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Chicago AMA Career Workshop Series, Part 1

Chicago AMA Career Workshop Series, Part 1
July 13, 2009

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Using LinkedIn, Twitter and Facebook in Your Job Search Presentation Transcript

  • 1. Using LinkedIn, Facebook and Twitter in Your Job Search AMA Career Workshop #1 Lynn Hazan, Lynn Hazan & Associates James Heckman, American Marketing Association
  • 2. "It is not the strongest of the species that survive, not the most intelligent, but the ones most responsive to change." Charles Darwin
  • 3. Web 2.0 Shift in Content Professional Vs. Citizen Generated • Professional pubs • Blogs • Newspapers • RSS Feeds • Trade magazines • YouTube • Business pubs • Google • Reference books • Wikis • Professional Associations • Online Communities
  • 4. What is Your Expertise in a Changing World? • Who are you? • Strengths & core competencies • Reinvent yourself, your skills • How to get word out about yourself
  • 5. Networking = • Human • Rapport and Relationship • Person to person • Lifelong
  • 6. Key to Networking • Build lifelong relationships • Build within/outside companies • Join professional associations,online social networks • Build horizontally & vertically
  • 7. Spheres of Influence -- Individual Contacts Organizations Community Pl ac ro r n g ou es up ow in y ofW Soc ll ial C or Fi lubs sh ip rvs Listse YOU Pro fess ulture iona Arts/C l As soci U atio n n s Sports and Clubs A iver ro our tte si ng ny up nd tie ow ill i ed s F
  • 8. Professional Associations • American Marketing Association • Industry-specific Charities and causes: • Volunteer and get involved • Continue education
  • 9. The C’s of Social Media • Content • Community • Connections • Conversation • Constantly changing
  • 10. Social Networking Options
  • 11. Social Network #1
  • 12. r h y ou f re s t e nt Re on y c u larl re g
  • 13. Make Sure You Are Discoverable • Easy to contact from your LinkedIn page: – Via email address – Link to blog – Phone number • So that hiring managers AND recruiters can find YOU
  • 14. Add y o ur o w n f irm
  • 15. Invitation to join LinkedIn Dear Lynn, I look forward to meeting you and learning from your presentation tonight at the AMA meetup. I'd like to add you to my professional network on LinkedIn. Thanks, Patricia Sorenson Pe rso nalize y o ur inv it at ions
  • 16. Recommendations Re c om m Ge t de d ot h e nd e rs m me n re co
  • 17. Create your own group Join s up g ro Alumni groups Professional associations
  • 18. Join the AMA LinkedIn Group
  • 19. What I Am Working On e Pr o mo t o y ou rse lf t k e t w or y o ur n
  • 20. What are you working on? Keep up with your network
  • 21. LinkedIn Applications Company Buzz Searches twitter for posts about your company or other keywords that you choose
  • 22. LinkedIn Applications My Travel by Tripit Shows your upcoming trips and notifies you when people in your network are in your area
  • 23. LinkedIn Applications Huddle Workspaces Get your team working together online. Private workspaces for discussion and document sharing.
  • 24. LinkedIn Applications Reading List by Amazon Share what you’re reading with others, and see what other people are reading
  • 25. Create Content on SlideShare
  • 26. After posting a presentation, LH&A was featured on SlideShare’s Career frontpage: A n endorsement from SlideShare
  • 27. Post a Slidecast
  • 28. An underutilized resource app Slid e Share Add t he inke dIn pag e L t o y o ur re usag e f ro m mo and g e t r cont e nt y ou Promote yourself with your resume and portfolio
  • 29. How am I doing? Psst… Be a LinkedIn spy
  • 30. Check Out Who’s Viewed Your Profile Find this on right side of your LinkedIn home page It’s only visible to you!
  • 31. Click “See more” for your own mini survey
  • 32. Ask (and Answer) Questions of Your Network
  • 33. Social Network #2
  • 34. Lingo of the Twitter Universe •Tweet •Follow / Follower •Direct Message •Hashtag: a way to connect messages on the same subject ● Chicago AMA Hashtag: #chiama
  • 35. Twitter – What’s the Point? •Broadcast medium •Research tool •News service
  • 36. In-Depth Twitter Tutorial • http://www.slideshare.net/chrisabraham /a-practical-guide-to-twittering-for- business
  • 37. Brett Farmiloe’s Twitter Tips 10 Twitter Tools A Social Media Manager Uses http://phoenix.jobing.com/blog_po st.asp?post=19285
  • 38. Social Network #3
  • 39. Lynn’s Personal Facebook Page
  • 40. Join or create Facebook groups
  • 41. AMA Fan Page
  • 42. Allfacebook.com QuickTimeª and a TIFF (Uncompressed) decompressor are needed to see this picture. Blog on news, analysis and insight related to Facebook
  • 43. Networking & Social Media = Visibility, value-add and demand for your talent/expertise
  • 44. Live long and prosper! Lynn Hazan lynn@lhazan.com www.lhazan.com 312.863.5401
  • 45. To sign up for Lynn’s E-jobs, the free, confidential listserv from Lynn Hazan & Associates: Clearly print your name and email address on the sign up sheet!
  • 46. Join us for the next two AMA/LH&A Career Workshops! Part 2: Resumes Part 3: Interviewing Tuesday, July 28 Thursday, August 13 6:30 - 8:00 6:30 - 8:00