Houston HUGs- Social Prospecting with HubSpot


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Social Prospecting with HubSpot

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  • Who here is a HubSpot customer?Who here is using social media as part of their strategy?What are some of the things you’re doing?
  • Pew research broke out social media consumption by age group, and if you look at the 18-64 group as a whole, 70% of that group is using social channels. Reference:http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
  • … And a large portion of that social media consumption comes from Facebook. Facebook is the largest of the social networks considering active users. 71% of online adults are using Facebook on a regular basis (Pew Research)
  • Focus on Listening
  • Cherry pick. Finding the best ones.
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  • For non-HubSpot users – how might you do this? Perhaps by creating Twitter lists of your customers? Your sales reps or account managers could collect Twitter handles and follow them?
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  • Depends on the fields! Geographic area, industry, lifecycle stage, account manager or sales rep,
  • Houston HUGs- Social Prospecting with HubSpot

    1. 1. Social Prospecting with HubSpot How to Use Social Media to Find New Leads Rebecca Corliss, HubSpot
    2. 2. Rebecca CORLISS @repcor Customer Marketing & Communication Previous: HubSpot’s social team and occasional video songstress
    3. 3. POLL
    4. 4. Houston HUG Agenda 1 Social Media Opportunity 2 Social Prospecting 3 Exercise: Four Social Prospecting Activities You Can Do Tomorrow 4 Open Discussion – Your Questions! Lead
    5. 5. Averaging At 70% 5Pew Research
    6. 6. 6Pew Research
    8. 8. How HubSpot can help: Social Inbox
    9. 9. WORKSHOP
    10. 10. 1. Set Your Strategy 1. Write down the top three keyword phrases that people use to find you on search. 2. Write down three pieces of content that are related to the search results of your keyword phrases. 3. Go to Social Inbox. (No Social Inbox, try Twitter Search.)
    11. 11. Discussion 1. What do you hope you might find? 2. How can you use your content to start generating prospects from your social?
    12. 12. 2. Mind Relationships 1. In Social Inbox, check out the different colors differentiate new contacts from leads and customers. 2. Think about how you might respond to these people differently.
    13. 13. Discussion 1. Why is it important to have a different type of follow up depending on who the person is? 2. Depending on the lifecycle stage, what action might you want each group to achieve?
    14. 14. 3. Target Lists 1. Select a list of contacts you’ve built. (Or build a new one based on list criteria.) 2. Set up search filters related to your keywords.
    15. 15. Discussion 1. What other contact streams could you create? 1. How might your Sales team use Social Inbox? Other parts of your organization?
    16. 16. 4. Other Networks 1. Use your keywords to find LinkedIn Groups. 2. On Facebook, Like pages your potential prospects might like. 3. If you want, subscribe to email updates.
    17. 17. FOR NEXT TIME... Did you find any success with social prospecting? Which networks worked the best for you? Which ones didn’t? What tips or tricks can you pass on to others?
    18. 18. Thanks! Now, let’s get to questions! @repcor