Improving donations and fundraising


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Charities need to embrace online fundraising and social media if they are to survive. This presentation looks at the different types of online fundraising avenues and gives tips on how to use social media to improve fundraising.

The presentation also looks at legacies and text donations which are two income generating opportunities that are massively underused by charities in 2013.

Creating Sustainable Organisations CIC (CSO-CIC) is a social enterprise that supports charities, social enterprises and community organisations in Greater Manchester

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  • CSO is a Community Interest Company and we have a constitutional obligation to do FREE support for community and voluntary sector groups and help them in best way we can. (2 minutes) (Static slide)
  • We are here to give you advice, tips and information on how to help you resolve your main challenge not to decide for you on how to do it. (3 minutes) (Static slide)
  • Can we just quickly clarify the above is correct, before we proceed. (3 Minutes)
  • Normally working with an organisation we would go through a OAR or full organisational analysis review to look at your present organisational strengths and weaknesses to allow us to provide you with opportunities for sustainability. We will do this today but on a much shortened basis starting at the group workshop stage. But today we will step through the OAR process and use the PAIRS to provide suitable recommendations. (5 Minutes) (Static slide)
  • Brief explanation only. Now following this process we need to discuss the current situation and what has contributed the existing situation. (3 Minutes) (Static slide)
  • 15-20 minute discussion with the group as to what has worked and what hasn’t worked. Why the income has not attained an acceptable level to maintain current services. Discuss the issues raised in a) to d) above and link next to required exercises needed to find possible resolutions. (15-20 Minutes)
  • Three stages. 1. Current situation. 2. Possible solutions 3. Analysis of possible recommendations. (45 minutes) (Static slide)
  • Just a reminder what PAIRS stands for (static slide) (1 minute)
  • We need an interactive session here to collate the actions into a PAIRS report format we may need a specifically designed PAIRS action hand-out sheet which people can fill in this will be the basis of what they take away along with any necessary information or tool-kits. (15 minutes)
  • Brief summary of what we have achieved and further information to be considered. Please note we cannot give extensive support follow on work but are prices for any type of support are very reasonable indeed and we always seek to recover our any costs paid to us via increasing your income generation and funding.
  • Our contact details and thanks.
  • Survey and course assessment (static slide) 3-4 minutes
  • Improving donations and fundraising

