entertainment and other associated companies. Fund overview: Fund Types- Open Ended Investment Plain- Growth Assets sizes- 77.47 (Mar-31-2011) Launch date- Sep 27, 2007 Benchmark- NA Fund Manager- Mr. Sailesh raj Bhan8.7. SBI MUTUAL FUND:SBI Mutual Fund is India‘s largest bank sponsored mutual fund and has a track recordin judicious investments and consistent wealth creation. The fund traces its lineage toSBI - India‘s largest banking enterprise. The institution has grown immensely since itsinception and today it is Indias largest bank, patronized by over 80% of the topcorporate houses of the country.SBI Mutual Fund is a joint venture between the State Bank of India and SocietyGeneral Asset Management, one of the world‘s leading fund managementcompanies that manages over US$ 500 Billion worldwide.In twenty years of operation, the fund has launched 38 schemes and successfullyredeemed fifteen of them. In the process it has rewarded its investors handsomely withconsistent returns.
    • 42A total of over 5.8 million investors have reposed their faith in the wealth generationexpertise of the Mutual Fund.Today, the fund manages over Rs. 42,100 crores of assets and has a diverse profile ofinvestors actively parking their investments across 38 active schemes.The fund serves this vast family of investors by reaching out to them through networkof over 130 points of acceptance, 29 investor service centers, 59 investor service desksand 6 Investor Service Points.SBI Mutual is the first bank-sponsored fund to launch an offshore fund – ResurgentIndia Opportunities Fund.The schemes that I have taken for analysis from SBI Mutual Fund are:8.7.1SBI Magnum Sector Umbrella Pharma(G):It provides the investor‘s maximum growth opportunity through equity investmentsin stocks of growth oriented sector called Pharma in long run.Fund overview: Fund Types- Open Ended Investment Plan- Growth Assets Sizes- 38.70 (Dec-31-2010) Launch date- JUL 14, 1999 Bench mark- BSE health care Fund Manager- Mr. Sohini Andani8.7.2 SBI Magnum Equity Fund (G): To provide investors long term capitalappreciation along with the liquidity of an open-ended scheme. The scheme will investin a diversified portfolio of equities of high growth companies.Fund overview: Fund Types- Open Ended Investment Plan- Growth
    • 43 Assets Sizes- 466.01 (Dec-31-2010) Launch date- jan 1, 1991 Bench mark- BSE 100 Fund Manager- Mr. R Srinivasan8.8. SUNDARAM BNB PARIBAS MUTUAL FUND:Sundaram Mutual, identifying an investment opportunity long before it manifests asone, is the heart of our business belief. Being in the financial sector for a long time hasgiven us a great understanding of the Indian economy and that guides us while pickingthe companies for its Funds. Once it unearth a potential opportunity, its FinancialExperts spend countless time to research the companies, to see what will deliver thebest returns for your money. Its financial experts are fine tuned to the larger globalpicture and all its complexities as well as the intricacies of the Indian market. We trackglobal economic trends and market behavior to better understand the domesticmarkets. We are constantly on the trail of promising opportunities and once identified,a new theme is thoroughly researched and tested on various platforms before beingoffered to the investing public.The schemes taken for analysis from SUNDARAM BNB PARIBAS Mutual Fundare:
    • 448.8.1 Sundaram Select Midcap Fund (G): Sundaram Select Mid Cap Fund is anopen ended equity scheme that seeks capital appreciation by investing in diversifiedstocks that are generally termed as mid -caps.Fund overview: Fund Types- Open Ended Investment Plan- Growth Assets Sizes- 2,074.10 (Mar-31-2011) Launch date- Jul 19, 2002 Bench mark- BSE Mid cap index Fund Manager- Mr. Satish Ramanathan8.8.2 Sundaram BNB Paribas select Smallcap Fund(G): The primary investmentobjective of the scheme is to generate consistent long-term returns by investingpredominantly in equity/equity related instruments of companies that can be termed assmall cap.Fund objective: Fund Types- Open Ended Investment Plan- Growth Assets Sizes- 315.97 (Mar-31-2011) Launch date- Jan 24, 2006 Bench mark- BSE Small cap index Fund Manager- Mr. Satish Ramanathan8.9. RELIGARE MUTUAL FUND:Religare Mutual Fund is managed by Religare Asset Management Company Limited,a subsidiary of Religare Securities Limited (RSL). The AMC was incorporated onMay 20, 2005 and the mutual fund was set up on July 24, 2006.
