A Project of 649 Dayton Avenue    St. Paul, MN 55104     USA T:+1.612.436.4800    Email: newtactics@cvt.org Websites: h...
Introductions <ul><li>Share your name & organization </li></ul><ul><li>Share ONE reason you are motivated to put your trai...
New Tactics in Human Rights –  Home Page SHARE www.newtactics.org
New Tactics  Online Dialogues  –  Currently OPEN SHARE
New Tactics Resources – Book:  A Resource for Practitioners LEARN
TRANSLATIONS
New Tactics Resources –  Tactical Notebooks
New Tactics Resources –  Tactical Mapping BUILD
New Tactics can be a resource for YOU! -  http:// www.vimeo.com/newtactics/videos
Foundations for Strategic Thinking and  Tactical Innovation
<ul><li>Strategy without tactics is the slowest route to victory. </li></ul><ul><li>Tactics without strategy is the noise ...
<ul><li>THREE sources of knowledge are necessary for good strategic and tactical thinking. </li></ul>Sun Tzu
Know Yourself Know Your Opponent Know the Terrain From Sun Tzu— the Art of War
Know Yourself <ul><li>Goals </li></ul><ul><li>Allies </li></ul><ul><li>Strengths and limits </li></ul><ul><li>Which tactic...
Know your opponent <ul><li>Goals </li></ul><ul><li>Strategy </li></ul><ul><li>Tactics </li></ul><ul><ul><li>A key componen...
Know the Terrain <ul><li>Where the “battle” will be fought… human relationships </li></ul><ul><li>Two tools: </li></ul><ul...
Key Terms
What is STRATEGY?
Strategy entails  many decisions : <ul><ul><li>An outline of steps and approaches in accomplishing the goal.  </li></ul></...
What are Tactics?
Tactic – a specific action… <ul><li>Tactics are the means through which a change is made.  Tactics are the levers or mecha...
Goal <ul><li>The aim or purpose toward which an effort is directed.  </li></ul><ul><li>A  vision  becomes a goal when  act...
What is your vision?
Target <ul><li>The person, group, segment of society or institution where your  tactical action is directed .  </li></ul>
Hitting your “target”
&quot;new&quot; tactics The Center for Victims of Torture—New Tactics in Human Rights Project Why  STRATEGY  & the need for
When your only tool is a hammer, New Tactics in Human Rights – www.newtactics.org
every problem looks like a nail. New Tactics in Human Rights – www.newtactics.org
New Tactics in Human Rights – www.newtactics.org
The Need for  “ new ” Tactics 6 reasons for learning about more TACTICS to expand our thinking
<ul><li>1. What we know how to do influences what we think is possible to do. Tactics help determine strategy. </li></ul>A...
<ul><li>2. Different tactics are effective against different targets. </li></ul>Center for Justice and Accountability (CJA...
3. Different tactics appeal to different  constituencies . “ Never Again” – Poland:  Engaging popular people
<ul><li>4. Tactical flexibility is the source of surprise. </li></ul>Korean Women Workers Associations United  (KWAUU) A v...
<ul><li>5. Tactics teach engagement – teaching participants and observers how to engage in the world. </li></ul>IDASA – So...
<ul><li>6. Tactics are the training systems for engaging participants and allies in the organization’s work. </li></ul>Cen...
Introducing the New Tactics  “5 Steps to Tactical Innovation” methodology
1. Identify the Problem 5. Develop a plan of action  for implementation New Tactics – 5 Steps to Tactical Innovation  2. B...
Questions /  Comments 
Tactical Map Tool The Center for Victims of Torture—New Tactics in Human Rights Project Introducing the Step Three: Define...
1. Identify the Problem 5. Develop a plan of action  for implementation New Tactics – 5 Steps to Tactical Innovation 2. Bu...
What is tactical mapping? <ul><li>A method to: </li></ul><ul><ul><li>visualize  relationships and institutions ( the terra...
Example from a Mayan Community in Guatemala
Why use  Tactical mapping?  To  find and explore : <ul><li>Who  is involved </li></ul><ul><li>How   are they connected </l...
Tactical Map Benefits <ul><li>Every relationship  (or point of contact) – is a possible place to begin an intervention </l...
Creating a Tactical Map <ul><li>There are SIX steps in creating a tactical map –  AFTER  you have clearly defined the prob...
STEP ONE: Determine the center relationship Center Relationship 1 Person 1 Person Choose TWO people who have a FACE-TO-FAC...
STEP TWO:  Add those that have  DIRECT CONTACT  with the center relationship Center Relationship 1 Person 1 Person People,...
Center Relationship 1 Person 1 Person People, organizations, institutions at the  community level  that connect to or have...
Center Relationship 1 Person 1 Person People, organizations, institutions at the  community level  that connect to or have...
Center Relationship 1 Person 1 Person People, organizations, institutions at the  community level  that connect to or have...
<ul><li>Adding Connecting Lines :  </li></ul><ul><li>Determine the NATURE of relationships between the different “ points ...
<ul><li>RED  line    Power relationship </li></ul><ul><li>BLUE  line  Mutual benefits </li></ul><ul><li>GREEN  line  Explo...
YOU! TARGET NEXT:  Identify a  TARGET  for potential tactical interventions 1 Person 1 Person
Case Study:  For illustrating the Tactical Map  & Spectrum of Allies Tools <ul><li>Small Groups: 3 to 4 people </li></ul><...
What is the identified problem? STEP ONE: Determine the center relationship
Identified problem:  CHILD BRIDES
Identified problem:  CHILD BRIDES Who is at the CENTER of our map?
Who is This? Nujood Identified problem:  CHILD BRIDES <ul><li>Who is at the CENTER of our map?  </li></ul><ul><li>Nujood A...
