App Store Ranking-The new SEO/SEM for Mobile?

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App Store Ranking-The new SEO/SEM for Mobile?

  1. 1. App Store Ranking – The new SEO / SEM for Mobile? Carsten Frien (CEO) Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26 © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  2. 2. „The mobile Internet is growing faster than the desktop Internet did and it will be bigger than most people estimate“ Mary Meeker (Morgan Stanley, April 2010) Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26 © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  3. 3. 1960`s Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26 © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  4. 4. 1980`s Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26 © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  5. 5. 2010 Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26 © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  6. 6. > 250,000 different Apps >4 bn. downloads Turnover of all mobile App Stores $ 6.2 bn. in 2010 Source: Gartner Studie 2009 Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26 © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  7. 7. How can my App be found in the App Store Jungle? Apps need to be in the Top 25 Listing to be found Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26 © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  8. 8. Top 10 search results at Google = Top 25 app store ranking Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26 © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  9. 9. Big Brand = Facebook, Nike, Coca Cola Unique Idea Call Steve Jobs on his cell phone +1 603 754 999 Madvertise App KatAPPult = Guaranteed Top 25 Listing Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26 © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  10. 10. 96% of iPhone users browse the Top 25 once per week Apple Algorithm driven by number of downloads 1 to 4 ratio “paid” vs free downloads App Store Ranking is the new combined SEM / SEO for Mobile! Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26 © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  11. 11. carsten.frien@madvertise.de Carsten Frien (CEO) madvertise Mobile Advertising GmbH Monbijouplatz 10 D-10178 Berlin Germany Mobil: +49 176 642 450 26 carsten.frien@madvertise.de www.madvertise.de Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26 © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  12. 12. >1 Mio. Apps downloads on the 1st day Apple generated $ 75 Mio. in sales with a product that 99.9% of the buyers have neither seen nor touched. Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26 © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de

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