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Franchising

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  • 1. FRANCHISING DIANA ALEJANDRA APONTE MAURICIO A. CANAL
  • 2. GENERALIZATIONSFRANCHISING FRANCHISEE FRANCHISORFRANQUICIA FRANQUICIADO FRANQUICIANTE
  • 3. DEFINITIONArrangement here one part (the franchisor) grantsanother party (the franchise) the right to use itstrademark or trade name as well as certain businesssystem and processes.
  • 4. Main points and profits Immediate name recognition Tried and tested products Standard building design and decor Training of employees
  • 5. ADVANTAGE Reduces the risk for being a proven concept: a franchise can leverage the experience of the franchisor in the bussines and provides some guarantee. Support to start the business: this inicial support should incluide items such as: help me choose the right local
  • 6. DiSADVANTAGE The franchisor has to share your business with a group of independent traders Thefranchisors from abroad prefer to develop in neighboring countries Franchisees lose much of its commercial independence
  • 7. CHARACTERISTICS The contract is the cornerstone of the entire franchise system. Right to use a trademark. Transmission of the set of knowledge and experiences that are the Know-how (know-how)
  • 8. CHARACTERISTICS (Cont.) Defining the economic parameters of access to the franchise network original business concept Complete and comprehensive initial training of the franchisee and staff. Service and continued assistance to franchisees
  • 9. TYPES OF FRANCHISING According to the rights granted:Individual Franchise, Franchise and Franchise multiple master. According to the subject of the franchise or branch of economic activity:Industrial franchise, distribution franchise, Franchise brand or franchise products and non-exclusive distribution, exclusive distribution franchise and Franchise conversion According to the evolution of the concept, and transmission rights transferred know-how:Brand franchise or first generation, business Franchise or Franchise second generation and third generation format
  • 10. SOME TYPES OF FRANCHISING Franchising industry: in this franchise, the franchisee establishes and operates an industrial, low technological concepts, consulting, and training brand that gives the franchisor. Multiple Franchising: through this kind of contract rights are transferred to open several stores in a defined geographic area, to a single franchisee, which is required to operate them without giving all the rights purchased from third Franchising business or second generation: besides the assignment of the trademark is granted in the form of business operation, "recipe", but this advice does not extend in time, or the depth of knowledge transferred.

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