HER FATHER NUJOOD What is the identified problem?  CHILD BRIDES <ul><li>Who is at the CENTER of our map?  </li></ul><ul><l...
HER FATHER NUJOOD Problem: CHILD BRIDES STEP TWO: Those with DIRECT CONTACT (face-to-face)
HER FATHER NUJOOD Judge’s Family Husband Brothers   Judge Shada Nasser HR Lawyer Arresting  Officer Taxi Driver Sister  Pr...
HER FATHER NUJOOD Judge’s Family Husband Brothers   Judge Shada Nasser HR Lawyer Arresting  Officer Taxi Driver Sister  Pr...
HER FATHER NUJOOD Judge’s Family Husband Brothers   Judge Shada Nasser HR Lawyer Arresting  Officer Taxi Driver Sister  ST...
HER FATHER NUJOOD Judge’s Family Husband Brothers   Judge Shada Nasser HR Lawyer Arresting  Officer Yemeni Women’s  Union ...
HER FATHER NUJOOD Judge’s Family Husband Brothers   Judge Shada Nasser HR Lawyer Arresting  Officer Yemeni Women’s  Union ...
HER FATHER NUJOOD Judge’s Family Husband Brothers   Judge Shada Nasser HR Lawyer Arresting  Officer Yemeni Women’s  Union ...
The Center for Victims of Torture—New Tactics in Human Rights Project STEP FIVE:  Where are  YOU ?
<ul><li>RED  line    Power relationship </li></ul><ul><li>BLUE  line  Mutual benefits </li></ul><ul><li>GREEN  line  Explo...
HER FATHER NUJOOD Judge’s Family Husband Brothers   Judge Shada Nasser HR Lawyer Arresting  Officer Taxi Driver Sister  Pr...
Yemeni Women’s  Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child  Protection ...
NEXT:  Discuss and identify  TARGETS  where tactical interventions took place
Yemeni Women’s  Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child  Protection ...
Yemeni Women’s  Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child  Protection ...
Yemeni Women’s  Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child  Protection ...
Yemeni Women’s  Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child  Protection ...
Yemeni Women’s  Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child  Protection ...
Yemeni Women’s  Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child  Protection ...
Questions /  Discussion 
1. Identify the Problem 5. Develop a plan of action  for implementation New Tactics – 5 Steps to Tactical Innovation 2. Bu...
<ul><li>Tactical Map Tool - To better understand the human relationships and institutions involved in our problem. </li></...
The Spectrum of Allies tool - to better understand ourselves (including allies) and our opponents. Know Yourself Know Your...
Yemeni Women’s  Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child  Protection ...
The Spectrum of Allies Tool <ul><li>A tool that provides a way to view people, groups, and institutions.  </li></ul><ul><u...
The Spectrum of Allies Tool Supporters/Allies Opponents
The Spectrum of Allies Tool
Spectrum of Allies “Role Play” Exercise Supporters/Allies Opponents Neutrals 100% 100% 50% 50% 0%
Questions /  Discussion 
5 1 2 3 4 Your Objective Active Opponents NEUTRAL Active Allies Passive  Allies Passive Opponents حليف ايجابي : الحلفاء  ا...
Why use the Spectrum of Allies tool? <ul><ul><li>To identify potential allies and potential opponents. </li></ul></ul><ul>...
Putting the tactical map and spectrum of allies tools together to identify: <ul><li>Key relationships  that need to be aff...
Using our Tactical Map (Sample Exercise – Case of Nujood) <ul><li>We look at  ALL  the people and institutions on our map ...
Yemeni Women’s  Union Court House Police Station Journalists Yemen Times Newspaper Sharia Committee Tribal Judge Seyaj / C...
5 1 2 3 4 Neutral Passive Allies Active Allies Active Opponents Passive Opponents
5 1 2 3 4 NUJOOD HER FATHER GOAL:  END  the practice of Child Brides
5 1 2 3 4 Active Allies
5 1 2 3 4 NUJOOD GOAL:  END  the practice of Child Brides Judge Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspa...
5 1 2 3 4 Active Opponents
5 1 2 3 4 NUJOOD HER FATHER GOAL:  END  the practice of Child Brides Judge Shada Nasser HR Lawyer Glamour Magazine Yemen T...
5 1 2 3 4 Passive Allies
5 1 2 3 4 NUJOOD HER FATHER GOAL:  END  the practice of Child Brides Judge Shada Nasser HR Lawyer Glamour Magazine Yemen T...
5 1 2 3 4 Passive Opponents
5 1 2 3 4 NUJOOD HER FATHER GOAL:  END  the practice of Child Brides Judge Shada Nasser HR Lawyer Glamour Magazine Yemen T...
5 1 2 3 4 Neutral
5 1 2 3 4 NUJOOD HER FATHER GOAL:  END  the practice of Child Brides Judge Shada Nasser HR Lawyer Glamour Magazine Yemen T...
Putting the tactical map and spectrum of allies tools together to identify: <ul><li>Key relationships  that need to be aff...
Tactic Exploration <ul><li>READ your case study </li></ul><ul><li>Discuss possible applications to the Child Brides case s...
5 1 2 3 4 NUJOOD HER FATHER GOAL:  END  the practice of Child Brides Judge Shada Nasser HR Lawyer Glamour Magazine Yemen T...
What important considerations are needed in making  tactical choices?
Tactical influences: <ul><li>The  context  in which the tactics will be used. </li></ul>
Tactical influences: <ul><li>What considerations do you think belong in “context”?  </li></ul>Selling condoms to a truck d...
Tactical influences: <ul><li>A group’s capacities </li></ul>
Tactical influences: <ul><li>Tolerance for risk </li></ul>
Tactical influences: <ul><li>Analysis of the opponent </li></ul>
Discussion &  Evaluation
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5 Steps to Tactical innovation - Nancy Pearson

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New Tactics
“5 Steps to Tactical Innovation”

Featuring:
The Tactical Map and Spectrum of Allies Tools
for Building Strategy and Tactics.

