Mediamonks De rol van mobiel in de hedendaagse reclame (MARCOM14)
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Mediamonks De rol van mobiel in de hedendaagse reclame (MARCOM14)

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De rol van mobiel in de hedendaagse reclame. ...

De rol van mobiel in de hedendaagse reclame.

Mediamonks heeft al talloze reclame prijzen op haar naam staan. Nu met het explosieve mobiele gebruik laten zij zien wat de rol is van mobiel in de hedendaagse reclame. MediaMonks is een creative digital productie bureau en we werken exclusief voor Reclame bureau’s om digitale campagnes te produceren.

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Mediamonks De rol van mobiel in de hedendaagse reclame (MARCOM14) Presentation Transcript

  • 1. Marcom 2014 MOBILE CAMPAIGNING
  • 2. After sailing round Europe for a living, former skipper Victor dropped his anchor in the choppy waters of Hilversum (just outside of Amsterdam). He has been dedicated to levelling up digital campaigns as Partner and Managing Director of MediaMonks since Internet Explorer 5 (that’s 2003!). MOBILECAMPAIGNING Superb superintendent of everything mobile. Makes sure concepts big and small fit into your pocket. Victor Knaap Main Monk Coen Doolaard Head of Mobile
  • 3. WE ARE MEDIAMONKS
  • 4. MediaMonks, the biggest creative digital production agency on the planet+ . We work with the world’s best agencies for top brands, to turn great ideas into successful digital campaigns. +Allegedly, current Monk-count is 200 ABOUT
  • 5. We are a Creative Digital Production
 company ! BRANDS AD AGENCIES MEDIAMONKS DIGITAL CAMPAIGNS
  • 6. ! THE MOST AWARDED
 DIGITAL PRODUCTION AGENCY OFTHE WORLD+ +BY THEFWA IN 2013 – FWA HALL OF FAME – 21 FWA’s + 1 SOTM + PCA 2013 – 3 WEBBIES – 17 LOVIE AWARDS – 5 CANNES LIONS & INNOVATION NOMINATION –14 EUROBEST AWARDS INCLUDING 1X GRAND PRIX –11 SPINAWARDS (NL) –3 SAN ACCENT AWARDS (NL) –2 MEDIA & MARKETING AWARD (NL) –1 MERCUR AWARD (NL) 2013 ACROSS MULTIPLE DIGITAL DISCIPLINES; 
 INTERACTIVE FILM, FLASH, HTML5, GAMES, MOBILE APP, BROWSER BUILDS, ETC
  • 7. Showreel
  • 8. Translating great ideas into mobile campaigns, using the unique elements of the medium. Our broad digital experience, enables us to work technology and platform independent. ! MOBILE
  • 9. MOBILE IN CAMPAIGNS TELLING TALES WITHTECH
  • 10. Let’s take a look at three cases where creativity and mobile technology have come together to produce something brilliant. BEHIND THE SCENES
  • 11. ! ! UNDERSTANDINGTECHNOLOGY IS CRUCIAL TO ROLL OUT A MOBILE CAMPAIGN AFTER ALL…
  • 12. “ADVERTISING IS 80% IDEA, BUT ALSO 80% EXECUTION.” Sir John Hegarty
  • 13. CASE #1:TELLING TALES BY MOBILETECH
  • 14. TO PROMOTE GEOX ‘AMPHIBIOX' (WATERPROOF) URBAN FOOTWEAR. Goal
  • 15. PROVETHEY’RE WATERPROOF (ANDTHIS TIME, CITYPROOF). Strategy
  • 16. GEOX 7 DAYS OF RAIN! One brave soul and seven days of non-stop rain, in sunny Barcelona. !
  • 17. Let’s take a look at the mobile tech that enhanced this campaign’s execution: TECH TALK
  • 18. MULTI-PLATFORM DESIGN
  • 19. FLOW & UX
  • 20. DESIGN
  • 21. ! •700,000+ unique visitors in six weeks •Average time on the website was 3+ minutes •Almost 800% more attention from mobile and tablet devices, compared to previous year’s campaign •Awards Site of the Day; Bronze and Silver Epica Awards; FWA MotD and SotD Awards; 2x Bronze Eurobest Awards, 2x Silver Eurobest Awards, 1x Gold Eurobest Award and the Promo & Activation Grand Prix. THE OUTCOME OF 160% EFFORT
  • 22. CASE #2: A DIFFERENTTYPE OF TECH FOR A DIFFERENTTYPE OF TALE.
  • 23. ! USE GOOGLETECHNOLOGYTOTELL THE STORY OFTHE MISUNDERSTOOD CITY OF MARSEILLE ! ! ! Goal
  • 24. BY USING GOOGLE STREET VIEW WE HELPED TOTELLTHE STORY OF THE STREET ARTIST OF MARSEILLE DURINGTHE NIGHT. Strategy
  • 25. GOOGLE NIGHT WALK Explore the sights, sounds and soul of Marseille in this interactive Nightwalk. ! !
  • 26. Let’s take a look at the tech that enhanced this campaign: TECH TALK
  • 27. IMMERSIVE MOBILE WEB EXPERIENCE
  • 28. •2 million unique visitors •40 million social impressions •88 million PR impressions •Press was most about the mobile experience •proclaimed best use of google maps (mobile) •FWA nominee THE OUTCOME OF 160% EFFORT
  • 29. A GREAT IDEA & BOLD MOBILETECH THAT SOLVES A VERY SERIOUS PROBLEM AND FINALLY…
  • 30. 14 MILLION+ SOUTH AFRICANS Vulnerable to food insecurity THE PROBLEM
  • 31. THE PROBLEM A HUGE AMOUNT OF SCHOOL KIDS DON'T GOTO SCHOOL BECAUSE THEY HAVE TO WORK FORTHEIR FOOD.
  • 32. 25¢ $120Can feed a child for a day. Can feed a child for a school year. THE SOLUTION ENSURETHERE IS A FREE LUNCH FOR THEM AT SCHOOL.
  • 33. The Charity
  • 34. COME UP WITH A SUSTAINABLE SOLUTION TO FEED SOUTH-AFRICAN KIDS IN SCHOOL THROUGHOUT THEYEAR, SO THEY STAY IN EDUCATION. Goal
  • 35. People are passionate about food They spend $992 billion a year eating out They love it so much they take photos of it constantly. } 49% 6M 49% of all food photos on the web are user- generated photos shared socially. 6million+ photos of food on Instagram alone. Insight
  • 36. HOW DO WE FEED PEOPLE WITH FOOD PICTURES?
  • 37. FEEDIE ! ! An app that turns foodies into feedies by transforming shared food photos into actual shared food. Big idea
  • 38. Let’s take a look at the tech that enhanced this campaign: TECH TALK
  • 39. ! •Currently running in NY, LA and Johannesburg •600 million media impressions •Traditional press coverage including Vogue, The Huffington Post, Vanity Fair, Wall Street Journal and Time •1,000s of social media posts •12 million meals shared so far! THE OUTCOME OF 160% EFFORT
  • 40. FEEDIES COMINGTOTHE NETHERLANDS SOON!
  • 41. THANKYOU