Using LinkedIn, Twitter and Facebook in Your Job Search


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Chicago AMA Career Workshop Series, Part 1
July 13, 2009

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Using LinkedIn, Twitter and Facebook in Your Job Search

  1. 1. Using LinkedIn, Facebook and Twitter in Your Job Search AMA Career Workshop #1 Lynn Hazan, Lynn Hazan & Associates James Heckman, American Marketing Association
  2. 2. "It is not the strongest of the species that survive, not the most intelligent, but the ones most responsive to change." Charles Darwin
  3. 3. Web 2.0 Shift in Content Professional Vs. Citizen Generated • Professional pubs • Blogs • Newspapers • RSS Feeds • Trade magazines • YouTube • Business pubs • Google • Reference books • Wikis • Professional Associations • Online Communities
  4. 4. What is Your Expertise in a Changing World? • Who are you? • Strengths & core competencies • Reinvent yourself, your skills • How to get word out about yourself
  5. 5. Networking = • Human • Rapport and Relationship • Person to person • Lifelong
  6. 6. Key to Networking • Build lifelong relationships • Build within/outside companies • Join professional associations,online social networks • Build horizontally & vertically
  7. 7. Spheres of Influence -- Individual Contacts Organizations Community Pl ac ro r n g ou es up ow in y ofW Soc ll ial C or Fi lubs sh ip rvs Listse YOU Pro fess ulture iona Arts/C l As soci U atio n n s Sports and Clubs A iver ro our tte si ng ny up nd tie ow ill i ed s F
  8. 8. Professional Associations • American Marketing Association • Industry-specific Charities and causes: • Volunteer and get involved • Continue education
  9. 9. The C’s of Social Media • Content • Community • Connections • Conversation • Constantly changing
  10. 10. Social Networking Options
  11. 11. Social Network #1
  12. 12. r h y ou f re s t e nt Re on y c u larl re g
  13. 13. Make Sure You Are Discoverable • Easy to contact from your LinkedIn page: – Via email address – Link to blog – Phone number • So that hiring managers AND recruiters can find YOU
  14. 14. Add y o ur o w n f irm
  15. 15. Invitation to join LinkedIn Dear Lynn, I look forward to meeting you and learning from your presentation tonight at the AMA meetup. I'd like to add you to my professional network on LinkedIn. Thanks, Patricia Sorenson Pe rso nalize y o ur inv it at ions
  16. 16. Recommendations Re c om m Ge t de d ot h e nd e rs m me n re co
  17. 17. Create your own group Join s up g ro Alumni groups Professional associations
  18. 18. Join the AMA LinkedIn Group
  19. 19. What I Am Working On e Pr o mo t o y ou rse lf t k e t w or y o ur n
  20. 20. What are you working on? Keep up with your network
  21. 21. LinkedIn Applications Company Buzz Searches twitter for posts about your company or other keywords that you choose
  22. 22. LinkedIn Applications My Travel by Tripit Shows your upcoming trips and notifies you when people in your network are in your area
  23. 23. LinkedIn Applications Huddle Workspaces Get your team working together online. Private workspaces for discussion and document sharing.
  24. 24. LinkedIn Applications Reading List by Amazon Share what you’re reading with others, and see what other people are reading
  25. 25. Create Content on SlideShare
  26. 26. After posting a presentation, LH&A was featured on SlideShare’s Career frontpage: A n endorsement from SlideShare
  27. 27. Post a Slidecast
  28. 28. An underutilized resource app Slid e Share Add t he inke dIn pag e L t o y o ur re usag e f ro m mo and g e t r cont e nt y ou Promote yourself with your resume and portfolio
  29. 29. How am I doing? Psst… Be a LinkedIn spy
  30. 30. Check Out Who’s Viewed Your Profile Find this on right side of your LinkedIn home page It’s only visible to you!
  31. 31. Click “See more” for your own mini survey
  32. 32. Ask (and Answer) Questions of Your Network
  33. 33. Social Network #2
  34. 34. Lingo of the Twitter Universe •Tweet •Follow / Follower •Direct Message •Hashtag: a way to connect messages on the same subject ● Chicago AMA Hashtag: #chiama
  35. 35. Twitter – What’s the Point? •Broadcast medium •Research tool •News service
  36. 36. In-Depth Twitter Tutorial • /a-practical-guide-to-twittering-for- business
  37. 37. Brett Farmiloe’s Twitter Tips 10 Twitter Tools A Social Media Manager Uses st.asp?post=19285
  38. 38. Social Network #3
  39. 39. Lynn’s Personal Facebook Page
  40. 40. Join or create Facebook groups
  41. 41. AMA Fan Page
  42. 42. QuickTimeª and a TIFF (Uncompressed) decompressor are needed to see this picture. Blog on news, analysis and insight related to Facebook
  43. 43. Networking & Social Media = Visibility, value-add and demand for your talent/expertise
  44. 44. Live long and prosper! Lynn Hazan 312.863.5401
  45. 45. To sign up for Lynn’s E-jobs, the free, confidential listserv from Lynn Hazan & Associates: Clearly print your name and email address on the sign up sheet!
  46. 46. Join us for the next two AMA/LH&A Career Workshops! Part 2: Resumes Part 3: Interviewing Tuesday, July 28 Thursday, August 13 6:30 - 8:00 6:30 - 8:00