Managed Connectivity for Digital Signage, Utilities & mHealth

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Managed Connectivity for Digital Signage, Utilities & mHealth - Angel David García Barrio (Head of Alliances & MarCom. Global m2m. Telefonica Chairman M2M World Alliance) keynote at M2M World Congress 2014

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Managed Connectivity for Digital Signage, Utilities & mHealth

  1. 1. M2M World Congress Managed Connectivity for Digital Signage, Utilities & mHealth April 24th, 2014 m2m
  2. 2. © Telefónica S.A | Todos los derechos reservados m2m Global Unit Horizontal Solution and Vertical Applications M2M/IoT Application Platform Device Management Platform M2M /IoT Cloud Platform Specific Core Network Multi Bearer eSIM HORIZONTAL M2M SERVICE An Horizontal M2M Service for providing Managed Connectivity End-to-end Services for the diverse M2M Vertical Markets E-health SecurityFinancial Services Connected Car Fleet ManagementUtilities Consumer electronics Smart Cities Digital Signage
  3. 3. © Telefónica S.A | Todos los derechos reservados m2m Global Unit Device/Module/ SIM manufacturer Network Connectivity Application Developer Service Provider IntegratorSES* Vertical Market Approach Corporate Customer End User Managed Connectivity Solution depends on the Market Diverse vertical markets will require different managed connectivity solutions: • B2B vs B2B2C vs B2B2C Different services: features, channels Business models: Customer / cost / regulation driven • Scenarios : Low volume vs High volume Data Always connected vs off line. Reliability Local vs Global Bearers : Mobile, ADSL, VSAT, Mesh, PLC… • New Services OTT
  4. 4. © Telefónica S.A | Todos los derechos reservados m2m Global Unit Managed Connectivity for Digital Signage • Due to M2M, digital signage content may be frequently and easily updated • Can include interactive abilities • Introduce new business models for advertisers & distributors • Costs reduction Drivers: • B2B. • High volume data • Preferred non-peak hour transmissions • Global solution. Local advertising • Device Management & M2M Cloud Platform, eSIM • New solutions:, interaction with end-user devices, geolocalized contents, interaction with environment, Wi-Fi hot spot, impulse purchasing including payments
  5. 5. © Telefónica S.A | Todos los derechos reservados m2m Global Unit • JCDecaux is the global market leader in Digital out- of-home (DOOH), distributing dynamic media • Telefónica’s M2M will bring around the world enriched connectivity and new digital features to JCDecaux’s municipal information devices, digital screens and self-service bicycle stations • Municipal information messages will be delivered through remote management features reducing significant maintenance costs • In shared bicycle schemes, M2M devices offer remote tracking data for parameters such as geolocation, mileage and usage. The data is collected and processed with business analytics techniques to efficiently manage urban bike fleets Customer Case - JCDecaux
  6. 6. © Telefónica S.A | Todos los derechos reservados m2m Global Unit Managed Connectivity for Utilities • Part of sustainability agenda • End estimated billing and manual meter reading • Reduce energy consumption through real-time data. Flattering demand curve. Easier grid management • Drive innovation as ‘gateway’ to Connected Homes Drivers: • B2B. Regulation driven. Reduce costs • Low volume data. Aggregation • Telecontrol always connected. Telemetry doesn´t • Local / Multilocal • M2M Application, Device Management & M2M Cloud Platform • Mobile, ADSL, VSAT, Mesh, PLC… Network backup • Payments, Connected Home
  7. 7. © Telefónica S.A | Todos los derechos reservados m2m Global Unit Customer Case - UK Smart Metering Implementation Programme *Compared to 1990 Values 20/20/20 EU Directive: • 80% roll-out in 2020 (Electricity) • 20% reduction of primary energy consumption • 20% reduction of greenhouse gas (GHG) emissions* • 20% of energy to come from renewables UK Government Directive: • 100% roll-out in 2020 (Electricity & Gas) • 80% GHG reduction target by 2050* Nationwide Smart Metering Implementation Plan: SMIP 34 M homes and SME 61 M meters (34M electricity – 27M gas)
  8. 8. © Telefónica S.A | Todos los derechos reservados m2m Global Unit Consumers: • UK Energy Savings 6 Billion £ National Economy: • Carbon use savings 1.5 Billion £ Utilities: • Energy Suppliers savings 9 Billion £ • Network Operator savings 1 Billion £ • Generation & Distribution savings 800 million £ Source: DECC” Smart meter roll-out for the domestic and small and medium non-domestic sectors (GB)” SMIP Benefits
  9. 9. © Telefónica S.A | Todos los derechos reservados m2m Global Unit Strategic Breakthrough for Telefonica Communication Service Provider Award • Areas: Central & Southern • Contract Value: 1.5 Billion £ • Years: 15 • # Communication Hubs: 23.5 M • Meters: 42.3 M
  10. 10. © Telefónica S.A | Todos los derechos reservados m2m Global Unit SMIP Ecosystem
  11. 11. © Telefónica S.A | Todos los derechos reservados m2m Global Unit Managed Connectivity for mHealth • 30-40% of population suffering from chronic diseases • 70-80 % of total healthcare spending • Rapidly growing – above GDP rates • Linked to aging, making the problem worse… Drivers: • B2B2C / B2C. • Niche solutions depending on the disease • Reduce mortality, improve quality of life & reduce costs • Low volume data. High Reliability • Local / Multilocal • M2M Application, Device Management & M2M Cloud Platform, eSIM • Mobile, ADSL, short range • Opportunity to extend to wellness
  12. 12. © Telefónica S.A | Todos los derechos reservados m2m Global Unit mHealth has to prove the right solution for each patient, tailored for his risk profile and condition High Risk patient management Disease Management Self-care Level of Risk Chronic Population Distribution 1-2% 5% 25% Medium High Low Web Portal Tablet PC + Biomedical devices “Bring your own device” + Biomedical devices Customer Case - iCOR Project, Hospital del Mar
  13. 13. © Telefónica S.A | Todos los derechos reservados m2m Global Unit Mortality -34% -68% -43%Hospital readmission Costs • Clinical trial with 200 CHF* patients (100 control + 100 intervention) • Satisfaction indicators: • Clinical indicators: Satisfaction 95% Prefer telehealth Recommendation 81% 100% Patient costs/ year goes down from 13 k€ to 5 k€ SOURCE: iCor Project with Parc de Salut Mar, Spain. http://clinicaltrials.gov/ct2/show/NCT01495078?term=iCor&rank=1 * CHF: Congestive Heart Failure iCOR Project, Barcelona trial. Results
  14. 14. © Telefónica S.A | Todos los derechos reservados m2m Global Unit Summary • Diverse vertical markets will require different managed connectivity solutions • It's necessary a partnership between the different members of the value chain to cover sectorial customer requirements related to security, availability, control, customer experience and business model of M2M markets • M2M is not only technology. It is a tool to improve the environment and the quality of life
  15. 15. Angel DavidAngel DavidAngel DavidAngel David GarcíaGarcíaGarcíaGarcía BarrioBarrioBarrioBarrio Head of Alliances &Head of Alliances &Head of Alliances &Head of Alliances & MarComMarComMarComMarCom.... Global m2m. TelefonicaGlobal m2m. TelefonicaGlobal m2m. TelefonicaGlobal m2m. Telefonica Chairman. M2M World AllianceChairman. M2M World AllianceChairman. M2M World AllianceChairman. M2M World Alliance angeldavid.garciabarrio@telefonica.comangeldavid.garciabarrio@telefonica.comangeldavid.garciabarrio@telefonica.comangeldavid.garciabarrio@telefonica.com

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