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  • Living in VUCA timesDerived from military vocabulary in the 1990’s
  • Hiring managers need to adjust their behavior and timing

Kmg presentation  brand yourself for career success Kmg presentation brand yourself for career success Document Transcript

  • How to Brand Yourself for Career Success Lynn Hazan Lynn Hazan & Associates, Inc. Executive Search Firm for Marketing and Communications DePaul University lynn@lhazan.com January 24, 2013 www.lhazan.com 312-863-5401
  • VUCA: The “New Normal”  Volatile  Uncertain  Complex  Ambiguous Derived from military vocabulary in the 1990’s © 2013 Lynn Hazan & Associates, Inc.
  • Barb The VUCA Antidote Cheng, founder, pre sident, and CEO of Executive Core  Vision  Understanding  Clarity  Agility Clarity works understanding can so Listening andbecause people arehelp Leaders must be ready for surprises. Have With a clear vision, creative space opens up confused that they grasp at anything and leaders discover new ways of thinking that practices which for innovations. support agility. helps them make sense out of chaos. acting. © 2013 Lynn Hazan & Associates, Inc.
  • War for Talent Employers ARE Hiring! Toptier candidates being courted; getting multiple offers. Intense competition for talent Speed is important © 2013 Lynn Hazan & Associates, Inc.
  • Clients Seek 21st Century Skills Creativity &  Technology Literacy Innovation  Flexibility& Critical Thinking & Adaptability Problem Solving  Initiative & Self Communication & Direction Collaboration  Social & Cross Productivity & Cultural Skills Accountability  Information Literacy Leadership &  Social Media Responsibility Literacy © 2013 Lynn Hazan & Associates, Inc.
  • Where are the jobs? Financial Construction Activities Others 7% 6% 11% Retail and wholesale Professional & trade Business 9% Services 26%Leisure and hospitality 17% Education and health services 24% © 2013 Lynn Hazan & Associates, Inc.
  • Top Jobs of 2013-CareerBuilder•Information security analysts/webdevelopers/computer network architects•Software developers•Personal financial advisors/accountants/financialanalysts•Market research analysts/marketing specialists•Mechanical engineers/industrial engineers © 2013 Lynn Hazan & Associates, Inc.
  • Top Jobs @LH&A:•Multiple jobs- Multiple Clients- B2B & B2CTech co in Golf industry-Partnership Mk, MkAnalyst, Marcom-PR, Graphic DesignerB2B Co- Mk Mger, Sr Mk Mger, Marcom DirMarcom-PR- Consumer-golfConsumer Durables- VP/Dir of Mk, VP-Mk &Comm•Training co-Content Producer, Sls, Mk Coord.•Medical Assn- Member Outreach Rep Lynn Hazan & Associates, Inc. © 2013
  • Set up SMART Goals-Like aMarketing CampaignS-SpecificM-MeasurableA-AttainableR-RealisticT-Timely © 2013 Lynn Hazan & Associates, Inc.
  • Must have skills for candidates  Marketing  Managing  Writing clients, supervisory  Analytic/Quantitative skills  Social Media & digital skills  Foreign Language  Collaborative work skills styles  Industry specific  Do more than less! experience  Strategy and tactics  Biz Dev © 2013 Lynn Hazan & Associates, Inc.
  • Re-Define Yourself in a ChangingWorld Who are you? What do you want to do? Reinvent yourself, your skills Strengths & core competencies © 2013 Lynn Hazan & Associates, Inc.
  • © 2013 Lynn Hazan & Associates, Inc.
  • © 2013 Lynn Hazan & Associates, Inc.
  • What makes youextraordinary?What are you a subjectmatter expert in?Write your answers. © 2013 Lynn Hazan & Associates, Inc.
  • Be a subject matter expert Know your subject matter and best practices Have experiences to relate Speaking engagements to share your knowledge © 2013 Lynn Hazan & Associates, Inc.
  • 21st century expert is online!  Blogs and video  Webinars blogs  Online  eBook presentations  e-zine articles  Social media © 2013 Lynn Hazan & Associates, Inc.