    1. 1. Presented by Lynn Leggat Creating Sustainable Organisations CIC Improving donations and fundraising
    2. 2. The objective of this presentation is to give you tools and tips to help you increase donations and improve and extend your fundraising activities. Workshop Introduction The presentation will focus on online fundraising, mobile fundraising and legacies as these are less traditional and currently under- utilised by charities.
    3. 3. We will give you tools and tips for using these social media platforms to fundraise: • Twitter • Facebook • Google+ • Pinterest Social media platforms There are over 200 social networking platforms worldwide, some generic and some specific. Most people use 3-4 and the top ten platforms (in this order) are: Facebook Twitter LinkedIn Pinterest MySpace Google+ DeviantArt LiveJournal Tagged Orkut (June2013) (Feb 2013)
    4. 4. Using Twitter for Fundraising Follow people with similar interests – Similar organisations to you - Partners - Funders - Businesses – local or potentially useful - Philanthropists - Interest groups related to you - Old contacts that you forgot you had Group Workshop Thank everyone who follows you back, retweets your tweets or responds to you in a positive way . Use direct messaging (DM) to build relationships - build relationships first and fundraise second Be sociable and allocate time every day to interact with your followers – they are your potential support base Tell people what you’re working on – projects, events and weekly activities – give updates and upload pictures and videos – link to YouTube to reach a wider audience Take people to your website or other social media platforms, e.g, Facebook , via links in your tweets – other mediums have longer word counts and more functionality for visual media so you can give them more information and inspire them more OAR Report Twitter lives in the moment so inspire your followers with a user, staff or volunteer achievements, project success, award recognition – include a direct link to your website where your ‘Donate Now’ button will be Use calls to action; ‘Sponsor her here …’, ‘Help us create …’, ‘Click here to read more …’ – make people feel like they are an important part of everything you do and don’t be scared to ask for their help!
    5. 5. Good examples of ‘thank you’ tweets Good example of a thank you tweet to a sponsor Good example of a thank you tweet to everyone who was involved
    6. 6. Good examples of fundraising tweets Good ask and direct link to website with more info and ‘Book Now’ and ‘Donate Now’ buttons Good ask with a call to retweet. Also good example of sponsor/charity partnership
    7. 7. Use all the advice given on the Twitter page – interact with your contacts, thank them, comment on their Facebook content, give praise where it’s due, build relationships first and fundraise second. Where Facebook differs is in its word count and functionality. Facebook is very visual but you have a much larger word count than Twitter so you can use it differently: Using Facebook for Fundraising Go into detail about upcoming events and projects you are working on – ask people to share your content with their contacts and include a link to your website Link to YouTube videos of your weekly activities, events and other fundraising activities – include a link to your website Ask for help using ‘Call to Action’ phrases – ask people to share the request with their contacts and include a link to your website Post case studies (anonymously of course) to show the impact your service has – gives funders easy access to evidence of your social impact and shows people how you will use their donation!!! Link to Survey Monkey and get instant feedback. Post the results on your Facebook page and your website – great for giving supporters and funders access to a quick evaluation of your services
    8. 8. Good Example of a Facebook page On the list of the 10 top social networking sites, Facebook was No: 1 As at May 2013 Facebook had 1.11 billion users Source:
    9. 9. • Use all the advice given for Twitter and Facebook but with Google+ you have the ability to categorise your followers into ‘Circles’. • Circles let you group people into categories that reflect how you would interact with them in real life, e.g., sponsors, users, volunteers, partners, friends of … • This means that people in your circles will only see the content you want them to see. • You could send one request for help to local businesses and another to your list of current donors. Google+ and Pinterest • Pinterest is a platform for sharing images but you can also add text to explain what the image is about • Images are grouped into ‘Boards’ and individual images are called ‘Pins’ • People can follow you and ‘Repin’ your images which helps them reach a wider audience • Use Pinterest to showcase fundraising events, activities and successes and link to the images from your website or other social media platforms. • Always include your website address in the text of your pins.
    10. 10. Text Giving • Vastly under-used by charities! • Smartphones have GPS and this is being used to develop location based services. It started out giving information about local shops, restaurants and other businesses but is now being used to raise money for charities. • CauseWorld is the first mobile application that lets people donate to charity when they walk into a participating store. CauseWorld users earn 'karma points' when they visit participating stores and they can donate these to specific causes. Participating charities then exchange the points for cash which is donated by the participating businesses. For more information ( planet.html) • A leader in the field of text giving is ‘JustTextGiving’ which is sponsored by Vodafone. When charities sign up to the service they are given a unique code which they can give to people. • People give very simply by texting the code and the amount they want to give to the JustTextGiving text number which is 70070.
    11. 11. Websites for Fundraising For fundraising purposes your website should have: A ‘Donate Now’ button Easy navigation to giving pages and clear information about how people can give to you Powerful images to inspire people to give Case studies to show the impact your service is having Information about your partners and supporters A Tweet or other RSS feed for latest news Link buttons to your social media platforms You might be wondering why I didn’t start with websites like you might have expected. This is because your website is the place where all the information about your organisation, your work and the projects, activities and events you are working on but it is your social media platforms that will guide people to your website
    12. 12. Example of a good fundraising website This website has all the elements: • A ‘Donate Now’ button • A RSS feed with latest news • A powerful image • Social media button • Information about what the organisation does • A link to get help • Call for Action
    13. 13. Legacies It is a medium term strategy Explain how you will use a person’s legacy Legacies help to maintain and build financial reserves It is best to start with existing supporters or users There are two kinds of legacies: Pecuniary legacies where a person specifies, in their will, that a specific amount should be left to an organisation. Residuary legacies are where the remainder of the estate, after all pecuniary legacies have been paid out, goes to an organisation. A will can be changed by a codicil to add that a fixed sum (a donation) is to be given to a non-profit organisation. Source Legacies are a major source of income for many non- profits Build a relationship with the person Thank them and include them while they are alive Research why the donor chose you and target similar people
    14. 14. A list of fundraising websites (Paypal Giving Fund) Our advice: Register on these site TODAY! Source:
    15. 15. Other websites in this presentation
    16. 16. Our contact details C/- Ladybarn Community Association Royle Street Manchester M14 6RN Email: Website: David Carey Lynn Leggat Office: 0845 2961022 (calls at local rate) Tel: 07711270164 Mobile: 07957 893147 Thank you for listening and good luck with your fundraising!!!!
    17. 17. • Do you, or does someone else in your organisation, need 1-1 support to learn to use the tools we have talked about today? Yes No • Would you be interested in a group workshop with others to learn how to set up and manage the tools we have talked about today? Yes No • Do you want to talk to one of the organisers of this event about other types of support to help you use the tools we talked about today? Yes No Finally – what support do you need now? If you do want to discuss further support please give us your name, organisation and contact details: Name: Organisation: Phone No: Email: