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Parking Management:
The Salem Experience
Tom Daniel, AICP
City of Gloucester
sPARKing New Ideas, April 8, 2014
Downtown Parking in Zoning Code
• 1980’s had high vacancy and little vibrancy
• To facilitate downtown residential
develop...
• Public Parking
- Off-street
- Two garages (914 and 207 spaces, 1,121 total)
- 10 parking lots (38-123 spaces, 728 total)...
Parking Study
• In response to redevelopment question
• Goals of study:
- Develop a comprehensive approach to
managing par...
Public Process: Working Group
- Destination Salem (Tourism Office)
- Downtown Business Owners
- Downtown Developer
- Downt...
Public Process
• Public workshops
• Survey
• Stakeholder interviews
• Report submitted to City Council July 2010
• Additio...
Public Process
• Outreach September 2010-April 2011
- Large employers/users: District Attorney, National Park
Service, PEM...
There’s no parking downtown!
I always find parking downtown.
I’ll walk 15 minutes if it’ll save me a buck.
I don’t care wh...
R
R
M
M
P
Convenience and location
matter most.
What is the most important
consideration for you in choosing
where to park in Salem?
- 76% said ease of finding a space
an...
Even at peak weekday time,
there is parking available.
Parking availability is
unbalanced.
On-street regulations are
confusing.
Ruane Judicial
Center
NPS Visitor Center
Post Office
Waterfront Garage
Pricing is unbalanced.
On-street availability is key.
City Council adopted policy objective for the
parking system to operate at 15% on-street
av...
Objective
Have 1 out 8 on-street spaces open
to create a better experience for
customers, residents, and visitors
Key Meth...
Recommendations from the
Parking Study Working Group
for City Council Action
1. Address Existing Concerns
- Eliminate conflicting signage
- Improve pay station kiosk interface
- Improve exiting for p...
2. Implement Relative Pricing
- High demand areas are priced more than
low demand areas
- On-street is priced more than of...
2. Implement Relative Pricing
On-Street Meters Formerly Currently
- Zone 1 $0.50 $1.50
- Zone 2 $0.50 $0.75
- Zone 3 $0.50...
2. Implement Relative Pricing
Parking Lots Formerly Currently
Church Street West $1.50 $1.00
Church Street East $0.50 $1.0...
Relative Pricing
Ruane Judicial Center
NPS Visitor Center
Post Office
Waterfront Garage
3. Revise Existing Pass Program and
Add Low Cost Option
- Revise Pricing
- $65/month for Downtown Garage (a $5/month
incre...
4. Extend Time Limits
- Four-hour time limit on-street and
in lots
- Limited exceptions:
- On-street spaces by the post of...
5. Revise Enforcement Hours and Fines
- On-Street: 8:00 AM to 6:00 PM (Mon-Sat)
- Lots: 8:00 AM to 6:00 PM (Mon-Sat)
- Par...
8. Increase Off-Street Supply
9. Implement New Governance Model
10. Establish Parking and Transportation
Fund
11. Develop ...
How did it go?
Implementation
• Implementation Team
- Dedicated group
- Knowledge gaps and organizational
challenges
- Be aware of report...
Implementation
• All Technology is not Equal
• New Technology Brings Its Own Issues
Implementation
• Timing is Everything
- The Steve’s Market Kerfuffle
(a/k/a the meter vs. the loaf of bread)
Implementation
• A Good Communications Plan Matters
(and you don’t need any
new technology to do this!)
Implementation
• Don’t like
- paying for what had been free
- paying more for annual pass
(10% discount vs. 31% discount)
...
Implementation
• Met City Council objective of one space
open per block in most areas
• Increased utilization in Waterfron...
Summary
• Data is essential
• Educate, outreach, and partnership from start
• Package policy changes
• Make sure technolog...
