Marcom 2014
MOBILE
CAMPAIGNING
After sailing round Europe for a living,
former skipper Victor dropped his
anchor in the choppy waters of
Hilversum (just ...
WE ARE
MEDIAMONKS
MediaMonks, the biggest creative
digital production agency on the
planet+
. We work with the world’s
best agencies for top...
We are a
Creative
Digital
Production

company
!
BRANDS
AD
AGENCIES
MEDIAMONKS
DIGITAL
CAMPAIGNS
!
THE MOST
AWARDED

DIGITAL
PRODUCTION
AGENCY OFTHE
WORLD+
+BY THEFWA IN 2013
– FWA HALL OF FAME
– 21 FWA’s + 1 SOTM + PCA...
Showreel
Translating great ideas into mobile
campaigns, using the unique
elements of the medium. Our broad
digital experience, enab...
MOBILE IN
CAMPAIGNS
TELLING TALES WITHTECH
Let’s take a look at three cases
where creativity and mobile
technology have come together
to produce something brilliant....
!
!
UNDERSTANDINGTECHNOLOGY
IS CRUCIAL
TO ROLL OUT A MOBILE
CAMPAIGN
AFTER ALL…
“ADVERTISING IS 80%
IDEA, BUT ALSO 80%
EXECUTION.”
Sir John Hegarty
CASE #1:TELLING TALES BY
MOBILETECH
TO PROMOTE GEOX
‘AMPHIBIOX' (WATERPROOF)
URBAN FOOTWEAR.
Goal
PROVETHEY’RE
WATERPROOF
(ANDTHIS TIME,
CITYPROOF).
Strategy
GEOX
7 DAYS OF RAIN!
One brave soul and seven days
of non-stop rain,
in sunny Barcelona.
!
Let’s take a look at the mobile
tech that enhanced this
campaign’s execution:
TECH TALK
MULTI-PLATFORM
DESIGN
FLOW & UX
DESIGN
!
•700,000+ unique visitors in six weeks
•Average time on the website was 3+ minutes
•Almost 800% more attention from mobi...
CASE #2: A DIFFERENTTYPE OF
TECH FOR A DIFFERENTTYPE OF
TALE.
!
USE GOOGLETECHNOLOGYTOTELL
THE STORY OFTHE MISUNDERSTOOD
CITY OF MARSEILLE
!
!
!
Goal
BY USING GOOGLE STREET VIEW
WE HELPED TOTELLTHE STORY
OF THE STREET ARTIST OF
MARSEILLE DURINGTHE NIGHT.
Strategy
GOOGLE
NIGHT WALK
Explore the sights, sounds
and soul of Marseille in this
interactive Nightwalk.
!
!
Let’s take a look at the tech that
enhanced this campaign:
TECH TALK
IMMERSIVE MOBILE WEB
EXPERIENCE
•2 million unique visitors
•40 million social impressions
•88 million PR impressions
•Press was most about the mobile expe...
A GREAT IDEA & BOLD MOBILETECH
THAT SOLVES
A VERY SERIOUS PROBLEM
AND FINALLY…
14 MILLION+ SOUTH AFRICANS
Vulnerable to food
insecurity
THE PROBLEM
THE PROBLEM
A HUGE AMOUNT OF SCHOOL KIDS DON'T
GOTO SCHOOL BECAUSE THEY HAVE TO
WORK FORTHEIR FOOD.
25¢ $120Can feed a child for a
day.
Can feed a child for a
school
year.
THE SOLUTION
ENSURETHERE IS A FREE LUNCH FOR
THEM ...
The Charity
COME UP WITH A SUSTAINABLE SOLUTION
TO FEED SOUTH-AFRICAN KIDS IN SCHOOL
THROUGHOUT THEYEAR, SO THEY STAY IN
EDUCATION.
Go...
People are passionate about food
They spend $992 billion a year eating out
They love it so much they take
photos of it con...
HOW DO WE FEED PEOPLE
WITH FOOD PICTURES?
FEEDIE
!
!
An app that turns foodies into
feedies by transforming
shared food photos into
actual shared food.
Big idea
Let’s take a look at the tech that
enhanced this campaign:
TECH TALK
!
•Currently running in NY, LA and Johannesburg
•600 million media impressions
•Traditional press coverage including Vogue...
FEEDIES COMINGTOTHE
NETHERLANDS SOON!
THANKYOU
Mediamonks De rol van mobiel in de hedendaagse reclame (MARCOM14)
Mediamonks De rol van mobiel in de hedendaagse reclame (MARCOM14)
Mediamonks De rol van mobiel in de hedendaagse reclame (MARCOM14)
Mediamonks De rol van mobiel in de hedendaagse reclame (MARCOM14)
Mediamonks De rol van mobiel in de hedendaagse reclame (MARCOM14)
Mediamonks De rol van mobiel in de hedendaagse reclame (MARCOM14)
Mediamonks De rol van mobiel in de hedendaagse reclame (MARCOM14)
Mediamonks De rol van mobiel in de hedendaagse reclame (MARCOM14)
Mediamonks De rol van mobiel in de hedendaagse reclame (MARCOM14)
Mediamonks De rol van mobiel in de hedendaagse reclame (MARCOM14)
Mediamonks De rol van mobiel in de hedendaagse reclame (MARCOM14)
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Mediamonks De rol van mobiel in de hedendaagse reclame (MARCOM14)

