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  • 1. 2-1
    Types of Ethical Violations
    Violating
    disclosure
    agreements
    Misrepresenting
    results
    Breaking
    confidentiality
    Deceiving
    participants
    Padded
    invoices
    Avoiding
    legal liability
  • 2. 2-2
    Procter & Gamble
    Admits to competitive intelligence gathering
    Contracted BI firm took documents from Unilever trash receptacles
    Out-of-court settlement rumored (and reported) at $10m
  • 3. 2-3
    Ethical Codes of Conduct
  • 4. 2-4
    Ethical Treatment of Participants
    Explain study benefits
    Explain participant rights and protections
    Obtain informed
    consent
  • 5. 2-5
    Ethical Responsibilities
    Special guidelines apply to children!
    Informed consent means parental approval.
  • 6. 2-6
    Deception
    Disguising
    non-research
    activities
    Camouflaging
    true research
    objectives
  • 7. 2-7
    Right to refuse
    Right to Privacy
    Prior permission to interview
    Limit time required