    • 45It manages Assets around Rs104 billion dollars. Religare Asset Management aims toserve investment needs of individual investors, corporate and institutions throughmutual funds and sub-advised portfolios. Its product portfolio is managed byindividually focused management teams to create optimum balance and results. Theyare committed to providing financial care and top class service. They subscribe tosustainable business models and process that factor in the dynamism of the business infast changing market scenarios.The schemes taken for analysis from Religare Mutual Fund are:8.9.1 Religare Small & Midcap Fund: The Scheme seeks to provide long termcapital appreciation by investing in a portfolio that is predominantly constituted ofequity and equity related instruments of mid and small cap companies. Fund overview: Fund Types- Open Ended Investment Plan- Growth Assets Sizes- 15.05 (Mar-31-2011) Launch date- Jan 7, 2008 Bench mark- NA Fund Manager- Mr. Vinay Paharia8.9.2 Religare Equity Fund (G): The investment objective of the Scheme is togenerate long-term capital growth from a focused portfolio of predominantly equityand equity-related securities. Fund overview: Fund Types- Open Ended Investment Plan- Growth Assets Sizes- 21.01 (Mar-31-2011) Launch date- Sep 07, 2007
    • 46 Bench mark- BSE 100 Fund Manager- Vetri Subramaniam8.10. TATA MUTUAL FUND:Tata Mutual Fund has earned the trust of lakhs of investors with its consistentperformance and world-class service.It manages around Rs20,854.00 crores (average AUM for the quarter of October-December 2010) worth of assets across its varied offerings. Tata Mutual Fund offersan investment option for everyone, whether you are a businessman or salariedprofessional, a retired person or housewife, an aggressive investor or a conservativecapital builder.The Tata Asset Management philosophy is centered on seeking consistent, long-termresults. Tata Asset Management aims at overall excellence, within the framework oftransparent and rigorous risk controls.Tata Mutual Fund offers investors a broad range of managed investment products invarious asset classes and risk parameters, with operational flexibility to suit theirvaried investment needs.It offer a wide range of services to assist investors have a fulfilling and rewardingfinancial planning experience with us. It has designed our services keeping in mind theneeds of our investors, giving them a smooth and hassle-free financial planningprocess.The schemes taken for analysis from TATA Mutual Fund are:8.10.1 Tata Dividend yield Fund (G): To Provide income distribution and / ormedium to long term capital gains by investing predominantly in high dividend yieldstocks.Fund overview:
    • 47 Fund Types- Open Ended Investment Plan- Growth Assets Sizes- 178.86 (Mar-31-2011) Launch date- Oct 27, 2004 Bench mark- BSE Sensitive index Fund Manager- Mr. Mahendra Jajoo / Sachin Relekar8.10.2 TATA OPPORTUNITY FUND (G): It aims to provide a vehicle to enableinvestors to avail tax benefits u/s 88 and distributing a reasonable annual dividend ifany, and at the same time making an attempt for capital appreciation.Fund overview: Fund Types- Open Ended Investment Plan- Growth Assets Sizes- 346.58 (Mar-31-2011) Launch date- Mar 30, 1993 Bench mark- BSE Sensitive index Fund Manager- Mr. M Venugopal8.11. DSP BlackRock Mutual FundDSP BlackRock Investment Managers Pvt. Ltd. is the investment manager to DSPBlackRock Mutual Fund.The philosophy of DSP BlackRock Investment Managers Pvt. Ltd. has been groundedin the belief that experienced investment professionals, using a disciplined process andsophisticated analytical tools, can consistently add value to client portfolios.
    • 48DSP BlackRock Investment Managers Pvt. Ltd. takes a three dimensional approach tothe management of the organization, incorporating functional, product and regionalelements in support of clients goals. The functional dimension looks at the companysoperations by specific task, such as portfolio management, account management oroperations. The product dimension brings together the cross-disciplinary expertisecritical to managing client assets in each class. Finally, the regional aspect of thecompanys model recognizes the unique, geography-specific needs of clients as well asthe importance of local regulatory issues.With our three-dimensional approach to managing the organization, we seek to: Ensure consistency on a global basis; Allow for the tailoring of products and services according to client or local needs; Promote teamwork among our employees worldwide; and Facilitate operational integrity and efficiencyThe schemes taken for analysis from DSP Black Rock Mutual Fund are:8.11.1 DSP Black Rock Balance Fund(G): It Seeks to generate long term capitalappreciation and current income from a portfolio constituting equity and equity relatedsecurities as well as fixed income securitiesFund overview: Fund Types- Open Ended Investment Plan- Growth Assets Sizes- 748.25 (Mar-31-2011) Launch date- May 15, 1999 Bench mark- NA Fund Manager- Mr. Apoorva Shah8.11.2 DSP Equity Fund Institutional Plan(G): The DSP Merrill Lynch Equity Fundis an open-ended growth scheme seeking to generate long-term capital appreciation,
    • 49from a portfolio which is substantially constituted of equity and equity relatedsecurities of issuers domiciled India. The scheme may also invest a certain portion ofits corpus in debt and money market securities, in order to meet liquidity requirementsfrom time to time.Fund overview: Fund Types- Open Ended Investment Plan- Growth Assets Sizes- 101.47 (Mar-31-2011) Launch date- Apr 01, 2007 Bench mark- BSE 100 Fund Manager- Mr. Apoorva Shah8.12.ICICI Prudential Mutual Fund:ICICI Prudential Asset Management Company Ltd. is a joint venture between ICICIBank, India‘s second largest commercial bank & a well-known and trusted name inthe financial services in India, & Prudential Plc, one of the United Kingdom‘s largestplayers in the financial services sectors.In a span of just over 12 years, the company has forged a position of preeminence asone of the largest Asset Management Company‘s in the country, contributingsignificantly towards the growth of the Indian mutual fund industry.
