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NRT 2011: RB Mabitac Experience - Using Technology to Expand Microfinance
NRT 2011: RB Mabitac Experience - Using Technology to Expand Microfinance
NRT 2011: RB Mabitac Experience - Using Technology to Expand Microfinance
NRT 2011: RB Mabitac Experience - Using Technology to Expand Microfinance
NRT 2011: RB Mabitac Experience - Using Technology to Expand Microfinance
NRT 2011: RB Mabitac Experience - Using Technology to Expand Microfinance
NRT 2011: RB Mabitac Experience - Using Technology to Expand Microfinance
NRT 2011: RB Mabitac Experience - Using Technology to Expand Microfinance
NRT 2011: RB Mabitac Experience - Using Technology to Expand Microfinance
NRT 2011: RB Mabitac Experience - Using Technology to Expand Microfinance
NRT 2011: RB Mabitac Experience - Using Technology to Expand Microfinance
NRT 2011: RB Mabitac Experience - Using Technology to Expand Microfinance
NRT 2011: RB Mabitac Experience - Using Technology to Expand Microfinance
NRT 2011: RB Mabitac Experience - Using Technology to Expand Microfinance
NRT 2011: RB Mabitac Experience - Using Technology to Expand Microfinance
NRT 2011: RB Mabitac Experience - Using Technology to Expand Microfinance
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NRT 2011: RB Mabitac Experience - Using Technology to Expand Microfinance

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Published on

NRT 2011 …

NRT 2011
May 23-24, 2011
Manila

Session 7:
Experiences in Using New Technologies to Expand Microfinance Operations

By: Ms. Ma. Cecilia Tanael
Rural Bank of Mabitac President

Published in: Economy & Finance
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Transcript

  • 1. RURAL
BANK
OF
 MABITAC,
INC. 
 “EXPERIENCES
USING
NEW
TECHNOLOGIES
TO
EXPAND
MICROFINANCE
OPERATIONS” 

  • 2. RBAP-MABS and Smart Money expand RB Mabitac’s Mobile Money Transfer Services
  • 3. Background:
‐  In
2009
Smart
Communications
and
RBAP
MABS
 approached
RB
Mabitac,
Inc.
to
pilot
test
SMART 
 MONEY
with
rural
banks.

‐  RBAP,
 through
 its
 MABS
 program,
 collaborated 
 with
 Smart
 to
 pilot
 test
 its
 e‐money
 transfer 
 services
with
RB
Mabitac.

  • 4. Money
In/Money
Out
(MIMO)
Pilot:
•  Cabuyao
and
Infanta
Branches
•  Pilot
 tested
 MIMO
 transactions
 to
 bank
 employees


•  Limited
bank
clients
(30
per
branch)
•  Experienced
very
limited
transactions
•  No
advertising
materials

during
the
pilot
stage.

  • 5. Developments:
•  MABS
and
Smart
evaluated
the
results
of
the
 pilot.•  Got “conditional approval” to offer MIMO and facilitate distribution of Smart Money Instant Card •  Only to RB Mabitac account holders •  Limited only to few branches

  • 6. Developments:
•  Frontliners
 trained
 to
 facilitate
 instant
 card
 activation
and
issuance
•  Pilot
 tested
 card
 issuance
 in
 three
 (3)
 branches 
 Los
Banos,
Paete
and
Candelaria
•  Training
 on
 mobile
 money
 transfer
 to
 14
 field 
 officers

  • 7. Pilot
Test
Results:

as
of
May
2011
 No.
of
Registered
 No.
of
Ac6vated
 Amount
of
 Branch
 No.
of
Transac6ons
 Clients
 Clients
 Transac6ons
 Encash
 26
 
19,860

 Candelaria
 18
 18
 Loading
 6
 
12,800

 Encash
 6
 
1,800

 Paete
 13
 
13
 Loading
 
 
 Encash
 14
 
9,100

 Los
Banos
 14
 14
 Loading
 14
 
9,100

 Encash
 46
 
30,760

 TOTAL
 45
 45
 Loading
 20
 
21,900


  • 8. Next
Steps:
 •  Encourage 20,000 bank depositors and borrowers to register to Smart Money. •  Smart Money MIMO will serve as additional marketing tool for potential clients in all strategic locations where the bank is operating. •  Rollout to remaining branches.
  • 9. ENCASH
ATM’s
AND
RB
MABITAC,
INC
expanding
its
banking
services…

  • 10. Background:
Encash
 and
 RB
 Mabitac,
 Inc.
 partnership
 started
 on 
April
 2009
 with
 our
 first
 ATM
 deployed
 in
 Cabuyao 
Branch
 ‐
 one
 of
 our
 branches
 with
 the
 highest
 foot 
traffic
due
to
its
strategic
loca[on

  • 11. Developments:
 Paete
‐
A
busy
town
with
a
lot
of
OFW’s,
tourists
and
 entrepreneurs
was
the
second
ATM
installed

on
May
 2009.

  • 12. Developments:
•  Addi[onal
ATMs
installed
in
Siniloan
 and
Sta.
Maria
Branches.

•  Salaried
individuals
are
receiving
 and
sending
money
thru
ATM’s.


•  Beneficiaries
of
the
the
DSWD’s
4Ps
 Program
also
used
ATMs
of
the
 bank.

  • 13. Why
RB
Mabitac
put
up
ATMs?
 ATMs
 provide
 24
 hour
 
 convenient
 and
 quality 
 service
to
the
clients
 ATMs
 allow
 rural
 folks
 access
 to
 cash
 with
 less 
 cost
 and
 time
 as
 opposed
 to
 travelling
 to
 the 
 commercial
districts
where
most
of
the
ATMs
are 
 located

  • 14. Why
RB
Mabitac
put
up
ATMs?
  ATM’s
provide
a
new
technology
for
RBs
to
expand
its 
 services
  ATM’s
 give
 RB’s
 prestige
 to
 be
 at
 par
 with
 our
 peer 
 banks,
particularly
commercial
banks
  ATM’s
provide
additional
revenues
of
RB’s

  • 15. TransacEons
&
Revenue
Year Branches Transactions Revenue2009 (6 months) 2 32,879 165,0142010 (Full Year) 2 + 2* 56,506 306,6892011 (Jan to Apr) 4 20,855 120,664Total 110,240 592,377* Siniloan Branch installed in March 2010; Sta. Maria in December 2010

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