Nancy L. Pearson, M.S.W., L.I.S.W.
New Tactics in Human Rights Project Manager
The Center for Victims of Torture

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  • Where on our map might we apply the two tactics from this week’s assignment? Training Victims as Human Rights Monitors Civilizing the Bureaucrat NOTE: Potential target areas for these tactics: Victims as monitors: the women’s NGO organizations Civilizing the Bureaucrat: Judge, court house (other judges), tribal judge, Parliament
  • #3 Neutral (Passive) : these are actors that may not have a clear investment, interest, or perhaps knowledge of the situation so they don’t take a stand on your goal/objective one way or the other. NOTE: Often the people here don’t move in one direction or another until YOU choose a tactic. Sometimes the tactic itself will make people decide if they are allies or opponents. Who are the people we can identify that would be in this “neutral” position? Court Police station Arresting officer Journalists Taxi driver MORE TOWARD OPPONENT – Village community (this is mixed right?) MORE TOWARD ALLY – Private school , this is where Nujood goes to school, we might think that they would want young girls to remain in school rather than get married. NOTE: If you are targeting those in this area, you want your tactics to educate, appeal to, and move people to take a favorable position on your goal/objective—with the goal of moving them at least into the “Passive Allies” position on the spectrum. You want to win over or at least neutralize uncommitted parties so they don’t become your opponents.
  • Who would be our most ACTIVE ALLY from our tactical map? - Add Nujood Who would be our most ACTIVE OPPONENT from our tactical map? – Add “Her Father” NOTE: If the two people at your CENTER do not line up in these two spaces – then their something not right about the Center of your map. The center must represent your PROBLEM and a relationship that you want to see CHANGED. NOTE: That the OBJECTIVE has 2 purposes – reminding us that we want to END CHILD MARRIAGE but also what would our objective be for a specific TARGET. [you will need to revisit this at the end] Now let’s consider ALL the ACTIVE ALLIES from the case study that we read – and looking our tactical map, who would we consider our active allies in ending child marriage? Judge Shada Nasser- HR Lawyer Yemen Times Newspaper NGOs - Girls Forum For HR Sisters’ Arab Forum Seyaj / Child Protection Yemeni Women’s Union GWCC / YYDF and its founder - Glamour Magazine
  • #1 Active Allies : these are the “actors” you feel ALREADY support the goal/objective you are trying to reach. Who would be our other most ACTIVE ALLY from our tactical map? - Add Nujood Judge Shada Nasser- HR Lawyer Yemen Times Newspaper NGOs - Girls Forum For HR Sisters’ Arab Forum Seyaj / Child Protection Yemeni Women’s Union GWCC / YYDF and its founder - Glamour Magazine NOTE: If you are targeting those in this area, you want your tactics to strengthen the solidarity, unity, joint activity, etc with those in this area of the spectrum. Your goal is to keep them in the “Active Allies” area on the spectrum and even increase how active they are in working toward your goal/objective.
  • #1 Active Allies : these are the “actors” you feel ALREADY support the goal/objective you are trying to reach. Who would be our other most ACTIVE ALLY from our tactical map? - Add Nujood Judge Shada Nasser- HR Lawyer Yemen Times Newspaper NGOs - Girls Forum For HR Sisters’ Arab Forum Seyaj / Child Protection Yemeni Women’s Union GWCC / YYDF and its founder - Glamour Magazine NOTE: If you are targeting those in this area, you want your tactics to strengthen the solidarity, unity, joint activity, etc with those in this area of the spectrum. Your goal is to keep them in the “Active Allies” area on the spectrum and even increase how active they are in working toward your goal/objective.
  • #5 Active Opponents : These are actors that have a significant opposition to your goal/objective, so much so that they are ACTIVELY working against you. They have an investment and stake in defeating your goal/objective. Who are our ACTIVE Opponents from the case study? List: Her father Husband Brothers Tribal judges Sharia Committee NOTE: If you are targeting those in this area, you need tactics that would “divide and conquer” the opposition or significantly raise the stakes of their opposition in order to move them into the “Passive Opponents” area. You would be looking for tactics that would create situations that would be very costly (politically, financially, morally, etc) for your opponent if they actively oppose your goal/objective.
  • #5 Active Opponents : These are actors that have a significant opposition to your goal/objective, so much so that they are ACTIVELY working against you. They have an investment and stake in defeating your goal/objective. Who are our ACTIVE Opponents from the case study? List: Her father Husband Brothers Tribal judges Sharia Committee NOTE: If you are targeting those in this area, you need tactics that would “divide and conquer” the opposition or significantly raise the stakes of their opposition in order to move them into the “Passive Opponents” area. You would be looking for tactics that would create situations that would be very costly (politically, financially, morally, etc) for your opponent if they actively oppose your goal/objective.
  • #2 Passive Allies : these are the actors you feel are LIKELY to support or have some similar goals/objectives to those you are trying to reach. Who are our passive allies from the case study? Judge’s family ---- perhaps they are on the line, they helped Nujood, perhaps they can be engaged to help others in the future? IRIN - humanitarian news and analysis - a service of the UN Office for the Coordination of Humanitarian Affairs (NOTE – this could add an additional “point of contact” on our tactical map to lead to the United Nations, right?! This agency might also be a bit more on the “cusp”) Condoleezza Rice (former secretary of state) Sister – why might we put her here? NOTE: If you are targeting those in this area, you want your tactics to increase the ways in which you can create more interest and investment to build more solidarity, unity, joint activities, etc with those in this area of the spectrum. Your goal is to move them into the “Active Allies” area on the spectrum.
