2010 Globes Awards

BEST INTEGRATED COMMUNICATIONS CAMPAIGN

BEST INTEGRATED COMMUNICATIONS CAMPAIGN Red Flag Ogilvy Shanghai. China The North Face 7UP Natural Wonders Marketing Network. Ireland 7UP Natural Wonders Carlton Draught – Drop the Bomb Creative Activation (CSM). Australia Foster’s Australia

BRONZE Best Integrated Communications Campaign 7UP Natural Wonders Marketing Network. Ireland 7UP Natural Wonders

SILVER Best Integrated Communications Campaign Carlton Draught – Drop the Bomb Creative Activation (CSM). Australia Foster’s Australia

GLOBE Best Integrated Communications Campaign Red Flag Ogilvy Shanghai. China The North Face

BEST SPONSORSHIP OR TIE-IN CAMPAIGN

BEST SPONSORSHIP OR TIE-IN CAMPAIGN One More Voice! One More Goal! Action! Russia Coca-Cola Soft Drink Consulting. Russia Castrol World Cup Campaign OgilvyAction Japan BP Castrol. Japan Kraft Hockeyville MacLaren Momentum. Canada Kraft Canada

BRONZE Best Sponsorship or Tie-In Campaign Castrol World Cup Campaign OgilvyAction Japan BP Castrol. Japan

SILVER Best Sponsorship or Tie-In Campaign One More Voice! One More Goal! Action! Russia Coca-Cola Soft Drink Consulting. Russia

GLOBE Best Sponsorship or Tie-In Campaign Kraft Hockeyville MacLaren Momentum. Canada Kraft Canada

BEST USE OF DIRECT MARKETING IN A PROMOTION CAMPAIGN

BEST USE OF DIRECT MARKETING IN A PROMOTION CAMPAIGN Knocking on Heaven’s Door R&I Group. Russia NOMOS-Bank. Russia Take the Wheel WhybinTBWATequila. Australia Nissan Australia HP 'Original Beats' Solutions Digitas. India Hewlett-Packard India

BRONZE Best Use of Direct Marketing in a Promotion Campaign HP 'Original Beats' Solutions Digitas. India Hewlett-Packard India

SILVER Best Use of Direct Marketing in a Promotion Campaign Knocking on Heaven’s Door R&I Group. Russia NOMOS-Bank. Russia

GLOBE Best Use of Direct Marketing in a Promotion Campaign Take the Wheel WhybinTBWATequila. Australia Nissan Australia

BEST INNOVATIVE IDEA OR CONCEPT

BEST INNOVATIVE IDEA OR CONCEPT Robin Hood Bake Batter & Roll Bakeshop OgilvyAction Canada Smucker Foods of Canada Tooheys Extra Dry - 6 Beers of Separation BMF Advertising. Australia Lion Nathan. Australia Cremissimo – All the Way to Your Home! Target Market Group. Israel Strauss Ice Cream. Israel

BRONZE Best Use of Direct Marketing in a Promotion Campaign Robin Hood Bake Batter & Roll Bakeshop OgilvyAction Canada Smucker Foods of Canada

SILVER Best Use of Direct Marketing in a Promotion Campaign Tooheys Extra Dry - 6 Beers of Separation BMF Advertising. Australia Lion Nathan. Australia

GLOBE Best Use of Direct Marketing in a Promotion Campaign Cremissimo – All the Way to Your Home! Target Market Group. Israel Strauss Ice Cream. Israel

BEST DIGITAL COMMUNICATIONS CAMPAIGN

BEST DIGITAL COMMUNICATIONS CAMPAIGN Doritos iD3 Initials Marketing. United Kingdom Pepsico International Doritos White Bag BBDO / Proximity Canada Frito Lay Canada PEDIGREE Super Bowl: Crazy Pet Owners Catapult Action-Biased Marketing. USA Mars Petcare USA

BRONZE Best Digital Communications Campaign Doritos iD3 Initials Marketing. United Kingdom Pepsico International

SILVER Best Digital Communications Campaign Doritos White Bag BBDO / Proximity Canada Frito Lay Canada

GLOBE Best Digital Communications Campaign PEDIGREE Super Bowl: Crazy Pet Owners Catapult Action-Biased Marketing. USA Mars Petcare. USA

BEST BRAND-BUILDING CAMPAIGN

BEST BRAND-BUILDING CAMPAIGN Street Sweeper beacon communications. Japan Procter & Gamble. Japan Triple Velvet Tree Detective Chemistry Communications Group. UK SCA Hygiene Products UK Robin Hood Bake Batter & Roll Bakeshop OgilvyAction Canada Smucker Foods of Canada

