Networking & LinkedIn: Creating Partnerships in Your Job Search


Published on

Lynn Hazan's March 2009 presentation to the Chicago AMA meetup group.

Published in: Business, Career
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Networking & LinkedIn: Creating Partnerships in Your Job Search

    1. 1. © 2009 Lynn Hazan and Associates. All Rights Reserved Networking & LinkedIn: Creating Partnerships in your Job Search AMA MeetUp - March 2009
    2. 2. “ One lesson stands out: Whether you prevail or fail, endure or die, whether you make it onto the Fortune 500, and whether you stay there, depends more on what you do to yourself than on what the world does to you” Jim Collins Fortune , May 5, 2008
    3. 3. How to get a job When there are more candidates than openings? Copyright 2009 by Lynn Hazan & Associates -
    4. 4. YOU get very creative And apply your smarts to market yourself as a Candidate of Choice
    5. 5. Online Job Boards <ul><li>Mass- decreasing effectiveness </li></ul><ul><li>Niche- targeted- higher usage </li></ul><ul><li>LinkedIn- de facto </li></ul><ul><li>Aggregators- capture jobs-increased use </li></ul><ul><li>, </li></ul><ul><li>, e.g. </li></ul>
    6. 6. Web 2.0 Shift in Content <ul><li>Professional </li></ul><ul><li>Professional pubs </li></ul><ul><li>Newspapers </li></ul><ul><li>Trade magazines </li></ul><ul><li>Business pubs </li></ul><ul><li>Reference books </li></ul><ul><li>Professional Associations </li></ul><ul><li>Citizen Generated </li></ul><ul><li>Blogs </li></ul><ul><li>RSS Feeds </li></ul><ul><li>YouTube </li></ul><ul><li>Google </li></ul><ul><li>Wikis </li></ul><ul><li>Online Communities </li></ul>Vs.
    7. 7. Heed these words <ul><li>“The future belongs to those who prepare for it” </li></ul><ul><li>-Ralph Waldo Emerson </li></ul><ul><li>To be valued, one must build value </li></ul>
    8. 8. How to Re-Define Yourself in a Changing World <ul><li>Who are you? </li></ul><ul><li>Strengths & Core Competencies </li></ul><ul><li>Reinvent yourself, your skills </li></ul>
    9. 9. Networking = <ul><li>Human </li></ul><ul><li>Rapport and Relationship </li></ul><ul><li>Fun </li></ul><ul><li>Lifelong </li></ul>
    10. 11. Key to Networking <ul><li>Build lifelong relationships </li></ul><ul><li>Build within/outside companies </li></ul><ul><li>Join professional associations,online social networks </li></ul><ul><li>Build horizontally & </li></ul><ul><li>vertically </li></ul>
    11. 12. Spheres of Influence -- Individual Contacts YOU Arts/Culture Listservs Professional Associations Social Clubs Places of Worship Universities Attended Sports and Clubs Community Organizations Fill in your own group Fill in your own group
    12. 13. Professional Associations <ul><li>AMA, CWIP, IABC, PRSA </li></ul><ul><li>BMA, CADM </li></ul><ul><li>Charities and causes: </li></ul><ul><li>Volunteer and get involved </li></ul><ul><li>Continue education </li></ul>
    13. 14. The C’s of Social Media <ul><li>Content </li></ul><ul><li>Community </li></ul><ul><li>Connections </li></ul><ul><li>Conversation </li></ul><ul><li>Constantly changing </li></ul>
    14. 15. Refresh your content regularly
    15. 16. Make Sure You Are Discoverable <ul><li>Easy to contact from your LinkedIn page: </li></ul><ul><ul><li>Via email address </li></ul></ul><ul><ul><li>Link to Blog </li></ul></ul><ul><ul><li>Phone number </li></ul></ul><ul><li>So that Recruiters AND Hiring Managers can Find YOU </li></ul>
    16. 17. Add your own firm
    17. 18. Invitation to join LinkedIn <ul><li>Dear Lynn, </li></ul><ul><li>I look forward to meeting you and learning from your presentation tonight at the AMA meetup. I'd like to add you to my professional network on LinkedIn. </li></ul><ul><li>Thanks, Patricia Sorenson </li></ul>Personalize your invitations
    18. 19. Recommendations Get recommended Recommend others
    19. 20. Alumni groups Professional associations Create your own group Join groups
    20. 21. A candidate promoting herself through LinkedIn groups
    21. 22. Results!
    22. 23. What I Am Working On Promote yourself to your network
    23. 24. What are you working on? Keep up with your network
    24. 25. Create Content on SlideShare
    25. 26. After posting a presentation, LH&A was featured on SlideShare’s Career frontpage: An endorsement from SlideShare
    26. 27. An underutilized resource Promote yourself with your resume and portfolio Add the SlideShare app to your LinkedIn page and get more usage from your content
    27. 28. Make it a Multimedia Presentation
    28. 29. How am I doing? Psst… Be a LinkedIn spy
    29. 30. Check Out Who’s Viewed Your Profile Find this on right side of your LinkedIn home page It’s only visible to you!
    30. 31. Click “See more” for your own mini survey
    31. 32. Networking & Social Media = Power to the People!
    32. 33. The Empowered Job Seeker 1 to 1 consultation to help candidates re-position themselves for a changing job market. For details, contact Includes work on resume, interviews, networking, LinkedIn, job searching and negotiating with Lynn Hazan, a 25-year veteran of the recruiting business.
    33. 34. Here’s to a year for connections! May the force be with you! Lynn Hazan [email_address] 312.863.5401
    34. 35. Thanks to: Michael Walters Advertising for hosting James Heckman, AMA MeetUp Chair