  • #2 Passive Allies : these are the actors you feel are LIKELY to support or have some similar goals/objectives to those you are trying to reach. Who are our passive allies from the case study? Judge’s family ---- perhaps they are on the line, they helped Nujood, perhaps they can be engaged to help others in the future? IRIN - humanitarian news and analysis - a service of the UN Office for the Coordination of Humanitarian Affairs (NOTE – this could add an additional “point of contact” on our tactical map to lead to the United Nations, right?! This agency might also be a bit more on the “cusp” Condoleezza Rice (former secretary of state) Sister – why might we put her here? NOTE: If you are targeting those in this area, you want your tactics to increase the ways in which you can create more interest and investment to build more solidarity, unity, joint activities, etc with those in this area of the spectrum. Your goal is to move them into the “Active Allies” area on the spectrum.
  • #4 Passive Opponents : These are actors that have a significant enough level of doubts about your goal/objective that they do not support what you are doing. They are not yet actively opposing you, but they are not necessarily neutral about what you are doing. Who can we put this area of our spectrum from the case study? Governorates Parliament But what else do we know from the case study about Parliament? Are all the parliamentarians opposed to ending child marriage? NO – we find in our case study that there are LIBERAL Parliamentarians who argue that child marriages create long lasting psychological and physical harm. So we could add them to our more active allies. The CONSERVATIVE Parliamentarians however might be closer to the active opponent side, although all we know about them from our case study is that they argue that Islam does not dictate an age for marriage. NOTE: If you are targeting those in this area, you want your tactics to at least arouse doubts about their own position or interests regarding your goal/objective—with the goal of moving them into the “Neutral” area of the spectrum. You want “Passive Opponents” to be “neutralized” and not create opposition to your goal/objective or increase the power of your opponents.
  • #4 Passive Opponents : These are actors that have a significant enough level of doubts about your goal/objective that they do not support what you are doing. They are not yet actively opposing you, but they are not necessarily neutral about what you are doing. Who can we put this area of our spectrum from the case study? Governorates Parliament But what else do we know from the case study about Parliament? Are they all parliamentarians opposed to ending child marriage? NO – we find in our case study that there are LIBERAL Parliamentarians who argue that child marriages create long lasting psychological and physical harm. So we could add them to our more active allies. The CONSERVATIVE Parliamentarians however might be closer to the active opponent side, although all we know about them from our case study is that they argue that Islam does not dictate an age for marriage. NOTE: If you are targeting those in this area, you want your tactics to at least arouse doubts about their own position or interests regarding your goal/objective—with the goal of moving them into the “Neutral” area of the spectrum. You want “Passive Opponents” to be “neutralized” and not create opposition to your goal/objective or increase the power of your opponents.
  • #3 Neutral (Passive) : these are actors that may not have a clear investment, interest, or perhaps knowledge of the situation so they don’t take a stand on your goal/objective one way or the other. NOTE: Often the people here don’t move in one direction or another until YOU choose a tactic. Sometimes the tactic itself will make people decide if they are allies or opponents. Who are the people we can identify that would be in this “neutral” position? Court Police station Arresting officer Journalists Taxi driver MORE TOWARD OPPONENT – Village community (this is mixed right?) MORE TOWARD ALLY – Private school , this is where Nujood goes to school, we might think that they would want young girls to remain in school rather than get married. NOTE: If you are targeting those in this area, you want your tactics to educate, appeal to, and move people to take a favorable position on your goal/objective—with the goal of moving them at least into the “Passive Allies” position on the spectrum. You want to win over or at least neutralize uncommitted parties so they don’t become your opponents.
  • #3 Neutral (Passive) : these are actors that may not have a clear investment, interest, or perhaps knowledge of the situation so they don’t take a stand on your goal/objective one way or the other. NOTE: Often the people here don’t move in one direction or another until YOU choose a tactic. Sometimes the tactic itself will make people decide if they are allies or opponents. Who are the people we can identify that would be in this “neutral” position? Court Police station Arresting officer Journalists Taxi driver MORE TOWARD OPPONENT – Village community (this is mixed right?) MORE TOWARD ALLY – Private school , this is where Nujood goes to school, we might think that they would want young girls to remain in school rather than get married. NOTE: If you are targeting those in this area, you want your tactics to educate, appeal to, and move people to take a favorable position on your goal/objective—with the goal of moving them at least into the “Passive Allies” position on the spectrum. You want to win over or at least neutralize uncommitted parties so they don’t become your opponents.
  • Using the Spectrum to select a TARGET We want to move a “target” just ONE segment toward our active ally position. What do we want our tactics to do with this kind of target moving from PASSIVE to ACTIVE ALLY? NOTE: Not at all likely to move an ACTIVE OPPONENT all the way to ACTIVE ALLY – requires a conversion experience.