BRONZE Best Brand-Building Campaign Street Sweeper beacon communications. Japan Procter & Gamble. Japan

SILVER Best Brand-Building Campaign Robin Hood Bake Batter & Roll Bakeshop OgilvyAction Canada Smucker Foods of Canada

GLOBE Best Brand-Building Campaign Triple Velvet Tree Detective Chemistry Communications Group. UK SCA Hygiene Products UK

BEST BUSINESS TO BUSINESS CAMPAIGN

BEST BUSINESS TO BUSINESS CAMPAIGN The Complete Spotter’s Guide to the Worlds Most Elusive Breeds DDB. UK Financial Times. UK Knocking on Heaven’s Door R&I Group. Russia NOMOS Bank. Russia American Express open – openforum.com Momentum – NY. USA American Express Open USA

BRONZE Best Business to Business Campaign The Complete Spotter’s Guide to the Worlds Most Elusive Breeds DDB. UK Financial Times. UK

SILVER Best Business to Business Campaign American Express Open - openforum.com Momentum – NY. USA American Express USA

GLOBE Best Business to Business Campaign Knocking on Heaven’s Door R&I Group. Russia NOMOS Bank. Russia

BEST TRADE MARKETING, RETAIL OR CHANNEL SPECIFIC CAMPAIGN

BEST TRADE MARKETING, RETAIL OR CHANNEL SPECIFIC CAMPAIGN Walmart Soundcheck Lunchbox, LP. USA Unilever. USA Mumbai Smiles for a World Record Mudramax. India Wrigley India Carlton Dry Fusion Lemon - Facebook Creative Activation (CSM). Australia Foster's Australia

BRONZE Best Trade Marketing, Retail or Channel Speciﬁc Campaign Carlton Dry Fusion Lemon - Facebook Creative Activation (CSM). Australia Foster's Australia

SILVER Best Trade Marketing, Retail or Channel Speciﬁc Campaign Mumbai Smiles for a World Record Mudramax. India Wrigley India

GLOBE Best Trade Marketing, Retail or Channel Speciﬁc Campaign Walmart Soundcheck Lunchbox, LP. USA Unilever. USA

BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN

BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN A Vietnam First: 2010 Heineken Countdown Party Bates 141 Vietnam Heineken. Vietnam Interactive Gallery "FIVE" RAPP Moscow. Russia Wrigley. Russia Blister Plasters. And club nights? JPMH. UK Johnson & Johnson. UK

BRONZE Best Event or Experiential Marketing Campaign Interactive Gallery "FIVE" RAPP Moscow. Russia Wrigley. Russia

SILVER Best Event or Experiential Marketing Campaign A Vietnam First: 2010 Heineken Countdown Party Bates 141 Vietnam Heineken. Vietnam

GLOBE Best Event or Experiential Marketing Campaign Blister Plasters. And club nights? JPMH. UK Johnson & Johnson. UK

BEST ACTIVITY GENERATING SHORT OR LONG TERM BRAND LOYALTY

BEST ACTIVITY GENERATING SHORT OR LONG TERM BRAND LOYALTY Coke Zone 2009 Carlson Marketing. United Kingdom Coca-Cola. GB 2009 Earth Month Campaign 6degrees Integrated Communications (BOOM! Marketing) Canada Brita. Canada Programa Surpreenda MasterCard Mix Brand Experience. Brazil MasterCard. Brazil

BRONZE Best Activity Generating Short or Long Term Brand Loyalty Programa Surpreenda MasterCard My Brand Experience. Brazil MasterCard. Brazil

SILVER Best Activity Generating Short or Long Term Brand Loyalty Coke Zone 2009 Carlson Marketing. United Kingdom Coca-Cola. GB

GLOBE Best Activity Generating Short or Long Term Brand Loyalty 2009 Earth Month Campaign 6degrees Integrated Communications (BOOM! Marketing) Canada Brita. Canada

BEST USE OF THE INTERNET, VIRAL OR SOCIAL MARKETING IN A PROMOTION MARKETING CAMPAIGN

BEST USE OF THE INTERNET, VIRAL OR SOCIAL MARKETING IN A PROMOTION MARKETING CAMPAIGN SUBARU My mixi GP ASATSU- DK. Japan Fuji Heavy Industries. Japan TenGrandisBuriedHere.com Wunderman. Australia Microsoft. Australia The 12th Man TBWA Singapore adidas. Singapore

Best Use of the Internet, Viral or BRONZE Social Marketing in a Promotion Marketing Campaign SUBARU My mixi GP ASATSU- DK. Japan Fuji Heavy Industries. Japan

