Manage My Traffic Miami,Fl

www.managemytraffic.com Our mission is to help small business owner use new media to promote who they are, Visibility,Credibility and and profitability in an authentic way"

About Lorenzo (managemytraffic.com • 8 Years in Information Systems Management • Studied and experimented with Internet marketing for the last 5 years • 1 year ago, made a decision to do Internet marketing full time • Make a living doing affiliate marketing – Use SEO, Google, Yahoo, and MSN • Lots of time and effort into SEO • Spend $1,000s / day on advertising • Put my own business’s money where my mouth is! – Other traffic opportunities – Pure marketing exercise! • Saw an opportunity to take this specialized skill set and bring it to small business owners • “ If it’s Worth Doing…It’s Worth Overdoing”

Why Use Search Engine Optimization? Higher clicks for each search term Free traffic

What Causes Bad Experiences with Search Engine Optimization?
Often sites are never even “indexed” at all! Google doesn’t even know they exist
After sites get indexed, they are usually not indexed by the search terms the web site owner would like
Web site owners have no idea what search terms would really be best to drive traffic
Fresh content is important, but hard to keep up with and organize
Backlinks are hard to come by
Domain age
It’s hard work, tedious and time consuming!
No one really understands how Google decides who gets listed and in what order.

Why Use Pay Per Click?
Very Fast
Search engine optimization can take weeks, months or even years to show results
You can be promoting your site, and getting targeted visitors in hours (sometimes minutes)
Provides a path for search engine optimization
How do you know what terms you should optimize for?
Which searches are your money makers?
When done correctly, can yield highly profitable results

Why Use Pay Per Click? (cont’d)
Great testing platform and can be highly targeted
Time of day
Geographic area
Keywords and phrases
Content network
Placement campaigns
Immediate feedback
You know what you’re getting for your money – complete opposite of the yellow pages, tracking opportunities are plentiful
Your competition is already using it

Why Do People Have Bad Experiences With PPC?
They don’t do it for a living!
It’s very powerful, and doing it well is very complex
Google’s rules, tips/tricks
Relevance
Keyword grouping
10 keywords in one big ad group as opposed to thousands in individual adgroups
Quality score
Landing pages are not targeted; often ads go right to the home page
Click through rate
Initial tips and tricks (capitalization)

Keyword research
If you’re running 10 keywords, I would be running 3,000
Ad testing
Conversion tracking
Tools – too expensive
Bid management
Broad match
Content Network
Geographic Targeting
Lead tracking and generation – effective opt-in’s etc.
Ad scheduling (times of day)
Why Do People Have Bad Experiences With PPC? (cont’d)

How Can We Solve Problems with Search Engine Optimization?
After sites get indexed, they are usually not indexed by the search terms the web site owner would like
Use traditional “on page” methods
Use the one known way to influence search engine placement – link building (e.g. “click here” example)
Web site owners have no idea what search terms would really be best to drive traffic
Use PPC results
Build landing pages for each keyword
Often sites are never even “indexed” at all! Google doesn’t even know they exist
Use well known and proven tricks to get indexed such as article marketing, craigslist, adsense placement, blog pinging etc.

How Can We Solve Problems with Search Engine Optimization? (cont’d)
Backlinks are hard to come by
Use management company that includes backlink services through article marketing and social bookmarking
Must use a tool to be effective!
Fresh content
Set up blog
Domain age
Purchase domains (great tools for searching)
No one really understands how Google decides who gets listed and in what order

How Can We Solve PPC Problems?
Google’s rules, tips/tricks:
Relevance
Overall site content
Create targeted landing pages for each search term category
Can build a silo site first (if appropriate)
Keyword grouping
Only 3 Keywords per ad group (same KW, different match types)
Quality score
Keyword density
Content
Links to privacy, disclosure, about us, contact us, and external authority links

How Can We Solve PPC Problems? (cont’d)
Landing pages
Dynamic landing pages
Quality score guidelines
Target the customer’s conversation
Click through rate
Capitalization
“ Get Your Free Trial Here” can get up to twice the number of clicks as “Get your free trial here”
Include search term in ad text
Change URL to reflect search term
TEST
Keyword research – Tools and competitor research