  • Language Human behavior / habits Political system Political climate Religious perspectives Traditions
  • 5 Steps to Tactical innovation - Nancy Pearson

    1. 1. A Project of 649 Dayton Avenue  St. Paul, MN 55104  USA T:+1.612.436.4800  Email: newtactics@cvt.org Websites: http://www.cvt.org  http://www.newtactics.org New Tactics “ 5 Steps to Tactical Innovation” Featuring: The Tactical Map and Spectrum of Allies Tools for Building Strategy and Tactics Nancy L. Pearson, M.S.W., L.I.S.W. New Tactics in Human Rights Project Manager The Center for Victims of Torture
    2. 2. Introductions <ul><li>Share your name & organization </li></ul><ul><li>Share ONE reason you are motivated to put your training and coaching skills to work for advocacy. </li></ul>
    3. 3. New Tactics in Human Rights – Home Page SHARE www.newtactics.org
    4. 4. New Tactics Online Dialogues – Currently OPEN SHARE
    5. 5. New Tactics Resources – Book: A Resource for Practitioners LEARN
    6. 6. TRANSLATIONS
    7. 7. New Tactics Resources – Tactical Notebooks
    8. 8. New Tactics Resources – Tactical Mapping BUILD
    9. 9. New Tactics can be a resource for YOU! - http:// www.vimeo.com/newtactics/videos
    10. 10. Foundations for Strategic Thinking and Tactical Innovation
    11. 11. <ul><li>Strategy without tactics is the slowest route to victory. </li></ul><ul><li>Tactics without strategy is the noise before defeat. </li></ul>Sun Tzu (over 2,000 years ago)
    12. 12. <ul><li>THREE sources of knowledge are necessary for good strategic and tactical thinking. </li></ul>Sun Tzu
    13. 13. Know Yourself Know Your Opponent Know the Terrain From Sun Tzu— the Art of War
    14. 14. Know Yourself <ul><li>Goals </li></ul><ul><li>Allies </li></ul><ul><li>Strengths and limits </li></ul><ul><li>Which tactics you know </li></ul><ul><li>Which tactics you can successfully implement </li></ul>Know Yourself
    15. 15. Know your opponent <ul><li>Goals </li></ul><ul><li>Strategy </li></ul><ul><li>Tactics </li></ul><ul><ul><li>A key component of its strategy </li></ul></ul><ul><ul><li>Knowledge of such tactics aids us in counteracting them </li></ul></ul><ul><li>Strengths and weaknesses </li></ul>Know Your Opponent
    16. 16. Know the Terrain <ul><li>Where the “battle” will be fought… human relationships </li></ul><ul><li>Two tools: </li></ul><ul><ul><li>“ Tactical map tool ” </li></ul></ul><ul><ul><li>“ Spectrum of Allies tool” </li></ul></ul>Know the Terrain
    17. 17. Key Terms
    18. 18. What is STRATEGY?
    19. 19. Strategy entails many decisions : <ul><ul><li>An outline of steps and approaches in accomplishing the goal. </li></ul></ul><ul><ul><li>Strategy defines what is important to do – including: </li></ul></ul><ul><ul><ul><li>Selection of key objectives </li></ul></ul></ul><ul><ul><ul><li>Appropriate targets </li></ul></ul></ul><ul><ul><ul><li>Understanding of needed constituencies </li></ul></ul></ul><ul><ul><ul><li>Resources </li></ul></ul></ul><ul><ul><ul><li>Decisions on which tactics to use and when </li></ul></ul></ul>
    20. 20. What are Tactics?
    21. 21. Tactic – a specific action… <ul><li>Tactics are the means through which a change is made. Tactics are the levers or mechanisms to carry out a strategy. </li></ul><ul><ul><li>A tactic is a specific action or systematic combination of actions taken to affect a given situation. </li></ul></ul><ul><ul><li>Tactics are one of the key building blocks of strategy. </li></ul></ul><ul><ul><li>Tactics are about “the how,” while strategies are about “the what.” </li></ul></ul>
    22. 22. Goal <ul><li>The aim or purpose toward which an effort is directed. </li></ul><ul><li>A vision becomes a goal when action steps are taken for achieving it . </li></ul>
    23. 23. What is your vision?
    24. 24. Target <ul><li>The person, group, segment of society or institution where your tactical action is directed . </li></ul>
    25. 25. Hitting your “target”
    26. 26. &quot;new&quot; tactics The Center for Victims of Torture—New Tactics in Human Rights Project Why STRATEGY & the need for
    27. 27. When your only tool is a hammer, New Tactics in Human Rights – www.newtactics.org
    28. 28. every problem looks like a nail. New Tactics in Human Rights – www.newtactics.org
    29. 29. New Tactics in Human Rights – www.newtactics.org
    30. 30. The Need for “ new ” Tactics 6 reasons for learning about more TACTICS to expand our thinking
    31. 31. <ul><li>1. What we know how to do influences what we think is possible to do. Tactics help determine strategy. </li></ul>Amnesty International – The Netherlands: Using new technology (mobile phones)
    32. 32. <ul><li>2. Different tactics are effective against different targets. </li></ul>Center for Justice and Accountability (CJA) – Northern Ireland: Leveraging international institutions
    33. 33. 3. Different tactics appeal to different constituencies . “ Never Again” – Poland: Engaging popular people
    34. 34. <ul><li>4. Tactical flexibility is the source of surprise. </li></ul>Korean Women Workers Associations United (KWAUU) A variety of “attention drawing” tactics
    35. 35. <ul><li>5. Tactics teach engagement – teaching participants and observers how to engage in the world. </li></ul>IDASA – South Africa: Teaching communities budget monitoring skills
    36. 36. <ul><li>6. Tactics are the training systems for engaging participants and allies in the organization’s work. </li></ul>Centre for Victims of Torture (CVICT) – Nepal: Training and engaging community members in mediation
    37. 37. Introducing the New Tactics “5 Steps to Tactical Innovation” methodology
    38. 38. 1. Identify the Problem 5. Develop a plan of action for implementation New Tactics – 5 Steps to Tactical Innovation 2. Build a Common Vision 3. Define the Terrain Using “Tactical Map” & “ Spectrum of Allies” tools 4. Explore & Select Tactics Using participants’ experiences & New Tactics resources
    39. 39. Questions / Comments 
    40. 40. Tactical Map Tool The Center for Victims of Torture—New Tactics in Human Rights Project Introducing the Step Three: Define the Terrain
    41. 41. 1. Identify the Problem 5. Develop a plan of action for implementation New Tactics – 5 Steps to Tactical Innovation 2. Build a Common Vision 3. Define the Terrain Using “Tactical Map” & “ Spectrum of Allies” tools 4. Explore & Select Tactics Using participants’ experiences & NT resources The Center for Victims of Torture—New Tactics in Human Rights Project
    42. 42. What is tactical mapping? <ul><li>A method to: </li></ul><ul><ul><li>visualize relationships and institutions ( the terrain ) sustaining human rights abuses and problems </li></ul></ul><ul><ul><li>track the nature and effectiveness of tactics </li></ul></ul><ul><ul><li>monitor the implementation of strategy </li></ul></ul>The Center for Victims of Torture—New Tactics in Human Rights Project
    43. 43. Example from a Mayan Community in Guatemala
    44. 44. Why use Tactical mapping? To find and explore : <ul><li>Who is involved </li></ul><ul><li>How are they connected </li></ul><ul><li>Where and from whom we can find help? </li></ul><ul><li>What tactics are currently being used? </li></ul>
    45. 45. Tactical Map Benefits <ul><li>Every relationship (or point of contact) – is a possible place to begin an intervention </li></ul><ul><li>Shows the need for a wider array of tactics to engage these potential actors </li></ul>
    46. 46. Creating a Tactical Map <ul><li>There are SIX steps in creating a tactical map – AFTER you have clearly defined the problem. </li></ul>
    47. 47. STEP ONE: Determine the center relationship Center Relationship 1 Person 1 Person Choose TWO people who have a FACE-TO-FACE relationship and clearly represent the problem you are seeking to change.
