Social Networking: Promote Your Business and Yourself

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Lynn Hazan's presentation to the Paranet Group, July 1, 2009.

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Social Networking: Promote Your Business and Yourself

  1. 1. Social Networking: Promote Your Business and Yourself The Paranet Group July 2009 © 2009 Lynn Hazan and Associates. All Rights Reserved Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  2. 2. "It is not the strongest of the species that survive, not the most intelligent, but the ones most responsive to change." Charles Darwin Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  3. 3. Web 2.0 Shift in Content Professional Vs. Citizen Generated • Professional pubs • Blogs • Newspapers • RSS Feeds • Trade magazines • YouTube • Business pubs • Google • Reference books • Wikis • Professional Associations • Online Communities Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  4. 4. What is Your Expertise in a Changing World? • Who are you? • Strengths & core competencies • Reinvent yourself, your skills • How to get word out about yourself/company Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  5. 5. Networking = • Human • Rapport and Relationship • Person to person • Lifelong Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  6. 6. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  7. 7. Key to Networking • Build lifelong relationships • Build within/outside companies • Join professional associations,online social networks • Build horizontally & vertically Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  8. 8. Spheres of Influence -- Individual Contacts Organizations Community Pl ac ro r n g ou es up ow in y ofW Soc ll ial C or Fi lubs sh ip rvs Listse YOU Pro fess ulture iona Arts/C l As soci U atio n n s Sports and Clubs A iver ro our tte si ng ny up nd tie ow ill i ed s F Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  9. 9. Professional Associations • The Paranet Group • Industry-specific Charities and causes: • Volunteer and get involved • Continue education Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  10. 10. The C’s of Social Media • Content • Community • Connections • Conversation • Constantly changing Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  11. 11. Social Networking Options Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  12. 12. r h y ou f re s t e nt Re on y c u larl re g Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  13. 13. Make Sure You Are Discoverable • Easy to contact from your LinkedIn page: – Via email address – Link to blog – Phone number • So that clients AND prospects can find YOU Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  14. 14. Add y o ur o w n f irm Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  15. 15. A few Paranet member companies Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  16. 16. Invitation to join LinkedIn Dear Lynn, I look forward to meeting you and learning from your presentation tonight at the AMA meetup. I'd like to add you to my professional network on LinkedIn. Thanks, Patricia Sorenson Pe rso nalize y o ur inv it at ions Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  17. 17. Recommendations Re c om m Ge t de d ot h e nd e rs m me n re co Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  18. 18. Create your own group Join s up g ro Alumni Professional groups associations Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  19. 19. Join the Paranet LinkedIn Group Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  20. 20. What I Am Working On e Pr o mo t o y ou rse lf t k e t w or y o ur n Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  21. 21. What are you working on? Keep up with your network Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  22. 22. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  23. 23. LinkedIn Applications Company Buzz Searches twitter for posts about your company or other keywords that you choose Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  24. 24. LinkedIn Applications My Travel by Tripit Shows your upcoming trips and notifies you when people in your network are in your area Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  25. 25. LinkedIn Applications Huddle Workspaces Get your team working together online. Private workspaces for discussion and document sharing. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  26. 26. LinkedIn Applications Reading List by Amazon Share what you’re reading with others, and see what other people are reading Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  27. 27. Create Content on SlideShare Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  28. 28. After posting a presentation, LH&A was featured on SlideShare’s Career frontpage: A n endorsement from SlideShare Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  29. 29. Post a Slidecast Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  30. 30. An underutilized resource app Slid e Share Add t he inke dIn pag e L t o y o ur re usag e f ro m mo and g e t r cont e nt y ou Promote yourself with your resume and portfolio Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  31. 31. How am I doing? Psst… Be a LinkedIn spy Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  32. 32. Check Out Who’s Viewed Your Profile Find this on right side of your LinkedIn home page It’s only visible to you! Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  33. 33. Click “See more” for your own mini survey Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  34. 34. Networking & Social Media = Visibility, value-add and demand for your talent/expertise Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  35. 35. Trend Blogs/Resources • Climatewire.com • Marketingcharts.com By Environment and • Futurist: David Houle’s Energy Publishing blog for hot tips: Covers politics & biz of Evolutionshift.com climate Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  36. 36. Where the Jobs Will Be • 5.3 million jobs created by environmental management and protection (Management Information Services Inc., 2006) – 6.9 million environmental jobs by 2020 – 22 sectors w/ green-collar opportunities (food production, manufacturing, auto repair) • Infrastructure/Public Works Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  37. 37. Tech Growth - 2009 & Beyond • Biotechnology • Disruptive technology • Miniaturization • Clean tech QuickTimeª and a TIFF (Uncompressed) decompressor are needed to see this picture. • Mobile devices- innovation, iPhone, e.g. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  38. 38. Trends in U.S--2009 • Slow hiring for ‘09 • Uptick in ‘10 • Talent gap in pipeline, emerging talent shortage • Combining technical skills & business skills • Innovation drives new products - energy, e.g. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  39. 39. Growth Areas Continued • Pharma • Healthcare, BioTech • Medical Education • Aging Population Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  40. 40. Hiring Timeline: A Kiss Perspective from LH&A Late 2009 2010 2011 2012 •Fuller recovery •Anticipated hiring •Gov’t Programs kick •Economic in-Need staff Stimulus Package Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  41. 41. Client Sweet Spots: Candidate Profiles 3 years 5 years 7 years 8 years 10 years Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  42. 42. Heed these words “We can’t solve problems by using the same kind of thinking we used when we created them.” -Albert Einstein “The future belongs to those who prepare for it.” -Ralph Waldo Emerson To be valued, you have to build value. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  43. 43. Resumes: • Highlight Accomplishments • Quantify and Qualify as much as possible • Tell your story • Case Studies/Stories Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  44. 44. Resume, meet Technology • Keep your resume on your mobile device for sending at a moment’s notice • Consider creating a Visual CV (visualcv.com) • Add your resume to your LinkedIn page as a SlideShare presentation Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  45. 45. Your Resume • How do you measure up? QuickTimeª and a TIFF (Uncompressed) decompr are needed to see this picture. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  46. 46. Resumes and Online Applications • Don’t just rely on the internet. • Be proactive. Call to follow up. • Include cover letter with resume. Match job specs. • Use header to advantage. Catch reader's attention. "Resume attached" achieves nothing. • Research company. • No functional resumes. Don’t confuse reader. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  47. 47. Elevator Speech • Reasons why employer should hire you • What can you bring to the employer? • 30-60 second speech • Stand in front of mirror and practice Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  48. 48. Wow Project Candidates who are dazzled by a job opportunity should “dazzle employers back” with a “Wow!” project. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  49. 49. Your Marketing Campaign Starts with You • You are at the center of the universe • You are in charge of your career • Leverage your networks • Networking is for life • Find a mentor Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  50. 50. Your Marketing Campaign • Target companies, agencies, non-profit • Go for interviews & exploratories • Network/build on relationships • Ask for referrals • Don’t over-rely on internet Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  51. 51. Live long and prosper! Lynn Hazan lynn@lhazan.com www.lhazan.com 312.863.5401 Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com

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