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Nokia Cellphone Financing
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Nokia Cellphone Financing






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Nokia Cellphone Financing Presentation Transcript

  • 1.  
  • 2.
    • To complement Mobile Phone Banking Services
    • To increase loan portfolio
    • To provide flexible payment facility to clients without credit cards
  • 3.
    • Signed MOA last July 11, 2008
    • Partners: Nokia, Altus, Presnet & Megacellular
    • Launched in pilot branches last August 2008
    • Pilot Branches: Ibaan, Batangas, Mabini
    • Rolled out to other branches last September 2008
    • At present: 217 clients, sold 349 cellphones, disbursed P3.1M in loans
    Brief History
  • 4. Process Flow
  • 5. An Account Officer (AO) offers the product to an eligible borrower AO computes for maximum loanable amount. AO prepares a Notice of Loan Approval (NLA) in triplicate. AO keeps a copy of the NLA. The 2 other copies will be given to the Nokia retailer hand carried by the client. Client presents NLA to retailer. NLA NLA Own-a-Nokia Cellphone Loan Retailer NLA
  • 6. Client picks a cellphone and signs Sales Invoice. Retailer verifies identification of client by asking for an ID and calling the BOH. Retailer keeps both copies of NLA. Retailer sends billing statement, sales invoice and one copy of NLA to the bank. Bank processes the loan release. Bank deposits loan proceeds to the account of the retailer. Retailer issues an OR once payment is received. Bill S.I. NLA Retailer
  • 7. Number of clients & cellphones sold
  • 8. Loans disbursed
  • 9.
    • More than 70% of clients are individual MF borrowers. Regular loan clients may have access to cheaper financing through credit cards.
    • Clients prefer mid-range models.
    • Reason for purchase is for personal use.
    • A good number of clients buy more than 1 cellphone.
  • 10.
    • Easy & simple terms
    • Affordable
    • No documentary requirements
    • Quick processing
    Feedback from clients
  • 11.
    • Simple process flow
    • Low risk because offered to borrowers with existing relationship
    • Good marketing tool (incentive for good borrowers)
    Feedback from bank
  • 12.
    • 3 branches cannot participate due to lack of nearby retailers
    • Effects of business slow down felt at the start of the year
    • Repair of cellphone
    Areas of concern
  • 13.
    • Support & Strategy of Branch Manager and Account Officers
    • Location of Retailer
    • Cooperation from Retailer
    • Marketing Collaterals
    Factors of success
  • 14.