    48. 48. STEP TWO: Add those that have DIRECT CONTACT with the center relationship Center Relationship 1 Person 1 Person People, organizations, institutions at the community level that connect to or have an interest in the two people at the center.
    49. 49. Center Relationship 1 Person 1 Person People, organizations, institutions at the community level that connect to or have an interest in the two people at the center. People, organizations, institutions at the community & national level . STEP THREE: Add those that have INDIRECT CONTACT with the center relationship (local/national)
    50. 50. Center Relationship 1 Person 1 Person People, organizations, institutions at the community level that connect to or have an interest in the two people at the center. People, organizations, institutions at the national level . People, organizations, institutions at the international level . STEP FOUR: Additional INDIRECT CONTACTS (international)
    51. 51. Center Relationship 1 Person 1 Person People, organizations, institutions at the community level that connect to or have an interest in the two people at the center. People, organizations, institutions at the national level . People, organizations, institutions at the international level . STEP FIVE: Where are YOU on the map?
    52. 52. <ul><li>Adding Connecting Lines : </li></ul><ul><li>Determine the NATURE of relationships between the different “ points of contact ” </li></ul>The Center for Victims of Torture—New Tactics in Human Rights Project STEP SIX: What are the NATURE of the relationships?
    53. 53. <ul><li>RED line Power relationship </li></ul><ul><li>BLUE line Mutual benefits </li></ul><ul><li>GREEN line Exploitive relationship </li></ul><ul><li>Yellow line Conflict relationship </li></ul><ul><li>GREY line Potential tactic target OR more information needed (research) </li></ul><ul><li>Adding Connecting Lines : </li></ul><ul><li>Determine the NATURE of relationships between the different “ points of contact ” by color-coding lines and arrows. </li></ul>The Center for Victims of Torture—New Tactics in Human Rights Project STEP SIX: What are the NATURE of the relationships?
    54. 54. YOU! TARGET NEXT: Identify a TARGET for potential tactical interventions 1 Person 1 Person
    55. 55. Case Study: For illustrating the Tactical Map & Spectrum of Allies Tools <ul><li>Small Groups: 3 to 4 people </li></ul><ul><li>Read individually and silently the case example: “Age 10 and Divorced: Nujood Ali and the Fight Against Child Brides in Yemen” </li></ul>
    56. 56. What is the identified problem? STEP ONE: Determine the center relationship
    57. 57. Identified problem: CHILD BRIDES
    58. 58. Identified problem: CHILD BRIDES Who is at the CENTER of our map?
    59. 59. Who is This? Nujood Identified problem: CHILD BRIDES <ul><li>Who is at the CENTER of our map? </li></ul><ul><li>Nujood Ali (child bride) </li></ul><ul><li>Who else? </li></ul>
    60. 60. HER FATHER NUJOOD What is the identified problem? CHILD BRIDES <ul><li>Who is at the CENTER of our map? </li></ul><ul><li>Nujood Ali (child bride) </li></ul><ul><li>Father </li></ul>
    61. 61. HER FATHER NUJOOD Problem: CHILD BRIDES STEP TWO: Those with DIRECT CONTACT (face-to-face)
    62. 62. HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Problem: CHILD BRIDES STEP TWO: DIRECT CONTACT (face-to-face)
    63. 63. HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Problem: CHILD BRIDES
    64. 64. HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister STEP THREE: Those with INDIRECT CONTACT (local / national) Problem: CHILD BRIDES
    65. 65. HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Yemeni Women’s Union Sister STEP THREE: INDIRECT CONTACTS (local and national) Problem: CHILD BRIDES Court House Police Station Journalists Yemen Times Newspaper Sharia Committee Tribal Judge Private school Taxi Driver Seyaj / Child Protection Girls Forum For HR Sisters’ Arab Forum Governorates Parliament Village Community Conservative Liberal
    66. 66. HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Yemeni Women’s Union Sister STEP FOUR: Identify INDIRECT CONTACTS (INTERNATIONAL) Problem: CHILD BRIDES Court House Police Station Journalists Yemen Times Newspaper Sharia Committee Tribal Judge Private school Taxi Driver Seyaj / Child Protection Girls Forum For HR Sisters’ Arab Forum Governorates Village Community Parliament Conservative Liberal
    67. 67. HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Yemeni Women’s Union Sister Problem: CHILD BRIDES Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Private school Taxi Driver Seyaj / Child Protection Girls Forum For HR GWCC / YYDF Glamour Magazine Governorates Village Community IRIN News STEP FOUR: Those with INDIRECT CONTACT (international) Condoleezza Rice, US State Dept Sisters’ Arab Forum Sharia Committee Parliament Conservative Liberal
    68. 68. The Center for Victims of Torture—New Tactics in Human Rights Project STEP FIVE: Where are YOU ?
    69. 69. <ul><li>RED line Power relationship </li></ul><ul><li>BLUE line Mutual benefits </li></ul><ul><li>GREEN line Exploitive relationship </li></ul><ul><li>Yellow line Conflict relationship </li></ul><ul><li>GREY line Potential tactic target OR more information is needed </li></ul>The Center for Victims of Torture—New Tactics in Human Rights Project STEP SIX: What are the NATURE of the relationships?
    70. 70. HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Problem: CHILD BRIDES STEP SIX: What are the NATURE of the relationships?
    71. 71. Yemeni Women’s Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child Protection Girls Forum For HR GWCC / YYDF Glamour Magazine Governorates Village Community IRIN News Condoleezza Rice, US State Dept Sisters’ Arab Forum HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Private school STEP SIX: NATURE of the relationships Sharia Committee Parliament Conservative Liberal
    72. 72. NEXT: Discuss and identify TARGETS where tactical interventions took place
    73. 73. Yemeni Women’s Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child Protection Girls Forum For HR GWCC / YYDF Glamour Magazine Governorates Village Community IRIN News Condoleezza Rice, US State Dept Sisters’ Arab Forum HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Private school Sharia Committee Parliament Conservative Liberal NEXT: TARGETS of tactical action
    74. 74. Yemeni Women’s Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child Protection Girls Forum For HR GWCC / YYDF Glamour Magazine Governorates Parliament Village Community IRIN News Sisters’ Arab Forum HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Private school Sharia Committee Condoleezza Rice, US State Dept NEXT: TARGETS of tactical action
    75. 75. Yemeni Women’s Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child Protection Girls Forum For HR GWCC / YYDF Glamour Magazine Governorates Parliament Village Community IRIN News Sisters’ Arab Forum HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Private school Sharia Committee Condoleezza Rice, US State Dept NEXT: TARGETS of tactical action
    76. 76. Yemeni Women’s Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child Protection Girls Forum For HR GWCC / YYDF Glamour Magazine Governorates Parliament Village Community IRIN News Sisters’ Arab Forum HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Private school Sharia Committee Condoleezza Rice, US State Dept NEXT: TARGETS of tactical action
    77. 77. Yemeni Women’s Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child Protection Girls Forum For HR GWCC / YYDF Glamour Magazine Governorates Parliament Village Community IRIN News Sisters’ Arab Forum HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Private school Sharia Committee NEXT: TARGETS of tactical action Condoleezza Rice, US State Dept
    78. 78. Yemeni Women’s Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child Protection Girls Forum For HR GWCC / YYDF Glamour Magazine Governorates Parliament Village Community IRIN News Sisters’ Arab Forum HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Private school Sharia Committee Condoleezza Rice, US State Dept NEXT: TARGETS of tactical action
    79. 79. Questions / Discussion 
    80. 80. 1. Identify the Problem 5. Develop a plan of action for implementation New Tactics – 5 Steps to Tactical Innovation 2. Build a Common Vision 3. Define the Terrain Using “Tactical Map” & “ Spectrum of Allies” tools 4. Explore & Select Tactics Using participants’ experiences & NT resources The Center for Victims of Torture—New Tactics in Human Rights Project
    81. 81. <ul><li>Tactical Map Tool - To better understand the human relationships and institutions involved in our problem. </li></ul><ul><li>Spectrum of Allies Tool – To help us analyze these human relationships within our terrain based on additional criteria </li></ul>Know the Terrain
    82. 82. The Spectrum of Allies tool - to better understand ourselves (including allies) and our opponents. Know Yourself Know Your Opponent The Center for Victims of Torture—New Tactics in Human Rights Project
    83. 83. Yemeni Women’s Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child Protection Girls Forum For HR GWCC / YYDF Glamour Magazine Governorates Parliament Village Community IRIN News Sisters’ Arab Forum HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Private school Using our tactical map Sharia Committee Condoleezza Rice, US State Dept
    84. 84. The Spectrum of Allies Tool <ul><li>A tool that provides a way to view people, groups, and institutions. </li></ul><ul><ul><li>Those who are the most active supporters </li></ul></ul><ul><ul><li>Those who are the most dedicated opponents. </li></ul></ul>
    85. 85. The Spectrum of Allies Tool Supporters/Allies Opponents
    86. 86. The Spectrum of Allies Tool
    87. 87. Spectrum of Allies “Role Play” Exercise Supporters/Allies Opponents Neutrals 100% 100% 50% 50% 0%
    88. 88. Questions / Discussion 
    89. 89. 5 1 2 3 4 Your Objective Active Opponents NEUTRAL Active Allies Passive Allies Passive Opponents حليف ايجابي : الحلفاء الغير نشيطبن المحايدين المعارضين الغير نشطين المعارضين / الخصوم الايجابيين Original Source for Spectrum of Allies – www.trainingforchange.org and adapted by New Tactics in Human Rights – www.newtactics.org
    90. 90. Why use the Spectrum of Allies tool? <ul><ul><li>To identify potential allies and potential opponents. </li></ul></ul><ul><ul><li>To help realize that tactics need to be planned in relation to how much they do or don't attract key allies. </li></ul></ul><ul><ul><li>To understand that it is not necessary to win over your opponents to our point of view. </li></ul></ul><ul><ul><li>To encourage more optimistic and realistic efforts. </li></ul></ul>The Center for Victims of Torture—New Tactics in Human Rights Project
