Networking & LinkedIn: Creating Partnerships in Your Job Search

“ One lesson stands out: Whether you prevail or fail, endure or die, whether you make it onto the Fortune 500, and whether you stay there, depends more on what you do to yourself than on what the world does to you” Jim Collins Fortune , May 5, 2008

YOU get very creative And apply your smarts to market yourself as a Candidate of Choice

Online Job Boards

Mass- decreasing effectiveness

Niche- targeted- higher usage

LinkedIn- de facto

Aggregators- capture jobs-increased use

Indeed.com, SimplyHired.com

Juju.com, e.g.

Web 2.0 Shift in Content

Professional

Professional pubs

Newspapers

Trade magazines

Business pubs

Reference books

Professional Associations

Citizen Generated

Blogs

RSS Feeds

YouTube

Google

Wikis

Online Communities

Vs.

Heed these words

“The future belongs to those who prepare for it”

-Ralph Waldo Emerson

To be valued, one must build value

How to Re-Define Yourself in a Changing World

Who are you?

Strengths & Core Competencies

Reinvent yourself, your skills

Networking =

Human

Rapport and Relationship

Fun

Lifelong

Key to Networking

Build lifelong relationships

Build within/outside companies

Join professional associations,online social networks

Build horizontally &

vertically

Spheres of Influence -- Individual Contacts YOU Arts/Culture Listservs Professional Associations Social Clubs Places of Worship Universities Attended Sports and Clubs Community Organizations Fill in your own group Fill in your own group

Professional Associations

AMA, CWIP, IABC, PRSA

BMA, CADM

Charities and causes:

Volunteer and get involved

Continue education

The C’s of Social Media

Content

Community

Connections

Conversation

Constantly changing

Refresh your content regularly

Make Sure You Are Discoverable

Easy to contact from your LinkedIn page:

Via email address

Link to Blog

Phone number

So that Recruiters AND Hiring Managers can Find YOU

Add your own firm

Invitation to join LinkedIn

Dear Lynn,

I look forward to meeting you and learning from your presentation tonight at the AMA meetup. I'd like to add you to my professional network on LinkedIn.

Thanks, Patricia Sorenson

Personalize your invitations

Recommendations Get recommended Recommend others

Alumni groups Professional associations Create your own group Join groups

A candidate promoting herself through LinkedIn groups

Results!

What I Am Working On Promote yourself to your network

What are you working on? Keep up with your network

Create Content on SlideShare

After posting a presentation, LH&A was featured on SlideShare’s Career frontpage: An endorsement from SlideShare

An underutilized resource Promote yourself with your resume and portfolio Add the SlideShare app to your LinkedIn page and get more usage from your content

Make it a Multimedia Presentation

How am I doing? Psst… Be a LinkedIn spy

Check Out Who’s Viewed Your Profile Find this on right side of your LinkedIn home page It’s only visible to you!

Click “See more” for your own mini survey

Networking & Social Media = Power to the People!

The Empowered Job Seeker 1 to 1 consultation to help candidates re-position themselves for a changing job market. For details, contact lynn@lhazan.com Includes work on resume, interviews, networking, LinkedIn, job searching and negotiating with Lynn Hazan, a 25-year veteran of the recruiting business.

Here’s to a year for connections! May the force be with you! Lynn Hazan [email_address] www.lhazan.com 312.863.5401

Thanks to: Michael Walters Advertising for hosting James Heckman, AMA MeetUp Chair