Social Media Strategies
M-Square Systems Inc. IT-CONSULTING
Call 212-941-6000. or
Social media refers to activities, practices, and
behaviors among communities of people who gather
online to share information, knowledge, and opinions
using conversational media.
Conversational media are Web-based applications that
make it possible to create and easily transmit content in
the forms of words, pictures, videos and audios.
What is Social Media
Social media networking sites are low-cost or no-cost
marketing tools for your business or brand.
Using these platforms facilitates the building of
networks/communities and allows conversations. This
relationship-building process encourages trust and
increase confidence in your services or products.
Social media marketing is two-directional giving
businesses feedback on how to improve their products
Why Use Social Media?
Implement marketing strategies which leverage the
major social networks and smaller niche sites.
There are many techniques you can use with
LinkedIn, Face book, and Twitter.
So What Can Business Do To
a web site…
Start out small
Clearly define your marketing objectives
Select your target market
Assess your capabilities and know-how
Execute your online strategy
Measure your effectiveness
Most importantly, experiment!
Tips For Using Social Media
Facebook – Highest advertising revenue of all social
media sites; ideal for FMCG, lifestyle, apparel and
luxury brands to build presence and advertise on
Twitter – Favorite rant corner for most consumers;
micro blogging feature takes away the pressure to be
compelling or grammatically correct
LinekdIn – Must for serious businesses and companies
looking to mine data, manage knowledge or be ‘thought
Blog – Still in flavor for serious or lengthier
communication; great for SEO
Pintrest – Ideal for a design, art and pre media agencies
Top Social Networks for Business
Build your connections and continue to maintain
relationships with your contacts. Start a LinkedIn
group that is based around your products or services.
Facilitate discussions within your group and pay
attention to all feedback.
Conduct LinkedIn polls to gather more information on
your contacts Market your company in the Summary
section on your profile.
Add your company website, Twitter ID, and Facebook
fan page links to your profile.
Follow people and build your network of followers.
Generate interesting and relevant content to keep your
Send a few tweets out every day to keep your audience
Follow and monitor your competition.
Retweet other people’s messages, and they will often
return the favor.
Create a business fan page and invite people to become
Continually post information and interesting content
relating to your products or services Have your tweets
feed into your Facebook wall.
Provide links to your company website and Twitter ID.
Insert Facebook badges on your company website and
encourage visitors to become a fan and follow you on
Promote page with Facebook Ads.
Develop online presence and digital footprint. Create
networks, build relationships, trust, and confidence.
Nurture and maintain relationships. Start a
conversation and keep it going.
Listen to your audience and acknowledge their
concerns and praise.
Continually monitor and update your social sites.
Social Media Strategy
Broadband cellular 3G &4G networks bring new
meaning to accessibility of social media and social
Again people today are highly mobile in their
Always increasing online speed helps to connect even
YouTube.com videos to smart phone technology.
Social networking available in all
Marketing –Works because almost every brand has a
section of target audience online today
HR – Great for identifying and engaging with talent
Creative – Sharing enables art, copy and design teams
to get new ideas, learn new things and experiment
Operations / Strategy – Sites like LinkedIn help in
connecting with domain experts who can share
valuable strategic insights
Business Development – B2B companies can use
professional networking sites to connect with
Social Media For Business
Important facts for businesses:
36% of all social media users have posted about a brand
or product at some point of time
61% of all social media users are willing to give
feedback about brands on social networks
42% of social media users have had at least one direct
conversation with a brand on social networks
85% of users were never contacted by a company or
brand despite posting a negative review about it
82% of these people stopped doing business with the
brand in question as a result
Social Media Facts
Not all online strategies will be effective for all business
It is up to you as the marketer to determine the
appropriate marketing channels and to constantly
measure their effectiveness
Social Media Disclaimer
Getting Started or Support –
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