• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
NFPW-Journalism As A Stepping Stone For Careers In Communications
 

NFPW-Journalism As A Stepping Stone For Careers In Communications

on

  • 871 views

Learn what skills and talents are in hot demand for a changing economy. Find out about new career tracks for candidates interested in PR, corporate communications, social media, and consulting. ...

Learn what skills and talents are in hot demand for a changing economy. Find out about new career tracks for candidates interested in PR, corporate communications, social media, and consulting. Discover how to create demand for your talent. Presentation given by Lynn Hazan at the National Federation of Press Women (NFPW) National Conference, Chicago, IL (August, 2010)

Statistics

Views

Total Views
871
Views on SlideShare
871
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
1

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Lynn,

    Your presentation is an excellent resource for journalists considering the switch to PR and Marketing. I wish I had this tool within reach when I left broadcast journalism. I also wish I would have attended this event to hear the stories of others.
    It's easy to get disappointed and disillusioned by the state of the traditional media these days, but my advice to journalists is that they stay positive. You are in a respected position, and your future is bright if you know how to use your skills, step out of your comfort level, and are willing to change.

    Also, I'd be happy to share any additional advice. Just contact me on Twitter @MichelleDamico, or leave me a comment on my blog - MichelleDamico.com.

    Above all -- Happy Hunting. No matter what, it's always a journey, so kick it off with the right attitude and you'll be happy with your results!
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    NFPW-Journalism As A Stepping Stone For Careers In Communications NFPW-Journalism As A Stepping Stone For Careers In Communications Presentation Transcript