Tom Daniel, AICP
Community Development
Director
City of Gloucester
978 281-9781
tdaniel@gloucester-ma.gov
MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel
MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel
MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel
MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel
MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel
MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel
MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel
MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel
MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel
MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel
MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel
MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel
MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel
MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel
MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel
MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel
MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel
MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel
MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel
MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel
MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel
MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel
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MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel

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MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel

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Transcript of "MAPC sPARKing New Ideas Parking Symposium: Presentation by Tom Daniel"

  1. 1. Parking Management: The Salem Experience Tom Daniel, AICP City of Gloucester sPARKing New Ideas, April 8, 2014
  2. 2. Downtown Parking in Zoning Code • 1980’s had high vacancy and little vibrancy • To facilitate downtown residential development, ordinance changed – 1 space required for existing buildings • can be on site or in a facility within 1,000 ft. – 1.5 spaces required on site for new construction • No spaces required for commercial uses
  3. 3. • Public Parking - Off-street - Two garages (914 and 207 spaces, 1,121 total) - 10 parking lots (38-123 spaces, 728 total) - On-street - Metered (331 spaces) - Time limit (38 spaces) - Resident Only (50 spaces) - Unregulated (42 spaces) • Private Parking (2,500 spaces) • 2010: first pay stations installed
  4. 4. Parking Study • In response to redevelopment question • Goals of study: - Develop a comprehensive approach to managing parking - Have greater efficiency in parking management to improve availability for residents, customers, employees, and visitors - Balance parking needs of different users to allow for economic development in downtown • Did not address all parking issues: - e.g., snow emergencies, citywide residential parking
  5. 5. Public Process: Working Group - Destination Salem (Tourism Office) - Downtown Business Owners - Downtown Developer - Downtown Residents - Salem Chamber of Commerce - Salem Department of Planning and Community Development - Salem Main Streets - Salem Parking Board - Salem Parking Department - Salem Police Department - Salem Redevelopment Authority - The Salem Partnership (Public/Private Group)
  6. 6. Public Process • Public workshops • Survey • Stakeholder interviews • Report submitted to City Council July 2010 • Additional outreach prior to Sept 2010 City Council action - NIAC, Chamber of Commerce, Parking Board
  7. 7. Public Process • Outreach September 2010-April 2011 - Large employers/users: District Attorney, National Park Service, PEM, Salem Five, YMCA - Small employers and residents - Presentations: Salem Partnership (with Destination Salem), Salem Rotary, Salem Chamber of Commerce, Salem Main Streets, Salem Parking Board, NIAC • City Councilor Briefings (March-June 2011) • City Council Presentations April, May, June 2011 • Additional Downtown Stakeholder Presentations (April-June 2011) • Newspaper articles and editorials • 30 public workshops, presentations, or meetings
  8. 8. There’s no parking downtown! I always find parking downtown. I’ll walk 15 minutes if it’ll save me a buck. I don’t care what it costs to park. I pay Salem property taxes so I should be able to park for free. I feed the meter, but not in front of my business. I buy passes for my employees so they’re not at customer spaces out front. I’m willing to risk a $15 ticket for convenience.
  9. 9. R R M M P
  10. 10. Convenience and location matter most.
  11. 11. What is the most important consideration for you in choosing where to park in Salem? - 76% said ease of finding a space and location - 10% said price
  12. 12. Even at peak weekday time, there is parking available.
  13. 13. Parking availability is unbalanced.
  14. 14. On-street regulations are confusing.
  15. 15. Ruane Judicial Center NPS Visitor Center Post Office Waterfront Garage
  16. 16. Pricing is unbalanced.
  17. 17. On-street availability is key. City Council adopted policy objective for the parking system to operate at 15% on-street availability per block face.
