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Question delivery options
Question delivery options
Question delivery options
Question delivery options
Question delivery options
Question delivery options
Question delivery options
Question delivery options
Question delivery options
Question delivery options
Question delivery options
Question delivery options
Question delivery options
Question delivery options
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Question delivery options

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  • 1. Surveys<br /><ul><li>WHO?
  • 2. WHAT?
  • 3. HOW?
  • 4. WHERE?</li></ul>HOW…can I deliver the questions to the participant? (possible question types)<br />Multiple choice. <br />Scale. Closed ended<br />Ranking. <br />Free Response. Open- ended<br />
  • 5. Surveys<br />Respondent is asked to choose one or more responses from a list of alternatives. <br /><ul><li>WHO?
  • 6. WHAT?
  • 7. HOW?
  • 8. WHERE?</li></ul>HOW…can I deliver the questions to the participant? (possible question types)<br />Multiple choice<br />Scale. <br />Ranking. <br />Short Answer. <br />
  • 9. 13-3<br />Simple Category Scale<br />Did you graduate from Wilkes University?<br /><ul><li>Yes
  • 10. No</li></li></ul><li>12-4<br />Multiple-Choice, Single-Response Scale<br />pick only one response…<br />What was your concentration in the MBA Program?<br /><ul><li>Human Resources
  • 11. Accounting
  • 12. Finance
  • 13. Operations Management
  • 14. Healthcare Administration
  • 15. Marketing
  • 16. International Business
  • 17. Other (specify:_____________)</li></li></ul><li>12-5<br />Multiple-Choice, Multiple-Response Scale<br />check all that apply…<br />What electives did you take in the MBA Program?<br /><ul><li>Human Resources Law And Compensation
  • 18. Applied Business Models
  • 19. E-Business For Marketers And Entrepreneurs
  • 20. Investment And Portfolio Management
  • 21. Advanced Leadership Theory
  • 22. Organizational Diagnosis, Development, And Change 
  • 23. Other</li></li></ul><li>Surveys<br />This option presents a set of attitude statements and asks respondent to express agreement/disagreement or rating of a created scale. <br /><ul><li>WHO?
  • 24. WHAT?
  • 25. HOW?
  • 26. WHERE?</li></ul>HOW…can I deliver the questions to the participant? (possible question types)<br /><ul><li>Multiple choice. </li></ul>Scale<br />Ranking. <br />Short Answer. <br />
  • 27. 12-7<br />Likert Scale<br />The MBA Program at Wilkes University offers <br />elective courses that match my interests.<br /><ul><li> Strongly disagree
  • 28. Disagree
  • 29. Neither agree nor disagree
  • 30. Agree
  • 31. Strongly agree</li></li></ul><li>13-8<br />Rating Response Strategy<br />…perhaps you don’t want the basic agree/disagree categories<br />
  • 32. 12-9<br />Balanced or Unbalanced<br />How fair of a professor is Dr. Edmonds?<br /><ul><li>Very unfair
  • 33. Unfair
  • 34. Neither fair nor unfair
  • 35. Fair
  • 36. Very fair
  • 37. Unfair
  • 38. Somewhat Fair
  • 39. Fair
  • 40. Very fair</li></ul>…remember to provide a balance of positive and negative category options<br />
  • 41. 12-10<br />Forced or Unforced Choices<br />How fair of a professor is Dr. Edmonds?<br /><ul><li>Very unfair
  • 42. Unfair
  • 43. Neither fair nor unfair
  • 44. Fair
  • 45. Very fair
  • 46. Very unfair
  • 47. Unfair
  • 48. Neither fair nor unfair
  • 49. Fair
  • 50. Very fair
  • 51. No opinion
  • 52. Don’t know</li></ul>…do you want to force the respondent to answer? (so if they have no opinion on the subject, that are able to say so)<br />
  • 53. 12-11<br />Number of Scale Points<br />How fair of a professor is Dr. Edmonds?<br /><ul><li>Very unfair
  • 54. Unfair
  • 55. Neither fair nor unfair
  • 56. Fair
  • 57. Very fair
  • 58. Very unfair
  • 59. Somewhat unfair
  • 60. A little unfair
  • 61. Neither fair nor unfair
  • 62. A little fair
  • 63. Somewhat fair
  • 64. Very fair</li></ul>…how many options are needed? (five is the most common…if the categories aren’t that different, perhaps they can be combined)<br />
  • 65. Surveys<br />Presents a statement with a set of items that asks the respondent to order the items with relation to the statement. <br /><ul><li>WHO?
  • 66. WHAT?
  • 67. HOW?
  • 68. WHERE?</li></ul>HOW…can I deliver the questions to the participant? (possible question types)<br /><ul><li>Multiple choice
  • 69. Scale</li></ul>Ranking<br />Short Answer. <br />When creating categories, think of what you intend to do with the responses…<br />
  • 70. 13-13<br />Ranking<br />Regarding the available concentrations, select your top 3 choices.<br />__ Human Resources<br />__ Accounting<br />__ Finance<br />__ Operations Management<br />__ Healthcare Administration<br />__ Marketing<br />__ International Business<br />__ Other<br />…how many items can be easily ranked? (it will be challenging to complete this type of question quickly)<br />
  • 71. Surveys<br />Short answer responses may consist of a phrase, sentence, or paragraph. <br />The survey author is responsible for tabulating comments. <br /><ul><li>WHO?
  • 72. WHAT?
  • 73. HOW?
  • 74. WHERE?</li></ul>HOW…can I deliver the questions to the participant? (possible question types)<br /><ul><li>Multiple choice
  • 75. Scale
  • 76. Ranking</li></ul>Short Answer<br />
  • 77. 13-15<br />Free-Response Strategy<br />What factors influenced your enrollment in Wilkes?<br />____________________________________________<br />____________________________________________<br />
  • 78. Surveys<br /><ul><li>WHO?
  • 79. WHAT?
  • 80. HOW?
  • 81. WHERE?</li></ul>HOW…can I deliver the questions to the participant? (possible question types)<br />Multiple choice. <br />Scale. Closed ended<br />Ranking. <br />Free Response. Open- ended<br />ADVANTAGES<br />…of closed ended<br />Used in self-administer scenarios<br />Easy to code<br />Easy to enter<br />Easy to analyze<br />Easy to present<br />DISADVANTAGES<br />…of closed ended<br />Must develop many response categories<br />May force invalid questions<br />Less depth and/or substance<br />Respondents cannot clarify their answer<br />www.keene.edu/crc/forms/designingsurveysthatcount.pdf<br />

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