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2010 Globes Awards

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Presentation of 2010 Globes Awards

Presentation of 2010 Globes Awards

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2010 Globes Awards 2010 Globes Awards Presentation Transcript

  • BEST INTEGRATED COMMUNICATIONS CAMPAIGN
  • BEST INTEGRATED COMMUNICATIONS CAMPAIGN Red Flag Ogilvy Shanghai. China The North Face 7UP Natural Wonders Marketing Network. Ireland 7UP Natural Wonders Carlton Draught – Drop the Bomb Creative Activation (CSM). Australia Foster’s Australia
  • BRONZE Best Integrated Communications Campaign 7UP Natural Wonders Marketing Network. Ireland 7UP Natural Wonders
  • SILVER Best Integrated Communications Campaign Carlton Draught – Drop the Bomb Creative Activation (CSM). Australia Foster’s Australia
  • GLOBE Best Integrated Communications Campaign Red Flag Ogilvy Shanghai. China The North Face
  • BEST SPONSORSHIP OR TIE-IN CAMPAIGN
  • BEST SPONSORSHIP OR TIE-IN CAMPAIGN One More Voice! One More Goal! Action! Russia Coca-Cola Soft Drink Consulting. Russia Castrol World Cup Campaign OgilvyAction Japan BP Castrol. Japan Kraft Hockeyville MacLaren Momentum. Canada Kraft Canada
  • BRONZE Best Sponsorship or Tie-In Campaign Castrol World Cup Campaign OgilvyAction Japan BP Castrol. Japan
  • SILVER Best Sponsorship or Tie-In Campaign One More Voice! One More Goal! Action! Russia Coca-Cola Soft Drink Consulting. Russia
  • GLOBE Best Sponsorship or Tie-In Campaign Kraft Hockeyville MacLaren Momentum. Canada Kraft Canada
  • BEST USE OF DIRECT MARKETING IN A PROMOTION CAMPAIGN
  • BEST USE OF DIRECT MARKETING IN A PROMOTION CAMPAIGN Knocking on Heaven’s Door R&I Group. Russia NOMOS-Bank. Russia Take the Wheel WhybinTBWATequila. Australia Nissan Australia HP 'Original Beats' Solutions Digitas. India Hewlett-Packard India
  • BRONZE Best Use of Direct Marketing in a Promotion Campaign HP 'Original Beats' Solutions Digitas. India Hewlett-Packard India
  • SILVER Best Use of Direct Marketing in a Promotion Campaign Knocking on Heaven’s Door R&I Group. Russia NOMOS-Bank. Russia
  • GLOBE Best Use of Direct Marketing in a Promotion Campaign Take the Wheel WhybinTBWATequila. Australia Nissan Australia
  • BEST INNOVATIVE IDEA OR CONCEPT
  • BEST INNOVATIVE IDEA OR CONCEPT Robin Hood Bake Batter & Roll Bakeshop OgilvyAction Canada Smucker Foods of Canada Tooheys Extra Dry - 6 Beers of Separation BMF Advertising. Australia Lion Nathan. Australia Cremissimo – All the Way to Your Home! Target Market Group. Israel Strauss Ice Cream. Israel
  • BRONZE Best Use of Direct Marketing in a Promotion Campaign Robin Hood Bake Batter & Roll Bakeshop OgilvyAction Canada Smucker Foods of Canada
  • SILVER Best Use of Direct Marketing in a Promotion Campaign Tooheys Extra Dry - 6 Beers of Separation BMF Advertising. Australia Lion Nathan. Australia
  • GLOBE Best Use of Direct Marketing in a Promotion Campaign Cremissimo – All the Way to Your Home! Target Market Group. Israel Strauss Ice Cream. Israel
  • BEST DIGITAL COMMUNICATIONS CAMPAIGN
  • BEST DIGITAL COMMUNICATIONS CAMPAIGN Doritos iD3 Initials Marketing. United Kingdom Pepsico International Doritos White Bag BBDO / Proximity Canada Frito Lay Canada PEDIGREE Super Bowl: Crazy Pet Owners Catapult Action-Biased Marketing. USA Mars Petcare USA
  • BRONZE Best Digital Communications Campaign Doritos iD3 Initials Marketing. United Kingdom Pepsico International
  • SILVER Best Digital Communications Campaign Doritos White Bag BBDO / Proximity Canada Frito Lay Canada
  • GLOBE Best Digital Communications Campaign PEDIGREE Super Bowl: Crazy Pet Owners Catapult Action-Biased Marketing. USA Mars Petcare. USA
  • BEST BRAND-BUILDING CAMPAIGN
  • BEST BRAND-BUILDING CAMPAIGN Street Sweeper beacon communications. Japan Procter & Gamble. Japan Triple Velvet Tree Detective Chemistry Communications Group. UK SCA Hygiene Products UK Robin Hood Bake Batter & Roll Bakeshop OgilvyAction Canada Smucker Foods of Canada
  • BRONZE Best Brand-Building Campaign Street Sweeper beacon communications. Japan Procter & Gamble. Japan
