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Beyond SMS: Using Social Networks to Reach a Broader Market
 

Beyond SMS: Using Social Networks to Reach a Broader Market

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MABS Chief of Party John V. Owens shares how banks could utilize social networks to broaden their microfinance market during the 2012 RBAP-MABS Nationa Roundtable Conference on June 8.

MABS Chief of Party John V. Owens shares how banks could utilize social networks to broaden their microfinance market during the 2012 RBAP-MABS Nationa Roundtable Conference on June 8.

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    Beyond SMS: Using Social Networks to Reach a Broader Market Beyond SMS: Using Social Networks to Reach a Broader Market Presentation Transcript

    • Session  6:   Beyond SMS: Using Social Networks to Reach a Broader Market   John V. Owens RBAP-MABS   2012 RBAP-MABS National Roundtable Conference June 7-8, 2012 Hyatt Hotel & Manila  
    •  Internet  usage  has  remained  largely  stable,  though  we  see  some  pockets  of  growth   2009
 2010
 2011
 42 43 36 37 37 36 34 33 3330 31 30 29 30 26 30 30 27 29 26 24 26 23 17 Total
 Metro
Manila
 Luzon
 Visayas
 Cebu
 Mindanao
 Davao
 Mega
Manila
 Base:  Past  Month  Internet  Users  aged  10+  across  all  socio-­‐economic  classes  in  Na;onal  Urban  Philippines   Source:  Nielsen  media  Index  2009  Q1,  2010  Q1,  2011  Q1  
    • The  Social  Networking  Capital  of  the  World   Social  network  penetra/on  is  incredibly  high  in   the  Philippines,  reaching  95%       Social  Network   Penetra>on  Rate   Facebook   93.9%   Twi>er   16.1%   LinkedIn   1.9%   Internet  Use   29.7%  
    • Are you using Social Networking & Crowdsourcingto expand your market outreach?
    • Not  just  an  ac>vity  but  a  star>ng  point  for  the  online  experience  for  many  Internet  Usage  Pathway  (%)     39 30 13 11 5 1 Social Networking Search Email Online News Instant Messenger Games Question: Please think about the following online services and tell me the order in which you first ever used each. Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index-2011
    • http://www.techiemania.com/how-to-use-social-media-to-drive-your-business.html
    • Thank  You!   EMAIL: jowens@rbapmabs.org TWITTER: @jvowens Websites: www.rbapmabs.orgwww.mobilephonebanking.rbap.org microinsurance.rbap.org www.youtube.com/rbapmabs Facebook: MABS Phil