EVALUATIONMA MEDIA:AARON HAGGAS AND MICKEY CATELIN
IN WHAT WAYS DOES YOUR MEDIA PRODUCTUSE, DEVELOP OR CHALLENGE FORMS ANDCONVENTIONS OF REAL MEDIA PRODUCTS? Our media film conforms to the conventions of real media products, in the way that it effectively shows its thriller- psychological-horror genre. This is conveyed through the location of the film being filmed in an unusual, uncommon setting. Similar to ‘The Blair Witch Project’ (left)
IN WHAT WAYS DOES YOUR MEDIA PRODUCTUSE, DEVELOP OR CHALLENGE FORMS ANDCONVENTIONS OF REAL MEDIA PRODUCTS? It is traditional for films of this genre to have quite a creepy, threatening atmosphere and mood, and we feel our film coincides to this, and other works such as ‘The Blair Witch Project’ (right), successfully. Through creating this atmosphere, the audience are able to sense the mental and emotional troubles the main character experiences.
IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS? As seen on our online Tumblr blog, westated in our final production proposal that our aim was “to make the audience feel intrigued by what the rest of the film is about and how the plot unravels”. Our film may be We feel we have thoroughly achieved this by classified in the same using, developing and challenging forms of the conventional psychological-horror film genre. genre as established productions such as: • ‘Black Swan’ • ‘Se7en’ • ‘The Silence of the Lambs’ • ‘The Sixth Sense’ • ‘Dark Floors’
HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?Through our main character wearing typical teenage clothes (simplejeans and a t-shirt) we feel we have successfully represented our target audience. Universally, teenagers will enjoy this genre of movie. Films like ours usually involve a teenager being the victim- for example ‘Scream’ (above, right).
HOW DOES YOUR MEDIA PRODUCTREPRESENT PARTICULAR SOCIAL GROUPS? Films such as Scream (left) and I Know What You Did Last Summer’ (right) conform to these genre expectations, as they both involve young people being made to suffer in some way. By having our protagonist as a distinctive teenage figure, our target audience are able to identify, to a certain extent, with her, and therefore sympathize with her and her horrendous situation.
WHO WOULD BE THE AUDIENCE FOR YOURMEDIA PRODUCT? The demographic of our targetaudience would be young adultsand teenage males and females.This is because enthusiasts of the horror-thriller genre are mostly of the younger generation and are both males and females. Both sexes would enjoy the fearful and horrendous storyline, and would also sympathize with the young female character.
WHO WOULD BE THE AUDIENCE FOR YOURMEDIA PRODUCT?We used a simple, yet effective, marketing campaign to entice our target audience. Through the use of posters, in a variety of languages, we were able tospread the positive word-of-mouth about the film and raise awareness about our product.
WHO WOULD BE THE AUDIENCE FOR YOURMEDIA PRODUCT? Our film is similar to The Blair WitchProject (right) because they are bothof the psychological-horror film genre. Each of the films use handheld cameras and have amateur footage techniques. This ‘documentary’ feel is similar to ‘The Blair Witch Project’, ‘Chronicle’and ‘Cloverfield’ - all very popular film Both ‘The Blair Witch Project’ and amongst our target audience our film depict young people who are trying to find out what is going on with their lives. Through the good times and bad, their journeys entice the audience to want to watch the rest of the movie to find out what happens.
WHO WOULD BE THE AUDIENCE FOR YOURMEDIA PRODUCT? In our opening sequence, thevarious people are named in thetitles, using a simple typewriting font.The titles that are credited in the opening sequence are, in chronological order: This specific order was chosen - the production company because we feel it coincides with - the starring actor a lot of other (real) film credits - who the sound was by order. - who the costume and It is incredibly important for a makeup was done by film to give credit to those who - the producer are responsible for each job of- the directors and the writers the film, so those who are accountable for each job are - the title name of the film acknowledge.
WHAT KIND OF MEDIA INSTITUTION MIGHTDISTRIBUTE YOUR MEDIA PRODUCT ANDWHY? A production company develops and co- finances feature films that are smart and distinctive.The distributor brings the film to the marketplace and gets audiences aware of the film. A small, low-budget, independent British company, such as Film4 or Warp Films,would distribute our product for the reason that our movie had a low budget.
WHAT KIND OF MEDIA INSTITUTION MIGHTDISTRIBUTE YOUR MEDIA PRODUCT ANDWHY?We would initially begin marketing our film by posting small film snippets on websites such as YouTube and our fanpage on Facebook.This effectively would lead to a viral marketing campaign that would spread the ‘word of mouth’.
WHAT KIND OF MEDIA INSTITUTION MIGHTDISTRIBUTE YOUR MEDIA PRODUCT ANDWHY? Our product would primarily be shownin independent cinemas in the UK, such as: • The Electric Cinema • The Lexi Cinema • Prince Charles Cinema • The Phoenix Cinema
WHAT KIND OF MEDIA INSTITUTION MIGHTDISTRIBUTE YOUR MEDIA PRODUCT ANDWHY? The film could be shown at certain film festivals that showcase smaller, independent films. These festivals may include: • Raindance Film Festival • Zero Film Festival • Sundance Film Festival
WHAT KIND OF MEDIA INSTITUTION MIGHTDISTRIBUTE YOUR MEDIA PRODUCT ANDWHY? We recognize that we probably wouldnot have distribution in the US unless it had success at film festivals in the UK.We would have to get help from various different production and distribution companies, such as Film4 and Pathé. We would need help financing our film so perhaps would need to initiate innovative methods of earning funds. We could possibly follow the approach Danny Boyle used for ‘Slumdog Millionaire’ and attempt to receive sufficient funds from the National Lottery.
