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Resume Tips for New Graduates

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Lynn Hazan's presentation to the Beta Rho chapter of Lambda Phi Eta at Loyola University, Chicago.

Lynn Hazan's presentation to the Beta Rho chapter of Lambda Phi Eta at Loyola University, Chicago.

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  • 11/09/09
  • 11/09/09
  • 11/09/09
  • 11/09/09
  • 11/09/09
  • 11/09/09

Resume Tips for New Graduates Resume Tips for New Graduates Presentation Transcript

  • RESUME TIPS FOR NEW GRADUATES Loyola University School of Communications Beta Rho, a chapter of Lambda Pi Eta, the National Communication Association Undergraduate Honors Society Lynn Hazan President, Lynn Hazan & Associates, Inc. Executive Search Firm for Recruitment in Marketing and Communications [email_address] www.lhazan.com 312-863-5401
  • A Timeline in Chocolate 11/09/09 © 2009 Lynn Hazan & Associates, Inc. PAST The resume is about the past. PRESENT The job description is about the present. FUTURE The interview is about the future.
  • In hiring, past performance is a good indicator of future performance. 11/09/09 © 2009 Lynn Hazan & Associates, Inc. PAST FUTURE View slide
  • Resumes
    • Record of successes, not job description
    • Highlight and make accomplishments the hero
    • Quantify and qualify as much as possible
    • Tell the story about where you made a difference
    • Case Studies/Stories
    11/09/09 © 2009 Lynn Hazan & Associates, Inc. View slide
  • Resume Sample 1 11/09/09 © 2009 Lynn Hazan & Associates, Inc.
  • Resume Sample 1 cont. 11/09/09 © 2009 Lynn Hazan & Associates, Inc.
  • Resume Sample 2 11/09/09 © 2009 Lynn Hazan & Associates, Inc.
  • Resume Sample 2 cont. © 2009 Lynn Hazan & Associates, Inc. 11/09/09
  • TELL THE TRUTH!!!
    • Don’t lie, stretch the truth, lie by omission, or take credit for work you didn’t do
    • Your resume must match your applications
    • Answer ALL application questions accurately, e.g.
      • Graduation date
      • Employment/internship dates
      • GPA (omit if below 3.3)
    • Clarify employment gaps and position
    • changes
      • For example, if you switch from an unpaid position (intern, volunteer) to full-time employee
    11/09/09 © 2009 Lynn Hazan & Associates, Inc.
  • 7 Boilerplate Phrases That Kill Resumes
    • Superior (or excellent) communication skills
    • Results-oriented professional
    • Cross-functional teams
    • Strong work ethic
    • Met or exceeded expectations
    • Works well with all levels of staff
    • Team player
    11/09/09 © 2009 Lynn Hazan & Associates, Inc.
  • Objective Statements
    • Recent MBA/MSIMC graduate seeking position in social marketing that enables me to make a positive contribution to an organization. Looking for a position where I can build bridges from companies and their products to new and prospective customers.
    11/09/09 © 2009 Lynn Hazan & Associates, Inc.
  • Summary Statements
    • The hook
    • Separate yourself from your competition
    • Make the reader want to learn more
    11/09/09 © 2009 Lynn Hazan & Associates, Inc.
  • Sample Summary 1
    • ACHIEVEMENTS
    • Marketing professional with successful track record in print and online media including web site design, print design and electronic communications. Extensive association experience with excellent record of member satisfaction. Skilled in leading group projects, speaking in public and working with strong personalities.
    11/09/09 © 2009 Lynn Hazan & Associates, Inc.
  • Sample Summary 2
