Advocacy marketing usc_discussion_topic_july12_2013

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Advocacy: Marketing, social media, & events promoting the library; OhioLINK’s User Services Committee Discussion – July 2013

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Advocacy marketing usc_discussion_topic_july12_2013

  1. 1. Advocacy: Marketing, Social Media, and Events Promoting the Library OhioLINK User Services Committee July 12, 2013
  2. 2. TWITTER #USCREF VIDEO STREAM HTTPS://WWW.OHIOLINK.EDU/OSTAFF/VIDEO- BROADCAST.HTML SLIDESHARE HTTP://WWW.SLIDESHARE.NET/LYNNLENART
  3. 3. Otterbein University Allen Reichert
  4. 4. Featuring alumni
  5. 5. Popular tie-ins
  6. 6. And, of course, zombies…
  7. 7. Kathy Dobda Cleveland State
  8. 8. Meet Your Personal Librarian Event
  9. 9. University of Cincinnati Debbie Tenofsky
  10. 10. Information Literacy Month Research Challenges
  11. 11. Chinese New Year
  12. 12. Orientation
  13. 13. Orientation – Collaborating or Cheating
  14. 14. Miami University Utilizing the Twitter API Eli Sullivan presenting work of Jason Paul Michel Miami University Libraries
  15. 15. Why? Provide proactive assistance to users Create social rapport with users Gain unique insight of user base Gain honest, unfiltered user feedback
  16. 16. How? php script, MySQL tables… Identify & search “key” terms Set geolocation parameters More technical stuff…
  17. 17. What
  18. 18. Notable Interactions
  19. 19. Research Need
  20. 20. Social Capital/Rapport
  21. 21. User Feedback
  22. 22. User Feedback Social Capital/Rapport Information Need
  23. 23. ~ 205 followers ~ 15 interactions/week
  24. 24. Future Developments Develop a deeper set of keywords Incorporate SMS notifications to subject specific librarians when relevant tweet is recorded Analyze data for user satisfaction / areas for improvement
  25. 25. More info? Jason Paul Michel micheljp@MiamiOH.edu @jpmichel Code: Query and store: https://gist.github.com/3846007 Display: https://gist.github.com/3846055
  26. 26. WHAT THE LIBRARIANS SEE http://dog.lib.muohio.edu/~jpmichel/apis/twitter/twitter_api_oxford_bootstrap.php
  27. 27. University of Akron Law Lynn Lenart
  28. 28. Law Library posts on the Law School Blog Blog announcements are emailed to all law students once a day. http://blogs.uakron.e du/law/category/law- library/
  29. 29. Sample email that all students and law school staff receive- 1 per day http://www.uakron.edu/law/library/archive_2013.dot
  30. 30. Phone & mobile device charging station http://www.kwikboost.com/
  31. 31. Bowling Green University Vera Lux
  32. 32. The Inspiration
  33. 33. Ride the Falcon event “It was our most successful social media project.”
  34. 34. Result “We gained many twitter followers and FB likes because students were much more likely to share their photos and tag themselves. “
  35. 35. Links to the Facebook page https://www.facebook.com/photo.php?fbid=10151186171112634&set=pb.117251392633.-2207520000.1373468000.&type=3&theater https://www.facebook.com/photo.php?fbid=10151185119827634&set=pb.117251392633.-2207520000.1373468000.&type=3&theater
  36. 36. This summer’s social media project Connect with retired staff and alumni Filling in the library’s Facebook timeline with photos and tidbits Back to the library’s origination in 1914 https://www.facebook.com/BGSULibrary
  37. 37. THANK YOU

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