HOW DID YOU ATTRACT/ADDRESS YOURAUDIENCE? In order to get our film noticed, we uploaded the clip to YouTube, Facebook and Twitter. Viral marketing was a significant element to getting our film the awareness it received- Facebook helped spread the knowledge of the film. It increased the word-of-mouth for our movie and led to a large number of views on YouTube.
AUDIENCE STATISTICS This graph shows that for our first edited film clip, that was uploaded onto YouTube, the majority of viewers are discoveringour project through the use of social media sites and through their own generalinterest, as they searched for it themselves.
AUDIENCE STATISTICS This image of a map conveys that the most of our views (for our first edited video that was uploaded onto YouTube) have come from the UK; as well as a small amount of views from Serbia, the US and Sweden. This data implies that the „word of mouth‟ of our production has helped spread the awareness of our work beyond the UK, where the film was created and produced.
AUDIENCE STATISTICSWe have used a variety of plug-ins and Web apps to increase the „wordof mouth‟ and overall success of our production:• Tumblr Blog: http://ma-media.tumblr.com/• YouTube Channel: http://www.youtube.com/user/SuperMAmEdIA• Slideshare: http://www.slideshare.net/MA-Media• Prezi: http://prezi.com/qr3vf-juiqq6/present/?auth_key=m2duy9p&follow=qqtdaxemibtd• SurveyMonkey
AUDIENCE FEEDBACK To raise awareness and receive feedback about our film, weuploaded the clip onto YouTube and spread the „word of mouth‟ via Facebook (as shown below) and Twitter.
WHAT HAVE YOU LEARNT ABOUTTECHNOLOGIES FROM THE PROCESS OFCONSTRUCTING THIS PRODUCT?To construct our final product, we used a variety of technology and equipment. We learned how to use editing techniques as well as how to use thetechnology that enabled us to create our product. We learnt how to use the programs Motion5 and Final Cut Pro X. Motion5 helped us to develop our credits to make them a higher standard and integrate them within our opening sequence.
WHAT HAVE YOU LEARNT ABOUTTECHNOLOGIES FROM THE PROCESS OFCONSTRUCTING THIS PRODUCT? Final Cut Pro X enabled us to producethe film with ease, learning how to use it through the help of YouTube tutorials and making full use of Web2.0 to promote and market our film.Social media was key in this with Twitter and Facebook. With Facebook being one of the main ways that we communicate with our friends it helped us establish and confirm our target audience. We figured out how to work the technology of YouTube, which meant we could showcase our production to many people and share valuable information with them.
WHAT HAVE YOU LEARNT ABOUTTECHNOLOGIES FROM THE PROCESS OFCONSTRUCTING THIS PRODUCT?As well as this, we had to learn howto use „Colour Corrections‟ in order to make the film flow. We learnt how to use a tripod and learnt the best and most effective ways to use it to our advantage. One problem we faced was thelighting. Filming in low light caused a problem, as the sensor was notstrong enough in the camera, whichmade the light create an effect that we did not want.
TASK RESPONSIBILITIESAs we are working as a team, we thought it would be fair to each take responsibility for the sameamount of work.Planning/Pre-ProductionFor the planning and pre-production stage, we predominantly worked together because we felt itwas best to create a detailed proposal that we were both happy with.At the beginning of this project, we brainstormed all the possible ideas for the production.Together we came up with two detailed concepts and after lots of deliberation, we made adecision to go with the ‘Rewind’ idea as we were the most passionate about it and we feel wecould use our already acquired skills, as well as gain a huge amount of knowledge.The only section of this stage that we worked separately on was when we researched andanalyzed the established films of the genre that we wanted to create our film. We had to answerquestions about how the opening sequences for these films can influence our decisions.ProductionFor the actual production, we divided the responsibilities equally. We both contributed to everycomponent of the this process- by each filming segments of the production.EvaluationWe worked on the evaluation together and to ensure that we worked an equal amount, wedecided to split the tasks, using our strengths to help out with each other‟s weaknesses.
LOOKING BACK AT YOUR PRELIMINARY TASK (THECONTINUITY EDITING TASK), WHAT DO YOU FEEL YOUHAVE LEARNT IN THE PROGRESSION FROM IT TO THEFULL PRODUCT?Reflecting back on our preliminary task, we feel we have made asignificant progression when comparing our continuity editing task toour final production task.Due to our gained knowledge of the new technologies we have used,our filming and editing skills have improved.We have developed the ways in which we employed the sound andmusic to our film.We used sounds and music in our product that we would not have usedhad it not been for our experience in creating our preliminary task, aswell as further research into films of the same genre.