    • © 2010. Lynn Hazan & Associates.
      Journalism: The Stepping Stone for Careers in Communications and PR
      Lynn Hazan and Associates
    • Intro - Paired Share
      • Use your journalist talents to meet someone new
      • 5 Minutes each
      © 2010. Lynn Hazan & Associates.
    • Why Change? – World has changed . . .
      © 2010. Lynn Hazan & Associates.
    • © 2010. Lynn Hazan & Associates.
    • © 2010. Lynn Hazan & Associates.
    • Call to Action
      “It is not the strongest of the species that survive, not the most intelligent, but the ones most responsive to change.”
      - Charles Darwin
      © 2010. Lynn Hazan & Associates.
    • © 2010. Lynn Hazan & Associates.
      Opportunity to Reinvent
      “Success always comes when preparation meets opportunity”
      -Henry Hartman
      Case Studies of former journalists
      who made career transitions
    • Case Study #1: Michelle Damico
      President, Michelle Damico Communications
      Originally in Radio News, now in PR
      25 years in media and communications
      From broadcast journalism to government to
      integrated marketing agencies and PR firms
      © 2010. Lynn Hazan & Associates.
    • Pluses in transition from Radio to PR
      + Can anticipate media responses
      + Journalistic instincts
      + Good writer
      + Understands how to protect co. from communications crisis
      + “Sprinkled fairy dust on the rest of my career”
      + Well known companies opened doors
      © 2010. Lynn Hazan & Associates.
    • © 2010. Lynn Hazan & Associates.
      How Michelle Grew
      Learned about strategy
      Social media and blogging
      Entrepreneurship
    • Would you recommend people to go into journalism today?
      Always a need for journalism
      Depends how journalism transforms
      © 2010. Lynn Hazan & Associates.
    • © 2010. Lynn Hazan & Associates.
      Michelle’s Advice
      May take 6 months to get job
      Find ways to connect with people
      Have network in place to get freelance work
      Make sure writing is up to par
    • Case Study #2: Amy Le
      GrubHub, Community Manager and Executive Blog Chef
      From Journalist to Social Media Manager
      • BA Communications
      • Started in print journalism
      • Saw writing on the wall
      • Find new career
      • Started blogging
      • Recruited to launch blog for Classified Ventures
      • Used Journalistic skills
      • Created Content – Knew what would attract readers
      © 2010. Lynn Hazan & Associates.
    • © 2010. Lynn Hazan & Associates.
      Amy’s Career Path
      Transitioned to social media
      Hired because she understood marketing and strategy
      Researched Twitter and Facebook
      Drew on food and culinary background
      Created position at GrubHub – SM Manager from scratch
      Job evolves
    • GrubHub Stats:
      Staff grew from 12 – 64
      Facebook: 500 - 4,000 fans
      Twitter: 600 - 3,000 followers
      © 2010. Lynn Hazan & Associates.
    • © 2010. Lynn Hazan & Associates.
      Case Study #3: John Frank
      Editorial Director PL Buyer Magazines & CM & P Magazine, BNP Media
      Prior: Editorial Director - American Marketing Association
      • 17 jobs in 34 years in journalism
      • Journalism has been dying for 30 years
      • Not out of work for more than 2 months
      ever
      • Used network to job hunt
      • “Jump before the boat sinks”
      • Do not burn bridges
    • John Frank – Lessons Learned
      Successful Transitions:
      • Willing to change
      • Saw trends earlier on
      • Apply for jobs that make you happy
      © 2010. Lynn Hazan & Associates.
    • Case Study #4: Pam StallsmithMember of NFPWCommunications Consultant Federal Reserve Bank of Richmond
      Welcome Pam!
      © 2010. Lynn Hazan & Associates.
    • REINVENT-Transition to New Careers, Professions
      Social Media Manager
      Evangelist
      Community Manager
      © 2010. Lynn Hazan & Associates.
    • Common Thread- What makes Journalists such good candidates?
      Brainstorm for answers …
      © 2010. Lynn Hazan & Associates.
    • Who are YOU???
      Write your story in six words –
      The Hemmingway Challenge
      © 2010. Lynn Hazan & Associates.
    • © 2010. Lynn Hazan & Associates.
      Anyone Can Tell a Story
      For Sale. Baby shoes. Never worn.
      What is your story in six words?
      • What Makes you Special/Unique?
      • Why should I hire you?
      Write your answers
      © 2010. Lynn Hazan & Associates.
    • What is your UPS?
      Unique Positioning Statement
      • Use this to prepare your resume’s summary statement
      © 2010. Lynn Hazan & Associates.
    • Future of Journalism?
      © 2010. Lynn Hazan & Associates.
    • © 2010. Lynn Hazan & Associates.
      Future of Journalism
      Amy Le - GrubHub:
      Journalism is not dead
      Hopes newspaper industry can adapt with how information is communicated
      Blogging often incorrect
    • Future of Journalism, continued
      ProPublica: independent, non-profit newsroom
      • Investigative stories
      • free of charge to ‘partner’ news organizations
      • also published on ProPublica.org
      • Launched June 2008
      • newsroom of 32 active journalists headquartered in Manhattan
      • Philanthropic funding
      • Herbert and Marion Sandler Family Supporting Foundation: $10 million/year commitment
      © 2010. Lynn Hazan & Associates.
    • Future of Journalism, continued
      AOL:
      • to hire hundreds of journalists, editors, and
      videographers – reorganizes content division
      (AdAge.com, 6/10/2010)
      Journalism Online:
      • New e-commerce platform - Press+
      • Charges for content consumption
      Google:
      • Developing Newspass - similar to Press+ platform
      © 2010. Lynn Hazan & Associates.
    • © 2010. Lynn Hazan & Associates.
      Strategy for Job Search
      Set a goal-what kind of job
      Plan A, B, C
      Corp, Agency, Not for profit
      Do your Research
      Get active in organizations
    • Reality Check-Candidates
      More candidates apply for all jobs
      Overqualified candidates seek lower level positions
      Stiff competition
    • Business Sectors:
      Consumer
      Business to Business
      Non-Profit
      Government
      Professional Services like Legal, Accounting, Medical
      © 2010. Lynn Hazan & Associates.
    • PR Agency Model
      Write: Press Release, Q & A, Letter to Editor, Pitch Letter, Bio
      Client Projects: Press Tour, Video News Release, Press Conference, Media Kit, SM Strategy
      Media: Pitch & Place, Establish Relationships, SM
      Write
      PR
      Media
      Client Projects/ Manage Client Relations
    • PR Specialties
      Reputation Management
      Crisis Communications
      Public Affairs/Community Relations
      Government Affairs/Political
      Issues Management
      Product Publicity
      Investor Relations/Financial Communications
    • Do You Have What it Takes for PR Agency Jobs?
      Superb writing skills on deadline
      Quick learner: client business, e.g.
      Client focus
      Results oriented--Metrics
      Bottom up learning
      Relationship building
    • Do You Have What it Takes for PR Agency Jobs?
      Hierarchical structure: AAE to Sr. VP
      Fast paced
      Long hours
    • Government
      Executive
      Communication
      Corporate
      Communication
      1 Voice 1 Company
      PR/Media
      Community
      Relations
      Employee/
      Internal
      IR / Financial
      Issues
      Management
      Corporate Communication
    • Not-For-Profits
      Cause (American Cancer Society)
      Issue (Mothers Against Drunk Driving)
      Professional Association (American Bar Association)
      High commitment
      Lower salary
      Multitask
      Jack of all trades
    • Where the Jobs Are
      • Agency: good point of entry, very competitive, internships helpful
      • Corporate: minimum 3-5 years’ experience, small departments, fewer large companies
      • Entrepreneurial Sector
      • Non-profit: growing sector for employment, many more non-profits, cause-oriented
      • Freelance: project-based
      © 2010. Lynn Hazan & Associates.
    • Create Demand for Your Talent
      Subject Matter Expert:
      © 2010. Lynn Hazan & Associates.
    • Create Demand for Your Talent, cont.
      Blogging
      Kevin Merida – Washington Post-on hiring bloggers
      Create content – www.ezine.com
      Public speaking
      © 2010. Lynn Hazan & Associates.
    • Resumes
      Highlight Accomplishments
      Quantify and Qualify as much as possible
      Case Studies/Stories
      Tell your story
      © 2010. Lynn Hazan & Associates.
    • Your Resume
      © 2010. Lynn Hazan & Associates.
      How do you measure up?
    • Portfolio
      Chronological order, most recent first
      Consider electronic portfolio – visualcv.com
      Writing samples: press releases, pitch letters, communication plans, newsletters, fact sheets, backgrounders
      Creative Samples: copywriting, art, design
      Spec Work
      Projects
      © 2010. Lynn Hazan & Associates.
    • Professional Associations
      PRSA
      IABC
      Ragan Community
      LinkedIn Prof. Groups
      Charities and Causes:
      Volunteer and get involved
      Networking
      © 2010. Lynn Hazan & Associates.
    • Online Communities
      Linkedin: Professional
      Facebook: Social
      College alumni groups
      Blogs
      Create electronic trail--participate
      © 2010. Lynn Hazan & Associates.
    • WOW Project
      Candidates who are dazzled by a job opportunity should “dazzle employers back” with a “Wow!” project.
      © 2010. Lynn Hazan & Associates.
    • To join Lynn’s confidential Listserv:
      • Give Lynn your business card
      OR
      • Email: lynn@lhazan.com
      © 2010. Lynn Hazan & Associates.
    • Go to: myLynnHazancareer.com
    • Find Lynn Hazan & Associates on:
      • Twitter: lynnhazan
      • LinkedIn: Lynn Hazan
      • Facebook: Lynn Hazan
      • SlideShare: Lynn Hazan
      • EzineArticles: Lynn Hazan
      312.863.5401
      55 E. Washington
      Suite 715
      Chicago, IL 60602