Michael A. Freeman - Resume & Curriculum Vitae (mpw) - w-Smarterer URL
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Michael A. Freeman - Resume & Curriculum Vitae (mpw) - w-Smarterer URL Michael A. Freeman - Resume & Curriculum Vitae (mpw) - w-Smarterer URL Document Transcript

  • 2040 Purdue Avenue Los Angeles, CA 90025 (310) 486-4897 / (310) 477-7647 freeman.michael.a@gmail.com Michael A. Freeman A proven creative veteran who skillfully crafts marketing, promotions, video/programming creative content, advertising, and public relations campaigns, emphasizing breakthrough thematic concepts and highly compelling brand/image messaging. Online marketing/promotions portfolios are available for viewing, downloading and printing at http://www.behance.net/MFreemanBizFxMedia and www.linkedin/in/michaelafreeman. CORE COMPETENCIES § § § § § § § § Analytical, creative solutions to complex strategic challenges and highly technical subject matter. Thought-leader who processes all input, then formulates long-term “creative brief” advertising, marketing and/or promotional plans. Results-focused leadership through authentic, impactful and facile communication. Career-spanning experience in media/business communications — both in media marketing and trade journalism. Senior-level client relationships across multiple industry categories. Highly proficient multi-tasking skill sets while preparing creative branding campaigns for a wide variety of clients — specializing in meeting deliverable dates in intense, deadline-driven environments. Advanced presentation and public speaking skills. Passionate commitment to individual and business integrity/confidentiality. SIGNIFICANT ACCOMPLISHMENTS Public Relations/Media Placement: ♦ Played an integral role in writing, pitching and planting exclusive and non-exclusive stories from self-generated ♦ ♦ ♦ ♦ press releases; wrote and copyedited press kits for a variety of media and technology companies including Showtime Networks Inc., Sony Pictures Television International, Game Show Network, Pioneer Digital Technologies, BroadLogic and Synacor. Authored, pitched and planted strategically-placed media coverage: Exclusive national stories in Multichannel News magazine for Showtime’s "Sleeper Cell” miniseries in an innovative digital cross-platform deal with Comcast Corporation's cable systems; and a similar multimedia agreement (VOD, SVOD, Internet streaming, etc.) with TV Guide Channel. Secured national trade placement in several publications for Showtime's new audio and video streaming clips with Apple’s iPod/iTunes handheld devices, highlighting on-air promotions and soundtrack clips for "Weeds" and "Barbershop: The Series." Wrote and helped plant a multi-tiered merchandising deals package for Showtime's "The L Word" series, which secured exclusive feature play in The New York Times. Periodically authored and planted releases announcing development deals and talent-roster signings for such marquee series as "Dexter," “Weeds,” "Brotherhood," "The Tudors," and "Californication." Marketing/Promotions/Advertising Copywriting: ♦ Created the trade print advertising campaigns for Sony's "Huff" (on Showtime) and "Rescue Me" (FX) — resulting in four-color, full-page cover spreads in Daily Variety and World Screen News for the annual Los Angeles International Screenings sales exposition. ♦ Original writing or re-writing of TV series and motion picture press kits (including "Huff," "Rescue Me,” “SpiderMan 2” and “13 Going on 30”), synopses, catalog sales sheets for Sony Pictures Television International's Michael A. Freeman Résumé 1
  • Michael A. Freeman ♦ ♦ ♦ ♦ Résumé Cont’d 2 worldwide online client server/database — delivering consistency to the tone and brand messaging of SPTI's overall global print/online collateral marketing material. Conceived, wrote and graphically produced PowerPoint presentations for Sony's international network platforms and series/motion picture properties. Authored the Corporate Profile, Executive Profiles and Interactive Profile press kits for Game Show Network's presentations at the Television Critics Association's annual press tour. Collaborated on writing and PR/marketing planning for Pioneer Digital Technologies’ rollout of advanced digital set-top boxes and navigation systems for the National Cable Television Association (NCTA) convention. Developed, wrote and planted an assortment of show- and talent-oriented launch press releases