Nailing the Interview: AMA Career Workshop #3


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Lynn Hazan's presentation to the AMA Career Workshop on 8/13/09. Focuses on interviewing techniques and how to prepare for a successful job interview.

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  • Nailing the Interview: AMA Career Workshop #3

    1. 1. AMA Career Workshop #3 Nailing the Interview Lynn Hazan Lynn Hazan & Associates James Heckman American Marketing Association
    2. 2. Repeat after me… (Lynn’s Mantra) If you look like… Walk like… Talk like… Sound like…
    3. 3. A Duck!
    4. 4. Do you mirror the job specs? Or not?
    5. 5. The more duck-like you are, the better your chances of success!
    6. 6. What is the purpose of the interview? <ul><li> Let’s brainstorm… </li></ul>
    7. 7. What is the purpose of an interview? <ul><li>Determine candidate’s fit for job </li></ul><ul><li>Determine job’s fit for candidate </li></ul><ul><li>3 R’s: R esume, r apport and r elationship </li></ul><ul><li>Connect with corporate culture </li></ul><ul><li>Progress to next steps to get hired </li></ul>
    8. 8. A Timeline in Chocolate Past Present Future The resume is about the past The job description is about the present The interview is about the future
    9. 9. In hiring, past performance is a good indicator of future performance. Past Future
    10. 10. How do you match? <ul><li>Does your service address a critical need? </li></ul><ul><li>Can you explain what you do easily? </li></ul><ul><li>Do you have a niche in the market? </li></ul><ul><li>Are you the “go to” person? </li></ul><ul><li>Can you make money? </li></ul>
    11. 11. Why Should I Hire ? Write down your answers. YOU
    12. 12. How to Create Your UPS (Unique Positioning Statement) <ul><li>What makes you unique? </li></ul><ul><li>What makes you special? </li></ul><ul><li>What’s your story? </li></ul>
    13. 13. UPS Summary statement for resume
    14. 14. UPS Summary statement for resume Lead off for a successful interview
    15. 15. Elevator Speech <ul><li>Reasons why employer should hire you </li></ul><ul><li>What can you bring to the employer? </li></ul><ul><li>30-60 second speech </li></ul><ul><li>Stand in front of mirror and practice </li></ul>
    16. 16. Paired Share Why you should hire me! Make it interesting. Time: 1 minute each
    17. 17. Before the interview: Research company 1. Use social media tools 2. Check out competition 3. What is company known for? 4. How do you fit?
    18. 18. Interview Protocol <ul><li>Know title and name of person interviewing you </li></ul><ul><li>Make sure you have correct directions </li></ul><ul><li>Mirror client </li></ul><ul><li>Always send thank you letter within 24 hours </li></ul><ul><li>Professional dress </li></ul>
    19. 19. Do’s and Don'ts of Interviewing <ul><li>Do: </li></ul><ul><li>Arrive on time </li></ul><ul><li>Establish rapport </li></ul><ul><li>Demonstrate by work and deed your fit for the job </li></ul><ul><li>Bring extra resumes & samples </li></ul><ul><li>Show enthusiasm </li></ul>
    20. 20. Do’s and Don’ts of Interviewing <ul><li>Don’t: </li></ul><ul><li>Oversell yourself </li></ul><ul><li>Undersell yourself </li></ul><ul><li>Go to an interview hungry </li></ul><ul><li>Be haughty or arrogant </li></ul><ul><li>Be too casual </li></ul>
    21. 21. Don’t Lie, Tell the Truth about: <ul><li>Money </li></ul><ul><li>Layoff </li></ul><ul><li>Budget cuts </li></ul><ul><li>Dates of employment/graduation </li></ul>
    22. 22. Tough Questions?-Not really <ul><li>Real interview questions--practice your answers! </li></ul><ul><li>“How do you resolve conflict?” </li></ul><ul><li>“Describe a time when you had to work as part of a team. What was your role and what was the outcome?” </li></ul><ul><li>“Why should we hire you?” </li></ul><ul><li>“Describe your work ethic.” </li></ul><ul><li>“Do you have any questions for me?” </li></ul>
    23. 23. Conversation & Dialogue <ul><li>Be actively engaged </li></ul><ul><li>Ask probing questions </li></ul><ul><li>Yes/No answers = </li></ul>Conversation Killers
    24. 24. Frame the Process: Storytelling at its Best <ul><li>Problem or need </li></ul><ul><li>Opportunity or challenge </li></ul><ul><li>Strategies and tactics </li></ul><ul><li>Results </li></ul><ul><li>What you did with results </li></ul>
    25. 25. Portfolios <ul><li>Examples of your work </li></ul><ul><ul><li>Not just for creatives </li></ul></ul><ul><ul><li>Work you did as part of a team </li></ul></ul><ul><li>Give context. Tell the story of the project. </li></ul><ul><li>Clarify if spec work or produced </li></ul><ul><li>Label your work </li></ul>
    26. 26. True Life Stories You Won’t Believe! Candidate… asked for food. took off shoes. was sloppily dressed. swore 3x. wore perfume so strong, I almost passed out.
    27. 27. Wow Project Candidates who are dazzled by a job opportunity should “dazzle employers back” with a “Wow!” project.
    28. 28. Money, money, money… <ul><li>Compensation - market self-correcting </li></ul><ul><li>Big jump in salary possible? </li></ul><ul><li>Your competitive worth in the marketplace </li></ul><ul><li>Negotiating </li></ul><ul><li>Value of benefits </li></ul><ul><li>It’s not always about the money! </li></ul>
    29. 29. Scoop on Pay Raises 2008: Labor Dept stats: average increase= 2.6% 2009: Q1= 2% 2009: Q3 & 4; fall below 2% Source: Chicago Tribune 8/11/09
    30. 30. The Empowered Job Seeker 1 to 1 consultation to help candidates re-position themselves for a changing job market. For details, contact Includes work on resume, interviews, networking, LinkedIn, job searching and negotiating, with Lynn Hazan, a 25-year veteran of the recruiting business.
    31. 31. Resume Review A One-hour Resume Transformation For details, contact Your resume should be your marketing document. You will leave this session with a resume that reflects your successes and clearly demonstrates what you can bring to an employer. Includes complementary follow-up phone consultation. The Resume Review Summer Special is valid through August 31, 2009!
    32. 32. Volunteer Opportunities Help at the marathon on Sunday, October 11, 2009 See Lynn for details
    33. 33. To sign up for Lynn’s E-jobs, the free, confidential listserv from Lynn Hazan & Associates: Clearly print your name and email address on the sign up sheet!
    34. 34. When you nail the interview, you hit it on the head! Lynn Hazan [email_address] www. lhazan .com 312.863.5401 Follow me on Linkedin: Lynn Hazan Follow me on Twitter: lynnhazan