Blockchain for Every Industry


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An overview of our panel entry for SXSW 2017

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Blockchain for Every Industry

  1. 1. BLOCKCHAIN for every industry The most powerful technology you know too little about. #BLOCKCHAIN4ALL SXSW 2017 Panel Entry
  2. 2. BEYOND FINTECH: blockchain for every industry Welcome to the most powerful technology you know too little about. A panel discussion with: Ann Greenberg, Founder & CEO, Sceneplay Christopher Swanson, VP, Research and Development, U.S. Bank Practitioner from a third industry, to be confirmed Moderated by Lynne LaCascia, Global Head of Brand Narrative, Cognizant Panel entry for SXSW 2017
  3. 3. You can learn everything foundational that you need to know about blockchain for free, by reading on the internet and doing simple experiments. One question can open a whole avenue. Exploring doesn’t cost anything but time. And there’s unlimited downside risk to not doing something.” “Blockchain can be the fundamental building block of collaboration tools for the 21st century, in the entertainment industry and beyond.” “Blockchain can do something the RIAA and MPAA never could: create digital scarcity.” The value is not in the technology itself, but in what it does. Magic, sorcery, a centralized database, U.S. Mail—I don’t care how information is exchanged as long as it’s better for customers. What would you do differently if you could teleport back to 1990, at the dawn of Internet? That’s what time it is for blockchain.
  4. 4. If you haven’t been tracking blockchain because you thought it was just for cryptocurrencies and fintech startups, it’s time to start. It’s not just for storing assets, but for storing any kind of content in a way that is shared, replicated and encrypted so it becomes a verified and immutable source of truth. If that sounds revolutionary, it is, but for most people and industries, distributed ledger tech is still somewhere between “never-heard-of-it” and “haven’t-thought-much- about-it.” These panelists have, and they’re using it to bring speed and transparency to commercial banking, turn scripts into 21st century collaboration tools, and more. You’ll leave brain abuzz, understanding the concepts well enough to do your own thought experiments about what blockchain could mean for what interests you. More to come.