for the digitaltier Wealth TV cable network. Creative Content Development/Design/Implementation: ♦ Conceptualization and Web content authoring/design layout for www.equi-cool.com, www.atozreosolutions.com, ♦ ♦ ♦ ♦ and www.saleularsoc.com, among other Internet portals launched through my marketing/promotional services firm. Centralized and accelerated conceptualization and writing of all marketing, public relations and promotional campaigns — effectively reducing the editorial production/deadline process from weeks to days and/or hours. Script writing (industrial-/entertainment-oriented), digital video shooting (HDCAM/DVCAM), video editing (Final Cut Pro), converting video for multiple codecs (including MPEG, MPEG4, AVI, WMV, DV, H.264, FLV, and DVD burning/re-mastering. Writing/taking “creative notes” on scripts; providing script coverage/reading on both TV series dramas and sitcoms, long-form miniseries, telefilms, and motion picture/feature-film screenplays; developing both industrialand entertainment-based video properties, utilizing extensive, well-cultivated contacts with major talent agencies, management firms, studios, and networks. Spearheaded the creation of Showtime’s hierarchal Flow Chart, leading to the network’s first fully mapped-out “Approvals Flow/Chain” text box for all promotions/PR/marketing documents — effectively establishing a blueprint for verifiable internal/external approvals from legal, business affairs, creative affairs and other executive-level departments. PROFESSIONAL EXPERIENCE Marketing/Promotions Director – Biz F X M edia – Los Angeles, CA 2002 – Present An independent contracting business offering a full array of corporate marketing, promotions, public relations, and media consulting services. ♦ Conceptualized, researched, wrote and produced collateral marketing and promotions material for Showtime Networks Inc., Sony Pictures Television International, RGB Networks, Synacor, ESPN, Thomson Electronics, Accenture, BroadLogic, WealthTV, Charter Communications, Pioneer Digital Technologies, Casino & Gaming Television, and Game Show Network (now GSN) — among other corporate clients serviced. § As Director of Editorial Services, Corporate Communications (PR) for Showtime Networks Inc., centralized and accelerated the conceptualization and writing of all corporate and consumer press releases; media/press kits; series/telefilm press kits; Web content; executive speeches; and other promotions/marketing collateral pieces. § As Senior Copywriter at Sony Pictures Television International, founded new inhouse copywriting department to centralize the conceptualizing, writing and copyediting of all marketing collateral pieces; print advertising copy; sales sheets; sales kits; the Annual Los Angeles Screenings catalog; series and motion picture synopses; show press kits for international client Web database; and PowerPoint presentations. Michael A. Freeman Résumé 2
  • Michael A. Freeman Résumé Senior Editor — Electronic Media — Los Angeles, CA Cont’d 3 2000 – 2002 A national weekly trade magazine (a unit of Crain Communications Inc.) covering and chronicling all forms of the electronic media. Reported on the network television business including the six commercial U.S. broadcast networks (ABC, CBS, FOX, NBC, The WB, UPN), non-commercial broadcaster PBS, Spanish-language networks Telemundo and Univision, and a wide array of basic and premium cable networks. ♦ Coverage of the major Hollywood studios (20th Century Fox TV, NBC-Universal, CBS-Paramount, ABCTouchstone Television, and Warner Bros.) and independent TV producers (such as Carsey-Werner Co., Sony Pictures Television, Lions Gate Television, etc.) pertaining to the development and production of network TV series. ♦ Developed and wrote stories utilizing and revolving around the five major Hollywood talent agencies and labor unions/craft guild regarding writer-producer/talent, casting and series packaging deals, labor relations, and residuals negotiations — resulting in greater national visibility of the magazine in the Hollywood and New York creative and advertising communities. ♦ Entertainment Editor — Bridge News — Los Angeles, CA 1999 – 2000 An institutional trading system delivered to over 200,000 stock brokerage traders globally, offering streaming data and newswire services monitoring publicly-traded companies. Daily, by-the-minute coverage duties including monitoring: Significant upward or downward pricing