Smart Cities / Santander

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Presentantion by José Luis Díaz Huber, manager of Smart Cities at Telefónica M2M at Smart Santander

Published in: Technology, Business

Smart Cities / Santander

  1. 1. Telefonica vision for Smart Cities Santander, October 2013 Press and Industry Analysts session
  2. 2. We are experiencing the most profound technological revolution in history Find the 7000 differences
  3. 3. Life is increasingly digital 08 00 08:00 09 30 Mobile Apps 11 00 e-Government 12 30 e-Health 14 00 Mobile shopping 15 30 15:30 17 00 Geolocation 18 30 Video 20 00 Smart Cities 21 30 E-learning 23 00 23:00 Social networks News Augmented reality & Geolocation
  4. 4. Citizens today demand multichannel online services … integrating new communication technologies Emergency App “Buzón del ciudadano” App to inform City Council about incidents in the city Call center via social media Over 15 Million People Use Telefonica medical appointment booking system (Cita Previa)
  5. 5. and a multi-device, multimedia and ubiquitous communication Citizens require services anytime, anywhere, with their mobile devices, using new communication channels WEB MOBILE Traffic information services Location of the parking Spaces Services to Citizens SOCIAL NETWORKS TOUCH KIOSKS OFFICES VIDEOWALL Tourism and Commerce Travel to the past Tourism and City Promotion Art image recognition
  6. 6. We live in a hyper-connected world ...where everything can be measured and stored in real time Data 2010 1.8 million petabytes Smart systems Information The opportunities around Big Data create new jobs (4.4 million worldwide in 2014) 2030 35 million petabytes 10 Smart systems are the key Devices per person 50 billion Devices connected
  7. 7. Our paradigm: collect data, transmit, process and use them in a complete global, flexible way adapted to each sector m2m SMART CITIES TRANSPORT TELEMETERS METRICS ENERGY FLEET MANAGEMENT CONSUMER OF DATA FINANCIAL SERVICES CONNECTED CAR RURAL ENVIRONMENTS TELECONTROL ENERGY LOCATION ALERTS VENDING & OTHERS … BIO-DATA SMART BUSINESS CONTROL PLATFORM DATA COLLECTION AND ANALYSIS SMART M2M Managed Connectivity LTE UMTS GPRS FTTH ADSL … … …
  8. 8. Opportunity to integrate technology into the city’s own strategy ... and commit to transversality as a key to becoming a smart city... ...with diverse objectives in search of multiple benefits Cost reduction and efficiency Economic competitiveness City planning and governance Sustainability and quality of life Innovation
  9. 9. The cities are transformed to improve their competitiveness It is necessary to modulate this transformation in line with the situation and objectives of each city Centralisation of information on one platform ...to facilitate management of the city through monitoring and control Transformation of services Parking Utilities Urban Lighting City Council Security Public Transport What are the steps to take...? Traffic Watering Mngt. Waste Mngt. A prior analysis is required to ensure efficiency and sustainability, clarity of objectives and integration in the city platform
  10. 10. Tapping the full potential of the connected city Enabling the environment to develop digital services for citizens and enhancing the local business network, thereby attracting businesses and talent to the Smart City DEVELOPMENT ENVIRONMENT Management of connectivity and Management and maintenance of devices Remote control and settings Presence (location) Monitoring patterns of use, consumption, activation Installation and maintenance Storage and analysis of the information collected M2M Non M2M • Real Time • Non Real Time Smart systems introducing business rules to improve processes Big Data Business Intelligence
  11. 11. Armed with the most advanced technology ...to progressively build a Smart City With Big Data capabilities With internationally acknowledged ecosystems that act as a launching pad for local developers Enabling open government and open data models
  12. 12. E2E Telefonica Vertical Solutions KPI´s Base Generic Dashboard $ Service Citizens City Councils Parking Utilities Traffic City Urban Lighting Council City Manager “Smart City as a Service” Watering Mngt. Security Public Transport Waste Mngt. KPI´s Base $ Demos ... Coming next minutes Service Citizens
  13. 13. There are 2 business models for Telefonica in Smart Cities depending on who is the final customer 1    Telefonica will offer its Smart City Platform as a cloud service, scalable and charging per use (devices, traffic, storage). Telefonica will offer its E2E vertical solutions as prime technology contractor Smart City business model is mainly B2B 2 Smart City as a service • Smart City business model • Orienting tender to include smart clauses • IT as part of PPP for Smart Cities • E2E standardized solution Service Operator has the commercial leadership of the project and the contractual relationship with the City Council
  14. 14. Clear benefits for all stakeholders + Operational EFFICIENCY + INNOVATION and revenue + QUALITY of life Sustainability and operational efficiency of services Innovation and boost for local economy New environment of smart services for the citizen
  15. 15. “Smart Santander” Project funded by the EC under grant FP7-ICT-2009-5-257992
  16. 16. The SmartSantander project vision SmartSantander aims at providing a European test facility for the research and experimentation of architectures, key enabling technologies, services and applications for the Internet of Things (IoT) in the context of the smart city 20.000 IoT devices Copyright © 2013 Smart Santander Project. All Rights reserved.
  17. 17. SmartSantander first steps: Identification of essential Smart City service areas Copyright © 2013 Smart Santander Project. All Rights reserved.
  18. 18. SmartSantander activities In real life, technological aspects cannot be considered independently anymore! Architectural reference model definition Specification and design of the facility Implementation of the system Infrastructure deployment Services & applications: Use cases for both the research community and the end-users Business models and sustainable exploitation combining research & service support Copyright © 2010 Smart Santander Project. All Rights reserved.
  19. 19. SmartSantander Project Overview http://maps.smartsantander.eu/ Copyright © 2010 Smart Santander Project. All Rights reserved.
  20. 20. And now SmartSantander project activities... ... are extending beyond the boundaries of the city Copyright © 2010 Smart Santander Project. All Rights reserved. 20
  21. 21. Our Marketing Conference 2011 Area Company name

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