Who here is a HubSpot customer?Who here is using social media as part of their strategy?What are some of the things you’re doing?
Pew research broke out social media consumption by age group, and if you look at the 18-64 group as a whole, 70% of that group is using social channels. Reference:http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
… And a large portion of that social media consumption comes from Facebook. Facebook is the largest of the social networks considering active users. 71% of online adults are using Facebook on a regular basis (Pew Research)
Focus on Listening
Cherry pick. Finding the best ones.
For non-HubSpot users – how might you do this? Perhaps by creating Twitter lists of your customers? Your sales reps or account managers could collect Twitter handles and follow them?
Depends on the fields! Geographic area, industry, lifecycle stage, account manager or sales rep,
Social Prospecting with HubSpot
How to Use Social Media to Find New Leads
Rebecca Corliss, HubSpot
Customer Marketing &
social team and
1. Set Your Strategy
Write down the top three keyword
phrases that people use to find you
Write down three pieces of content
that are related to the search
results of your keyword phrases.
Go to Social Inbox. (No Social
Inbox, try Twitter Search.)
What do you hope you might find?
How can you use your content to
start generating prospects from
2. Mind Relationships
In Social Inbox, check out the
different colors differentiate new
contacts from leads and customers.
Think about how you might respond
to these people differently.
Why is it important to have a
different type of follow up
depending on who the person is?
Depending on the lifecycle stage,
what action might you want each
group to achieve?
3. Target Lists
Select a list of contacts you’ve built.
(Or build a new one based on list
Set up search filters related to your
What other contact streams could
How might your Sales team use
Social Inbox? Other parts of your
4. Other Networks
Use your keywords to find LinkedIn
On Facebook, Like pages your
potential prospects might like.
If you want, subscribe to email
FOR NEXT TIME...
Did you find any success with social
Which networks worked the best for you?
Which ones didn’t?
What tips or tricks can you pass on to