eNotesMBA                    The Best References for MBA                             A REPORT                             ...
CONTENTS         SR.NO.                  PARTICULARS          PAGE NO.1                            INTRODUCTION      32   ...
INTRODUCTION OF AMUL ICE CREAM:Amul Ice Cream was launched on 10th March, 1996 in Gujarat. The portfolioconsisted of impul...
QUESTIONNAIRE ANALYSISQuestionnaire analysis has been done on taking two parameters i.e., turnoverand locationQue.5 produc...
1                0.9                0.8                0.7                0.6                                             ...
Kilol                         Govindpura      Park      Peergate      Grand Total        No                      1        ...
1                0.9                0.8                0.7                0.6                0.5                          ...
Que.6 which is the most selling product?                                                       51000-           75000 &   ...
1         0.9         0.8         0.7         0.6                                                                   bakery...
1               0.9               0.8               0.7               0.6                                                 ...
1           0.9           0.8           0.7           0.6                                                                 ...
INTERPRETATION:      The following are the learning which I has learnt while analyzing the      questionnaires. They are: ...
QUESTIONNAIRE:Guidelines for filling the forms1. Please check the box wherever required.2. Only 1 check per question.Q 1: ...
Q 6: Which is the most selling product?Ice-CreamBakeryQ 7: In which months you have higest demand?Jan                     ...
Upcoming SlideShare
Loading in...5
×

A

2,451

Published on

Published in: Business, Self Improvement
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,451
On Slideshare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
31
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "A"

