Question delivery options

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Question delivery options

  1. 1. Surveys<br /><ul><li>WHO?
  2. 2. WHAT?
  3. 3. HOW?
  4. 4. WHERE?</li></ul>HOW…can I deliver the questions to the participant? (possible question types)<br />Multiple choice. <br />Scale. Closed ended<br />Ranking. <br />Free Response. Open- ended<br />
  5. 5. Surveys<br />Respondent is asked to choose one or more responses from a list of alternatives. <br /><ul><li>WHO?
  6. 6. WHAT?
  7. 7. HOW?
  8. 8. WHERE?</li></ul>HOW…can I deliver the questions to the participant? (possible question types)<br />Multiple choice<br />Scale. <br />Ranking. <br />Short Answer. <br />
  9. 9. 13-3<br />Simple Category Scale<br />Did you graduate from Wilkes University?<br /><ul><li>Yes
  10. 10. No</li></li></ul><li>12-4<br />Multiple-Choice, Single-Response Scale<br />pick only one response…<br />What was your concentration in the MBA Program?<br /><ul><li>Human Resources
  11. 11. Accounting
  12. 12. Finance
  13. 13. Operations Management
  14. 14. Healthcare Administration
  15. 15. Marketing
  16. 16. International Business
  17. 17. Other (specify:_____________)</li></li></ul><li>12-5<br />Multiple-Choice, Multiple-Response Scale<br />check all that apply…<br />What electives did you take in the MBA Program?<br /><ul><li>Human Resources Law And Compensation
  18. 18. Applied Business Models
  19. 19. E-Business For Marketers And Entrepreneurs
  20. 20. Investment And Portfolio Management
  21. 21. Advanced Leadership Theory
  22. 22. Organizational Diagnosis, Development, And Change 
  23. 23. Other</li></li></ul><li>Surveys<br />This option presents a set of attitude statements and asks respondent to express agreement/disagreement or rating of a created scale. <br /><ul><li>WHO?
  24. 24. WHAT?
  25. 25. HOW?
  26. 26. WHERE?</li></ul>HOW…can I deliver the questions to the participant? (possible question types)<br /><ul><li>Multiple choice. </li></ul>Scale<br />Ranking. <br />Short Answer. <br />
  27. 27. 12-7<br />Likert Scale<br />The MBA Program at Wilkes University offers <br />elective courses that match my interests.<br /><ul><li> Strongly disagree
  28. 28. Disagree
  29. 29. Neither agree nor disagree
  30. 30. Agree
  31. 31. Strongly agree</li></li></ul><li>13-8<br />Rating Response Strategy<br />…perhaps you don’t want the basic agree/disagree categories<br />
  32. 32. 12-9<br />Balanced or Unbalanced<br />How fair of a professor is Dr. Edmonds?<br /><ul><li>Very unfair
  33. 33. Unfair
  34. 34. Neither fair nor unfair
  35. 35. Fair
  36. 36. Very fair
  37. 37. Unfair
  38. 38. Somewhat Fair
  39. 39. Fair
  40. 40. Very fair</li></ul>…remember to provide a balance of positive and negative category options<br />
  41. 41. 12-10<br />Forced or Unforced Choices<br />How fair of a professor is Dr. Edmonds?<br /><ul><li>Very unfair
  42. 42. Unfair
  43. 43. Neither fair nor unfair
  44. 44. Fair
  45. 45. Very fair
  46. 46. Very unfair
  47. 47. Unfair
  48. 48. Neither fair nor unfair
  49. 49. Fair
  50. 50. Very fair
  51. 51. No opinion
  52. 52. Don’t know</li></ul>…do you want to force the respondent to answer? (so if they have no opinion on the subject, that are able to say so)<br />
  53. 53. 12-11<br />Number of Scale Points<br />How fair of a professor is Dr. Edmonds?<br /><ul><li>Very unfair
  54. 54. Unfair
  55. 55. Neither fair nor unfair
  56. 56. Fair
  57. 57. Very fair
  58. 58. Very unfair
  59. 59. Somewhat unfair
  60. 60. A little unfair
  61. 61. Neither fair nor unfair
  62. 62. A little fair
  63. 63. Somewhat fair
  64. 64. Very fair</li></ul>…how many options are needed? (five is the most common…if the categories aren’t that different, perhaps they can be combined)<br />
  65. 65. Surveys<br />Presents a statement with a set of items that asks the respondent to order the items with relation to the statement. <br /><ul><li>WHO?
  66. 66. WHAT?
  67. 67. HOW?
  68. 68. WHERE?</li></ul>HOW…can I deliver the questions to the participant? (possible question types)<br /><ul><li>Multiple choice
  69. 69. Scale</li></ul>Ranking<br />Short Answer. <br />When creating categories, think of what you intend to do with the responses…<br />
  70. 70. 13-13<br />Ranking<br />Regarding the available concentrations, select your top 3 choices.<br />__ Human Resources<br />__ Accounting<br />__ Finance<br />__ Operations Management<br />__ Healthcare Administration<br />__ Marketing<br />__ International Business<br />__ Other<br />…how many items can be easily ranked? (it will be challenging to complete this type of question quickly)<br />
  71. 71. Surveys<br />Short answer responses may consist of a phrase, sentence, or paragraph. <br />The survey author is responsible for tabulating comments. <br /><ul><li>WHO?
  72. 72. WHAT?
  73. 73. HOW?
  74. 74. WHERE?</li></ul>HOW…can I deliver the questions to the participant? (possible question types)<br /><ul><li>Multiple choice
  75. 75. Scale
  76. 76. Ranking</li></ul>Short Answer<br />
  77. 77. 13-15<br />Free-Response Strategy<br />What factors influenced your enrollment in Wilkes?<br />____________________________________________<br />____________________________________________<br />
  78. 78. Surveys<br /><ul><li>WHO?
  79. 79. WHAT?
  80. 80. HOW?
  81. 81. WHERE?</li></ul>HOW…can I deliver the questions to the participant? (possible question types)<br />Multiple choice. <br />Scale. Closed ended<br />Ranking. <br />Free Response. Open- ended<br />ADVANTAGES<br />…of closed ended<br />Used in self-administer scenarios<br />Easy to code<br />Easy to enter<br />Easy to analyze<br />Easy to present<br />DISADVANTAGES<br />…of closed ended<br />Must develop many response categories<br />May force invalid questions<br />Less depth and/or substance<br />Respondents cannot clarify their answer<br />www.keene.edu/crc/forms/designingsurveysthatcount.pdf<br />
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