Best Use of the Internet, Viral or SILVER Social Marketing in a Promotion Marketing Campaign The 12th Man TBWA Singapore adidas. Singapore

Best Use of the Internet, Viral or GLOBE Social Marketing in a Promotion Marketing Campaign TenGrandisBuriedHere.com Wunderman. Australia Microsoft. Australia

BEST DEALER OR SALES FORCE ACTIVITY

BEST DEALER OR SALES FORCE ACTIVITY Playing To Win, Nokia Sales Summit 2009 amc asia! Singapore Nokia South East Asia Paciﬁc Martini Barmen School by Calabrese R&I Group. Russia Bacardi Russia Swiss Auction Launch Creative Marketing. USA Bernina of America. USA

BRONZE Best Dealer or Sales Force Activity Martini Barmen School by Calabrese R&I Group. Russia Bacardi Russia

SILVER Best Dealer or Sales Force Activity Swiss Auction Launch Creative Marketing. USA Bernina of America. USA

GLOBE Best Dealer or Sales Force Activity Playing To Win, Nokia Sales Summit 2009 amc asia! Singapore Nokia South East Asia Paciﬁc

BEST BRAND AWARENESS & TRIAL CAMPAIGN

BEST BRAND AWARENESS & TRIAL CAMPAIGN Triple Velvet Tree Detective Chemistry Communications Group. UK SCA Hygiene Products. UK Lure The "Otaku”! DENTSU. Japan Kinrei Corporation. Japan Ribena Out For Lunch Promotion Billington Cartmell. United Kingdom GlaxoSmithKline

BRONZE Best Brand Awareness & Trial Campaign Triple Velvet Tree Detective Chemistry Communications Group. UK SCA Hygiene Products. UK

SILVER Best Brand Awareness & Trial Campaign Ribena Out For Lunch Promotion Billington Cartmell. United Kingdom GlaxoSmithKline

GLOBE Best Brand Awareness & Trial Campaign Lure The "Otaku”! DENTSU. Japan Kinrei Corporation. Japan

BEST ACTIVITY GENERATING BRAND VOLUME

BEST ACTIVITY GENERATING BRAND VOLUME Doritos White Bag BBDO / Proximity Canada Frito Lay Canada Hasbro Littlest Pet Shop My Collector Journal Little & King Company. USA Hasbro. USA 7-UP : The Lemon Army Mudramax. India PepsiCo. India

BRONZE Best Brand Awareness & Trial Campaign Hasbro Littlest Pet Shop My Collector Journal Little & King Company. USA Hasbro. USA

SILVER Best Brand Awareness & Trial Campaign Doritos White Bag BBDO / Proximity Canada Frito Lay Canada

GLOBE Best Brand Awareness & Trial Campaign 7UP : The Lemon Army Mudramax. India PepsiCo. India

BEST CAUSE OR CHARITY MARKETING CAMPAIGN

BEST CAUSE OR CHARITY MARKETING CAMPAIGN VB Raise-A-Glass Appeal Apollo Marketing. Australia Foster's Australia The Bicycle Factory The Hive. Canada Cadbury Canada Street to School JWT Mumbai. India Maharashtra Janvikas Kendra

BRONZE Best Cause or Charity Marketing Campaign Street to School JWT Mumbai. India Maharashtra Janvikas Kendra

SILVER Best Cause or Charity Marketing Campaign VB Raise-A-Glass Appeal Apollo Marketing. Australia Foster's Australia

GLOBE Best Cause or Charity Marketing Campaign The Bicycle Factory The Hive. Canada Cadbury Canada

BEST SMALL BUDGET CAMPAIGN

BEST SMALL BUDGET CAMPAIGN Movimento dos Sem Namorados Biruta Mídias Mirabolantes. Brazil Par Perfeito. Brazil Anti-H1N1 Campaign WPP Marketing Communications Vietnam/JWT. Vietnam Lifebuoy. Vietnam adiZero Gram Challenge iris Singapore adidas Singapore

BRONZE Best Small Budget Campaign Anti-H1N1 Campaign JWT. Vietnam Lifebuoy. Vietnam

SILVER Best Small Budget Campaign Movimento dos Sem Namorados Biruta Mídias Mirabolantes. Brazil Par Perfeito. Brazil

GLOBE Best Small Budget Campaign adiZero Gram Challenge iris. Singapore adidas Singapore

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2010 Globes Awards

by MAA Worldwide on Oct 22, 2010

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2010 Globes Awards — Presentation Transcript