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How to Get Corporate Sponsorship

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MACs Women's Group shares some techniques you can use that will change the way you approach sponsorship opportunities and walk away with a new revenue stream in the form of sponsorship dollars.

MACs Women's Group shares some techniques you can use that will change the way you approach sponsorship opportunities and walk away with a new revenue stream in the form of sponsorship dollars.

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  • 1. CorporateSponsorship 101 3 questions to get you started
  • 2. Common Misconceptions “My business is too ” “We cannot offer much small. Sponsorship value to sponsors”. is for “big” companies By answering the following questions, you will realize that your company can add value to sponsors by building relationships with brands that fit your mission.
  • 3. What is the benefit? When seeking sponsorship, remember why they benefit. A company sponsors an event for either brand awareness, lead generation or corporate social responsibility. Provide examples and generate innovative ideas for brand building that will help your sponsor get the maximum bang for his buck. Understand their business needs and explicitly state and show what places can be branded, what activities can be done at the venue, and so on. REGISTER TODAY!
  • 4. Why is my audience valuable?This is perhaps the most important thing for your sponsor. Consider which companies align with your brand and want to talk to your audience.Information you should provide: Who is your audience? How many will come? Demographic information (age, education, profession, income group) Promotion and Media Plans to attract the audience REGISTER TODAY!
  • 5. How is my event credible? Build Credibility To include in proposal: A company is always weary  CD full of images, videos, and about what the outcome of highlights their sponsorship will be. They  Testimonials from attendees might not get what they and sponsors signed up for and end up losing  Add some PR clippings money. In order to build your  List of previous sponsors and credibility as the host, provide the potential sponsor some their benefits information about previous  Attendance highlights and events. demographic REGISTER TODAY!
  • 6. Keep in Mind Seeking sponsorship is notnecessarily about asking for the big money upfront, it is about finding your company a new partner thatwants to work with you so you both grow and both become more successful. REGISTER TODAY!
  • 7. Sponsorship E-Course You’ll learn how to:If you want more information, •Better understand theconsider our Sponsorship E-course assets that YOU have to selldeveloped to give you answers •Create a plan that will GETand an extensive understanding of you sponsorship dollarscorporate sponsorship. •Deliver persuasive presentations •Discover “hidden” assets that can be leveraged •Learn how to use audience engagement elements in proposals •Steps in the solicitation process REGISTER TODAY! •And more!
  • 8. Contact Us For more information email us at: sponsorship@macswomen.com www.MACsWomenOnline.comeCOURSE STARTS ON JANUARY 25, 2012 REGISTER TODAY!

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