Using LinkedIn,
Facebook and
Twitter in Your Job
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AMA Career Workshop #1
Lynn Hazan, Lynn Hazan & Associates
James Heckman, American Marketing
Association

"It is not the strongest of
the species that survive,
not the most intelligent,
but the ones most
responsive to change."
Charles Darwin

Web 2.0 Shift in Content
Professional Vs. Citizen Generated
• Professional pubs • Blogs
• Newspapers • RSS Feeds
• Trade magazines • YouTube
• Business pubs
• Google
• Reference books
• Wikis
• Professional
Associations • Online Communities

What is Your Expertise in a
Changing World?
• Who are you?
• Strengths & core competencies
• Reinvent yourself, your skills
• How to get word out about yourself

Networking =
• Human
• Rapport and Relationship
• Person to person
• Lifelong

Key to Networking
• Build lifelong
relationships
• Build within/outside
companies
• Join professional
associations,online
social networks
• Build horizontally &
vertically

Spheres of Influence -- Individual Contacts
Organizations
Community
Pl
ac
ro r
n g ou
es
up
ow in y
ofW
Soc
ll
ial C or
Fi
lubs sh
ip
rvs
Listse
YOU Pro
fess
ulture iona
Arts/C l As
soci
U atio
n n s
Sports and Clubs
A iver
ro our
tte si
ng ny
up
nd tie
ow ill i
ed s
F

Professional Associations
• American Marketing Association
• Industry-specific
Charities and causes:
• Volunteer and get involved
• Continue education

The C’s of Social Media
• Content
• Community
• Connections
• Conversation
• Constantly changing

Social Networking Options

Social Network #1

r
h y ou
f re s t e nt
Re on
y
c
u larl
re g

Make Sure You Are Discoverable
• Easy to contact from your
LinkedIn page:
– Via email address
– Link to blog
– Phone number
• So that hiring managers
AND recruiters can find YOU

Add y o ur
o w n f irm

Invitation to join LinkedIn
Dear Lynn,
I look forward to meeting you and learning
from your presentation tonight at the AMA
meetup. I'd like to add you to my professional
network on LinkedIn.
Thanks, Patricia Sorenson
Pe rso nalize
y o ur
inv it at ions

Recommendations
Re c
om
m
Ge t de d ot h e nd
e rs
m me n
re co

Create
your
own
group
Join s
up
g ro
Alumni
groups Professional
associations

Join the AMA LinkedIn Group

What I Am Working On
e
Pr o mo t
o
y ou rse lf t k
e t w or
y o ur n

What are you working on?
Keep up
with
your
network

LinkedIn Applications
Company Buzz
Searches twitter for posts
about your company or
other keywords that you
choose

LinkedIn Applications
My Travel by Tripit
Shows your upcoming trips and
notifies you when people in your
network are in your area

LinkedIn Applications
Huddle Workspaces
Get your team working together
online. Private workspaces for
discussion and document
sharing.

LinkedIn Applications
Reading List by Amazon
Share what you’re reading with others,
and see what other people are reading

Create
Content on
SlideShare

After posting a presentation, LH&A was featured on
SlideShare’s Career frontpage:
A n
endorsement
from
SlideShare

Post a Slidecast

An
underutilized
resource
app
Slid e Share
Add t he inke dIn pag e
L
t o y o ur re usag e f ro m
mo
and g e t r cont e nt
y ou
Promote
yourself
with your
resume
and
portfolio

How am I doing?
Psst…
Be a LinkedIn spy

Check Out Who’s Viewed
Your Profile
Find this on right side of your LinkedIn home page
It’s only visible to you!

Click “See more” for
your own mini survey

Ask (and Answer) Questions of Your Network

Social Network #2

Lingo of the Twitter
Universe
•Tweet
•Follow / Follower
•Direct Message
•Hashtag: a way to
connect messages
on the same subject
●
Chicago AMA
Hashtag:
#chiama

Twitter – What’s the
Point?
•Broadcast medium
•Research tool
•News service

In-Depth Twitter Tutorial
• http://www.slideshare.net/chrisabraham
/a-practical-guide-to-twittering-for-
business

Brett Farmiloe’s Twitter Tips
10 Twitter Tools A Social Media
Manager Uses
http://phoenix.jobing.com/blog_po
st.asp?post=19285

Social Network #3

Lynn’s Personal Facebook Page

Join or create
Facebook groups

AMA Fan Page

Allfacebook.com
QuickTimeª and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Blog on news, analysis
and insight related to
Facebook

Networking & Social Media
= Visibility, value-add and demand
for your talent/expertise

Live long and prosper!
Lynn Hazan
lynn@lhazan.com
www.lhazan.com
312.863.5401

To sign up for Lynn’s E-jobs, the free,
confidential listserv from Lynn Hazan &
Associates:
Clearly print your name
and email address on the
sign up sheet!

Join us for the next two
AMA/LH&A Career
Workshops!
Part 2: Resumes Part 3: Interviewing
Tuesday, July 28 Thursday, August 13
6:30 - 8:00 6:30 - 8:00