Your Personal Brand: How to Market & Package Yourself

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What's your competitive advantage? Learn how to market yourself for that perfect job. Check out "Your Personal Brand: How to Market & Package Yourself."

What's your competitive advantage? Learn how to market yourself for that perfect job. Check out "Your Personal Brand: How to Market & Package Yourself."

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  • 1. Your Personal Brand: How to Market & Package Yourself October 1st, 2013 Lynn Hazan Lynn Hazan & Associates, Inc. Executive Search Firm for Recruitment in Marketing and Communications www.lhazan.com © 2013. Lynn Hazan & Associates.
  • 2. From Student … © 2013. Lynn Hazan & Associates.
  • 3. © 2013. Lynn Hazan & Associates.
  • 4. What images or feelings do you get from seeing these brands? © 2013. Lynn Hazan & Associates.
  • 5. What is Branding? Your definition © 2013. Lynn Hazan & Associates.
  • 6. Branding © 2013. Lynn Hazan & Associates.  “The marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products.” -from Entrepreneur.com  “It is what people say about you when you leave the room.” -Lynn Hazan
  • 7. As a Loyola student, how do you define yourself? © 2013. Lynn Hazan & Associates.
  • 8. Eager  Self-motivated  Leader  Takes initiative  Intellectually curious © 2013. Lynn Hazan & Associates.
  • 9. Willing  Happy to work  Appreciates support/coaching  Does assignments with a smile  Consistent © 2013. Lynn Hazan & Associates.
  • 10. Desperate  Panics  Last-minute  Incomplete work  Doesn’t take personal responsibility  Has excuses © 2013. Lynn Hazan & Associates.
  • 11. Denial  What me? Worry?  It’s not my problem  This is stupid…  How does this relate to me?  Professors not in touch © 2013. Lynn Hazan & Associates.
  • 12. Which one are you?  Eager  Willing  Desperate  Denial © 2013. Lynn Hazan & Associates.
  • 13. © 2013. Lynn Hazan & Associates. What do you think you want to do after graduation?
  • 14. MyNextMove.Org
  • 15. Don’t Let This Be You…
  • 16. Moving Forward: Words of Advice “ Young people need to think about their careers more like a business, and to think about their brand. They need to learn how to differentiate themselves from the competition, how to have business intelligence to be the entrepreneurs of their own lives.” – Reid Hoffman Founder, Linked in © 2013. Lynn Hazan & Associates.
  • 17. Who are YOU??? © 2013. Lynn Hazan & Associates. Write your story in six words – The Hemmingway Challenge
  • 18. Anyone Can Tell a Story © 2013. Lynn Hazan & Associates. For Sale. Baby shoes. Never worn. Write down your story in SIX words Who are you TODAY?
  • 19. How to Develop YOUR Brand  Do well in school  Internships  Participate in at least two before you graduate  Leadership and Extracurriculars  Get involved, don’t just show up!  Clean up Social Media  Check Privacy Settings  Appropriate Pictures
  • 20. In hiring, past performance is a good indicator of future performance. © 2013. Lynn Hazan & Associates.
  • 21. VUCA is the new normal  V- Volatile  U- Uncertain  C- Complex  A- Ambiguous  We’re living in VUCA times  Term derives from military vocabulary in the 1990’s © 2013. Lynn Hazan & Associates.
  • 22. The VUCA Antidote  V- Vision  U- Understand  C- Clarity  A- Agility © 2013. Lynn Hazan & Associates.
  • 23. © 2013. Lynn Hazan & Associates.
  • 24. Your career track © 2013. Lynn Hazan & Associates.
  • 25. © 2013. Lynn Hazan & Associates.  Agency: good point of entry, very competitive, internships very helpful  Corporate: minimum 3-5 years’ experience, small departments  Entrepreneurial Sector  Non-profit: cause/issue-oriented  Freelance: project-based Where the Jobs Are
  • 26. Competitive Advantage © 2013. Lynn Hazan & Associates.  Read  Following news & people  Current trends
  • 27. Name Companies in Chicago © 2013. Lynn Hazan & Associates. Why am I asking you this?
