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Mobile banking (mbanking) has quietly emerged as a critical and inevitable weapon in the ongoing battle to retain customers and reduce expenses. Mobile transactional costs are lower than desktop transactions and represent the fastest growing portion of the consumer financial
service business. In fact, many customers will willingly switch allegiances to financial service institutions that offer the convenience and speed of mobile banking versus brick and mortar transactions only.
However, the precipitous rise in mobile financial service applications comes at a cost. Many consumers are skeptical that mobile platforms and mbanking applications are equipped with the proper security measures to turn their phone into a strong authentication device. As
younger generations demand expanded mobile financial service applications, the need for the industry to demonstrate a commitment to increasing the security of these transactions is rising rapidly.
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