MAPC sPARKing New Ideas Parking Symposium: Presentation by Meghan Jop
Meghan Jop, AICP
Deputy Director, Town of Wellesley
Outside the Box: Repurposing Parking for
April 8, 2014
Linden Street Commercial District
● Split zoned Industrial/Business district
● Comprised of approximately 32 acres
● F. Diehls and Sons owned 18 acres
● Land now Linden Square
● District previously was considered the Town’s
● Lumber Yard/Hardware Store
● Light Industrial (printing)
● Car Dealership (Volkswagen)
● Grocery Store (Roche Bros.)
● Surrounded by residential
● Maintain the existing character of the
● Enhance pedestrian safety.
● Improve the pedestrian experience.
● Enhance the appearance of the street.
● Provide more long-term parking.
● Enhance the residential areas of the
● Tie Linden Street to Wellesley Square
● Business owners and residents indicated a
preference for existing land uses to be retained
● Suggested focus was small aesthetic
● Maintain and add parking where possible
● Current zoning should remain
● Diehl Family indicated no intention of moving,
selling, or redeveloping and was strong voice
● Commercial tenants politically tried to balance
need for improvements with property owner
concerns with process.
● 2005 acquired property
● Proposed Retail Lifestyle Center
● Rezoned 18 acres to Linden Square Commercial
● Development Agreement Signed to further restrict
● Site was sold to Federal Realty in 2006
● Development Agreement has been modified 3
times to accommodate VW.
● VW in process of improving site conditions
● Perpetual easement to the Town in order to
widen road layout and sidewalk layout.
● Created “downtown” look with on-street parking
● Increased parking space width to 9 feet, from 8.5
● Roche Bros. maintained car delivery to remove
● On-site bicycle accommodations
● Pedestrian amenities – pocket parks, benches,