Your SlideShare is downloading. ×
The New Multi-Screen World Study
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The New Multi-Screen World Study

935

Published on

Understanding Cross-Platform Consumer Behavior.

Understanding Cross-Platform Consumer Behavior.

Published in: Business
1 Comment
2 Likes
Statistics
Notes
  • Your whole presentation on one slide.

    YOU'RE a god-send!!

    Well done
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
935
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
34
Comments
1
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The New Multi-Screen World Understanding Cross-Platform Consumer Behavior Majority of media consumption is screen-based 90% 38% of our daily media interactions are on smartphones of all media interactions are screen based Consumers move between multiple devices to accomplish their goals Popular cross device activities 90% of people use multiple screens sequentially 81% 67% 46% 43% Browsing Shopping Managing Planning a the Internet Online Finances trip Search is the most common way consumers continue from one device to another Television no longer commands our full attention 49 % with 77% of the times that a smartphone viewers watch TV, it is with another device 34 % with a PC/laptop Online shopping is a multi-screen activity Smartphones’ accessibility enables spur of the moment shopping 19% Planned 81% 67 of people have used Spontaneous % multiple devices sequentially to shop onlineSource: Google/Ipsos/Sterling, 2012

×