SlideShare a Scribd company logo
1 of 7
Developing YOUR Digital Strategy
          By:   Andrew Miller
Drew's Table of Contents

    Deciding your immediate conversions

    Defining your absolute target demo

    Dedicating a budget (of time and/or $$)

    Determining the highest “ROTI”



           +           +          =
Deciding your immediate conversions

     Focus on a small set of goals
     Conversions not always related to $$
     The means, not the end



“I learned that focus is key. You can only do so
much great, and the rest you should cast aside.”

-Tim Cook on what he learned from Steve Jobs
Defining your absolute target demo
 Not just age, spending habits, location.
 Who are your early adopters?
 Who will convert the most?
Dedicating a budget

    Budget is not just money, also time.

    Do research and plan ahead.

    Stray away from saturated channels

    If you can't innovate with your product, innovate with
    the way you market it.
Determining the highest “ROTI

    Analyze your traffic data, go granular

    Figure out which source(s) bring your absolute target
    to your core conversion the most.

    Initiate new conversion channels (email catchers,
    competitions etc) for poor performers.
Conclusion




Questions & Feedback…

More Related Content

Viewers also liked

Laboratorio2: Adempiere, Creación de la data maestra, Procesos de Compra y Venta
Laboratorio2: Adempiere, Creación de la data maestra, Procesos de Compra y VentaLaboratorio2: Adempiere, Creación de la data maestra, Procesos de Compra y Venta
Laboratorio2: Adempiere, Creación de la data maestra, Procesos de Compra y VentaWilfredo Rangel
 
Medios de pagos ( aland telon marroquin ide 0014203) comercio electronico
Medios de pagos ( aland telon marroquin ide 0014203) comercio electronicoMedios de pagos ( aland telon marroquin ide 0014203) comercio electronico
Medios de pagos ( aland telon marroquin ide 0014203) comercio electronicomotoenduro2012
 
Предложение для Кузбассэнерго. Программа Энергосбережение
Предложение для Кузбассэнерго. Программа ЭнергосбережениеПредложение для Кузбассэнерго. Программа Энергосбережение
Предложение для Кузбассэнерго. Программа ЭнергосбережениеFedor Onufriev
 
Power point alondra
Power point alondraPower point alondra
Power point alondraalohomora64
 
PresentacióN Marianela Curriculo Doctorado Animaciones
PresentacióN Marianela Curriculo Doctorado AnimacionesPresentacióN Marianela Curriculo Doctorado Animaciones
PresentacióN Marianela Curriculo Doctorado AnimacionesDoris Molero
 

Viewers also liked (8)

Sistemas de informacion
Sistemas de informacionSistemas de informacion
Sistemas de informacion
 
Laboratorio2: Adempiere, Creación de la data maestra, Procesos de Compra y Venta
Laboratorio2: Adempiere, Creación de la data maestra, Procesos de Compra y VentaLaboratorio2: Adempiere, Creación de la data maestra, Procesos de Compra y Venta
Laboratorio2: Adempiere, Creación de la data maestra, Procesos de Compra y Venta
 
Medios de pagos ( aland telon marroquin ide 0014203) comercio electronico
Medios de pagos ( aland telon marroquin ide 0014203) comercio electronicoMedios de pagos ( aland telon marroquin ide 0014203) comercio electronico
Medios de pagos ( aland telon marroquin ide 0014203) comercio electronico
 
Предложение для Кузбассэнерго. Программа Энергосбережение
Предложение для Кузбассэнерго. Программа ЭнергосбережениеПредложение для Кузбассэнерго. Программа Энергосбережение
Предложение для Кузбассэнерго. Программа Энергосбережение
 
Power point alondra
Power point alondraPower point alondra
Power point alondra
 
PresentacióN Marianela Curriculo Doctorado Animaciones
PresentacióN Marianela Curriculo Doctorado AnimacionesPresentacióN Marianela Curriculo Doctorado Animaciones
PresentacióN Marianela Curriculo Doctorado Animaciones
 
Liigikaitse Eestis
Liigikaitse EestisLiigikaitse Eestis
Liigikaitse Eestis
 
The Upside of ADD
The Upside of ADDThe Upside of ADD
The Upside of ADD
 

Similar to Andrew Miller -

Mastering the Art of Lead Generation
Mastering the Art of Lead GenerationMastering the Art of Lead Generation
Mastering the Art of Lead GenerationDebbie Madden
 
4 easy ways to enhance your content strategy
4 easy ways to enhance your content strategy 4 easy ways to enhance your content strategy
4 easy ways to enhance your content strategy Three Deep Marketing
 
Creating Actionable Product Strategy by Turo Director of Product
Creating Actionable Product Strategy by Turo Director of ProductCreating Actionable Product Strategy by Turo Director of Product
Creating Actionable Product Strategy by Turo Director of ProductProduct School
 
Startup Business Models
Startup Business Models Startup Business Models
Startup Business Models Dan Nelson
 
Strategy to Execution - shipping products while adapting to new information -...
Strategy to Execution - shipping products while adapting to new information -...Strategy to Execution - shipping products while adapting to new information -...
Strategy to Execution - shipping products while adapting to new information -...Jonny Schneider
 
Strategy to Execution by Jonny Schneider - ThoughtWorks
Strategy to Execution by Jonny Schneider - ThoughtWorksStrategy to Execution by Jonny Schneider - ThoughtWorks
Strategy to Execution by Jonny Schneider - ThoughtWorksThoughtworks
 
Converting your Opportunities: Making your Biggest Opportunity for 2015 / 201...
Converting your Opportunities: Making your Biggest Opportunity for 2015 / 201...Converting your Opportunities: Making your Biggest Opportunity for 2015 / 201...
Converting your Opportunities: Making your Biggest Opportunity for 2015 / 201...Russell Cummings
 
Pushing Profits: Unlocking the Hidden Cash in your Business
Pushing Profits: Unlocking the Hidden Cash in your BusinessPushing Profits: Unlocking the Hidden Cash in your Business
Pushing Profits: Unlocking the Hidden Cash in your BusinessComcast Business
 
Aau entrepreneurship+innovation - sept13
Aau   entrepreneurship+innovation - sept13Aau   entrepreneurship+innovation - sept13
Aau entrepreneurship+innovation - sept13Johan Winbladh
 
What VCs want to know (and why)
What VCs want to know (and why)What VCs want to know (and why)
What VCs want to know (and why)Benoit Wirz
 
[WMD2016] Trinity Ventures >> Steven Dupree "How do I spend my first $10K on ...
[WMD2016] Trinity Ventures >> Steven Dupree "How do I spend my first $10K on ...[WMD2016] Trinity Ventures >> Steven Dupree "How do I spend my first $10K on ...
[WMD2016] Trinity Ventures >> Steven Dupree "How do I spend my first $10K on ...500 Startups
 
Survival strategies & techniques for designers in large organisations
Survival strategies & techniques for designers in large organisationsSurvival strategies & techniques for designers in large organisations
Survival strategies & techniques for designers in large organisationsMark König
 
What to expect from running a startup
What to expect from running a startupWhat to expect from running a startup
What to expect from running a startupBenoit Wirz
 
Xplode Chicago Presentation Matt Dollinger - Making Cent$ of Technology
Xplode Chicago Presentation Matt Dollinger - Making Cent$ of TechnologyXplode Chicago Presentation Matt Dollinger - Making Cent$ of Technology
Xplode Chicago Presentation Matt Dollinger - Making Cent$ of TechnologyMatt Dollinger
 
How to sell on web
How to sell on webHow to sell on web
How to sell on webGiba Canto
 
Business Strategy when innovating your business
Business Strategy when innovating your businessBusiness Strategy when innovating your business
Business Strategy when innovating your businessAlberto Peralta
 
How to help gear your company towards cutting the right costs
How to help gear your company towards cutting the right costsHow to help gear your company towards cutting the right costs
How to help gear your company towards cutting the right costswilliamsjohnseoexperts
 
Betty Kayton : Building an Operating Plan and Financial Model
Betty Kayton : Building an Operating Plan and Financial ModelBetty Kayton : Building an Operating Plan and Financial Model
Betty Kayton : Building an Operating Plan and Financial ModelStas Khirman
 

Similar to Andrew Miller - (20)

Mastering the Art of Lead Generation
Mastering the Art of Lead GenerationMastering the Art of Lead Generation
Mastering the Art of Lead Generation
 
4 easy ways to enhance your content strategy
4 easy ways to enhance your content strategy 4 easy ways to enhance your content strategy
4 easy ways to enhance your content strategy
 
Creating Actionable Product Strategy by Turo Director of Product
Creating Actionable Product Strategy by Turo Director of ProductCreating Actionable Product Strategy by Turo Director of Product
Creating Actionable Product Strategy by Turo Director of Product
 
Startup Business Models
Startup Business Models Startup Business Models
Startup Business Models
 
Strategy to Execution - shipping products while adapting to new information -...
Strategy to Execution - shipping products while adapting to new information -...Strategy to Execution - shipping products while adapting to new information -...
Strategy to Execution - shipping products while adapting to new information -...
 
Strategy to Execution by Jonny Schneider - ThoughtWorks
Strategy to Execution by Jonny Schneider - ThoughtWorksStrategy to Execution by Jonny Schneider - ThoughtWorks
Strategy to Execution by Jonny Schneider - ThoughtWorks
 
Converting your Opportunities: Making your Biggest Opportunity for 2015 / 201...
Converting your Opportunities: Making your Biggest Opportunity for 2015 / 201...Converting your Opportunities: Making your Biggest Opportunity for 2015 / 201...
Converting your Opportunities: Making your Biggest Opportunity for 2015 / 201...
 
Pushing Profits: Unlocking the Hidden Cash in your Business
Pushing Profits: Unlocking the Hidden Cash in your BusinessPushing Profits: Unlocking the Hidden Cash in your Business
Pushing Profits: Unlocking the Hidden Cash in your Business
 
Aau entrepreneurship+innovation - sept13
Aau   entrepreneurship+innovation - sept13Aau   entrepreneurship+innovation - sept13
Aau entrepreneurship+innovation - sept13
 
What VCs want to know (and why)
What VCs want to know (and why)What VCs want to know (and why)
What VCs want to know (and why)
 
report.pptx
report.pptxreport.pptx
report.pptx
 
[WMD2016] Trinity Ventures >> Steven Dupree "How do I spend my first $10K on ...
[WMD2016] Trinity Ventures >> Steven Dupree "How do I spend my first $10K on ...[WMD2016] Trinity Ventures >> Steven Dupree "How do I spend my first $10K on ...
[WMD2016] Trinity Ventures >> Steven Dupree "How do I spend my first $10K on ...
 
Survival strategies & techniques for designers in large organisations
Survival strategies & techniques for designers in large organisationsSurvival strategies & techniques for designers in large organisations
Survival strategies & techniques for designers in large organisations
 
The Communications Leader
The Communications LeaderThe Communications Leader
The Communications Leader
 
What to expect from running a startup
What to expect from running a startupWhat to expect from running a startup
What to expect from running a startup
 
Xplode Chicago Presentation Matt Dollinger - Making Cent$ of Technology
Xplode Chicago Presentation Matt Dollinger - Making Cent$ of TechnologyXplode Chicago Presentation Matt Dollinger - Making Cent$ of Technology
Xplode Chicago Presentation Matt Dollinger - Making Cent$ of Technology
 