  • SILVER Best Brand-Building Campaign Robin Hood Bake Batter & Roll Bakeshop OgilvyAction Canada Smucker Foods of Canada
  • GLOBE Best Brand-Building Campaign Triple Velvet Tree Detective Chemistry Communications Group. UK SCA Hygiene Products UK
  • BEST BUSINESS TO BUSINESS CAMPAIGN
  • BEST BUSINESS TO BUSINESS CAMPAIGN The Complete Spotter’s Guide to the Worlds Most Elusive Breeds DDB. UK Financial Times. UK Knocking on Heaven’s Door R&I Group. Russia NOMOS Bank. Russia American Express open – openforum.com Momentum – NY. USA American Express Open USA
  • BRONZE Best Business to Business Campaign The Complete Spotter’s Guide to the Worlds Most Elusive Breeds DDB. UK Financial Times. UK
  • SILVER Best Business to Business Campaign American Express Open - openforum.com Momentum – NY. USA American Express USA
  • GLOBE Best Business to Business Campaign Knocking on Heaven’s Door R&I Group. Russia NOMOS Bank. Russia
  • BEST TRADE MARKETING, RETAIL OR CHANNEL SPECIFIC CAMPAIGN
  • BEST TRADE MARKETING, RETAIL OR CHANNEL SPECIFIC CAMPAIGN Walmart Soundcheck Lunchbox, LP. USA Unilever. USA Mumbai Smiles for a World Record Mudramax. India Wrigley India Carlton Dry Fusion Lemon - Facebook Creative Activation (CSM). Australia Foster's Australia
  • BRONZE Best Trade Marketing, Retail or Channel Specific Campaign Carlton Dry Fusion Lemon - Facebook Creative Activation (CSM). Australia Foster's Australia
  • SILVER Best Trade Marketing, Retail or Channel Specific Campaign Mumbai Smiles for a World Record Mudramax. India Wrigley India
  • GLOBE Best Trade Marketing, Retail or Channel Specific Campaign Walmart Soundcheck Lunchbox, LP. USA Unilever. USA
  • BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN
  • BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN A Vietnam First: 2010 Heineken Countdown Party Bates 141 Vietnam Heineken. Vietnam Interactive Gallery "FIVE" RAPP Moscow. Russia Wrigley. Russia Blister Plasters. And club nights? JPMH. UK Johnson & Johnson. UK
  • BRONZE Best Event or Experiential Marketing Campaign Interactive Gallery "FIVE" RAPP Moscow. Russia Wrigley. Russia
  • SILVER Best Event or Experiential Marketing Campaign A Vietnam First: 2010 Heineken Countdown Party Bates 141 Vietnam Heineken. Vietnam
  • GLOBE Best Event or Experiential Marketing Campaign Blister Plasters. And club nights? JPMH. UK Johnson & Johnson. UK
  • BEST ACTIVITY GENERATING SHORT OR LONG TERM BRAND LOYALTY
  • BEST ACTIVITY GENERATING SHORT OR LONG TERM BRAND LOYALTY Coke Zone 2009 Carlson Marketing. United Kingdom Coca-Cola. GB 2009 Earth Month Campaign 6degrees Integrated Communications (BOOM! Marketing) Canada Brita. Canada Programa Surpreenda MasterCard Mix Brand Experience. Brazil MasterCard. Brazil
  • BRONZE Best Activity Generating Short or Long Term Brand Loyalty Programa Surpreenda MasterCard My Brand Experience. Brazil MasterCard. Brazil
  • SILVER Best Activity Generating Short or Long Term Brand Loyalty Coke Zone 2009 Carlson Marketing. United Kingdom Coca-Cola. GB
  • GLOBE Best Activity Generating Short or Long Term Brand Loyalty 2009 Earth Month Campaign 6degrees Integrated Communications (BOOM! Marketing) Canada Brita. Canada
  • BEST USE OF THE INTERNET, VIRAL OR SOCIAL MARKETING IN A PROMOTION MARKETING CAMPAIGN
  • BEST USE OF THE INTERNET, VIRAL OR SOCIAL MARKETING IN A PROMOTION MARKETING CAMPAIGN SUBARU My mixi GP ASATSU- DK. Japan Fuji Heavy Industries. Japan TenGrandisBuriedHere.com Wunderman. Australia Microsoft. Australia The 12th Man TBWA Singapore adidas. Singapore
  • Best Use of the Internet, Viral or BRONZE Social Marketing in a Promotion Marketing Campaign SUBARU My mixi GP ASATSU- DK. Japan Fuji Heavy Industries. Japan
  • Best Use of the Internet, Viral or SILVER Social Marketing in a Promotion Marketing Campaign The 12th Man TBWA Singapore adidas. Singapore
  • Best Use of the Internet, Viral or GLOBE Social Marketing in a Promotion Marketing Campaign TenGrandisBuriedHere.com Wunderman. Australia Microsoft. Australia
  • BEST DEALER OR SALES FORCE ACTIVITY
