RESUME TIPS FOR NEW GRADUATES Loyola University School of Communications Beta Rho, a chapter of Lambda Pi Eta, the National Communication Association Undergraduate Honors Society Lynn Hazan President, Lynn Hazan & Associates, Inc. Executive Search Firm for Recruitment in Marketing and Communications [email_address] www.lhazan.com 312-863-5401

A Timeline in Chocolate 11/09/09 © 2009 Lynn Hazan & Associates, Inc. PAST The resume is about the past. PRESENT The job description is about the present. FUTURE The interview is about the future.

In hiring, past performance is a good indicator of future performance. 11/09/09 © 2009 Lynn Hazan & Associates, Inc. PAST FUTURE

Resumes Record of successes, not job description Highlight and make accomplishments the hero Quantify and qualify as much as possible Tell the story about where you made a difference Case Studies/Stories 11/09/09 © 2009 Lynn Hazan & Associates, Inc.

Record of successes, not job description

Highlight and make accomplishments the hero

Quantify and qualify as much as possible

Tell the story about where you made a difference

Case Studies/Stories

Resume Sample 1 11/09/09 © 2009 Lynn Hazan & Associates, Inc.

Resume Sample 1 cont. 11/09/09 © 2009 Lynn Hazan & Associates, Inc.

Resume Sample 2 11/09/09 © 2009 Lynn Hazan & Associates, Inc.

Resume Sample 2 cont. © 2009 Lynn Hazan & Associates, Inc. 11/09/09

TELL THE TRUTH!!! Don’t lie, stretch the truth, lie by omission, or take credit for work you didn’t do Your resume must match your applications Answer ALL application questions accurately, e.g. Graduation date Employment/internship dates GPA (omit if below 3.3) Clarify employment gaps and position changes For example, if you switch from an unpaid position (intern, volunteer) to full-time employee 11/09/09 © 2009 Lynn Hazan & Associates, Inc.

Don’t lie, stretch the truth, lie by omission, or take credit for work you didn’t do

Your resume must match your applications

Answer ALL application questions accurately, e.g.

Graduation date

Employment/internship dates

GPA (omit if below 3.3)

Clarify employment gaps and position

changes

For example, if you switch from an unpaid position (intern, volunteer) to full-time employee

7 Boilerplate Phrases That Kill Resumes Superior (or excellent) communication skills Results-oriented professional Cross-functional teams Strong work ethic Met or exceeded expectations Works well with all levels of staff Team player 11/09/09 © 2009 Lynn Hazan & Associates, Inc.

Superior (or excellent) communication skills

Results-oriented professional

Cross-functional teams

Strong work ethic

Met or exceeded expectations

Works well with all levels of staff

Team player

Objective Statements Recent MBA/MSIMC graduate seeking position in social marketing that enables me to make a positive contribution to an organization. Looking for a position where I can build bridges from companies and their products to new and prospective customers. 11/09/09 © 2009 Lynn Hazan & Associates, Inc.

Recent MBA/MSIMC graduate seeking position in social marketing that enables me to make a positive contribution to an organization. Looking for a position where I can build bridges from companies and their products to new and prospective customers.

Summary Statements The hook Separate yourself from your competition Make the reader want to learn more 11/09/09 © 2009 Lynn Hazan & Associates, Inc.

The hook

Separate yourself from your competition

Make the reader want to learn more

Sample Summary 1 ACHIEVEMENTS Marketing professional with successful track record in print and online media including web site design, print design and electronic communications. Extensive association experience with excellent record of member satisfaction. Skilled in leading group projects, speaking in public and working with strong personalities. 11/09/09 © 2009 Lynn Hazan & Associates, Inc.

ACHIEVEMENTS

Marketing professional with successful track record in print and online media including web site design, print design and electronic communications. Extensive association experience with excellent record of member satisfaction. Skilled in leading group projects, speaking in public and working with strong personalities.

Sample Summary 2 Dynamic strategic marketing professional with deep expertise in marketing management, integrated marketing communications and all elements of the marketing mix to meet B2B, B2C and B2B2C challenges. 'Go-to' breakthrough thinker steeped in customer focus; strengths in managing big-picture as well as hands-on detailed execution. Adept at forming and aligning high-performance teams with a coach-player leadership style. Experienced leadership in highly-matrixed world class corporations, running a small business, and in creating differentiated messaging and positioning that strengthens the brand for companies large or small. Proven ability to deliver high-return marketing strategies supporting multiple segments, product lines and channels. Seasoned at managing organizational budgets, programs and creative staff. Entrepreneurial, innovative creative thinker with exceptional business problem-solving skills. Core Expertise Strategy & Marketing Planning  Management and Matrix Team Leadership  Brand Marketing  Channel Marketing  Program Management  Product Launches  Market Research & Analytics  Agency/Vendor Management  Public Relations  Advertising  Event Marketing  Direct Marketing & Promotions  Web & Interactive Marketing  Collateral Production  Channel/Sales Enablement 11/09/09 © 2009 Lynn Hazan & Associates, Inc.

