An Interesting & Effective Email from Everlane – Lyris Blog
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

An Interesting & Effective Email from Everlane – Lyris Blog

  • 166 views
Uploaded on

Andrew King shares experience of his friend who received a nicely designed welcome email from a Customer Experience representative at Everlane. Visit http://blog.lyris.com/ to accelerate your......

Andrew King shares experience of his friend who received a nicely designed welcome email from a Customer Experience representative at Everlane. Visit http://blog.lyris.com/ to accelerate your digital & email marketing campaigns.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
166
On Slideshare
166
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 1 Lyris Connections Blog Excerpts From Our Most Popular Posts An Interesting & Effective Email from Everlane By Andrew King A friend of mine recently ordered a couple of items from trendy new online retailer Everlane. Everlane’s website positions it as an ethical, highly transparent, online fashion brand. The company prides itself on doing things differently than traditional retailers. I’m happy to say that the same goes for its email marketing! After I was recommended to check out Everlane I obviously signed up to the email program. I received this nicely designed welcome email, which I think covers all of the bases but is nothing revolutionary:
  • 2. 2 Lyris Connections Blog Excerpts From Our Most Popular Posts This is the interesting email which arrived seven days later…. Why is this email so interesting? 1. Customized “from” name and email address You’ll notice that this email isn’t from Everlane. It’s from Marisa Moby, a Customer Experience rep at Everlane. This gives the email a really personal touch and actually made me open it straight away. I was intrigued to find out why someone at Everlane was contacting me. Perhaps I’d won a year’s supply of Everlane clothing? 2. Plain text This is an extremely good example of how to use plain text emails effectively. It looks like Marisa has hand-typed this email and sent it to me personally. 3. Great messaging I love the messaging in this email. Marisa is giving me permission to contact her directly if I have any questions. I can even reply directly to the email because it’s come from marisa@everlane.com.
  • 3. lyris.comCopyright © 2014 Lyris, Inc. All rights reserved. About Lyris Inc: Lyris (@Lyris ) is a leading global provider of digital marketing solutions that help companies engage with customers in more meaningful ways. Lyris products and services empower marketers to design, automate, and optimize data- driven interactive marketing campaigns that facilitate superior engagement, increase conversions, and deliver measurable business value. Lyris’ high-performance, secure, and flexible digital marketing platforms improve marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time digital channel analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises offerings – Lyris HQ and Lyris LM – combined with customer-focused services and support. More than 5,000 companies worldwide partner with Lyris to manage and execute sophisticated digital marketing campaigns across email, social, Web, and mobile channels. Learn more at www.lyris.com. Keep up with the latest industry trends, developments and best practices for continuously optimizing your digital marketing campaigns. Visit Lyris Connections Blog The best part about all of this – Marisa is a real person. I looked her up on LinkedIn and confirmed this: I’ve signed up to a lot of emails in the past and have never been made to feel so special with such a simple email. I think a lot of retailers out there could benefit from similar types of emails. They just need to make sure that they follow through by actually replying to all of the questions they get.