  • 28. Name Agencies in Chicago © 2013. Lynn Hazan & Associates.  Public Relations  Advertising  Marketing  What is the difference?
  • 29. What is a Result of PR? Advertising?
  • 30. 21st Century Personal Skills  Creativity & Innovation  Critical Thinking & Problem Solving  Leadership & Responsibility  Flexibility & Adaptability  Initiative & Self Direction  Social & Cross Cultural Skills © 2013. Lynn Hazan & Associates.
  • 31. Professional Skills  Communication & Collaboration  Productivity & Reliability  Technology Literacy  Information Literacy
  • 32. © 2013. Lynn Hazan & Associates. What makes you Special? What Makes you Unique?Why should I hire you? USE SPECIFICS & GIVE CONCRETE EXAMPLES
  • 33. What is your UPS? © 2013. Lynn Hazan & Associates. Unique Positioning Statement *Use this to prepare your resume’s summary statement
  • 34. Resumes © 2013. Lynn Hazan & Associates.  Highlight Accomplishments  Quantify and Qualify as much as possible  Case Studies/Stories  Tell your story
  • 35. 10 Boilerplate Phrases That Kill Resumes According to career expert Liz Ryan  Results-oriented professional  Cross-functional teams  Superior (or excellent) communication skills  Strong work ethic © 2013. Lynn Hazan & Associates.
  • 36. 10 Boilerplate Phrases That Kill Resumes  Met or exceeded expectations  Proven track record of success  Works well with all levels of staff  Team player  Bottom-line orientation © 2013. Lynn Hazan & Associates.
  • 37. What is the purpose of an interview? Let’s brainstorm… © 2013. Lynn Hazan & Associates.
  • 38. Will this help you in an interview? © 2013. Lynn Hazan & Associates.
  • 39. ● Determine candidate’s fit for job ● Determine job’s fit for candidate ● 3 R’s: Resume, Rapport and Relationship ● Connect with corporate culture ● Progress to next steps to get hired © 2013. Lynn Hazan & Associates.
  • 40. 1. Research: Website, LinkedIn, Facebook, Alumni 2. Check out competition 3. What is company known for? 4. How do you fit? Before the interview With company: © 2013. Lynn Hazan & Associates.
  • 41. Portfolios  Online Sites  Wix  Weebly  VisualCV.com  Include published work, business writing (not just academic writing)  Mobile-friendly  Flash Drive
  • 42. Create Content on SlideShare © 2013. Lynn Hazan & Associates.
  • 43. Interview Protocol ●Know title and name ●Correct directions ●Mirror client ●Professional Dress ●Thank you letter within 24 hours © 2013. Lynn Hazan & Associates.
  • 44. Do’s & Don’ts of Interviewing: Do: ●Practice ahead of time ●Project your voice ●The Mirror project ●30, 60 sec test-time yourself ●Show confidence! © 2013. Lynn Hazan & Associates.
  • 45. Do’s & Don’ts of Interviewing: Do: ●Arrive on time ● Establish rapport ● Demonstrate by work and deed your fit ● Bring extra resumes & samples ● Show enthusiasm © 2013. Lynn Hazan & Associates.
  • 46. Frame the Process: Storytelling at its Best 1. Problem or need 2. Opportunity or challenge 3. Strategies and tactics 4. Results 5. What you did with results © 2013. Lynn Hazan & Associates.
  • 47. WOW Project © 2013. Lynn Hazan & Associates. Candidates who are dazzled by a job opportunity should “dazzle employers back” with a “Wow!” project.
  • 48. True Life Stories You Won’t Believe! Candidate… ● Asked for food ● Took off shoes ● Was sloppily dressed ● Swore 3 times ● Wore strong perfume- I almost passed out ● Knew nothing about our company © 2013. Lynn Hazan & Associates.
