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Mobile Phone Banking
Mobile Phone Banking
Mobile Phone Banking
Mobile Phone Banking
Mobile Phone Banking
Mobile Phone Banking
Mobile Phone Banking
Mobile Phone Banking
Mobile Phone Banking
Mobile Phone Banking
Mobile Phone Banking
Mobile Phone Banking
Mobile Phone Banking
Mobile Phone Banking
Mobile Phone Banking
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Mobile Phone Banking

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  • MABS Philippines
  • MABS Philippines
  • MABS Philippines
  • Transcript

    • 1. http://www.mobilephonebanking.rbap.org Expanding Mobile Money Market September 13, 2011 RBAP Conference Room RBAP Building Intramuros, Manila
    • 2. Mobile Phone Banking Services Text-A-Remittance (Cash-in/ Cash-out) Text-A-Withdrawal (debit system) Text-A-Payment (loan collection) Text-A-Deposit Text-A-Sweldo Text-A-Credit Text-A-Bills Payment System Automation
    • 3. Transactions clients can do without leaving their businesses “ Text-A-Payment” Loan Collection “ Text-A-Deposit” (Deposit Taking Service) Bills Payment -------------------- Money Transfer (Remittance) “ Text-a-Withdrawal” ----------------------------- “ Text-A-Credit” Savings Withdrawal Loan Disbursement Pay Bills Deposit Money Loan Payment
    • 4. Payroll Services “ Text-a-Sweldo” Payroll Offer Payroll services to staff and and business clients WIRE
    • 5. Text-A-Withdrawal Text-A-Payment Text-A-Deposit Facilitating Mobile Commerce for Micro and Small Businesses Text-A-Credit
    • 6. Expanding Mobile Money Market Product Matrix
    • 7. Potential Segment 1: Rural households seeking practical financial solutions Potential Group Description Customer Need Relevant Products Benefits Positioning/ Strategy 1. Out-of-town workers <ul><li>Rural household with bread winner working in a major city </li></ul><ul><li>Remit money regularly from major city to family located in rural area </li></ul><ul><li>Text-a-deposit </li></ul><ul><li>Text-a-remittance </li></ul><ul><li>Cheapest ways to send cash home, especially for those with deposit account </li></ul><ul><li>“ Send hard-earned money safely to your family bank ” </li></ul><ul><li>Increase GCash registration with help from GCash </li></ul>2. Family with dependents out-of-town <ul><li>Rural household with dependents in other towns and need to send cash to them regularly </li></ul><ul><li>Remit money regularly from home town to location of dependents </li></ul><ul><li>Text-a-remittance </li></ul><ul><li>Cheapest and fast means to send cash from home town </li></ul><ul><li>“ Affordable and fast cash transfer ” </li></ul><ul><li>Promote product during GCash registrations </li></ul>3. Clients of utility companies <ul><li>Households in rural areas who miss infrequent collector visits, or who can ’ t spend half day in queue at local covered courts to pay utility bills </li></ul><ul><li>Flexibility in paying bills </li></ul><ul><li>Convenience </li></ul><ul><li>Text-a-bill pmt </li></ul><ul><li>Avoid service disconnection if they miss collector visit </li></ul><ul><li>Avoid hassle of waiting for half day in quiue </li></ul><ul><li>Pay on client ’ s time of choosing </li></ul><ul><li>“ Pay bills conveniently ” </li></ul><ul><li>Arrangement with stakeholders to create value </li></ul>
    • 8. Potential Segment 2: Customer groups in under-banked regions Potential Group Description Customer Need Relevant Products Benefits Positioning/ Strategy 4. Households in towns with limited bank presence <ul><li>Households in rural regions where bank offices are extremely limited </li></ul><ul><li>Regions with Globe signal and CICOs </li></ul><ul><li>Basic financial services </li></ul><ul><li>Text-a-remittance </li></ul><ul><li>Text-a-deposit </li></ul><ul><li>Text-a-Pmt </li></ul><ul><li>Text-a-Bill Pmt </li></ul><ul><li>Text-a-wthdrwl </li></ul><ul><li>Text-a-credit </li></ul><ul><li>Avoid paying high transportation cost to reach banks in far-away places </li></ul><ul><li>“ Banking solutions to every household ” </li></ul><ul><li>Expand client reach of Cantilan, PR and 1 st Valley banks </li></ul>5a.Companies with large head count <ul><li>Companies with many employees in its payroll, which makes manual salary distribution costly and risky </li></ul><ul><li>Employers need to disburse salary in an efficient way </li></ul><ul><li>Employees need to receive salary on time with least possible transaction cost </li></ul><ul><li>Text-a-Sweldo </li></ul><ul><li>Companies release salary in most practical way with high security </li></ul><ul><li>Employees receive salary on time </li></ul><ul><li>“ Cost-effective and safe payroll solution ” </li></ul><ul><li>Encourage Cantilan, PR and 1 st Valley to sign-up more companies </li></ul>5b. Employees receiving Text-a-Sweldo <ul><li>Employees of large-headcount corporations located in under-banked regions </li></ul><ul><li>Spend salary in the most cost-effective way given the form of salary received from employer </li></ul><ul><li>Text-a-remittance </li></ul><ul><li>Text-a-deposit </li></ul><ul><li>Text-a-Pmt </li></ul><ul><li>Text-a-Bill Pmt </li></ul><ul><li>Financial services become affordable with GCash already available without cash-in fee </li></ul><ul><li>“ Harness the benefits of GCash ” </li></ul><ul><li>Encourage banks to cross-sell mobile banking products </li></ul>
