1Verhoog relevantiemet mobiele appsen push berichtenPeter BroekroelofsCTO
PUT PEOPLE FIRST,NOT TECHNOLOGY2Source: Forrester, A Systematic Approachto Mobile Strategy, May 2012
v
PRODUCT - CONTENT - SERVICE INTEGRATIE5
6USERSSTART WITHMOBILE FIRST
7RELEVANTIE:FREQUENTVOORDEELSPAREN
SPELUITDAGINGACTIE8
APP FACTORY9PERSOONLIJKEFFICIENTDIRECTKWALITEITSCHADE, RISICO,ZORG, LEVEN, PENSIOEN- MULTI-LABEL
10SOCIALCOMMUNITYSAMENWERKENTAAKGERICHTHANDIG
OFFLINE - ONLINEADMINISTRATIETRENDSTRIGGERS11
DE IMPACTVAN PUSHBERICHTEN
PUSH CASE - 1 BERICHT NAAR ALLEN13
PUSH EFFECT14
PUSH EFFECT15
AIRMILES APP - PUSH EFFECT16
PUSH CASE VEILINGEN - PERSOONLIJK17
POWER OF PERSONAL PUSH18Source: Service2Media ©
PUSH T.O.V.ANDERE KANALEN19- Hoge openingsratio- Directe aflevering (als SMS)- Minder wildgroei (als email)- Direct naar c...
M2ACTIVE BETEUGELT FRAGMENTATIE20APNS- Apple Push Network ServiceGCM - Google Cloud MessagingC2DM - Cloud 2 Device Messagi...
AppProviderApp UserM2Active PushApple, Google,BlackBerry, MicrosoftPush NetworksRegisterApp &ProviderRegisterClientNativeP...
22M2ACTIVE PUSH UNIQUE FILTERINGPreference profiles consist of a logical expressions, e.g.:(City == "Amsterdam")(Category ...
23PREDICTIVE ANALYTICS
CONCLUSIE24Producten, content, diensten en marketing vloeien digitaal samen.De klant of gebruiker wil het nu doen en zelf ...
25DANK.PETER BROEKROELOFSCTOSee our website and webinars on varioustechnical and strategic topics:www.service2media.comFol...
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Service2 media peter broekroelofs - app push relevantie - marcom 2013

  1. 1. 1Verhoog relevantiemet mobiele appsen push berichtenPeter BroekroelofsCTO
  2. 2. PUT PEOPLE FIRST,NOT TECHNOLOGY2Source: Forrester, A Systematic Approachto Mobile Strategy, May 2012
  3. 3. v
  4. 4. PRODUCT - CONTENT - SERVICE INTEGRATIE5
  5. 5. 6USERSSTART WITHMOBILE FIRST
  6. 6. 7RELEVANTIE:FREQUENTVOORDEELSPAREN
  7. 7. SPELUITDAGINGACTIE8
  8. 8. APP FACTORY9PERSOONLIJKEFFICIENTDIRECTKWALITEITSCHADE, RISICO,ZORG, LEVEN, PENSIOEN- MULTI-LABEL
  9. 9. 10SOCIALCOMMUNITYSAMENWERKENTAAKGERICHTHANDIG
  10. 10. OFFLINE - ONLINEADMINISTRATIETRENDSTRIGGERS11
  11. 11. DE IMPACTVAN PUSHBERICHTEN
  12. 12. PUSH CASE - 1 BERICHT NAAR ALLEN13
  13. 13. PUSH EFFECT14
  14. 14. PUSH EFFECT15
  15. 15. AIRMILES APP - PUSH EFFECT16
  16. 16. PUSH CASE VEILINGEN - PERSOONLIJK17
  17. 17. POWER OF PERSONAL PUSH18Source: Service2Media ©
  18. 18. PUSH T.O.V.ANDERE KANALEN19- Hoge openingsratio- Directe aflevering (als SMS)- Minder wildgroei (als email)- Direct naar content in de app
  19. 19. M2ACTIVE BETEUGELT FRAGMENTATIE20APNS- Apple Push Network ServiceGCM - Google Cloud MessagingC2DM - Cloud 2 Device Messaging ServiceMPS - Microsoft Push Notification Service (WP7)WNS - Windows Push Notification Service (WP8)BlackBerry PushSINGLE SOURCESINGLE PUSHINTERFACE
  20. 20. AppProviderApp UserM2Active PushApple, Google,BlackBerry, MicrosoftPush NetworksRegisterApp &ProviderRegisterClientNativePushDeliveryPushSubmissionPushRequestRegisterPreferences21M2ACTIVE PUSH INFORMATION FLOWS
  21. 21. 22M2ACTIVE PUSH UNIQUE FILTERINGPreference profiles consist of a logical expressions, e.g.:(City == "Amsterdam")(Category == “Paid User”)((City == "Amsterdam") && (Category == “Paid User”))((weatherupdate == TRUE) || (city == "Amsterdam") ||(birthday < [january 1 1980]))
  22. 22. 23PREDICTIVE ANALYTICS
  23. 23. CONCLUSIE24Producten, content, diensten en marketing vloeien digitaal samen.De klant of gebruiker wil het nu doen en zelf doen, met apps.Maak het leuk en relevant.Gebruik de kracht van push berichten.Probeer M2Active Push nu 2 maanden gratis uit. Simpele aanmelding op de website.
  24. 24. 25DANK.PETER BROEKROELOFSCTOSee our website and webinars on varioustechnical and strategic topics:www.service2media.comFollow us: @Service2Media @pbroekroelofspeter@service2media.comwww.slideshare.net/MARCOM_AdformatieGroep

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