    • 50Our Average Assets under Management (AAUM) as on Mar 2011 Month-end inMutual Fund Schemes stood at Rs. 73551.95 Crores. This is in addition to ourPortfolio Management Services, inclusive of EPFO*, and International AdvisoryMandates for clients across international markets in asset classes like Debt, Equity andReal Estate with primary focus on risk adjusted returns.As an Asset Management Company, we have over 15 years of experience and arecurrently managing a comprehensive range of schemes of more than 46 Mutual fundsand a wide range of PMS Products for our investors, spread across the country. Weservice this investor base with our own branch network of over 160 branches and adistribution reach of over 42,000 channel partners.The schemes taken for analysis from ICICI Prudential Mutual Fund are:8.12.1 ICICI Prudential Balance (G): To seek to generate long term capitalappreciation and current income from a portfolio that is invested in equity and equityrelated securities as well as in fixed income & money market securities.Fund overview: Fund Types- Open Ended Investment Plan- Growth Assets Sizes- 263.95 (Mar-31-2011) Launch date- Oct 07, 1999 Bench mark- NA Fund Manager- Rahul Goswami/Munzal Shah/Mrinal Singh8.12.2 ICICI Prudential Blended Plan (G): To generate efficient risk adjusted returnfor the investor by using arbitrage opportunity in equity and equity derivative market.Fund overview:
    • 51 Fund Types- Open Ended Investment Plan- Growth Assets Sizes- 60.90 (March 31, 2011) Launch date- May 31, 2005 Bench mark- NA Fund Manager- Mr. Devang Shah8.13. IDFC Mutual FundIDFC is a leading private sector diversified financial institution established by aconsortium of strong global and local institutions with the support and sponsorship ofthe Government of India.A majority of IDFC‘s shareholding (67% as of March 31, 2008) is held by reputedglobal stalwarts that include respectable names like Government of India, InternationalFinance Corporation (IFC) - a member of the World Bank Group, Government ofSingapore, AIG, Morgan Stanley, Goldman Sachs, Citigroup, JP Morgan amongothers. The best Indian financial institutions such as HDFC, LIC, SBI, and IDBI areowners in IDFC, making it an institution of high repute and standing.The schemes taken for analysis from IDFC Mutual Fund are:8.13.1 IDFC Fixed Maturity Plan – 3Plan A(G):Fund overview: Fund Types- Open Ended Investment Plan- Growth Assets Sizes- 0.82 (Dec-31-2010) Launch date- Sep 23, 2009 Bench mark- NA Fund Manager- Anupam Joshi
    • 528.13.2 IDFC Equity (G): To generate long-term capital growth from an activelymanaged portfolio of predominantly equity and equity related instruments. TheScheme portfolio would acquire, inter alia, small and medium size businesses withgood long term potential, which are available at cheap valuations. Such securitieswould be identified through disciplined fundamental research keeping in view mediumto long-term trends in the business environment.Fund overview: Fund Types- Open Ended Investment Plan- Growth Assets Sizes- 2103.57 (April 29, 2011) Launch date- September 28, 2005 Bench mark- NA Fund Manager- Mr. Kenneth Andrade8.14. Canara Robeco Mutual Fund:Canara Robeco Asset Management Company Limited (CRAMC), the investmentmanagers of Canara Robeco Mutual Fund, is a joint venture between Canara Bank andRobeco of the Netherlands, a global asset management company that manages aboutUS$180 Billion worldwide. The joint venture brings together Canara Banksexperience in the Indian market and Robecos global experience in asset management.Canara Robeco Mutual Fund is the oldest Mutual Fund in India, established inDecember 1987 as Canbank Mutual Fund. Subsequently, in 2007, Canara Bankpartnered Robeco and the mutual fund was renamed as Canara Robeco Mutual Fund.Since then, it has consistently been one of the fastest growing mutual funds in India interms of AuM, having grown 94% year-on-year from March 2009 to March 2010. Oursolutions offer a range of investment options, including diversified and thematicequity schemes, hybrid and monthly income funds and a wide range of debt andtreasury products.