Ad testing – split test every adgroup every day
What’s the one thing you know for certain about these two ad titles?
Conversion tracking
Tools – use a ppc management service like us! (tool cost spread among clients)
$1,000’s /year in tool costs
Bid management – Mass adjustments using tools
Broad match – Use and track every match type
Content Network – Tracking, site targeted placement
Geographic targeting – USE IT
How Can We Solve PPC Problems? (cont’d) Bronchitis Problems? Learn how to quickly get over your Bronchitis naturally & safely. www.bronchitis_problems.com Bronchitis Problems Advice and information to help Bronchitis sufferers. www.bronchitis.com

Social Networking Sites
Sites where users dictate the content and/or the popularity/ visibility of that content
Number of daily visitors is skyrocketing
MySpace had more traffic in 2007 than Google
Already, FaceBook has reached Google traffic levels
YouTube gets twice as much traffic as Google
These sites are DOUBLING every 6 months; FaceBook adds 1 million visitors/week
In a typical month
30% of everyone that goes online worldwide visits MySpace
29% visit FaceBook
35% visit YouTube

Social Networking Sites (cont’d)
It’s not just kids discussing what they’re going to wear to the prom
Over 50% of MySpace users are older than 35
FaceBook even has 100k users older than 64
This is the new frontier
Traditional marketing will not survive here
Incredible opportunities for first mover advantage

How to Dominate Your Market
Understand your customer’s searching behavior
What problem are they trying to solve
What’s the conversation they’re having with themselves?
Decide how to track conversions (leads, sales etc.)
Decide on autoresponders and set them up
Keyword research
Brainstorm core ones
“ Spy” on competition
Let loose the tools
Group keywords by landing page (conversation type)
Build landing pages following quality score criteria closely, or use silo site

How to Dominate Your Market (cont’d)
Set up a blog
Set up Adwords campaign
Monitor, test etc.
Split test every day
Adjust bids every day
Delete non-performing keywords every day
As soon as we find a “money term” start search engine optimization process
Examine domain name
Market 2-3 articles per week (or even more!)
Blog postings at least 3 times per week (outsource)
Forum postings
Yahoo answers
Blog postings (other people’s)
Possibly move most successful terms to Yahoo and MSN
90 days, then repeat

Services Offered
Initial consultation
Build a plan to dominate your market
PPC Services
Manage your web designer to implement plan (or provide one at extra cost)
Keyword research – both general and competitor analysis – using all tools
Ad groups set up with no more than 3 keywords in each ad group, and all keywords categorized by “customer conversation”
Initial ads set up with keywords in the ad text, correct capitalization etc.
Split testing ads for EVERY ad group, EVERY day
Content network campaign set up and tracking
Site placement campaign set up and tracking
Daily bid optimization
Your campaign reviewed and tweaked EVERY day
Autoresponder set up

Services Offered – SEO
SEO Services
4 articles (500–750 words)/month written (more can be added at $50 per article)
Article submission to 200–1000 article directories for every article – Builds thousands of links with optimized “anchor text”
Highly specialized, no duplicate content penalties!
Link building in forums, blogs and Yahoo answers EVERY day
Social bookmarking of articles and blog posts EVERY day
Monthly consultation with web designer to insure appropriate on page elements.
Set up your blog
2–4 blog posts per week (your blog)

Services Offered – Other
For every customer:
Weekly and monthly status reports
Auto responder set up and maintenance ($50/month value)
Free web hosting for up to 3 sites ($30–100/month value)
Unlimited phone and email consultations
Continuously updated expertise – coming soon… Facebook and the new Internet! Within 3 months, Facebook will be included with SEO services
100% money back guarantee
Month to month – no long-term contract

Contact Us
Contact info?
(888)-356-4071
[email_address]
THANK YOU

Manage My Traffic Miami,Fl

by manage PPC on Aug 05, 2009

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Manage My Traffic Miami,Fl — Presentation Transcript