LinkedIn and Social Networking: Position Yourself as an Expert in Your Field

"It is not the strongest of the species that survive, not the most intelligent, but the ones most responsive to change." Charles Darwin

How do you position yourself as an expert in recruiting? This is your challenge. This is your opportunity.

We see Trends Ahead of the Curve

LH&A recruits in marketing, so we see the trends early.

In down times, it’s especially vital that we market ourselves.

What to do to prepare for economic recovery…

Web 2.0 Shift in Content

Professional

Professional pubs

Newspapers

Trade magazines

Business pubs

Reference books

Professional Associations

Citizen Generated

Blogs

RSS Feeds

YouTube

Google

Wikis

Online Communities

Vs.

What is Your Expertise in a Changing World?

Who are you?

Strengths & core competencies

Reinvent yourself, your skills

How to get word out about yourself/company

What Social Media is NOT…

NOT equivalent to real time relationships

Clients do NOT hire resumes alone

Clients do NOT hire recruiters without trust, relationships and a record of excellence

Professional Associations: Are You Leveraging your Expertise?

Local associations

Recruiter associations

Industry-specific associations

Charities and causes:

Volunteer and get involved

Continue education

Spheres of Influence -- Individual Contacts YOU Arts/Culture Listservs Professional Associations Social Clubs Places of Worship Universities Attended Sports and Clubs Community Organizations Fill in your own group Fill in your own group

The C’s of Social Media

Content

Community

Connections

Conversation

Constantly changing

Social Networking Options

Refresh your content regularly

Make Sure You Are Discoverable

Easy to contact from your LinkedIn page:

Via email address

Link to blog or website

Phone number

So that clients AND prospects can find YOU

Add your own firm

Invitation to join LinkedIn

Dear Lynn,

I look forward to meeting you and learning from your presentation tonight at the AMA meetup. I'd like to add you to my professional network on LinkedIn.

Thanks, Patricia Sorenson

Personalize your invitations

Recommendations Get recommended Recommend others

Join groups Alumni groups Professional associations Create your own group Create your own

I’m Working On… Promote yourself to your network

What are you working on? Keep up with your network

Company Buzz LinkedIn Applications Searches twitter for posts about your company or other keywords that you choose

LinkedIn Applications My Travel by Tripit Shows your upcoming trips and notifies you when people in your network are in your area

LinkedIn Applications Huddle Workspaces Get your team working together online. Private workspaces for discussion and document sharing.

LinkedIn Applications Reading List by Amazon Share what you’re reading with others, and see what other people are reading

Create Content on SlideShare LinkedIn Applications

After posting a presentation, LH&A was featured on SlideShare’s Career frontpage: An endorsement from SlideShare

Post a Slidecast

An underutilized resource Promote yourself with your resume and portfolio Add the SlideShare app to your LinkedIn page and get more usage from your content

How am I doing? Psst… Be a LinkedIn spy

Check Out Who’s Viewed Your Profile Find this on right side of your LinkedIn home page It’s only visible to you!

Click “See more” for your own mini survey

Networking & Social Media = Visibility, value-add and demand for your talent/expertise

Live long and prosper! Lynn Hazan [email_address] www.lhazan.com 312.863.5401