MAPC sPARKing New Ideas Parking Symposium: Presentation by Stephanie Groll

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MAPC sPARKing New Ideas Parking Symposium: Presentation by Stephanie Groll

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MAPC sPARKing New Ideas Parking Symposium: Presentation by Stephanie Groll

  1. 1. Mode Shift in Cambridge Stephanie Groll Parking and Transportation Demand Management Officer Sparking New Ideas: Parking Strategies for Stronger Communities April 8, 2014
  2. 2. 2 Growth Without Gridlock
  3. 3. Kendall Square Development vs Traffic Growth 0 5,000 10,000 15,000 20,000 25,000 AverageDailyTraffic Broadway Binney St. Third St. Main St. 4 million sf 2000-2010 (38% growth)4% increase in residents 4% increase in employees
  4. 4. PTDM Ordinance, 1998 SOV mode share commitment • Set at 10% below 1990 Census Data Comprehensive set of TDM measures Annual monitoring and reporting • Employee and/or patron mode split survey of SOV rate • Biennial counts of parking occupancy and driveway in/out • Implementation of TDM measures 5
  5. 5. Sample PTDM Measures Robust Moderate Minimal Market-rate parking or cash-out/ Transportation Benefit Raffle for non-SOV employees Emergency Ride Home Program Daily parking rate equal to a portion of monthly rate, no monthly pass Carshare parking spaces Flexible work hours or telecommuting HOV parking discount 10% HOV preferential parking spaces Carpool/vanpool ridematching 100% Transit subsidy Pre-tax transit purchase Promotion of location convenient to public transportation on brochures and website Free shuttle—Private or EZRide Bus shelters Transportation Management Association membership Park-and-ride reimbursement Annual transportation event Transportation Coordinator Subsidy for walkers and bicyclists Bike repair service Shower/locker for walk/bike employees Donate Hubway station Elevator large enough for 2 bikes placed horizontally on the floor Bike buddy matching Vanpool subsidy EV charging station—Level 2 or higher Transportation bulletin board in central location, intranet Employees paid for days they carpool New employee transportation information packet 6
  6. 6. Positive Commute Trends How workers commute to work Drive Alone, 45% Carpool, 7% Public Transit, 26% Bike, 5% Walk, 13% Other, 1% Work at Home, 4% Source: 2009-2011 ACS JTW Mode 2000 2009-2011 Drive alone 50% 45% Rideshare 9% 7% Transit 23% 26% Bike 2% 5% Walk 13% 13% Other 1% 1% Work at home 2.5% 3% 7
  7. 7. 1.3 1.1 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1 1.1 1.2 1.3 1.4 1.5 ParkingRatio(Spaces/1,000sf) Kendall Square Built Office/R&D Parking Ratios 2009 2013 8
  8. 8. 9

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