  • BEST DEALER OR SALES FORCE ACTIVITY Playing To Win, Nokia Sales Summit 2009 amc asia! Singapore Nokia South East Asia Pacific Martini Barmen School by Calabrese R&I Group. Russia Bacardi Russia Swiss Auction Launch Creative Marketing. USA Bernina of America. USA
  • BRONZE Best Dealer or Sales Force Activity Martini Barmen School by Calabrese R&I Group. Russia Bacardi Russia
  • SILVER Best Dealer or Sales Force Activity Swiss Auction Launch Creative Marketing. USA Bernina of America. USA
  • GLOBE Best Dealer or Sales Force Activity Playing To Win, Nokia Sales Summit 2009 amc asia! Singapore Nokia South East Asia Pacific
  • BEST BRAND AWARENESS & TRIAL CAMPAIGN
  • BEST BRAND AWARENESS & TRIAL CAMPAIGN Triple Velvet Tree Detective Chemistry Communications Group. UK SCA Hygiene Products. UK Lure The "Otaku”! DENTSU. Japan Kinrei Corporation. Japan Ribena Out For Lunch Promotion Billington Cartmell. United Kingdom GlaxoSmithKline
  • BRONZE Best Brand Awareness & Trial Campaign Triple Velvet Tree Detective Chemistry Communications Group. UK SCA Hygiene Products. UK
  • SILVER Best Brand Awareness & Trial Campaign Ribena Out For Lunch Promotion Billington Cartmell. United Kingdom GlaxoSmithKline
  • GLOBE Best Brand Awareness & Trial Campaign Lure The "Otaku”! DENTSU. Japan Kinrei Corporation. Japan
  • BEST ACTIVITY GENERATING BRAND VOLUME
  • BEST ACTIVITY GENERATING BRAND VOLUME Doritos White Bag BBDO / Proximity Canada Frito Lay Canada Hasbro Littlest Pet Shop My Collector Journal Little & King Company. USA Hasbro. USA 7-UP : The Lemon Army Mudramax. India PepsiCo. India
  • BRONZE Best Brand Awareness & Trial Campaign Hasbro Littlest Pet Shop My Collector Journal Little & King Company. USA Hasbro. USA
  • SILVER Best Brand Awareness & Trial Campaign Doritos White Bag BBDO / Proximity Canada Frito Lay Canada
  • GLOBE Best Brand Awareness & Trial Campaign 7UP : The Lemon Army Mudramax. India PepsiCo. India
  • BEST CAUSE OR CHARITY MARKETING CAMPAIGN
  • BEST CAUSE OR CHARITY MARKETING CAMPAIGN VB Raise-A-Glass Appeal Apollo Marketing. Australia Foster's Australia The Bicycle Factory The Hive. Canada Cadbury Canada Street to School JWT Mumbai. India Maharashtra Janvikas Kendra
  • BRONZE Best Cause or Charity Marketing Campaign Street to School JWT Mumbai. India Maharashtra Janvikas Kendra
  • SILVER Best Cause or Charity Marketing Campaign VB Raise-A-Glass Appeal Apollo Marketing. Australia Foster's Australia
  • GLOBE Best Cause or Charity Marketing Campaign The Bicycle Factory The Hive. Canada Cadbury Canada
  • BEST SMALL BUDGET CAMPAIGN
  • BEST SMALL BUDGET CAMPAIGN Movimento dos Sem Namorados Biruta Mídias Mirabolantes. Brazil Par Perfeito. Brazil Anti-H1N1 Campaign WPP Marketing Communications Vietnam/JWT. Vietnam Lifebuoy. Vietnam adiZero Gram Challenge iris Singapore adidas Singapore
  • BRONZE Best Small Budget Campaign Anti-H1N1 Campaign JWT. Vietnam Lifebuoy. Vietnam
  • SILVER Best Small Budget Campaign Movimento dos Sem Namorados Biruta Mídias Mirabolantes. Brazil Par Perfeito. Brazil
  • GLOBE Best Small Budget Campaign adiZero Gram Challenge iris. Singapore adidas Singapore
  • sponsored by
  • BRONZE Best Small Budget Campaign Young People and Financial Literacy Campaign Inspire Agency at the Australian School of Business University of New South Wales, Sydney, Australia Noah’s Ark Campaign Team Noah at the Institute Business Administration University of Dhaka, Bangladesh
  • SILVER Best Small Budget Campaign Youth Spark, Your Fire. Our Fuel Campaign Team Outliers from the Institute of Business Administration University of Dhaka, Bangladesh
  • GLOBE Best Small Budget Campaign Giving a Young People a Helping Hand Campaign The Professionals Agency, at the ESPM University of Advertising and Marketing, Rio de Janeiro, Brazil !
  • 2010 HALL OF FAME AWARD
  • BEST IN THE WORLD
  • BEST IN THE WORLD FINALISTS PEDIGREE Super Bowl: Crazy Pet Owners Catapult Action-Biased Marketing. USA Mars Petcare USA The Bicycle Factory The Hive. Canada Cadbury Canada Red Flag Ogilvy Shanghai. China The North Face
  • GLOBE Best In The World The Bicycle Factory The Hive. Canada Cadbury Canada