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Advocacy marketing usc_discussion_topic_july12_2013

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Advocacy: Marketing, social media, & events promoting the library; OhioLINK’s User Services Committee Discussion – July 2013 …

Advocacy: Marketing, social media, & events promoting the library; OhioLINK’s User Services Committee Discussion – July 2013

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  • 1. Advocacy: Marketing, Social Media, and Events Promoting the Library OhioLINK User Services Committee July 12, 2013
  • 2. TWITTER #USCREF VIDEO STREAM HTTPS://WWW.OHIOLINK.EDU/OSTAFF/VIDEO- BROADCAST.HTML SLIDESHARE HTTP://WWW.SLIDESHARE.NET/LYNNLENART
  • 3. Otterbein University Allen Reichert
  • 4. Featuring alumni
  • 5. Popular tie-ins
  • 6. And, of course, zombies…
  • 7. Kathy Dobda Cleveland State
  • 8. Meet Your Personal Librarian Event
  • 9. University of Cincinnati Debbie Tenofsky
  • 10. Information Literacy Month Research Challenges
  • 11. Chinese New Year
  • 12. Orientation
  • 13. Orientation – Collaborating or Cheating
  • 14. Miami University Utilizing the Twitter API Eli Sullivan presenting work of Jason Paul Michel Miami University Libraries
  • 15. Why? Provide proactive assistance to users Create social rapport with users Gain unique insight of user base Gain honest, unfiltered user feedback
  • 16. How? php script, MySQL tables… Identify & search “key” terms Set geolocation parameters More technical stuff…
  • 17. What
  • 18. Notable Interactions
  • 19. Research Need
  • 20. Social Capital/Rapport
  • 21. User Feedback
  • 22. User Feedback Social Capital/Rapport Information Need
  • 23. ~ 205 followers ~ 15 interactions/week
  • 24. Future Developments Develop a deeper set of keywords Incorporate SMS notifications to subject specific librarians when relevant tweet is recorded Analyze data for user satisfaction / areas for improvement
  • 25. More info? Jason Paul Michel micheljp@MiamiOH.edu @jpmichel Code: Query and store: https://gist.github.com/3846007 Display: https://gist.github.com/3846055
  • 26. WHAT THE LIBRARIANS SEE http://dog.lib.muohio.edu/~jpmichel/apis/twitter/twitter_api_oxford_bootstrap.php
  • 27. University of Akron Law Lynn Lenart
  • 28. Law Library posts on the Law School Blog Blog announcements are emailed to all law students once a day. http://blogs.uakron.e du/law/category/law- library/
  • 29. Sample email that all students and law school staff receive- 1 per day http://www.uakron.edu/law/library/archive_2013.dot
  • 30. Phone & mobile device charging station http://www.kwikboost.com/
  • 31. Bowling Green University Vera Lux
  • 32. The Inspiration
  • 33. Ride the Falcon event “It was our most successful social media project.”
  • 34. Result “We gained many twitter followers and FB likes because students were much more likely to share their photos and tag themselves. “
  • 35. Links to the Facebook page https://www.facebook.com/photo.php?fbid=10151186171112634&set=pb.117251392633.-2207520000.1373468000.&type=3&theater https://www.facebook.com/photo.php?fbid=10151185119827634&set=pb.117251392633.-2207520000.1373468000.&type=3&theater
  • 36. This summer’s social media project Connect with retired staff and alumni Filling in the library’s Facebook timeline with photos and tidbits Back to the library’s origination in 1914 https://www.facebook.com/BGSULibrary
  • 37. THANK YOU

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