LinkedIn and Social Networking: Position Yourself as an Expert in Your Field


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Lynn Hazan's presentation to recruiters on using social media tools such as LinkedIn to gain publicity as a hiring expert.

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  • Writing, creating products, role of technology, new media
  • LinkedIn and Social Networking: Position Yourself as an Expert in Your Field

    1. 1. © 2009 Lynn Hazan and Associates. All Rights Reserved LinkedIn and Social Networking: Position Yourself as an Expert in Your Field Corporate Warriors June 25, 2009
    2. 2. "It is not the strongest of the species that survive, not the most intelligent, but the ones most responsive to change." Charles Darwin
    3. 3. How do you position yourself as an expert in recruiting? This is your challenge. This is your opportunity.
    4. 4. We see Trends Ahead of the Curve <ul><li>LH&A recruits in marketing, so we see the trends early. </li></ul><ul><li>In down times, it’s especially vital that we market ourselves. </li></ul><ul><li>What to do to prepare for economic recovery… </li></ul>
    5. 5. Web 2.0 Shift in Content <ul><li>Professional </li></ul><ul><li>Professional pubs </li></ul><ul><li>Newspapers </li></ul><ul><li>Trade magazines </li></ul><ul><li>Business pubs </li></ul><ul><li>Reference books </li></ul><ul><li>Professional Associations </li></ul><ul><li>Citizen Generated </li></ul><ul><li>Blogs </li></ul><ul><li>RSS Feeds </li></ul><ul><li>YouTube </li></ul><ul><li>Google </li></ul><ul><li>Wikis </li></ul><ul><li>Online Communities </li></ul>Vs.
    6. 6. What is Your Expertise in a Changing World? <ul><li>Who are you? </li></ul><ul><li>Strengths & core competencies </li></ul><ul><li>Reinvent yourself, your skills </li></ul><ul><li>How to get word out about yourself/company </li></ul>
    7. 8. What Social Media is NOT… <ul><li>NOT equivalent to real time relationships </li></ul><ul><li>Clients do NOT hire resumes alone </li></ul><ul><li>Clients do NOT hire recruiters without trust, relationships and a record of excellence </li></ul>
    8. 9. Professional Associations: Are You Leveraging your Expertise? <ul><li>Local associations </li></ul><ul><li>Recruiter associations </li></ul><ul><li>Industry-specific associations </li></ul><ul><li>Charities and causes: </li></ul><ul><li>Volunteer and get involved </li></ul><ul><li>Continue education </li></ul>
    9. 10. Spheres of Influence -- Individual Contacts YOU Arts/Culture Listservs Professional Associations Social Clubs Places of Worship Universities Attended Sports and Clubs Community Organizations Fill in your own group Fill in your own group
    10. 11. The C’s of Social Media <ul><li>Content </li></ul><ul><li>Community </li></ul><ul><li>Connections </li></ul><ul><li>Conversation </li></ul><ul><li>Constantly changing </li></ul>
    11. 12. Social Networking Options
    12. 13. Refresh your content regularly
    13. 14. Make Sure You Are Discoverable <ul><li>Easy to contact from your LinkedIn page: </li></ul><ul><ul><li>Via email address </li></ul></ul><ul><ul><li>Link to blog or website </li></ul></ul><ul><ul><li>Phone number </li></ul></ul><ul><li>So that clients AND prospects can find YOU </li></ul>
    14. 15. Add your own firm
    15. 16. Invitation to join LinkedIn <ul><li>Dear Lynn, </li></ul><ul><li>I look forward to meeting you and learning from your presentation tonight at the AMA meetup. I'd like to add you to my professional network on LinkedIn. </li></ul><ul><li>Thanks, Patricia Sorenson </li></ul>Personalize your invitations
    16. 17. Recommendations Get recommended Recommend others
    17. 18. Join groups Alumni groups Professional associations Create your own group Create your own
    18. 19. I’m Working On… Promote yourself to your network
    19. 20. What are you working on? Keep up with your network
    20. 22. Company Buzz LinkedIn Applications Searches twitter for posts about your company or other keywords that you choose
    21. 23. LinkedIn Applications My Travel by Tripit Shows your upcoming trips and notifies you when people in your network are in your area
    22. 24. LinkedIn Applications Huddle Workspaces Get your team working together online. Private workspaces for discussion and document sharing.
    23. 25. LinkedIn Applications Reading List by Amazon Share what you’re reading with others, and see what other people are reading
    24. 26. Create Content on SlideShare LinkedIn Applications
    25. 27. After posting a presentation, LH&A was featured on SlideShare’s Career frontpage: An endorsement from SlideShare
    26. 28. Post a Slidecast
    27. 29. An underutilized resource Promote yourself with your resume and portfolio Add the SlideShare app to your LinkedIn page and get more usage from your content
    28. 30. How am I doing? Psst… Be a LinkedIn spy
    29. 31. Check Out Who’s Viewed Your Profile Find this on right side of your LinkedIn home page It’s only visible to you!
    30. 32. Click “See more” for your own mini survey
    31. 33. Networking & Social Media = Visibility, value-add and demand for your talent/expertise
    32. 34. Live long and prosper! Lynn Hazan [email_address] 312.863.5401