    • Dynamic strategic marketing professional with deep expertise in marketing management, integrated marketing communications and all elements of the marketing mix to meet B2B, B2C and B2B2C challenges. 'Go-to' breakthrough thinker steeped in customer focus; strengths in managing big-picture as well as hands-on detailed execution. Adept at forming and aligning high-performance teams with a coach-player leadership style. Experienced leadership in highly-matrixed world class corporations, running a small business, and in creating differentiated messaging and positioning that strengthens the brand for companies large or small. Proven ability to deliver high-return marketing strategies supporting multiple segments, product lines and channels. Seasoned at managing organizational budgets, programs and creative staff. Entrepreneurial, innovative creative thinker with exceptional business problem-solving skills.
    • Core Expertise
    • Strategy & Marketing Planning  Management and Matrix Team Leadership  Brand Marketing  Channel Marketing  Program Management  Product Launches  Market Research & Analytics  Agency/Vendor Management  Public Relations  Advertising  Event Marketing  Direct Marketing & Promotions  Web & Interactive Marketing  Collateral Production  Channel/Sales Enablement
    11/09/09 © 2009 Lynn Hazan & Associates, Inc.
  • What is your UPS?
    • Has nothing to do with the postal service
    • The answer is…
    • Unique Positioning Statement
    • How do you mirror the company’s brand?
    11/09/09 © 2009 Lynn Hazan & Associates, Inc.
  • How to Create Your UPS 11/09/09 © 2009 Lynn Hazan & Associates, Inc.
  • How to Create Your UPS 11/09/09 © 2009 Lynn Hazan & Associates, Inc.
  • Online Applications
    • Don’t just rely on internet/social media
    • Be proactive. Call to follow up
    • Include cover letter with resume
    • Match job specs
    • Use headers to advantage.
    • Catch reader's attention
    • "Resume attached" achieves nothing
    • Research the company
    11/09/09 © 2009 Lynn Hazan & Associates, Inc.
  • Portfolio
    • Chronological order, most recent first
    • Spec work
    • Marketing Projects/school assignments
    • Writing samples: press releases, pitch letters, communication plans, newsletters, fact sheets, backgrounders
    • Creative Samples: copywriting, art, design
    • Post electronically: SlideShare, Visual CV
    11/09/09 © 2009 Lynn Hazan & Associates, Inc.
  • Resume, meet, Technology
    • Keep resume on mobile device to send at moment’s notice
    • Add resume to LinkedIn as SlideShare presentation
    • Create free Visual CV on visualcv.com
    11/09/09 © 2009 Lynn Hazan & Associates, Inc.
  • Tips for 21st Century Job Seekers
    • Arrange your content in reverse chronological order, starting with current status and work backwards. Recruiters prefer this format.
    • Use action words. Trim the language on what you “do”. That is a job description.
    • Resume = work in progress. May need different versions and update them as needed.
    • Show your resume to individuals outside of your specialty area. Do they understand what you are trying to communicate in plain English?
    11/09/09 © 2009 Lynn Hazan & Associates, Inc.
  • Sign up for Lynn’s e-jobs A free, confidential listserv from Lynn Hazan & Associates Clearly print your name and email address on the sign up sheet! 11/09/09 © 2009 Lynn Hazan & Associates, Inc.
  • Empowered Job-seeker
    • Empower Job-seeker is a 1-to-1 consultation program with Lynn Hazan, a 25-year veteran of the recruiting business.
    • Lynn helps candidates reposition themselves for a changing job market through:
      • Resume development
      • Interview coaching
      • Networking
      • Job search assistance
      • Negotiating strategy
      • LinkedIn access
    • For details, contact lynn@lhazan.com
    11/09/09 © 2009 Lynn Hazan & Associates, Inc.
  • Find Lynn Hazan & Associates on:
    • Twitter: lynnhazan
    • Linkedin: Lynn Hazan
    • Facebook: Lynn Hazan
    • SlideShare: Lynn Hazan
    • EzineArticles: Lynn Hazan
      • Lynn Hazan
      • Lynn Hazan & Associates
      • 55 E. Washington St.
      • Suite 715
      • Chicago, IL 60602
      • 312-863-5401
      • lynn & @lhazan .com
      • www. lhazan .com
    11/09/09 © 2009 Lynn Hazan & Associates, Inc.