    91. 91. Putting the tactical map and spectrum of allies tools together to identify: <ul><li>Key relationships that need to be affected in order to make changes occur. </li></ul><ul><li>Key relationships or social groups that are currently unaffected by current tactics. </li></ul><ul><li>Allies (new and old) that could be engaged for a more comprehensive and effective strategy. </li></ul><ul><li>Tactics that are currently at play and how they affect the relationships you are targeting. </li></ul>
    92. 92. Using our Tactical Map (Sample Exercise – Case of Nujood) <ul><li>We look at ALL the people and institutions on our map and place them into the “spectrum.” </li></ul><ul><li>Keep in mind the VISION ( the goal ) When we think about tactics – we look at what objective we would have for that target to help us END the practice of Child Brides. </li></ul><ul><li>Examine and discuss each person, group and institution on the map – place them on your spectrum. </li></ul><ul><li>Write a NEW “post-it” to keep your tactical map as it is. Place the new “post-it” on the SPECTRUM. </li></ul>The Center for Victims of Torture—New Tactics in Human Rights Project
    93. 93. Yemeni Women’s Union Court House Police Station Journalists Yemen Times Newspaper Sharia Committee Tribal Judge Seyaj / Child Protection Girls Forum For HR GWCC / YYDF Glamour Magazine Governorates Parliament Village Community IRIN News Condoleezza Rice, US State Dept Sisters’ Arab Forum HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Private school Use our tactical map to create our Spectrum Yemen Times Newspaper IRIN News Seyaj / Child Protection
    94. 94. 5 1 2 3 4 Neutral Passive Allies Active Allies Active Opponents Passive Opponents
    95. 95. 5 1 2 3 4 NUJOOD HER FATHER GOAL: END the practice of Child Brides
    96. 96. 5 1 2 3 4 Active Allies
    97. 97. 5 1 2 3 4 NUJOOD GOAL: END the practice of Child Brides Judge Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper Girls Forum For HR Seyaj / Child Protection Yemeni Women’s Union Sisters’ Arab Forum GWCC / YYDF HER FATHER
    98. 98. 5 1 2 3 4 Active Opponents
    99. 99. 5 1 2 3 4 NUJOOD HER FATHER GOAL: END the practice of Child Brides Judge Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper Girls Forum For HR Seyaj / Child Protection Yemeni Women’s Union Sisters’ Arab Forum GWCC / YYDF Tribal Judge Brothers Sharia Committee Husband
    100. 100. 5 1 2 3 4 Passive Allies
    101. 101. 5 1 2 3 4 NUJOOD HER FATHER GOAL: END the practice of Child Brides Judge Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper Girls Forum For HR Seyaj / Child Protection Yemeni Women’s Union Sisters’ Arab Forum GWCC / YYDF Tribal Judge Brothers Sharia Committee Husband Condoleezza Rice, US State Dept Judge’s Family IRIN News Sister
    102. 102. 5 1 2 3 4 Passive Opponents
    103. 103. 5 1 2 3 4 NUJOOD HER FATHER GOAL: END the practice of Child Brides Judge Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper Girls Forum For HR Seyaj / Child Protection Yemeni Women’s Union Sisters’ Arab Forum GWCC / YYDF Tribal Judge Brothers Sharia Committee Husband Condoleezza Rice, US State Dept Judge’s Family IRIN News Governorates Parliament Conservative Parliamentarians Liberal Parliamentarians Sister
    104. 104. 5 1 2 3 4 Neutral
    105. 105. 5 1 2 3 4 NUJOOD HER FATHER GOAL: END the practice of Child Brides Judge Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper Girls Forum For HR Seyaj / Child Protection Yemeni Women’s Union Sisters’ Arab Forum GWCC / YYDF Tribal Judge Brothers Sharia Committee Husband Condoleezza Rice, US State Dept Judge’s Family IRIN News Governorates Parliament Conservative Parliamentarians Liberal Parliamentarians Sister Village Community Court House Private school Police Station Arresting Officer Taxi Driver Journalists
    106. 106. Putting the tactical map and spectrum of allies tools together to identify: <ul><li>Key relationships that need to be affected in order to make changes occur. </li></ul><ul><li>Key relationships or social groups that are currently unaffected by current tactics. </li></ul><ul><li>Allies (new and old) that could be engaged for a more comprehensive and effective strategy. </li></ul><ul><li>Tactics that are currently at play and how they affect the relationships you are targeting. </li></ul>
    107. 107. Tactic Exploration <ul><li>READ your case study </li></ul><ul><li>Discuss possible applications to the Child Brides case study </li></ul><ul><li>How might your tactic idea contribute to ENDING the practice of Child Brides? </li></ul>
    108. 108. 5 1 2 3 4 NUJOOD HER FATHER GOAL: END the practice of Child Brides Judge Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper Girls Forum For HR Seyaj / Child Protection Yemeni Women’s Union Sisters’ Arab Forum GWCC / YYDF Tribal Judge Brothers Sharia Committee Husband Condoleezza Rice, US State Dept Judge’s Family IRIN News Governorates Parliament Conservative Parliamentarians Liberal Parliamentarians Sister Village Community Court House Private school Police Station Arresting Officer Taxi Driver Journalists
    109. 109. What important considerations are needed in making tactical choices?
    110. 110. Tactical influences: <ul><li>The context in which the tactics will be used. </li></ul>
    111. 111. Tactical influences: <ul><li>What considerations do you think belong in “context”? </li></ul>Selling condoms to a truck driver in Bangladesh to prevent AIDS
    112. 112. Tactical influences: <ul><li>A group’s capacities </li></ul>
    113. 113. Tactical influences: <ul><li>Tolerance for risk </li></ul>
    114. 114. Tactical influences: <ul><li>Analysis of the opponent </li></ul>
    115. 115. Discussion & Evaluation
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