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Mobile Phone Banking

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  • MABS Philippines
  • MABS Philippines
  • MABS Philippines
  • Transcript

    • 1. http://www.mobilephonebanking.rbap.org Expanding Mobile Money Market September 13, 2011 RBAP Conference Room RBAP Building Intramuros, Manila
    • 2. Mobile Phone Banking Services Text-A-Remittance (Cash-in/ Cash-out) Text-A-Withdrawal (debit system) Text-A-Payment (loan collection) Text-A-Deposit Text-A-Sweldo Text-A-Credit Text-A-Bills Payment System Automation
    • 3. Transactions clients can do without leaving their businesses “ Text-A-Payment” Loan Collection “ Text-A-Deposit” (Deposit Taking Service) Bills Payment -------------------- Money Transfer (Remittance) “ Text-a-Withdrawal” ----------------------------- “ Text-A-Credit” Savings Withdrawal Loan Disbursement Pay Bills Deposit Money Loan Payment
    • 4. Payroll Services “ Text-a-Sweldo” Payroll Offer Payroll services to staff and and business clients WIRE
    • 5. Text-A-Withdrawal Text-A-Payment Text-A-Deposit Facilitating Mobile Commerce for Micro and Small Businesses Text-A-Credit
    • 6. Expanding Mobile Money Market Product Matrix
    • 7. Potential Segment 1: Rural households seeking practical financial solutions Potential Group Description Customer Need Relevant Products Benefits Positioning/ Strategy 1. Out-of-town workers
      • Rural household with bread winner working in a major city
      • Remit money regularly from major city to family located in rural area
      • Text-a-deposit
      • Text-a-remittance
      • Cheapest ways to send cash home, especially for those with deposit account
      • “ Send hard-earned money safely to your family bank ”
      • Increase GCash registration with help from GCash
      2. Family with dependents out-of-town
      • Rural household with dependents in other towns and need to send cash to them regularly
      • Remit money regularly from home town to location of dependents
      • Text-a-remittance
      • Cheapest and fast means to send cash from home town
      • “ Affordable and fast cash transfer ”
      • Promote product during GCash registrations
      3. Clients of utility companies
      • Households in rural areas who miss infrequent collector visits, or who can ’ t spend half day in queue at local covered courts to pay utility bills
      • Flexibility in paying bills
      • Convenience
      • Text-a-bill pmt
      • Avoid service disconnection if they miss collector visit
      • Avoid hassle of waiting for half day in quiue
      • Pay on client ’ s time of choosing
      • “ Pay bills conveniently ”
      • Arrangement with stakeholders to create value
    • 8. Potential Segment 2: Customer groups in under-banked regions Potential Group Description Customer Need Relevant Products Benefits Positioning/ Strategy 4. Households in towns with limited bank presence
      • Households in rural regions where bank offices are extremely limited
      • Regions with Globe signal and CICOs
      • Basic financial services
      • Text-a-remittance
      • Text-a-deposit
      • Text-a-Pmt
      • Text-a-Bill Pmt
      • Text-a-wthdrwl
      • Text-a-credit
      • Avoid paying high transportation cost to reach banks in far-away places
      • “ Banking solutions to every household ”
      • Expand client reach of Cantilan, PR and 1 st Valley banks
      5a.Companies with large head count
      • Companies with many employees in its payroll, which makes manual salary distribution costly and risky
      • Employers need to disburse salary in an efficient way
      • Employees need to receive salary on time with least possible transaction cost
      • Text-a-Sweldo
      • Companies release salary in most practical way with high security
      • Employees receive salary on time
      • “ Cost-effective and safe payroll solution ”
      • Encourage Cantilan, PR and 1 st Valley to sign-up more companies
      5b. Employees receiving Text-a-Sweldo
      • Employees of large-headcount corporations located in under-banked regions
      • Spend salary in the most cost-effective way given the form of salary received from employer
