Hiring Trends for 2014 - Lynn Hazan and Associates

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Companies are hiring. Quality candidates are in short supply. With an improving economy, companies demand “best in class” talent. Find out how the rules are changing in favor of the candidates.

Discover the latest hiring trends and specifics for marketing and communications from executive recruiter, Lynn Hazan of Lynn Hazan & Associates. Hazan will review how big data, analytics, digital, innovation, technology and demographics affect career opportunities. She will discuss what’s hot and trending with regard to corporate, agency and entrepreneurial companies, and the ever-changing job market. Hear why work is no longer just a “place” and how free lancers can monetize their talent.

Learn how tracking a recruiter’s activity gives you a front row seat on emerging jobs and how to position yourself as the candidate of choice.

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  • Living in VUCA times
    Derived from military vocabulary in the 1990’s
  • VUCA alternative
  • Big data - move
  • Condense wording
  • Move to additional resources
  • Hiring Trends for 2014 - Lynn Hazan and Associates

    1. 1. Hiring Trends 2014: A Recruiter’s Perspective Career Transition Center January 27, 2014 Lynn Hazan Erin Harte © 2014 Lynn Hazan & Associates, Inc.
    2. 2. The Year of the Horse  Starts January 31, 2014 and lasts until February 18, 2015  Last Year of the Horse took place in 2002  Fortunate year that brings luck and good things
    3. 3. The “New Normal” - Job Market V - Volatile U - Uncertain C - Complex A - Ambiguous Derived from military vocabulary in the 1990’s
    4. 4. Antidote to “New Normal” V - Vision U - Understanding C - Clarity A - Agility QuickTime™ and a decompressor are needed to see this picture. A new way of thinking!
    5. 5. Economic Outlook 2014  Chicago = 2.9% growth, lower than national average Job growth expected to increase by 1.5% (1.75% nationally)  Personal income growth = 6% (on par with national average)  Unemployment rate in Chicago down to 6.5% (from 7.44% in 2013)  From Crain’s Chicago Business, January 6, 2014
    6. 6. Chicago 2014  Home    sales UP Shortage of new homes Remodeling/Rehab products and services UP Foreclosures down  Manufacturing  industry growth Demand trickle down - raw materials providers QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
    7. 7. Overview of Industry Trends Big Data Dynamic Pricing S.T.E.M. Social Media Tech/Mobile Freelance Work
    8. 8. A Survey What do YOU do first thing in the morning? QuickTime™ and a decompressor are needed to see this picture.
    9. 9. Patterns of Behavior Candidates & Companies behave in certain manner Recognize patterns, make them work for you Create competitive advantage QuickTime™ and a decompressor are needed to see this picture.
    10. 10. Big Data   QuickTime™ and a decompressor are needed to see this picture.  Predict what people want ahead of time  Amazon, Facebook Enterprises expected to spend average of $8M on Big Data in 2014 Privacy issues?  Target credit card scam From http://www.forbes.com/sites/louiscolumbus/2014/01/12/2014-the-year-big-data-adoption-goesmainstream-in-the-enterprise/
    11. 11. The Three Vs of Big Data  Volume  Size/amount generated  Variety  QuickTime™ and a decompressor are needed to see this picture. Range of formats  Velocity  Rate at which data is produced
    12. 12. Patterns Repeat QuickTime™ and a decompressor are needed to see this picture.
    13. 13. Dynamic Pricing  Market trends stay relevant  Companies compete on fair playing field, adjust prices - online and in-store  Uber, Best Buy QuickTime™ and a decompressor are needed to see this picture. From http://www.zdnet.com/the-future-of-retail-is-dynamic-pricing-so-why-cant-we-get-it-right7000021444/
    14. 14. Science, Technology, Engineering, Mathematics (S.T.E.M.)  Increased investment in science and math careers = more middle class jobs   From 50% of STEM jobs are available to people without a four year degree Growth rate = 3x faster than non-STEM jobs (17% growth in 2014) http://www.usatoday.com/story/opinion/2014/01/10/engineerin g-mathematics-stem-gillibrand-kennedy-column/4361837/ QuickTime™ and a decompressor are needed to see this picture.
    15. 15. Analytics  Integral to ALL jobs  Tools make it easier to decipher data QuickTime™ and a decompressor are needed to see this picture.  Marketers on Google Analytics
    16. 16. Social Media  Hot SM Jobs for 2014 (frombrazencareerist.com) 1.SEO Specialist 2. Social Media Strategist 3. Online Community Manager 4. Social Media Marketing Manager 5. Social Media Marketing Coordinator 6. Blogger/SM Copywriter  LH&A’s SM Jobs (from lhazan.com)      Social Media Specialist/Community Manager Global Digital Architect Copywriter Marketing Manager Web Analytics (SEO) Specialist
    17. 17. Tech/Mobile QuickTime™ and a decompressor are needed to see this picture.  Coming     Drones as delivery system Wearable tech (smart watches, Google glass) 3D printing pen 20% growth of tablet industry (forbes.com) QuickTime™ and a decompressor are needed to see this picture.  Going    Plasma TVs (Panasonic to discontinue) MP3 players (driven out by smartphones and tablets) Hard disk drives From http://www.foxnews.com/tech/2014/01/11/2014-what-coming-and-what-going/