    • 9. Potential Segment 3: Businesses that can benefit from mobile banking Potential Group Description Customer Need Relevant Products Benefits Positioning/ Strategy 6a. Merchants accepting GCash <ul><li>Wholesalers, grocery stores, sari-sari stores that receive sales proceeds in GCash </li></ul><ul><li>Unload excess GCash from their wallets before they reach wallet size limit </li></ul><ul><li>Text-a-deposit </li></ul><ul><li>Text-a-Pmt </li></ul><ul><li>Text-a-Bill Pmt </li></ul><ul><li>Deposit sales proceeds cost-effectively </li></ul><ul><li>Pay bills or loan conveniently and cheaply </li></ul><ul><li>“ Deposit daily sales without leaving the store ” </li></ul><ul><li>Sign-up more merchants with GCash </li></ul>6b. CICO Outlets <ul><li>Globe Cash-In Cash-Out outlets supporting GCash </li></ul><ul><li>Manage wallet size to meet customer demand for Gcash </li></ul><ul><li>Text-a-Deposit </li></ul><ul><li>Text-a-Credit </li></ul><ul><li>Text-a-Pmt </li></ul><ul><li>Text-a-Bill Pmt </li></ul><ul><li>Unload excess GCash during heavy cash-outs </li></ul><ul><li>Receive loans without paying cash-out fee </li></ul><ul><li>“ Manage GCash wallet through mobile banking ” </li></ul><ul><li>Sign-up CICOs with GCash </li></ul>6c. Globe Autoload Max resellers <ul><li>Resellers of Globe airtime through Autoload Max </li></ul><ul><li>Meet heavy customer demand effectively </li></ul><ul><li>Text-a-Withdrwl </li></ul><ul><li>Text-a-Credit </li></ul><ul><li>Text-a-Pmt </li></ul><ul><li>Reseller meets unexpected demand volume </li></ul><ul><li>GCash converts to load efficiently </li></ul><ul><li>“ All clients served ” </li></ul><ul><li>Sign-up Globe resellers to GCash </li></ul>7. Microcredit borrowers in good standing <ul><li>Repeat micro-credit borrowers with good track record of debt repayment </li></ul><ul><li>Savings in loan servicing fee </li></ul><ul><li>Text-a-Pmt </li></ul><ul><li>For borrower, reduction in interest rate </li></ul><ul><li>For bank, increase in business volume </li></ul><ul><li>“ Better financng deal through GCash ” </li></ul><ul><li>Offer product to good micro borrowers </li></ul>
    • 10. MYCLICK ’S SMS SOLUTIONS Customer Relationship Management (CRM) for Rural Banks using SMS
    • 11. Deposit Related SMS Service <ul><li>ACCOUNT OPENING </li></ul><ul><ul><li>Welcome SMS for newly opened accounts </li></ul></ul><ul><li>TIME/SPECIAL SAVINGS DEPOSITS </li></ul><ul><ul><li>Reminder for Maturing TDs </li></ul></ul><ul><ul><li>Roll over SMS on the day of maturity </li></ul></ul><ul><li>CURRENT/DEMAND DEPOSITS </li></ul><ul><ul><li>Reminder to cover insufficient funds </li></ul></ul><ul><ul><li>SMS for returned checks (client) </li></ul></ul><ul><ul><li>SMS for returned checks deposited to the client accounts </li></ul></ul>
    • 12. Loan Related SMS Service <ul><li>ACCOUNT OPENING </li></ul><ul><ul><li>Welcome SMS when banks received loan application </li></ul></ul><ul><li>LOAN APPLICATION </li></ul><ul><ul><li>Thank you SMS for applying loan </li></ul></ul><ul><ul><li>Loan status inquiry (client initiated) </li></ul></ul><ul><ul><li>Loan approval status (positive) </li></ul></ul><ul><ul><li>Loan approval status (negative) </li></ul></ul><ul><li>LOANS MONITORING </li></ul><ul><ul><li>Repayment reminders (positive) </li></ul></ul><ul><ul><li>Missed payment reminders (negative) </li></ul></ul><ul><ul><li>Maturing loan reminders (+/-) </li></ul></ul><ul><ul><li>Thank you SMS for fully payment of loans </li></ul></ul>
    • 13. Non-Financial Services Provided via SMS <ul><li>PERSONALIZED REMINDERS </li></ul><ul><ul><li>Birthday </li></ul></ul><ul><ul><li>Anniversary </li></ul></ul><ul><ul><li>Congratulatory </li></ul></ul><ul><ul><li>Bereavement </li></ul></ul><ul><li>NON-PERSONALIZED REMINDERS </li></ul><ul><ul><li>New products and services </li></ul></ul><ul><ul><li>New branch and OBOs announcements </li></ul></ul><ul><ul><li>Bank activities e.g anniversaries, events, marketing blitz </li></ul></ul><ul><li>OTHERS </li></ul><ul><ul><li>Holiday reminders </li></ul></ul><ul><ul><li>RBAP and other related announcements </li></ul></ul>
    • 14. <ul><li>Plans & Future Developments </li></ul><ul><li>Support Financial Education for mobile phone banking. </li></ul><ul><li>Incentive programs to drive active usage of mobile phone banking services. </li></ul><ul><li>Continue support and promotion of SMS Alerts service for rural banks. </li></ul><ul><li>Provide technical support to rural banks in their application as electronic money issuer (EMI). </li></ul><ul><li>Recent Circulars in 2010: </li></ul><ul><li>c649 </li></ul><ul><ul><li>Allows banks to become EMIs (Electronic Money Issuer) </li></ul></ul><ul><li>c704 </li></ul><ul><li>Guidelnes in outsourcing services by EMIs to EMNSPs (Electronic Money Network Service Providers) </li></ul>
    • 15. Thank You 

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