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[MARCOM13] Finn McAleer (Velti):'Monetising digital content, virtual goods and online services via the mobile'
 

[MARCOM13] Finn McAleer (Velti):'Monetising digital content, virtual goods and online services via the mobile'

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[MARCOM13] Finn McAleer (Velti):'Monetising digital content, virtual goods and online services via the mobile'

[MARCOM13] Finn McAleer (Velti):'Monetising digital content, virtual goods and online services via the mobile'

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  • Hi All, hope you enjoy the presentation. If you have any questions about mobile payments or would like any further information, please feel free to contact me at fmcaleer@velti.com. Hope to hear from you!
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    [MARCOM13] Finn McAleer (Velti):'Monetising digital content, virtual goods and online services via the mobile' [MARCOM13] Finn McAleer (Velti):'Monetising digital content, virtual goods and online services via the mobile' Presentation Transcript

    • Welcome MARCOM13International payments made easyInternational payments made easyReinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era
    • Monetising digital content,virtual goods & online servicesvia the mobileDriving incremental revenue with mobile paymentsP R E P A R E D F O R Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era12 en 13 Juni, 2013Monetising digital content,Mobile Payments
    • Reinventing Marketing for the Mobile Era32Finn McAleerSales Manager, Benelux fmcaleer@velti.comAbout Velti2Velti Pay turns everyday payments into a hassle-free experience for your customers by directlybilling their mobile phone.Whether you are looking for premium SMSpayments, Voice Shortcodes or in-App paymentsolutions, Velti Pay offers an array of mobilepayments uniquely designed to meet yourbusiness needs! Velti’s technology has beendeveloped and streamlined over the past 13years to offer an unrivalled fully integrated mobilepayments platform and messaging services.Our expertise and partnerships with keybrands, Operators, Broadcasters andDevelopers allows us to stay at theforefront of mobile innovation and deliveroff-the-shelf and bespoke paymentsolutions.Whether you are looking to drive brandawareness, generate revenue or gathercustomer insights, Velti Pay can help youreach an international audience with thespeed and precision the mobile paymentsspace.Velti is a publicly-held corporation based inJersey, and trades on the NASDAQ GlobalSelect Market under the symbol VELT.For more information, visit www.velti.comInternational payments made easyInternational payments made easy
    • Reinventing Marketing for the Mobile Era4Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile EraCurrent StateUnderstanding of mobile payments and trendsVeltiOver VeltiMobile Monetisation StrategyDriving incremental revenueKey TakeawaysQ&AAgendaInternational payments made easyInternational payments made easy
    • Reinventing Marketing for the Mobile Era5Current StateVELTIMobile Monetisation StrategyKey TakeawaysQ&AAgendaReinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era International payments made easyInternational payments made easy
    • Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 6What is a mobile payment?1. Mobile at thepoint of saleThe mobile wallet2. As the point of saleEvery smart phone is acash register3. The mobilepayment platformEverything else 4. Direct carrier billing‘Put it on my bill’5. Closed loopmobile paymentsThe return of thecredit card
    • Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 76 billion = No. ofactive mobilesubscribers in 20121.87 SIM Cards per activesubscriber20123.2 billion = Totalnumber of unique mobilesubscribers 2012The proliferation of mobile phones to every corner of the world is driving theadoption of mobile payments
    • Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 8PC, tablets & smartphonesSmartphonesWithin four years, the globaltotal sales of Smartphoneswill take over PC sales
    • Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 9Fundamental difference in scalePc’s MobileVerkoop: 350 Miljoen 1.7 MiljardGebruikers: 1.6 Miljard 5.2 MiljardVervanging: 4 – 5 jaar elke 2 jaarGebruik: PC delen 1 per persoonVerkoop: 350 Miljoen 1.7 MiljardTotal Mobile Growth
    • Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 10Credit Card penetration in 2012 Mobile penetration in 2012Penetration of credit cards vs mobile2BillionCredit Card Penetration6BillionMobile PenetrationVS
    • Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 11In 2013 total mobile paymenttransaction values will amountto $235 billionGartner 2013In 2013 total mobile payment 40% of it will be from thesales of digital goodsG&S’ info-graphic 2012Mobile payments will exceed$670 billion by 2015Juniper Research 2012Mobile payments will exceed$670 billionGlobal markets continue to embrace m-payments, It’s only a matter of time
    • Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 12What does this mean for mobile payments?
    • Reinventing Marketing for the Mobile Era13Current StateVELTIMobile Payment SolutionsKey TakeawaysQ&AAgendaReinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era International payments made easyInternational payments made easy
    • Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile EraReinventing Marketing for the Mobile EraReinventing Marketing for the Mobile EraReinventing Marketing for the Mobile EraReinventing Marketing for the Mobile EraReinventing Marketing for the Mobile EraReinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era14Velti was mobilebefore mobilewas coolWho are we
    • Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era15Velti: Powering mobile since the beginning2005Veltiintroduceertmobielemarketingsoftware2000Velti wordtopgericht2007De iPhone isgeïntroduceerd2010Velti lanceertmGage, het eersteend-to-end mobielemarketing &advertentie platform2010Velti files IPO onthe NASDAQ2010Velti neemthet mobieleadvertentieexchangeMobclix over2010Velti neemtMIG over, UKleading mobileagency2011Velti neemtmCRMgrootmachtAir2Web over2012Velti bereikt 3.5miljardgebruikers met2,700campagnesee
    • Reinventing Marketing for the Mobile Era16V E L T I ’ S E N D - T O - E N D P L A T F O R MM O B I E L E O P L O S S I N G E N D O O R H E T H E L E M A R K E T I N G K A N A A LA U T O M O T I V E T R A V E L E N T E R T A I N M E N T F M C G O P E R A T O R SR E T A I L F I N A N C E!RETENTION!MONETIZATION!ENGAGEMENT!AWARENESS
    • Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era17Our Clients WorldwideNorth AmericaBrandsAgenciesSouth AmericaOperatorsAfricaOperatorsEuropeBrandsAgenciesChinaAsiaBrands
    • Reinventing Marketing for the Mobile Era18Current StateVELTIMobile Monetisation StrategyKey TakeawaysQ&AAgendaReinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era International payments made easyInternational payments made easy
    • Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 19Monetisation fundamentalsWhat to consider when monetising digital content, virtual goods & onlineservices via mobile1.! Business model–! freemium, premium, micro transactions or subscriptions2.! Billing methods–! Operator billing, Direct carrier billing, credit cards or PayPal3.! Coverage and operations–! Local hero’s Vs global providers
    • Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 20Working with multiplesources of supplyNumerous service providers covering numerous markets
    • Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 21Drive incremental revenue1.! Localisation–! Pricing–! Payment methods–! Currencies2.! Conversions–! Remove any friction % to increaseconversion of non-paying users topaying users3.! Regulations–! Payment flows – PayForIt in UK–! ChargebacksMobile payments works in conjuction with your existing monetisationstrategy
    • Reinventing Marketing for the Mobile Era22Current StateVELTIMobile Payment SolutionsKey TakeawaysQ&AAgendaReinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era International payments made easyInternational payments made easy
    • Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 23Mobile is Key to drivingincremental revenue•! Most accessible payment method•! Monetizing different demographics•! Monetizing developing economies•! Frictionless payments are key forsuccess•! “New” business models; recurringpayments2BillionCredit Card Penetration6BillionMobile Penetration
    • Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 24Focus on the opportunityKey findings of mobile paying customers•! Limited access to other ways of payment(Emerging markets)•! Using mobile as ‘first payment’•! Converts to higher billing methods
    • Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 25Velti – Your Mobile Operations TeamWe manage yourpaymentsMaximisecoverage andreachSecureplatformOptimisationOne-on-onesupportWe help you make more money
    • Q&AReinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era International payments made easyInternational payments made easy
    • It’s been a pleasureFinn McAleer – Sales Manager – VeltiEmail: fmcaleer@velti.comBe sure to visit www.velti.com for more information and to read our blog onmobile marketing insightsReinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era International payments made easyInternational payments made easy