    18. 18. Ever-changing Technology  Transportation  ZipCars, Divvy Bikes  “Smart”  Homes Google’s buyout of Nest QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
    19. 19. Freelance Work  Contract-to-hire positions - wait and see attitude (Obamacare)  Recent college grads get foot in door  “By 2020, more than 40% (of the workforce) will be freelancers or contractors” (Crain’s Chicago Business, 2014) QuickTime™ and a decompressor are needed to see this picture.
    20. 20. Generation Z - Their Impact on the Job Market      Born 1990 - 2010 Consume media online more than offline Social network oriented Shift in the way products will be marketed “Authentic experience” From Marketing News, December 2013 QuickTime™ and a decompressor are needed to see this picture.
    21. 21. Population by Generation QuickTime™ and a decompressor are needed to see this picture.
    22. 22. Generational Differences  WWII Generation (1922-1945)   Work = obligation Want reverence for their knowledge  Boomers 1964)   (1946- Career = excitement & adventure Want to be needed
    23. 23. Generational Differences  Generation 1980)   X (1965- Work = entrepreneurial Want flexibility  Generation Y/Millennials (19812000)   Work = means to an end Like to work in teams
    24. 24. Boomers in the Workforce  60 is the new 40  Anticipated brain drain  Delay retirement  Consulting/freelancing  Re-invent work after retirement  Healthcare = best field for workers 50 +  AARP - Best Employers for workers over 50
    25. 25. Reinvent Yourself Professionally Successful Boomers create demand for talent and start their own business.
    26. 26. Welcome to New Era @ Work  Multi-generational (must work together in real time and virtual)  Technology enhanced  Reverse mentoring
    27. 27. Welcome to the New Workplace  Entire staff not always at office at same time.  Employers more flexible; adapt to changing employee needs.  Companies offer flex-time, work from home options, and/or alternative tracks for career advancement.
    28. 28. The Importance of Continuing Education Must-have in a competitive market Best candidates reinvent themselves, stay educated, and up-to-date on new technology. Ex: Search Engine Marketing (SEM)
    29. 29. Change in the Role of the Recruiter  Relationship management  Managing longterm relationships  PROactive sourcing  See trends ahead of time  QuickTime™ and a decompressor are needed to see this picture. Sneak previews of emerging growth  Seek out candidates 1 on 1 vs. “post and pray”
    30. 30. What’s Happening at LH&A  Entering 29th year as recruiter; 15 as LH&A  Content among top 4% viewed on Slideshare  Consistently quoted in top Chicago and national publications! Intern Reunion 2014
    31. 31. 2013 Filled Jobs at LH&A            Global Brand Director Digital Media Strategist Marketing Manager PR Account Exec Senior VP Innovation/Business Leadership Marketing Coordinator Senior Marketing Manager Marketing Analyst Social Media Expert Social Media Manager Manager - Email Marketing QuickTime™ and a decompressor are needed to see this picture.
    32. 32. Current Needs - LH&A QuickTime™ and a decompressor are needed to see this picture. • Designer - Corporate • Event Manager • Sales Account Exec • Marketing Manager Real Estate • VP Innovation and Engagement • Director - Qualitative Research
    33. 33. Clients Seek 21st Century Skills Creativity & Innovation  Critical Thinking & Problem Solving  Communication & Collaboration  Productivity & accountability  Leadership & Responsibility  Technology Literacy  Flexibility & Adaptability  Initiative & Self Direction  Social & Cross Cultural Skills  Social media literacy 
    34. 34. Must have skills for Candidates at LH&A  Writing  Analytic and Quantitative  Social Media & digital skills  Collaborative work styles  Industry specific experience  Strategy and tactics  Biz Development  Managing clients, supervisory skills  Foreign Language skills How do you compare?
    35. 35. What Candidates Seek in Employers  Stability  Engagement  Learn  Tech  Community  Feel appreciated  Let them teach  Opportunity to use social media What are YOU seeking in an employer?
    36. 36. What is your UPS? What makes you special?
    37. 37. Trend Blog/Resources  Trendwatching.com  Futurist: David Houle’s blog for hot tips:  Evolutionshift.com  http://davidhoule.com/forecasts/  Marketingcharts.com  McKinsey Global Institute Publications  Did you know 6.0 (on YouTube)
    38. 38. A Quick Glance - 2014 QuickTime™ and a decompressor are needed to see this picture. Press:Here TV Trend Watch 2014 7 Consumer Trends to Run With in 2014 (Trendwatching.com)
    39. 39. Find Lynn Hazan & Associates Twitter: lynnhazan Linkedin: Lynn Hazan Facebook: Lynn Hazan SlideShare: Lynn Hazan EzineArticles: Lynn Hazan Vine: Lynn Hazan #MyLHAstory 55 E Washington St Suite 715 Chicago, IL 60602 312-863-5401 Lynn@lhazan.com www.lhazan.com QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.

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