  18. 18. Objective Have 1 out 8 on-street spaces open to create a better experience for customers, residents, and visitors Key Methods - Use relative pricing - Provide additional options Additional Anticipated Outcomes - Simplified regulation - Reduced employee meter-feeding
  19. 19. Recommendations from the Parking Study Working Group for City Council Action
  20. 20. 1. Address Existing Concerns - Eliminate conflicting signage - Improve pay station kiosk interface - Improve exiting for pass holders at Downtown Garage - Install signage identifying Crombie Street and One Salem Green lots - Remove accessibility barriers - Install signage to intercept courthouse users - Work with Office of the Jury Commissioner to provide parking (and other) information
  21. 21. 2. Implement Relative Pricing - High demand areas are priced more than low demand areas - On-street is priced more than off-street
  22. 22. 2. Implement Relative Pricing On-Street Meters Formerly Currently - Zone 1 $0.50 $1.50 - Zone 2 $0.50 $0.75 - Zone 3 $0.50 $0.50 Parking Garages Formerly Currently - Downtown $1.50 $0.75 - Waterfront $1.50 $0.25
  23. 23. 2. Implement Relative Pricing Parking Lots Formerly Currently Church Street West $1.50 $1.00 Church Street East $0.50 $1.00 Salem Green $0.50 $1.00 Sewall Street $0.50 $0.75 Front Street $0.50 $0.75 Klop Alley $0.50 $0.75 Crombie Street $0.50 $0.50 Riley Plaza East $0.50 $0.50 Riley Plaza West $0.00 $0.50 Bridge Street $2.00/day $4.00/day
  24. 24. Relative Pricing Ruane Judicial Center NPS Visitor Center Post Office Waterfront Garage
  25. 25. 3. Revise Existing Pass Program and Add Low Cost Option - Revise Pricing - $65/month for Downtown Garage (a $5/month increase) - $25/month for Waterfront Garage (a $35/month decrease ) - Note: Annual pass for garages now a 10% discount instead of 31% discount - Add New Low Cost Monthly Pass Area - $25/month for on-street zones and one lot - Establish Maximum Number of Passes - 75% of parking supply in a specific parking asset
  26. 26. 4. Extend Time Limits - Four-hour time limit on-street and in lots - Limited exceptions: - On-street spaces by the post office proposed to stay 30 minutes - Church Street West lot (original pay station lot) to remain unlimited
  27. 27. 5. Revise Enforcement Hours and Fines - On-Street: 8:00 AM to 6:00 PM (Mon-Sat) - Lots: 8:00 AM to 6:00 PM (Mon-Sat) - Parking ticket increase from $15 to $25 6. Increase Weekday On-Street Supply 7. Increase Availability of Convenience Parking in Downtown Garage
  28. 28. 8. Increase Off-Street Supply 9. Implement New Governance Model 10. Establish Parking and Transportation Fund 11. Develop and Implement Communications and Information Plan
  29. 29. How did it go?
  30. 30. Implementation • Implementation Team - Dedicated group - Knowledge gaps and organizational challenges - Be aware of reporting structures - Include hearing officer and meter control staff early in process - Culture and systems shifts - Problem-solving approach - Electronic-based data vs. paper-based data
  31. 31. Implementation • All Technology is not Equal • New Technology Brings Its Own Issues
  32. 32. Implementation • Timing is Everything - The Steve’s Market Kerfuffle (a/k/a the meter vs. the loaf of bread)
  33. 33. Implementation • A Good Communications Plan Matters (and you don’t need any new technology to do this!)
  34. 34. Implementation • Don’t like - paying for what had been free - paying more for annual pass (10% discount vs. 31% discount) - the new enforcement hours (because I got a ticket) • Love - the low cost of Waterfront Garage - the monthly zone (except if I used to park there for free) - the smart meters and want more - the brochures and website
  35. 35. Implementation • Met City Council objective of one space open per block in most areas • Increased utilization in Waterfront Garage and Crombie Street Lot • Decreased number of tickets issued
  36. 36. Summary • Data is essential • Educate, outreach, and partnership from start • Package policy changes • Make sure technology is right for you • Remember low tech • Implement swiftly • Manage the system: evaluate, adjust, and resist pressure to make changes before system fully balanced
  37. 37. Tom Daniel, AICP Community Development Director City of Gloucester 978 281-9781 tdaniel@gloucester-ma.gov
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