Expanding Merchants In Rural Areas Nixon Mahilum

Nixon P. Mahilum MABS Mobile Phone Banking Specialist [email_address] www.mobilephonebanking.rbapmabs.org Expanding E-Money Resellers in rural areas for Mobile Phone Banking

Branchless Banking is the cheaper alternative delivery of financial services outside the conventional bank branches using Merchants as Bank’s Agents and Technology (such as ATM, Internet, POS Terminals and mobile phone) as tools.
Mobile phone Banking is a variation of Branchless Banking wherein mobile phone and E-Money are being used (with or without agents) to perform banking functions.

Notes:
E-Money issuer of GCASH is GXI (a subsidiary company of Globe Telecom)
E-Money is not considered a deposit, therefore not covered by PDIC.

GCASH Partners and Outlets in the Philippines: 3,000+ Rural Bank partners Small Merchant 4,000+ Globe Partners 650+ Rural Bank outlets

Worldwide points of presence Western Union Bank Branches Post Offices ATMs POS Mobile Phone

Other Models:
Bank-led
Telco-led
Independent Service Providers

Mobile Phone

In the Philippines Mobile Phone Outreach High (68 Million; penetrated to more than 50% of the total population) Mobile Network Coverage 99% Level of Literacy among Clients and users High Platform Existence Yes (through mobile phone networks) and GCASH Platform Features Safe, secure, easy to use, fast-built on existing habit, AMLA compliant and BSP recognized Device to use for Banking Cellphone (or mobile phone) (existing cellphone and SIM) Registration and Entry requirements Not Much (very easy) (registration through OTA + 1 valid ID + Bank Account with accredited rural bank) Transaction Limits Basic 40K per day and 100K per month (but can be increased to 500K on a case to case basis) Number of Potential E-Money Resellers 700,000+ sari-sari stores nationwide (1 store:130 Flipinos) Regulators Open-minded and supportive to the use of technology for banking

POS (with or w/o card) Mobile Phone Agents Retail Shops (linked to the bank, authorized) Retail Shops (independent, authorized) Device Cost P15,000 to P50,000 Starts @ P500 to high-end models Card ATM, Cash, Debit and Credit Cards (and maybe cardless) 100% Cardless Target Market Cardholders (mostly urban) Mobile Phone subscribers (nationwide) Transactions Deposit, Withdraw, Balance, micro payment, fund transfer, purchase, Reload airtime Deposit, Withdraw, Balance, micro payment, fund transfer, purchase, P2P, Reload airtime Receipt/Statement Printed (with serial no.) Electronic (thru text with unique reference number) Speed for volume at the retailer High (face-to-face) Low (upon loading face-to-face); High (remote and individual) Back Office Platform Cost Millions of Peso Almost Zero

Source: CGAP Country No. of Agents Provider Model Brazil 95,000+ Caixa Economica Federal (bank) Banco Bradesco (bank) POS and Card-based South Africa 6,500+ FNB, MTN, ABSA, Wizzit Mixed (POS, Card and M-Banking) Kenya 2,600+ Safaricom(mobile operator) Equity Bank (bank) M-Banking

Sample ID

E-money Merchants and Resellers Increase walk-in traffic (cross selling opportunities) Decrease cash-on hand, minimize fraud/risks Revenue from fees Remote Purchase + Delivery Service Client Convenient & more secure than cash Comfort of dealing with corner merchant or reseller-neighbors Access to financial services from the bank remotely with reduced time and transportation costs Bank Leverage Merchants, Resellers and Mobile Phone subscribers to expand client base Increase efficiency and save on transaction costs Increase deposit levels Cross selling opportunities Significant image building opportunity with major partner Bank keeping up with new technologies

Microenterprise Access to Banking Services Program www.rbapmabs.org With Mobile Phone, you can now…

Expanding Merchants In Rural Areas Nixon Mahilum

by MABSIV on May 26, 2009

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Expanding Merchants In Rural Areas Nixon Mahilum — Presentation Transcript