  1. 1. eNotesMBA The Best References for MBA A REPORT ON “QUESTIONNAIRE ANALYSIS OF AMUL ICE-CREAM”www.enotesmba.blogspot.com Page 1
  2. 2. CONTENTS SR.NO. PARTICULARS PAGE NO.1 INTRODUCTION 32 ANALYSIS 4-113 INTEREPRETATION 124 QUESTIONNAIRE 13www.enotesmba.blogspot.com Page 2
  3. 3. INTRODUCTION OF AMUL ICE CREAM:Amul Ice Cream was launched on 10th March, 1996 in Gujarat. The portfolioconsisted of impulse products like sticks, cones, cups as well as take home packsand institutional/catering packs. Amul ice cream was launched on the platform of‘Real Milk. Real Ice Cream’ given that it is a milk company and thewholesomeness of its products gives it a competitive advantage.In 1997, Amul ice creams entered Mumbai followed by Chennai in 1998 andKolkata and Delhi in 2002. Nationally it was rolled out across the country in 1999.It has combated competition like Walls, Mother Dairy and achieved the No 1position in the country. This position was achieved in 2001 and it has continued toremain at the top.Today the market share of Amul ice cream is 38% share against the 9%market share of HLL, thus making it 4 times larger than its closestcompetitor.Not only has it grown at a phenomenal rate but has added a vast variety of flavoursto its ever growing range. Currently it offers a selection of 220 products. Amul hasalways brought newness in its products and the same applies for ice creams.In January 2007, Amul introduced SUGAR FREE & ProLife Probiotic WellnessIce Cream, which was a first in India. This range of SUGAR FREE, LOW FATDiabetic Delight & ProLife Probiotic Wellness Ice Cream is created for the healthconscious.Amul’s entry into ice creams is regarded as successful due to the large marketshare it was able to capture within a short period of time – due to price differential,quality of products and of course the brand name.www.enotesmba.blogspot.com Page 3
  4. 4. QUESTIONNAIRE ANALYSISQuestionnaire analysis has been done on taking two parameters i.e., turnoverand locationQue.5 product category: Ice cream 26000- 75000 & Grand 10000-25000 50000 51000-75000 ABOVE TotalCones 0 1 0 0 1Cups 1 0 0 0 1Sundaes 0 0 0 0 0Family pack 0 1 0 0 1Grand Total 1 2 0 0 3 1 0.9 0.8 0.7 cones 0.6 0.5 cups 0.4 Sundaes 0.3 family pack 0.2 0.1 0 10000-25000 26000-50000 51000-75000 75000 & ABOVE Govindpura Kilol park Peergate Grand Total Cones 0 1 0 1 Cups 1 0 0 1 Sundaes 0 0 0 0 Family pack 0 0 1 1 Grand Total 1 1 1 3www.enotesmba.blogspot.com Page 4
  5. 5. 1 0.9 0.8 0.7 0.6 govindpura 0.5 kilol park 0.4 peergate 0.3 0.2 0.1 0 cones cups Sundaes family pack b. bakery 75000 26000- 51000- & Grand 10000-25000 50000 75000 ABOVE Total No 1 0 0 0 1 Yes 0 2 0 0 2 Grand Total 1 2 0 0 3 2 1.8 1.6 1.4 1.2 1 no 0.8 yes 0.6 0.4 0.2 0 10000-25000 26000-50000 51000-75000 75000 & ABOVEwww.enotesmba.blogspot.com Page 5
  6. 6. Kilol Govindpura Park Peergate Grand Total No 1 0 0 1 Yes 0 1 1 2 Grand Total 1 1 1 3 1 0.9 0.8 0.7 0.6 no 0.5 0.4 yes 0.3 0.2 0.1 0 govindpura kilol park peergate Number of variants: 26000- 51000- 75000 & Grand 10000-25000 50000 75000 ABOVE Total 5 0 1 0 0 1 7 0 1 0 0 1 Grand Total 0 2 0 0 2www.enotesmba.blogspot.com Page 6
  7. 7. 1 0.9 0.8 0.7 0.6 0.5 5 0.4 7 0.3 0.2 0.1 0 10000-25000 26000-50000 51000-75000 75000 & ABOVE Govindpura Kilol Park Peergate Grand Total 5 0 0 1 1 7 0 1 0 1 Grand Total 0 1 1 2 1 0.9 0.8 0.7 0.6 5 0.5 0.4 7 0.3 0.2 0.1 0 govindpura kilol park peergatewww.enotesmba.blogspot.com Page 7
  8. 8. Que.6 which is the most selling product? 51000- 75000 & Grand Row Labels 10000-25000 26000-50000 75000 ABOVE Total Bakery 0 1 0 0 1 Ice cream 1 1 0 0 2 Grand Total 1 2 0 0 3 1 0.9 0.8 0.7 0.6 0.5 bakery 0.4 ice cream 0.3 0.2 0.1 0 10000-25000 26000-50000 51000-75000 75000 & ABOVE Row Labels Govindpura Kilol Park Peergate Grand Total Bakery 0 0 1 1 Ice cream 1 1 0 2 Grand Total 1 1 1 3www.enotesmba.blogspot.com Page 8
  9. 9. 1 0.9 0.8 0.7 0.6 bakery 0.5 0.4 ice cream 0.3 0.2 0.1 0 govindpura kilol park peergate Q 7: In which months you have more demand? 51000- 75000 & Grand Row Labels 10000-25000 26000-50000 75000 ABOVE Total Jan 0 0 0 0 0 Feb 0 0 0 0 0 Mar 0 1 0 0 1 April 1 1 0 0 2 May 0 0 0 0 0 June 0 0 0 0 0 July 0 0 0 0 0 Aug 0 0 0 0 0 Sep 0 0 0 0 0 Oct 1 0 0 0 1 Nov 0 1 0 0 1 Dec 0 0 1 0 1 Grand Total 2 3 1 0 6www.enotesmba.blogspot.com Page 9
  10. 10. 1 0.9 0.8 0.7 0.6 10000-25000 0.5 26000-50000 0.4 51000-75000 0.3 75000 & ABOVE 0.2 0.1 0 Nov april Aug June May July Dec Sep Feb Mar Oct Jan Grand Row Labels Govindpura Kilol Park Peergate Total Jan 0 0 0 0 Feb 0 0 0 0 Mar 0 0 1 1 April 1 1 0 2 May 0 0 0 0 June 0 0 0 0 July 0 0 0 0 Aug 0 0 0 0 Sep 0 0 0 0 Oct 1 0 0 1 Nov 0 1 1 Dec 0 0 1 1 Grand Total 2 2 2 6www.enotesmba.blogspot.com Page 10
  11. 11. 1 0.9 0.8 0.7 0.6 govindpura 0.5 kilol park 0.4 peergate 0.3 0.2 0.1 0 Jan Feb Mar april May June July Aug Sep Oct Nov Dec Comparison between turnover and location Row Labels Govindpura Kilol Park Peergate Grand Total 10000-25000 1 0 0 1 26000-50000 0 1 1 2 51000-75000 0 0 0 0 75000 & ABOVE 0 0 0 0 Grand Total 1 1 1 3 1 0.9 0.8 0.7 0.6 govindpura 0.5 0.4 kilol park 0.3 peergate 0.2 0.1 0 10000-25000 26000-50000 51000-75000 75000 & ABOVEwww.enotesmba.blogspot.com Page 11
  12. 12. INTERPRETATION: The following are the learning which I has learnt while analyzing the questionnaires. They are: In Amul ice creams, mostly family packs are sold whereas Sundaes are least sold because of other alternatives. Amul is not having such range in bakery products so only ice creams of it are sold often. Most of the outlet owners keep 5-7 variants of ice creams of Amul. The most selling product of Amul is ice creams as they have many ranges from low range to premium ones. Sales where analyzed mostly in the months of November, December, March and April. The opinion of parents is changing now they are allowing their children to have ice creams in winters too and in that month they have good demand. When I has done comparison with location to turnover, it has been found out that in the area of Govindpura the demand of ice cream is low as it is an industrial location whereas in the area of Kilol park there is tough competition with Top n Town ice cream parlour but there also sales is high and owner has turnover of Rs 26000 to 50000 per month. Same as in the case of peer gate area.www.enotesmba.blogspot.com Page 12
  13. 13. QUESTIONNAIRE:Guidelines for filling the forms1. Please check the box wherever required.2. Only 1 check per question.Q 1: Name: ………………..Q 2: Shop’s Name: ………………..Q 3: Location: ………………..Q 4: TurnoverRs. 10000-25000Rs. 26000-50000Rs. 51000-75000Rs. 76000 and aboveQ 5: Product category: a) Ice CreamFamily PackConesCupsSundaes b) BakeryYesNoNumber of Variantswww.enotesmba.blogspot.com Page 13
  14. 14. Q 6: Which is the most selling product?Ice-CreamBakeryQ 7: In which months you have higest demand?Jan JulyFeb AugustMarch SeptApril OctMay NovJune Decwww.enotesmba.blogspot.com Page 14

×