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"Direct Mail Chain Effect" one-sheet ad slick for SALEular SOC [Savings On Command]
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"Direct Mail Chain Effect" one-sheet ad slick for SALEular SOC [Savings On Command]

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  • 1. DIRECT MAIL CHAIN EFFECT Paper Coupons: Overwhelming Inconvenience + Cost = Waste + + =No matter how many ways it is calculated or analyzed, there is little doubt that direct mailcoupons and free-standing-inserts (FSIs) are taxing our sanity and natural resources.In 2006, advertisers/marketers made placement orders for over 286 billion print coupons indirect mail pieces and free-standing inserts (FSI’s), but American consumers redeemed only2.6 billion coupons in total (for a less than 1 percent redemption rate), according toresearch firm CMS. Outside of the fact that advertisers doled out $1.8 billion for printedcoupons (source: TNS Media Intelligence) in 2006, the debate over waste and inefficiencyextends to additional burdens on natural and man-made resources (postal/shippingtransportation systems).There is a better way to reach consumers without using paper — a direct-to-consumer mobileshopping portal called SALEular SOC [Savings On Command]SM. Utilizing both a Mobile andInternet architecture, consumers can elect WHEN, WHERE and HOW they want to receiveinstant e-coupons, e-rebates and other multimedia/interactive marketing information fromSALEular SOC [Savings On Command]SM — via their cell phones’ Email, SMS Text, and MMSVideo.To explore advertising opportunities, please visit us at www.saleularsoc.com or call us at (310)486-4897.It’s FREE of charge to subscribers... FREE of hassles for consumers… FREE of waste toadvertisers... and FREE of burdens on the environment. Instant Savings Right At Your Fingertips!TM www.saleularsoc.com Copyright © 2007 Biz FX Media, Inc. ALL RIGHTS RESERVED

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