    • 53Canara Robeco AMC manages the assets of Canara Robeco Mutual Fund by virtue ofan investment management agreement dated 16th June 1993 (as amended from time totime). As of 31 December 2010, the AMC has Rs. 7,392 crores of average assets undermanagement and has a diverse profile of investors invested across 20 active schemes.8.14.1 Canara Robeco Balance Growth Plan: The investment objective of thescheme is to generate long-term capital appreciation and/or income from a portfolioconstituted of equity and equity related securities as well as fixed income securities.The schemes taken for analysis from Canara Robeco Mutual Fund are:Fund overview: Fund Types- Open Ended Investment Plan- Growth Assets Sizes- NA Launch date- March 31, 2000 Bench mark- NA Fund Manager- Mr. Soumendra Nath Lahiri8. 14.2 Canara Robeco Infrastructure (G): To generate income/capital appreciationby investing in equities and equity related instruments of companies in theinfrastructure sector.Fund overview: Fund Types- Open Ended Investment Plan- Growth Assets Sizes- NA Launch date- December 02, 2005 Bench mark- BSE 100 Fund Manager- Mr. Soumendra Nath Lahiri
    • 548.15.Axis Mutual FundAxis Bank was the first of the new private banks to have begun operations in 1994,after the Government of India allowed new private banks to be established. The Bankwas promoted jointly by the Administrator of the specified undertaking of the UnitTrust of India (UTI - I), Life Insurance Corporation of India (LIC) and GeneralInsurance Corporation of India (GIC) and other four PSU insurance companies, i.e.National Insurance Company Ltd., The New India Assurance Company Ltd., TheOriental Insurance Company Ltd. and United India Insurance Company Ltd.The Bank as on 31st December, 2010 is capitalized to the extent of ` 409.90 croreswith the public holding (other than promoters and GDRs) at 53.62%.The Banks Registered Office is at Ahmedabad and its Central Office is located atMumbai. The Bank has a very wide network of more than 1281 branches (including169 Service Branches/CPCs as on 31st December, 2010). The Bank has a network ofover 5303 ATMs (as on 31st December, 2010) providing 24 hrs a day bankingconvenience to its customers. This is one of the largest ATM networks in the country.The Bank has strengths in both retail and corporate banking and is committed toadopting the best industry practices internationally in order to achieve excellence.The schemes taken for analysis from Axis Mutual Fund are:8.15.1 Axis Equity (G): To achieve long term capital appreciation by investing in adiversified portfolio predominantly consisting of equity and equity related securitiesincluding derivatives.Fund overview: Fund Types- Open Ended Investment Plan- Growth Assets Sizes- 760.41 (April 29, 2011)
    • 55 Launch date- November 11, 2009 Bench mark- NA Fund Manager- Mr. Chandresh Nigam8.15.2 Axis Tax Saver (G): The investment objective of the Scheme is to generateincome and long-term capital appreciation from a diversified portfolio ofpredominantly equity and equity-related Securities.Fund overview: Fund Types- Open Ended Investment Plan- Growth Assets Sizes- 73.28 (Mar-31-2011) Launch date- December 17, 2009 Bench mark- BSE 200 Fund Manager- Mr. Chandresh Nigam
    • 56 CHAPTER 9 PERFORMANCE SHEETS9.1Performance Sheet (Risk adjusted Return) on the Basis of Sharpe Ratio:Rank Schemes Sharpe Ratio1. HDFC Balance Fund(G) 2.31
