Advocacy marketing usc_discussion_topic_july12_2013
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Advocacy: Marketing, social media, & events promoting the library; OhioLINK’s User Services Committee Discussion – July 2013

Advocacy: Marketing, social media, & events promoting the library; OhioLINK’s User Services Committee Discussion – July 2013

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Advocacy marketing usc_discussion_topic_july12_2013 Advocacy marketing usc_discussion_topic_july12_2013 Presentation Transcript

  • Advocacy: Marketing, Social Media, and Events Promoting the Library OhioLINK User Services Committee July 12, 2013
  • TWITTER #USCREF VIDEO STREAM HTTPS://WWW.OHIOLINK.EDU/OSTAFF/VIDEO- BROADCAST.HTML SLIDESHARE HTTP://WWW.SLIDESHARE.NET/LYNNLENART
  • Otterbein University Allen Reichert
  • Featuring alumni
  • Popular tie-ins
  • And, of course, zombies…
  • Kathy Dobda Cleveland State
  • Meet Your Personal Librarian Event
  • University of Cincinnati Debbie Tenofsky
  • Information Literacy Month Research Challenges
  • Chinese New Year
  • Orientation
  • Orientation – Collaborating or Cheating
  • Miami University Utilizing the Twitter API Eli Sullivan presenting work of Jason Paul Michel Miami University Libraries
  • Why? Provide proactive assistance to users Create social rapport with users Gain unique insight of user base Gain honest, unfiltered user feedback
  • How? php script, MySQL tables… Identify & search “key” terms Set geolocation parameters More technical stuff…
  • What
  • Notable Interactions
  • Research Need
  • Social Capital/Rapport
  • User Feedback
  • User Feedback Social Capital/Rapport Information Need
  • ~ 205 followers ~ 15 interactions/week
  • Future Developments Develop a deeper set of keywords Incorporate SMS notifications to subject specific librarians when relevant tweet is recorded Analyze data for user satisfaction / areas for improvement
  • More info? Jason Paul Michel micheljp@MiamiOH.edu @jpmichel Code: Query and store: https://gist.github.com/3846007 Display: https://gist.github.com/3846055
  • WHAT THE LIBRARIANS SEE http://dog.lib.muohio.edu/~jpmichel/apis/twitter/twitter_api_oxford_bootstrap.php
  • University of Akron Law Lynn Lenart
  • Law Library posts on the Law School Blog Blog announcements are emailed to all law students once a day. http://blogs.uakron.e du/law/category/law- library/
  • Sample email that all students and law school staff receive- 1 per day http://www.uakron.edu/law/library/archive_2013.dot
  • Phone & mobile device charging station http://www.kwikboost.com/
  • Bowling Green University Vera Lux
  • The Inspiration
  • Ride the Falcon event “It was our most successful social media project.”
  • Result “We gained many twitter followers and FB likes because students were much more likely to share their photos and tag themselves. “
  • Links to the Facebook page https://www.facebook.com/photo.php?fbid=10151186171112634&set=pb.117251392633.-2207520000.1373468000.&type=3&theater https://www.facebook.com/photo.php?fbid=10151185119827634&set=pb.117251392633.-2207520000.1373468000.&type=3&theater
  • This summer’s social media project Connect with retired staff and alumni Filling in the library’s Facebook timeline with photos and tidbits Back to the library’s origination in 1914 https://www.facebook.com/BGSULibrary
  • THANK YOU