Purse Power
We’ve got it.
Let’s flaunt it.
Mary Dean
President

$7 trillion
in consumer and business spending is controlled by American women
(Ahead of Japan’s entire economy and ahead of American men)
85%
of all consumer purchases
60%
of our country’s wealth will be controlled by women by 2010.
Source: Trends, by Tom Peters

Why buy
this?
Text

Are we actually buying it?
73%
of women feel like brands and marketers
don’t understand them
35%
of women are actually offended by companies
attempts to engage them
Source: “Frank About Women” presentation at 2007 M2W conference

Did you watch
the
Super Bowl?

What’s a girl to do?
Shut our wallets.
Raise our voices.

On a positive note...

6 years ago gym ads =

Leaving an untapped market of
millions of women.

My Curves campaign helped change
that .

Real women. Real results.
•Achieved annual sales goals in first month
•Went from 1,500 locations to over 10,000
worldwide
•Brand awareness jumped to 90%
•The competition started copying them

Real women. Real results.
Started a new
conversation

So, remember....

Do reality checks
Remember that we are
real.
Marketing is not.

Do share
Remember the Motrin
campaign
Voicing concern does
make a difference
Source: Publicis National Survey, April 2008

Reward good brands
and companies with
your voice.

X
Talk is cheap money.
Brands with the
Increasing
most conversations
conversations by 12%
in their category
double sales growth
grow 4x faster than Bain
the category
average.
London School of Economics

Thank you
Mary@KickSkirt.com
KickSkirt.wordpress.com