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De rol van mobiel in de hedendaagse reclame.

Mediamonks heeft al talloze reclame prijzen op haar naam staan. Nu met het explosieve mobiele gebruik laten zij zien wat de rol is van mobiel in de hedendaagse reclame. MediaMonks is een creative digital productie bureau en we werken exclusief voor Reclame bureau’s om digitale campagnes te produceren.

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Mediamonks De rol van mobiel in de hedendaagse reclame (MARCOM14)

  1. 1. Marcom 2014 MOBILE CAMPAIGNING
  2. 2. After sailing round Europe for a living, former skipper Victor dropped his anchor in the choppy waters of Hilversum (just outside of Amsterdam). He has been dedicated to levelling up digital campaigns as Partner and Managing Director of MediaMonks since Internet Explorer 5 (that’s 2003!). MOBILECAMPAIGNING Superb superintendent of everything mobile. Makes sure concepts big and small fit into your pocket. Victor Knaap Main Monk Coen Doolaard Head of Mobile
  3. 3. WE ARE MEDIAMONKS
  4. 4. MediaMonks, the biggest creative digital production agency on the planet+ . We work with the world’s best agencies for top brands, to turn great ideas into successful digital campaigns. +Allegedly, current Monk-count is 200 ABOUT
  5. 5. We are a Creative Digital Production
 company ! BRANDS AD AGENCIES MEDIAMONKS DIGITAL CAMPAIGNS
  6. 6. ! THE MOST AWARDED
 DIGITAL PRODUCTION AGENCY OFTHE WORLD+ +BY THEFWA IN 2013 – FWA HALL OF FAME – 21 FWA’s + 1 SOTM + PCA 2013 – 3 WEBBIES – 17 LOVIE AWARDS – 5 CANNES LIONS & INNOVATION NOMINATION –14 EUROBEST AWARDS INCLUDING 1X GRAND PRIX –11 SPINAWARDS (NL) –3 SAN ACCENT AWARDS (NL) –2 MEDIA & MARKETING AWARD (NL) –1 MERCUR AWARD (NL) 2013 ACROSS MULTIPLE DIGITAL DISCIPLINES; 
 INTERACTIVE FILM, FLASH, HTML5, GAMES, MOBILE APP, BROWSER BUILDS, ETC
  7. 7. Showreel
  8. 8. Translating great ideas into mobile campaigns, using the unique elements of the medium. Our broad digital experience, enables us to work technology and platform independent. ! MOBILE
  9. 9. MOBILE IN CAMPAIGNS TELLING TALES WITHTECH
  10. 10. Let’s take a look at three cases where creativity and mobile technology have come together to produce something brilliant. BEHIND THE SCENES
  11. 11. ! ! UNDERSTANDINGTECHNOLOGY IS CRUCIAL TO ROLL OUT A MOBILE CAMPAIGN AFTER ALL…
  12. 12. “ADVERTISING IS 80% IDEA, BUT ALSO 80% EXECUTION.” Sir John Hegarty
  13. 13. CASE #1:TELLING TALES BY MOBILETECH
  14. 14. TO PROMOTE GEOX ‘AMPHIBIOX' (WATERPROOF) URBAN FOOTWEAR. Goal
  15. 15. PROVETHEY’RE WATERPROOF (ANDTHIS TIME, CITYPROOF). Strategy
  16. 16. GEOX 7 DAYS OF RAIN! One brave soul and seven days of non-stop rain, in sunny Barcelona. !
  17. 17. Let’s take a look at the mobile tech that enhanced this campaign’s execution: TECH TALK
