Social Media Strategies
M-Square Systems Inc. IT-CONSULTING
Call 212-941-6000. or
muthu.n@msquaresystems.com
 Social media refers to activities, practices, and
behaviors among communities of people who gather
online to share infor...
 Social media networking sites are low-cost or no-cost
marketing tools for your business or brand.
 Using these platform...
 Implement marketing strategies which leverage the
major social networks and smaller niche sites.
 There are many techni...
 Start out small
 Clearly define your marketing objectives
 Select your target market
 Assess your capabilities and kn...
 Facebook – Highest advertising revenue of all social
media sites; ideal for FMCG, lifestyle, apparel and
luxury brands t...
 Build your connections and continue to maintain
relationships with your contacts. Start a LinkedIn
group that is based a...
 Follow people and build your network of followers.
Generate interesting and relevant content to keep your
followers enga...
 Create a business fan page and invite people to become
fans.
 Continually post information and interesting content
rela...
 Develop online presence and digital footprint. Create
networks, build relationships, trust, and confidence.
 Nurture an...
 Broadband cellular 3G &4G networks bring new
meaning to accessibility of social media and social
networking.
 Again peo...
 Marketing –Works because almost every brand has a
section of target audience online today
 HR – Great for identifying a...
Important facts for businesses:
 36% of all social media users have posted about a brand
or product at some point of time...
The Social Media Landscape
 Not all online strategies will be effective for all business
types
 It is up to you as the marketer to determine the
ap...
Getting Started or Support –
Muthu Natarajan
muthu.n@msquaresystems.com
www.msquaresystems.com
Phone: 212-941-6000
Support...
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Social Media Strategies and Social Marketing

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How to move your business to next level using social media and through Social Marketing. Business partner, Internet marketing, Internet Network, Marketing and Advertising.

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Social Media Strategies and Social Marketing

  1. 1. Social Media Strategies M-Square Systems Inc. IT-CONSULTING Call 212-941-6000. or muthu.n@msquaresystems.com
  2. 2.  Social media refers to activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media.  Conversational media are Web-based applications that make it possible to create and easily transmit content in the forms of words, pictures, videos and audios. What is Social Media
  3. 3.  Social media networking sites are low-cost or no-cost marketing tools for your business or brand.  Using these platforms facilitates the building of networks/communities and allows conversations. This relationship-building process encourages trust and increase confidence in your services or products.  Social media marketing is two-directional giving businesses feedback on how to improve their products or offerings. Why Use Social Media?
  4. 4.  Implement marketing strategies which leverage the major social networks and smaller niche sites.  There are many techniques you can use with LinkedIn, Face book, and Twitter. So What Can Business Do To Market Themselves I already have a web site… isn’t that enough?
  5. 5.  Start out small  Clearly define your marketing objectives  Select your target market  Assess your capabilities and know-how  Execute your online strategy  Measure your effectiveness  Most importantly, experiment! Tips For Using Social Media
  6. 6.  Facebook – Highest advertising revenue of all social media sites; ideal for FMCG, lifestyle, apparel and luxury brands to build presence and advertise on  Twitter – Favorite rant corner for most consumers; micro blogging feature takes away the pressure to be compelling or grammatically correct  LinekdIn – Must for serious businesses and companies looking to mine data, manage knowledge or be ‘thought leaders’  Blog – Still in flavor for serious or lengthier communication; great for SEO  Pintrest – Ideal for a design, art and pre media agencies Top Social Networks for Business
  7. 7.  Build your connections and continue to maintain relationships with your contacts. Start a LinkedIn group that is based around your products or services.  Facilitate discussions within your group and pay attention to all feedback.  Conduct LinkedIn polls to gather more information on your contacts Market your company in the Summary section on your profile.  Add your company website, Twitter ID, and Facebook fan page links to your profile. LinkedIn Strategies
  8. 8.  Follow people and build your network of followers. Generate interesting and relevant content to keep your followers engaged.  Send a few tweets out every day to keep your audience informed.  Follow and monitor your competition.  Retweet other people’s messages, and they will often return the favor. Twitter Strategies
  9. 9.  Create a business fan page and invite people to become fans.  Continually post information and interesting content relating to your products or services Have your tweets feed into your Facebook wall.  Provide links to your company website and Twitter ID.  Insert Facebook badges on your company website and encourage visitors to become a fan and follow you on Facebook.  Promote page with Facebook Ads. Facebook Strategies
  10. 10.  Develop online presence and digital footprint. Create networks, build relationships, trust, and confidence.  Nurture and maintain relationships. Start a conversation and keep it going.  Listen to your audience and acknowledge their concerns and praise.  Continually monitor and update your social sites. Social Media Strategy
  11. 11.  Broadband cellular 3G &4G networks bring new meaning to accessibility of social media and social networking.  Again people today are highly mobile in their communications.  Always increasing online speed helps to connect even YouTube.com videos to smart phone technology. Social networking available in all devices
  12. 12.  Marketing –Works because almost every brand has a section of target audience online today  HR – Great for identifying and engaging with talent directly.  Creative – Sharing enables art, copy and design teams to get new ideas, learn new things and experiment  Operations / Strategy – Sites like LinkedIn help in connecting with domain experts who can share valuable strategic insights  Business Development – B2B companies can use professional networking sites to connect with prospective clients Social Media For Business Functions
  13. 13. Important facts for businesses:  36% of all social media users have posted about a brand or product at some point of time  61% of all social media users are willing to give feedback about brands on social networks  42% of social media users have had at least one direct conversation with a brand on social networks  85% of users were never contacted by a company or brand despite posting a negative review about it  82% of these people stopped doing business with the brand in question as a result Social Media Facts
  14. 14. The Social Media Landscape
  15. 15.  Not all online strategies will be effective for all business types  It is up to you as the marketer to determine the appropriate marketing channels and to constantly measure their effectiveness Social Media Disclaimer
  16. 16. Getting Started or Support – Muthu Natarajan muthu.n@msquaresystems.com www.msquaresystems.com Phone: 212-941-6000 Support & Partner

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