  • Marketing Yourself Always market yourself Innovation– What new services can you offer? Nonprofit/Pro-Bono projects Join professional associations  Be an active member!  Position yourself as a leader! © 2013 Lynn Hazan & Associates, Inc.
  • What are your spheres ofinfluence? Community Organizations Professional Places of Associations Worship Schools / Universities You Social Clubs Online Groups ??? Arts/Culture © 2013 Lynn Hazan & Associates, Inc.
  • The Hemmingway Challenge Write a story in only 6 words. © 2013 Lynn Hazan & Associates, Inc.
  • For Sale. Baby shoes. Never worn. © 2013 Lynn Hazan & Associates, Inc.
  • What’s your story in 6words?Lynn’s Story:Passionate Recruiter loves placing superbtalent © 2013 Lynn Hazan & Associates, Inc.
  • What is your uniquepositioning statement?What makes your talent special? © 2013 Lynn Hazan & Associates, Inc.
  • Unique Positioning StatementWhy employer or client should hire youSummary statement for resumeLead off for a successful interview © 2013 Lynn Hazan & Associates, Inc.
  • How to Create Your UPSWhat makes you unique?What makes you special?What’s your story? ? ? © 2013 Lynn Hazan & Associates, Inc.
  • Elevator Speech 30-60 second speech Reasons why employer should hire you What can you bring to the employer? Make it interesting! Practice! Practice! Practice! © 2013 Lynn Hazan & Associates, Inc.
  • Try it out: Paired Share Why you should hire me? Make it interesting! Time: 1 minute each © 2013 Lynn Hazan & Associates, Inc.
  • How to get yourself on the“A-List” ? © 2013 Lynn Hazan & Associates, Inc.
  • Content Mk= New MK © 2013 Lynn Hazan & Associates, Inc.
  • Building your credibility BE VISIBLE! Where are other experts?  Real-world organizations  Personal websites or blogs  Online social networking sites Have you Googled yourself lately?  Is your profile/blog/content accessible?  Were you mentioned in articles or on sites?  Manage your online reputation! © 2013 Lynn Hazan & Associates, Inc.
  • Building your credibility Post / share new content  Case studies  Relevant news articles  Recycle content from different formats Participate in discussions  Start discussions by asking questions  Offer feedback, opinions, or experiences © 2013 Lynn Hazan & Associates, Inc.
  • Building your credibility Think about the platform  Multi-media – pictures, video, podcasts, webinars, slide presentations  Is video better than audio?  Should I write a blog post or a tweet? Be accessible  Promote organizations or events on your profile  Review a conference on your blog  Share your blog posts with your © 2013 Lynn Hazan & Associates, Inc. followers
  • Create content to get noticed! After posting presentation, LH&A featured on SlideShare’s Career front page Lynn is also a Platinum Author at EzineArticles.com © 2013 Lynn Hazan & Associates, Inc.
  • Online tool to check your brand  www.brand-yourself.com  Free-to-try  See how your personal brand rates online © 2013 Lynn Hazan & Associates, Inc.
  • Don’t forget about etiquette Be kind!  Make positive contributions to discussions or conversations Watch for tone of voice (punctuation)  DON’T USE ALL CAPS!  Grammar still matters Revise and review before posting © 2013 Lynn Hazan & Associates, Inc.
  • Trend Blog/Resources Trendwatching.com Futurist: David Houle’s blog for hot tips:  Evolutionshift.com Marketingcharts.com McKinsey Global Institute Publications © 2013 Lynn Hazan & Associates, Inc.
  • A Wise Man Once Said…"It had long since cometo my attention thatpeople ofaccomplishment rarelysat back and let thingshappen to them. Theywent out and happenedto things.”Leonardo Da Vinci © 2013 Lynn Hazan & Associates, Inc.
  • Sign up for Lynn’s E-jobsA free, confidential listserv from LH&A Clearly print your name and email address on the sign up sheet! Email Lynn at: Lynn@lhazan.com © 2013 Lynn Hazan & Associates, Inc.
  • 55 E. Washington St.Lynn Hazan
 Suite 715 Chicago, IL 60602 Lynn Hazan & 312-863-5401Associates, Inc. lynn@lhazan.com www.lhazan.com @lynnhazan © 2013 Lynn Hazan & Associates, Inc.