    • 572. Franklin FMCG(G) 2.153. Reliance Banking(G) 1.984. Tata Dividend yield Fund(G) 1.795. Axis Tax Saver(G) 1.776. Religare Small & Midcap fund 1.657. Kotak Midcap Fund(G) 1.308 SBI Magnum Sector Umbrella Pharma(G) 1.309. UTI Devidend yield(G) 1.3510. ICICI Prudential Balance (G) 1.2811. DSP Equity Fund Institutional Plan(G) 1.2512. HDFC Top200 1.2413. Franklin bluechip(G) 1.2314. ICICI Prudential Blended Plan (G) 1.0715. Canara Robeco Balance Growth Plan 1.0416. Sundaram Select Midcap Fund (G) 1.0217. UTI Equity (G) 0.9718. SBI Magnum Equity Fund(G) 0.9419. Religare Equity fund(G) 0.8920. Birlasunlife small&midcap Fund 0.7921. Sundaram BNB Paribas select Smallcap 0.76 Fund(G)22. IDFC Equity (G) 0.7423. DSP Black Rock Balance Fund(G) 0.6424. Reliance Media & Entertainment 0.5325. Canara Robeco Infrastructure (G) 0.4426. Birlasunlife Advantage Fund(G) 0.4327. Tata Opportunity Fun (G) 0.3328. Axis Equity(G) -0.2129. Kotak Equity FOF -0.89
    • 5830. IDFC Fixed Maturity Plan – 3Plan A(G) -0.989.2Performance Sheet (Risk adjusted Return) on the Basis of Treynor Ratio:Rank Schemes Treynor Ratio1. Franklin FMCG(G) 0.562. HDFC Balance Fund(G) 0.513. Reliance Banking(G) 0.484. Religare Small & Midcap fund 0.465. SBI Magnum Sector Umbrella Pharma(G) 0.366. Tata Dividend yield Fund(G) 0.347. Axis Tax Saver(G) 0.338. Kotak Midcap Fund(G) 0.299. DSP Equity Fund Institutional Plan(G) 0.2510. UTI Devidend yield(G) 0.2411. Sundaram Select Midcap Fund (G) 0.2212. Sundaram BNB Paribas select Small cap 0.22 Fund(G)13. ICICI Prudential Balance (G) 0.2214. Canara Robeco Balance Growth Plan 0.2215. Birlasunlife small&midcap Fund 0.2116. Franklin Bluehip(G) 0.2117. HDFC Top200 0.2118. UTI Equity (G) 0.1719. SBI Magnum Equity Fund(G) 0.1620. Reliance Media & Entertainment 0.1521. Religare Equity fund(G) 0.1522. DSP Black Rock Balance Fund(G) 0.1323. IDFC Equity (G) 0.1224. Canara Robeco Infrastructure (G) 0.08
    • 5925. Birlasunlife Advantage Fund(G) 0.0726. Tata Opportunity Fun (G) 0.0627. Axis Equity(G) -0.03928. ICICI Prudential Blended Plan (G) -0.3229. Kotak Equity FOF -0.9830. IDFC Fixed Maturity Plan – 3Plan A(G) -1.10
    • 60 CHAPTER 10 FINDINGS AND RECOMMENDATIONS10.1 FINDINGS:
    • 611) Sharpe Ratio of HDFC Balance Fund is(2.31) highest among the ranking of 30 Schemes, followed by Franklin FMCG(2.15),Reliance Banking(1.98) ect.Which shows there Risk-adjusted return is Excellent.2) Sharpe Ratio of Axis Equity(-0.21),Kotak Equity fof(-0.89) and IDFC Fixed Maturity Plan(-0.98) are in negative which shows there Risk – adjusted return worse.3) Treynor Ratio of Franklin FMCG(0.56) is highest, followed by HDFC Balance fund(0.51),Reliance Banking(0.48),Religare small& midcap(0.46), ect.which shows there Risk-adjusted return on overall market is Excellent.4) Treynor Ratio of Axis Equtiy(-0.03), ICICI Blended Plan(-0.32), Kotak Equity fof(-0.98) and IDFC Fixed Maturity Plan(-1.10) are in negative ,which shows there Risk- adjusted return worse.10.2 RECOMMENDATIONS:1) According to me one should give priority to HDFC Balance Fund because its Shape ratio is highest and its Treynor ratio is second highest.2) One should give second priority to Franklin FMCG because it‘s Rank third on the basis of Sharpe ratio and first on the basis of Treynor ratio.3) Moreover, investors should keep themselves away from Axis Equity ,Kotak Equity and IDFC Fixed Maturity Plan because there Sharpe ratios and Treynor ratios are negative which shows there worse performance4) If any investor want to invest in any UTI Schemes ,he/she should give priority to UTI Devidend yield fund which in the 9th rank on the basis of the Sharpe ratio and 10th rank on the basis of the Treynor ratio.
    • 62 CHAPTER 11 REFERENCES11.1) Web sites:
    • 631) http://www.bluechipindia.co.in/2) http://www.franklintempletonindia.com3) http://www.utimf.com4) http://www.hdfcfund.com/5) http://mutualfund.birlasunlife.com6) http://reliancemutual.com/7) http://investopedia.com8) http://money.rediff.com9) http://moneycontrol.com