Mobile Commerce Summit Presentation
Upcoming SlideShare
Loading in...5
×
 

Mobile Commerce Summit Presentation

on

  • 1,557 views

 

Statistics

Views

Total Views
1,557
Views on SlideShare
1,514
Embed Views
43

Actions

Likes
0
Downloads
7
Comments
0

2 Embeds 43

http://www.rbapmabs.org 41
http://rbapmabs.org 2

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Mobile Commerce Summit Presentation Mobile Commerce Summit Presentation Presentation Transcript

    • Rural Banks Leveraging Mobile M ney to Increase Access to Banking Services Roselle M. Hernandez Mobile Phone Banking Specialist RBAP-MABS Program, USAID5th Mobile Commerce Summit 2012Fullerton Hotel, Singapore03.21.2012
    • The
MABS
Program
 The
Microenterprise
Access
to
 
 Status:

 Banking
Services
(MABS)
Program
is
 Indicators
 Dec
2011
an
RBAP
program
supported
by
USAID
 #
Banks
&
Branches
 100/1,300
 that
provides
technical
assistance
and
 #
Micro‐Loans
Disbursed
 3M
training
to
rural
banks
in
microfinance
 best
pracCces.
 #
Micro‐Borrowers
 950,000
It
is
designed
to
develop
the
capability
 Amt.
Loans
Disbursed
 $900M
 of
rural
banks
to
profitably
provide
 financial
services
‐
loans,
deposits,
 #
Micro‐Depositors
 1.4M
 managed
 insurance,
money
transfers
and
 mobile
banking
‐
for
microenterprise
 #
Microinsurance
clients
 450,000
 clients.

    • The
Rural
Banks…
 Most rural areas have limited accessLUZON
 to financial services. Rural banks are ideal Financial Institutions to facilitate access to banking services for rural and lower income individuals. VISAYAS
 There are 600 rural and cooperative banks throughout the Philippines with over 2,700 branches/units serving more MINDANAO
 than 85% of all municipalities.
    • Philippines:
“Text
Capital
of
the
World”

 
 Mobile
Phone
 Subscribers
vs.
Bank
 Mobile
Phone
 Accts
(Philippines)
 
 Subscribers
 
 Mobile
Phone
 
 (Philippines)
 
 Subscribers

 
 
 
 
 1998
 2011
(World
ProjecCons)
 
 
 
 >
90%
penetraCon
 
 Bank
Accts
 >23
M
 >
34
M
 
 
 
 rate
 
 Mobile

Subs
 >
1.7
M
 >
90
M
 
 
 
 
 2011
(ITU):

 
 
 
 
 >
90
million
 
4.6
Billion
 
 
 
 
 subscripCons
 
 2012
(ITU):

 
 
 
 
5.6
Billion
 
 
 
 
 

    • OpportuniCes
for
the
use
of
Mobile
Money
 
 through
Rural
Banks
 
 
 
 
 
 





Mobile
 





Remiiance
 Rural
 
Phone
Industry
 

Business
 



Banks
 
 
 
 
 
 
 
 
 

 


 
 
 
 
Growing
subscriber
 Growing
internaConal
 

 
 
 remiiance
at
PhP
20B
 
 >
40%
of
populaCon
in
the
SCff
compeCCon

 for
2011
 
 rural
areas
 
reducing
costs
 
 
 
 
 

 DomesCc
remiiances
 Rural
banks
have
2,700
 
Affordable
handsets
 
 
 
 branches
&
other
banking

 
 
 Transfer
methods
 offices
 
Growing
mobile
 
 
money
plaforms
 
 increasingly
using
 
 MoCvated
as
an
industry
to
(GCASH/Smart
 
 Mobile
Money
 
 grow
to
scale

Money)
 (GCASH/Smart
Money)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

    • Preparing
Rural
Banks
&
MFIs
to
Promote
Mobile
Money
&
Mobile
Financial
Services

    • Mobile
Phone
is
more
than
just
a
Phone…With
Mobile
Phone,
you
can
now…

    • The
Business
Model
for
Rural
Banks

 to
offer
and
use
Mobile
Money
 Reduce
 Greater
 Cost
 Efficiency
 Increase
 Improving
 Deposits
 Outreach

    • Pilot
Tests:
 Issues
and
Lessons
Learnt

 Acceptance
and
fear
 Value
ProposiCon
for
 of
the
use
of
 Clients,
Merchants
&
technology
especially
 Customers
among
elderly
clients
Lack
of
Mobile
Money
 Working
with
 Outlets
or
source
 Networks
of
MFIs
especially
in
the
rural
 (Rural
Banks)
–
can
 areas
 be
key
to
outreach
 How
to
reach
clients
 in
remote
 Increasing
of
 volume
and
usage
 communiCes
‐
 awareness
and
 of
mobile
money
in
 the
rural
areas.

informaCon
campaign

    • Overcoming
Cash‐in/Cash‐out
Constraints
 in
Rural
Community
Bank
idenCfied
Local
 Merchants
and
 assisted
them
to
 become
MNO
 licensed
Mobile
 Money
Agents
in
 rural
communiCes
 Larry
Bat‐ao,
CanClan
Bank
Merchant‐Deposit
 and
provider
of
GCASH


    • Rural
Bank
Guidelines
for
SelecCng
Merchants
as
Mobile
Money
Agents
  Depositor
  AcCve
Globe
SIM
  Registered
to
GCASH
  Stable
business
with
sufficient
cash
flow
  Willing
to
serve
bank
clients
within
the
 area
and
to
follow
KYC
requirements
  Willing
to
follow
standard
procedure
&
 transacCon
fees
  Willing
to
comply
with
Mobile
Money
 Issuer
accreditaCon
process

    • Overcoming
Cash‐in/Cash‐out
Constraints
 in
Rural
Community
 Bank
established
 kiosks,
sub‐offices,
 and
other
business
 offices
(OBOs)
to
 provide
Cash‐In
and
 Cash‐Out

    • Overcoming
Cash‐in/Cash‐out
Constraints
in
 Rural
Community

    • Know‐Your‐Customer
(KYC)
Challenge
Challenge:
 Need
to
simplify
KYC
in
rural
 areas
Proposed
SoluMons:
 Standardized
ID/ATM
Card
 issued
by
the
rural
banks
in
 partnership
with
GXI
–
 FaceCard
 FaceCard
used
for
KYC
 FaceCard
may
also
be
used
for
 discounts,
perks,
promos,
 loyalty,
etc.

    • Developing
Mobile
Money
Ecosystems

 Commitment
of
Bank
Management
 Development
of
Mobile
Money
Ecosystem
 Sufficient
Cash‐In/Cash‐Out
Agents/Resellers
 CreaCng
Awareness
of
the
use
of
Mobile
Money
Promote
the
value
proposiCon
for
businesses,
clients,
and
customers

    • Email: rhernandez@rbapmabs.org Websites: www.rbapmabs.org www.mobilephonebanking.rbap.org www.youtube.com/RBAPMABS 5th Mobile Commerce Summit 2012 Fullerton Hotel, SingaporeThank Y u! 03.21.2012