      • Text-a-remittance
      • Text-a-deposit
      • Text-a-Pmt
      • Text-a-Bill Pmt
      • Financial services become affordable with GCash already available without cash-in fee
      • “ Harness the benefits of GCash ”
      • Encourage banks to cross-sell mobile banking products
    • 9. Potential Segment 3: Businesses that can benefit from mobile banking Potential Group Description Customer Need Relevant Products Benefits Positioning/ Strategy 6a. Merchants accepting GCash
      • Wholesalers, grocery stores, sari-sari stores that receive sales proceeds in GCash
      • Unload excess GCash from their wallets before they reach wallet size limit
      • Text-a-deposit
      • Text-a-Pmt
      • Text-a-Bill Pmt
      • Deposit sales proceeds cost-effectively
      • Pay bills or loan conveniently and cheaply
      • “ Deposit daily sales without leaving the store ”
      • Sign-up more merchants with GCash
      6b. CICO Outlets
      • Globe Cash-In Cash-Out outlets supporting GCash
      • Manage wallet size to meet customer demand for Gcash
      • Text-a-Deposit
      • Text-a-Credit
      • Text-a-Pmt
      • Text-a-Bill Pmt
      • Unload excess GCash during heavy cash-outs
      • Receive loans without paying cash-out fee
      • “ Manage GCash wallet through mobile banking ”
      • Sign-up CICOs with GCash
      6c. Globe Autoload Max resellers
      • Resellers of Globe airtime through Autoload Max
      • Meet heavy customer demand effectively
      • Text-a-Withdrwl
      • Text-a-Credit
      • Text-a-Pmt
      • Reseller meets unexpected demand volume
      • GCash converts to load efficiently
      • “ All clients served ”
      • Sign-up Globe resellers to GCash
      7. Microcredit borrowers in good standing
      • Repeat micro-credit borrowers with good track record of debt repayment
      • Savings in loan servicing fee
      • Text-a-Pmt
      • For borrower, reduction in interest rate
      • For bank, increase in business volume
      • “ Better financng deal through GCash ”
      • Offer product to good micro borrowers
    • 10. MYCLICK ’S SMS SOLUTIONS Customer Relationship Management (CRM) for Rural Banks using SMS
    • 11. Deposit Related SMS Service
      • ACCOUNT OPENING
        • Welcome SMS for newly opened accounts
      • TIME/SPECIAL SAVINGS DEPOSITS
        • Reminder for Maturing TDs
        • Roll over SMS on the day of maturity
      • CURRENT/DEMAND DEPOSITS
        • Reminder to cover insufficient funds
        • SMS for returned checks (client)
        • SMS for returned checks deposited to the client accounts
    • 12. Loan Related SMS Service
      • ACCOUNT OPENING
        • Welcome SMS when banks received loan application
      • LOAN APPLICATION
        • Thank you SMS for applying loan
        • Loan status inquiry (client initiated)
        • Loan approval status (positive)
        • Loan approval status (negative)
      • LOANS MONITORING
        • Repayment reminders (positive)
        • Missed payment reminders (negative)
        • Maturing loan reminders (+/-)
        • Thank you SMS for fully payment of loans
    • 13. Non-Financial Services Provided via SMS
      • PERSONALIZED REMINDERS
        • Birthday
        • Anniversary
        • Congratulatory
        • Bereavement
      • NON-PERSONALIZED REMINDERS
        • New products and services
        • New branch and OBOs announcements
        • Bank activities e.g anniversaries, events, marketing blitz
      • OTHERS
        • Holiday reminders
        • RBAP and other related announcements
    • 14.
      • Plans & Future Developments
      • Support Financial Education for mobile phone banking.
      • Incentive programs to drive active usage of mobile phone banking services.
      • Continue support and promotion of SMS Alerts service for rural banks.
      • Provide technical support to rural banks in their application as electronic money issuer (EMI).
      • Recent Circulars in 2010:
      • c649
        • Allows banks to become EMIs (Electronic Money Issuer)
      • c704
      • Guidelnes in outsourcing services by EMIs to EMNSPs (Electronic Money Network Service Providers)
    • 15. Thank You 

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