  18. 18. MULTI-PLATFORM DESIGN
  19. 19. FLOW & UX
  20. 20. DESIGN
  21. 21. ! •700,000+ unique visitors in six weeks •Average time on the website was 3+ minutes •Almost 800% more attention from mobile and tablet devices, compared to previous year’s campaign •Awards Site of the Day; Bronze and Silver Epica Awards; FWA MotD and SotD Awards; 2x Bronze Eurobest Awards, 2x Silver Eurobest Awards, 1x Gold Eurobest Award and the Promo & Activation Grand Prix. THE OUTCOME OF 160% EFFORT
  22. 22. CASE #2: A DIFFERENTTYPE OF TECH FOR A DIFFERENTTYPE OF TALE.
  23. 23. ! USE GOOGLETECHNOLOGYTOTELL THE STORY OFTHE MISUNDERSTOOD CITY OF MARSEILLE ! ! ! Goal
  24. 24. BY USING GOOGLE STREET VIEW WE HELPED TOTELLTHE STORY OF THE STREET ARTIST OF MARSEILLE DURINGTHE NIGHT. Strategy
  25. 25. GOOGLE NIGHT WALK Explore the sights, sounds and soul of Marseille in this interactive Nightwalk. ! !
  26. 26. Let’s take a look at the tech that enhanced this campaign: TECH TALK
  27. 27. IMMERSIVE MOBILE WEB EXPERIENCE
  28. 28. •2 million unique visitors •40 million social impressions •88 million PR impressions •Press was most about the mobile experience •proclaimed best use of google maps (mobile) •FWA nominee THE OUTCOME OF 160% EFFORT
  29. 29. A GREAT IDEA & BOLD MOBILETECH THAT SOLVES A VERY SERIOUS PROBLEM AND FINALLY…
  30. 30. 14 MILLION+ SOUTH AFRICANS Vulnerable to food insecurity THE PROBLEM
  31. 31. THE PROBLEM A HUGE AMOUNT OF SCHOOL KIDS DON'T GOTO SCHOOL BECAUSE THEY HAVE TO WORK FORTHEIR FOOD.
  32. 32. 25¢ $120Can feed a child for a day. Can feed a child for a school year. THE SOLUTION ENSURETHERE IS A FREE LUNCH FOR THEM AT SCHOOL.
  33. 33. The Charity
  34. 34. COME UP WITH A SUSTAINABLE SOLUTION TO FEED SOUTH-AFRICAN KIDS IN SCHOOL THROUGHOUT THEYEAR, SO THEY STAY IN EDUCATION. Goal
  35. 35. People are passionate about food They spend $992 billion a year eating out They love it so much they take photos of it constantly. } 49% 6M 49% of all food photos on the web are user- generated photos shared socially. 6million+ photos of food on Instagram alone. Insight
  36. 36. HOW DO WE FEED PEOPLE WITH FOOD PICTURES?
  37. 37. FEEDIE ! ! An app that turns foodies into feedies by transforming shared food photos into actual shared food. Big idea
  38. 38. Let’s take a look at the tech that enhanced this campaign: TECH TALK
  39. 39. ! •Currently running in NY, LA and Johannesburg •600 million media impressions •Traditional press coverage including Vogue, The Huffington Post, Vanity Fair, Wall Street Journal and Time •1,000s of social media posts •12 million meals shared so far! THE OUTCOME OF 160% EFFORT
  40. 40. FEEDIES COMINGTOTHE NETHERLANDS SOON!
  41. 41. THANKYOU
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