Dynamic strategic marketing professional with deep expertise in marketing management, integrated marketing communications and all elements of the marketing mix to meet B2B, B2C and B2B2C challenges. 'Go-to' breakthrough thinker steeped in customer focus; strengths in managing big-picture as well as hands-on detailed execution. Adept at forming and aligning high-performance teams with a coach-player leadership style. Experienced leadership in highly-matrixed world class corporations, running a small business, and in creating differentiated messaging and positioning that strengthens the brand for companies large or small. Proven ability to deliver high-return marketing strategies supporting multiple segments, product lines and channels. Seasoned at managing organizational budgets, programs and creative staff. Entrepreneurial, innovative creative thinker with exceptional business problem-solving skills.

Core Expertise

Strategy & Marketing Planning  Management and Matrix Team Leadership  Brand Marketing  Channel Marketing  Program Management  Product Launches  Market Research & Analytics  Agency/Vendor Management  Public Relations  Advertising  Event Marketing  Direct Marketing & Promotions  Web & Interactive Marketing  Collateral Production  Channel/Sales Enablement

What is your UPS? Has nothing to do with the postal service The answer is… Unique Positioning Statement How do you mirror the company’s brand? 11/09/09 © 2009 Lynn Hazan & Associates, Inc.

Has nothing to do with the postal service

The answer is…

Unique Positioning Statement

How do you mirror the company’s brand?

How to Create Your UPS 11/09/09 © 2009 Lynn Hazan & Associates, Inc.

How to Create Your UPS 11/09/09 © 2009 Lynn Hazan & Associates, Inc.

Online Applications Don’t just rely on internet/social media Be proactive. Call to follow up Include cover letter with resume Match job specs Use headers to advantage. Catch reader's attention "Resume attached" achieves nothing Research the company 11/09/09 © 2009 Lynn Hazan & Associates, Inc.

Don’t just rely on internet/social media

Be proactive. Call to follow up

Include cover letter with resume

Match job specs

Use headers to advantage.

Catch reader's attention

"Resume attached" achieves nothing

Research the company

Portfolio Chronological order, most recent first Spec work Marketing Projects/school assignments Writing samples: press releases, pitch letters, communication plans, newsletters, fact sheets, backgrounders Creative Samples: copywriting, art, design Post electronically: SlideShare, Visual CV 11/09/09 © 2009 Lynn Hazan & Associates, Inc.

Chronological order, most recent first

Spec work

Marketing Projects/school assignments

Writing samples: press releases, pitch letters, communication plans, newsletters, fact sheets, backgrounders

Creative Samples: copywriting, art, design

Post electronically: SlideShare, Visual CV

Resume, meet, Technology Keep resume on mobile device to send at moment’s notice Add resume to LinkedIn as SlideShare presentation Create free Visual CV on visualcv.com 11/09/09 © 2009 Lynn Hazan & Associates, Inc.

Keep resume on mobile device to send at moment’s notice

Add resume to LinkedIn as SlideShare presentation

Create free Visual CV on visualcv.com

Tips for 21st Century Job Seekers Arrange your content in reverse chronological order, starting with current status and work backwards. Recruiters prefer this format. Use action words. Trim the language on what you “do”. That is a job description. Resume = work in progress. May need different versions and update them as needed. Show your resume to individuals outside of your specialty area. Do they understand what you are trying to communicate in plain English? 11/09/09 © 2009 Lynn Hazan & Associates, Inc.

Arrange your content in reverse chronological order, starting with current status and work backwards. Recruiters prefer this format.

Use action words. Trim the language on what you “do”. That is a job description.

Resume = work in progress. May need different versions and update them as needed.

Show your resume to individuals outside of your specialty area. Do they understand what you are trying to communicate in plain English?

Sign up for Lynn’s e-jobs A free, confidential listserv from Lynn Hazan & Associates Clearly print your name and email address on the sign up sheet! 11/09/09 © 2009 Lynn Hazan & Associates, Inc.

Empowered Job-seeker Empower Job-seeker is a 1-to-1 consultation program with Lynn Hazan, a 25-year veteran of the recruiting business. Lynn helps candidates reposition themselves for a changing job market through: Resume development Interview coaching Networking Job search assistance Negotiating strategy LinkedIn access For details, contact lynn@lhazan.com 11/09/09 © 2009 Lynn Hazan & Associates, Inc.

Empower Job-seeker is a 1-to-1 consultation program with Lynn Hazan, a 25-year veteran of the recruiting business.

Lynn helps candidates reposition themselves for a changing job market through:

Resume development

Interview coaching

Networking

Job search assistance

Negotiating strategy

LinkedIn access

For details, contact lynn@lhazan.com

Find Lynn Hazan & Associates on: Twitter: lynnhazan Linkedin: Lynn Hazan Facebook: Lynn Hazan SlideShare: Lynn Hazan EzineArticles: Lynn Hazan Lynn Hazan Lynn Hazan & Associates 55 E. Washington St. Suite 715 Chicago, IL 60602 312-863-5401 lynn & @lhazan .com www. lhazan .com 11/09/09 © 2009 Lynn Hazan & Associates, Inc.

Twitter: lynnhazan

Linkedin: Lynn Hazan

Facebook: Lynn Hazan

SlideShare: Lynn Hazan

EzineArticles: Lynn Hazan

Lynn Hazan

Lynn Hazan & Associates

55 E. Washington St.

Suite 715

Chicago, IL 60602

312-863-5401

lynn & @lhazan .com

www. lhazan .com