Lynn Hazan & Associates Twitter and Hootsuite Tutorial

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Lynn Hazan & Associates Twitter and Hootsuite Tutorial

  1. 1. Getting the Most Out of Social Media Twitter and Hootsuite
  2. 2. Twitter • Online social networking service • Send and read text-based messages • 140 characters or less
  3. 3. Twitter Amenities (1) • @ Feature – Mention other users in your tweets – Reply to tweets -- start a conversation – Place a “.” before @ symbol in beginning of tweet to have it pop up for all followers on TL
  4. 4. Twitter Amenities (2) • Favorite – Mark important tweets with a star – “Favorited” tweets archive on profile -- reference later – See who has “favorited” your tweets
  5. 5. Twitter Amenities (3) • “Who to Follow” – Users similar to you pop up on homepage sidebar – Easy to expand your network
  6. 6. Twitter Amenities (4) • Direct Messaging – Send a personalized message to followers – Doesn’t appear on timeline
  7. 7. LH&A Twitter Profile
  8. 8. Hootsuite • Social media dashboard • Manage multiple social media profiles (Twitter, FB, Google+) • Free, with option to “upgrade”
  9. 9. Hootsuite Amenities • Everything in one place -- switch tabs to view different profiles • Schedule posts (tweets) • Measure online presence/growth with “analytics” tab
  10. 10. LH&A Hootsuite
  11. 11. Hootsuite Analytics • “Twitter Profile Overview” – Only option available with free account – Follower growth – Keyword search (Lynn Hazan) – Most popular tweeted links
  12. 12. Twitter Profile Overview - Hootsuite (1)
  13. 13. Twitter Profile Overview - Hootsuite (2)
  14. 14. Contact Information Twitter: lynnhazan Linkedin: Lynn Hazan Facebook: Lynn Hazan SlideShare: Lynn Hazan EzineArticles: Lynn Hazan 55 E Washington St Suite 715 Chicago, IL 60602 312-863-5401 Lynn@lhazan.com Lhazan.com QuickTime™ and a decompressor are needed to see this picture.

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