  • 49. Don’t: ● Oversell yourself or be desperate ● Undersell yourself/sabotage yourself ● Go to an interview hungry ● Be haughty or arrogant/over confident ● Be too casual ● Turn statements into questions ● Lie! © 2013. Lynn Hazan & Associates.
  • 50. Tough Questions?-Not really Real interview questions--practice your answers! • How many tennis balls fit in a school bus? • How do you resolve conflict? • Describe a time when you had to work as part of a team. What was your role and what was the outcome? • Describe your work ethic. • Do you have any questions for me? © 2013. Lynn Hazan & Associates.
  • 51. •Be actively engaged •Ask probing questions •Yes/No answers = Conversation Killers •NO shy voices Conversation and Dialogue © 2013. Lynn Hazan & Associates.
  • 52. Paired Share: Why you should hire me! Make it interesting. Time: 1 minute each © 2013. Lynn Hazan & Associates.
  • 53. Are you Looking for an Internship? E-mail resume and cover letter to Lynn Hazan at lynn@lhazan.com and call 312.863.5401 to follow up © 2013. Lynn Hazan & Associates.
  • 54. To sign up for Lynn’s E-jobs, the free, confidential listserv from Lynn Hazan & Associates: Clearly print your name and email address on the sign up sheet! © 2013. Lynn Hazan & Associates.
  • 55. "It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things." By Leonardo Da Vinci
  • 56. Find Lynn Hazan & Associates on:  Twitter: lynnhazan  LinkedIn: Lynn Hazan  Facebook: Lynn Hazan  SlideShare: Lynn Hazan  EzineArticles: Lynn Hazan  Vine: Lynn Hazan  #MyLHAstory 55 E. Washington St. Suite 715 Chicago, IL 60602 312-863-5401 lynn@lhazan.com www.lhazan.com
  • 57. BONUS: Guide to Social Media
  • 58. Social Networking Options © 2013. Lynn Hazan & Associates.
  • 59. The C’s of Social Media -Content - Community - Connections - Conversation - Constantly changing © 2013. Lynn Hazan & Associates.
  • 60. Make Sure You Are Discoverable - Easy to contact from your LinkedIn page: Via email address Link to blog Phone number - So that hiring managers AND recruiters can find YOU © 2013. Lynn Hazan & Associates.
  • 61. © 2013. Lynn Hazan & Associates. Refresh your content regularly
  • 62. Invitation to join LinkedIn Dear Lynn, I look forward to meeting you and learning from your presentation today at DePaul. I'd like to add you to my professional network on LinkedIn. Thanks, Jenny Villarreal © 2013. Lynn Hazan & Associates.
  • 63. Recommendations Get recommended © 2013. Lynn Hazan & Associates.
  • 64. © 2013. Lynn Hazan & Associates. •Professional Associations •Alumni Associations •Make your own group!
  • 65. Professional Associations © 2013. Lynn Hazan & Associates.  PRSA  IABC  Ragan Community  LinkedIn Prof. Groups Charities and Causes:  Volunteer and get involved  Networking
  • 66. Create Content on SlideShare © 2013. Lynn Hazan & Associates.
  • 67. Twitter  Search for potential employers’ pages  Follow them and participate in their conversations  Post articles relevant to your career path  Keep tweets appropriate and timely  Build your personal “brand” © 2013. Lynn Hazan & Associates.
  • 68. © 2013. Lynn Hazan & Associates.
  • 69. Find Lynn Hazan & Associates on:  Twitter: lynnhazan  LinkedIn: Lynn Hazan  Facebook: Lynn Hazan  SlideShare: Lynn Hazan  EzineArticles: Lynn Hazan  Vine: Lynn Hazan  #MyLHAstory 55 E. Washington St. Suite 715 Chicago, IL 60602 312-863-5401 lynn@lhazan.com www.lhazan.com