How to sell on web
How to sell on webHow to sell on web
How to sell on web
 
Business Strategy when innovating your business
Business Strategy when innovating your businessBusiness Strategy when innovating your business
Business Strategy when innovating your business
 
How to help gear your company towards cutting the right costs
How to help gear your company towards cutting the right costsHow to help gear your company towards cutting the right costs
How to help gear your company towards cutting the right costs
 
Betty Kayton : Building an Operating Plan and Financial Model
Betty Kayton : Building an Operating Plan and Financial ModelBetty Kayton : Building an Operating Plan and Financial Model
Betty Kayton : Building an Operating Plan and Financial Model
 

Recently uploaded

Culture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfCulture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfseijibrown2
 
pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016seijibrown2
 
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't  at Turkish Airlines Mogadishu Office Address.pdfDo's & Don't  at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdfGlenna Glenna
 
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdfCOMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdfOfficial Mark Daniels
 
My presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural CommunicationsMy presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural Communicationsseijibrown2
 
Vietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classVietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classseijibrown2
 
The West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsThe West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsseijibrown2
 
2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, MaineVisit Portland
 
Nanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern JapanNanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern Japanseijibrown2
 
A Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of schoolA Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of schoolApostolos Syropoulos
 
Reflective Essay for global competency certificate
Reflective Essay for global competency certificateReflective Essay for global competency certificate
Reflective Essay for global competency certificateseijibrown2
 
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxDa Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxChung Yen Chang
 
Culture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfCulture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfseijibrown2
 
How To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaHow To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaKona Ocean Adventures
 
Reflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global CompentencyReflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global Compentencyseijibrown2
 
Planning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing ChartersPlanning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing ChartersCrazy Sister Marina
 
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptxTOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptxkittustudy7
 
Traveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and ConvenienceTraveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and ConvenienceTime for Sicily
 

Recently uploaded (19)

Culture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfCulture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdf
 
Mathura to Ayodhya Tour by Tempo Traveller
Mathura to Ayodhya Tour by Tempo TravellerMathura to Ayodhya Tour by Tempo Traveller
Mathura to Ayodhya Tour by Tempo Traveller
 
pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016
 
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't  at Turkish Airlines Mogadishu Office Address.pdfDo's & Don't  at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdf
 
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdfCOMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
 
My presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural CommunicationsMy presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural Communications
 
Vietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classVietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications class
 
The West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsThe West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international students
 
2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine
 
Nanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern JapanNanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern Japan
 
A Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of schoolA Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of school
 
Reflective Essay for global competency certificate
Reflective Essay for global competency certificateReflective Essay for global competency certificate
Reflective Essay for global competency certificate
 
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxDa Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
 
Culture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfCulture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdf
 
How To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaHow To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In Kona
 
Reflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global CompentencyReflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global Compentency
 
Planning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing ChartersPlanning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
 
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptxTOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
 
Traveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and ConvenienceTraveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and Convenience
 

Andrew Miller -

  • 1. Developing YOUR Digital Strategy By: Andrew Miller
  • 2. Drew's Table of Contents  Deciding your immediate conversions  Defining your absolute target demo  Dedicating a budget (of time and/or $$)  Determining the highest “ROTI” + + =
  • 3. Deciding your immediate conversions  Focus on a small set of goals  Conversions not always related to $$  The means, not the end “I learned that focus is key. You can only do so much great, and the rest you should cast aside.” -Tim Cook on what he learned from Steve Jobs
  • 4. Defining your absolute target demo  Not just age, spending habits, location.  Who are your early adopters?  Who will convert the most?
  • 5. Dedicating a budget  Budget is not just money, also time.  Do research and plan ahead.  Stray away from saturated channels  If you can't innovate with your product, innovate with the way you market it.
  • 6. Determining the highest “ROTI  Analyze your traffic data, go granular  Figure out which source(s) bring your absolute target to your core conversion the most.  Initiate new conversion channels (email catchers, competitions etc) for poor performers.