movement for 35 media-based stocks; any significant insider trading volume and any trading imbalances. ♦ Responsible for monitoring media conglomerates, broadcast TV stations and networks, cable system operators, cable networks, studio film and TV productions, theater exhibitors, and TV/film software and hardware technology companies. ♦ Sat in on 10-Q and 10-K earnings conference calls, interpreting statements of senior executives (i.e. CEOs and CFOs), analyzing and reconciling the company’s actual earning results within its industry segment — particularly in relation to competitive market share position and strength of its balance sheet and market capitalization. ♦ Copyedited, proofed and re-wrote freelance news stories and features, including my own Hollywoodbased feature specials on the TV and motion picture businesses (including reviews and box-office analyses). ♦ Senior Editor — Mediaweek — Los Angeles, CA 1994 – 1999 A national weekly trade magazine (a unit of the Adweek Group/Billboard Publications Inc./VNU) dedicated to covering the domestic broadcast TV syndication, TV stations, broadcast networks, cable networks and sports rights beats. Wrote news stories and features relating to the development, marketing and sales of first-run and offnetwork programming domestically and internationally. ♦ First to report exclusively on Warner Bros.'s internal projections of nearly $600 million in license fees from the off-network syndication of the first 100 episodes of "Friends" to TV stations (starting in fall 1998). ♦ Reported extensively on the broadcast network TV deals for the TV rights to coveted National Football League, including stories on Fox Broadcasting Co.'s coups to score four-year rights deals (in 1994 and 1998) to NFL regular- and post-season games — increasing, by billions of dollars, the amount of local and network advertising revenue going into Fox's coffers. ♦ Wrote the ground-breaking 1999 feature story on the world's first all High-Definition Television (HDTV) scripted series, on-location production of the Montreal, Canada-based, sci-fi serial, "The Secret Adventures of Jules Verne." ♦ Michael A. Freeman Résumé 3 View slide
  • Michael A. Freeman Résumé Cont’d 4 OTHER PROFESSIONAL EXPERIENCE: § § § Assistant Editor — Broadcasting & Cable magazine — Los Angeles, CA Staff Writer/Wire Correspondent — Silent Radio — Chatsworth, CA Sports Writer/Stringer — The Los Angeles Daily News — Woodland Hills, CA Technical Skills: PC- and Mac-based operating systems ■ Microsoft Office Suite: MS Word, MS Excel, MS PowerPoint, MS Visio, MS Publisher, MS Project, MS FrontPage, MS Web Expression, MS Outlook, MS Internet Explorer ■ Adobe Creative Suite: Adobe Photoshop, Adobe Acrobat, Adobe Illustrator, Adobe InDesign ■ QuarkXPress, Quark CopyDesk, Open Pages ■ CMS blog sites Wordpress, Blogspot ■ Social network portals Facebook, Twitter, Google+, Pinterest, Tumblr, Instagram, YouTube, Vimeo ■ Social network aggregation tools HootSuite and TweetDeck ■ Camtasia 6 & 7 Video Studio Presentation Suites ■ Final Cut Pro 5 & 7 video editing suite software ■ Final Draft 8 and Final Draft AV ■ StoryView ■ Digital photography, taping/recording and transcribing ■ Business and industry-related, Internet database/search subscriptions with Lexis-Nexis, Cision, Bacon’s, Burrelle’s, Gale General Reference Center Gold, Wall Street Journal, Dow Jones Co., Morningstar.com, Hoovers.com, NewsBank, Proquest Newspapers, Reference USA, BaselineFT.com, Variety.com, IMDBpro.com, StudioSystem.com, and Factiva.com (featuring Dow Jones, Reuters databases). Memberships: ♦ ♦ ♦ American Association of Advertising Agencies (AAAA) Society of Professional Journalists (SPJ) at Columbia University Television Critics Association (TCA) Certifications: Arizona School of Real Estate & Business, Gilbert, AZ Certified for Real Estate Sales License, October 2008 (since expired; not active) Education: Murray State University, Murray, KY — BA Major: Radio-Television/Journalism Minor: Advertising/Marketing Honors & Awards: The William H. Donaldson Award, presented by Mediaweek & Billboard Publications Inc., for 1996 National Association of Television Programming Executives (NATPE) preto post-convention special sections coverage. Skill Set Scorecard Test Results: Smarterer.com “Skill Set Scorecard Test Results” are available for viewing/printing at http://www.smarterer.com/freeman_michael_a . Michael A. Freeman Résumé 4 View slide